Facebook Ad Visual Hooks That CONVERT

[@JaydenJohnson-v1j]

dropping gems as always man

[@NickTheriot]

Thanks!

[@YonePepe]

Unrelated topic here but this new direction of Meta where the creative does the targeting is super weird. I mean, I have a creative with 0,5% CTR that converts and another one with 4% CTR that literally gets 0 adds to cart. Same ad set. This just shows that just because someone resonates with your creative, it doesn't mean they are the type of people that actually take action and have any value to your business

[@NickTheriot]

Or your creative does a poor job at getting the right people to click and when they get to the landing page they have zero clue what they just clicked on

[@zsdadsas]

Yes! Have a great week.

[@NickTheriot]

You too!!

[@mentzermsd]

Good stuff! How do we decide whether to turn off a DCT after 3 days or after 7 days? What are the considerations

[@NickTheriot]

after 3 days and little to no spend, turn off. if during those 3 days, it got more spend everyday, i'll leave on for 7 days

[@siddhrajgohil9399]

lessgo always happy when u upload a new video!

[@NickTheriot]

Thanks!

[@zsdadsas]

Youre just wonderful

[@NickTheriot]

Thank you

[@syafuzmeero2]

Would you recommend setting a minimum spend for new DCT to get some spend/data to give it a chance versus previous winners?

[@NickTheriot]

Sure you can add $5-10

[@suparnosinha9532]

Wonderful video Nick!

[@NickTheriot]

Thank you!

[@zsdadsas]

Thanks nick! Awesome.

[@NickTheriot]

Welcome!

[@user-xj1ib2ts5m]

Started a new agency ad acc & my CPMs have been consistently at $80-120 .. Thoughts?

[@NickTheriot]

I don’t worry about cpm

[@buckecom12]

When testing a new product, how do you decide to test visual hook or text hook first?

[@NickTheriot]

Depends on my hypothesis on what’s most likely to improve performance at that time

[@zsdadsas]

God bless you

[@NickTheriot]

Thank you

[@matteocastiglione5026]

Hi Nick, 7 days ago I launched a new DCT that exceeded the spend on all ads with great cost per purchase. It's been two days that the cost per purchase has increased. Is this normal? What do I do? Thanks for all the videos you make they are helping me a lot!❤🙏🏼

[@NickTheriot]

Just leave it rolling and focus on beating that dct now with better ads

[@matteocastiglione5026]

@@NickTheriotOK thank you

[@hh1923fhlsaf]

Thanks for the ideas! In your last video, I asked about positioning, desires and angles. I would like to confirm that positioning is different from angles, is that right? Do you have any videos talking about positioning 🙏

[@NickTheriot]

Positioning is different desires we focus on, angles is different ways we portray that desire

[@hh1923fhlsaf]

​@@NickTheriot ​ thank you for the reply sir! so is it right to say that positioning is the same thing as desire? or is positioning an umbrella over multiple desires?

[@dairminera]

Hey Nick do you use 7dayclick 1dayview? When is it right to switch to 1dayclick?

[@NickTheriot]

I only do 7 day click 1 day view

[@mated8618]

Hi Nick great video very helpful! I have a question: In the first 2 weeks, the ads performed great, then from one moment to the next, the results started to deteriorate. All I changed was that I increased the cost. Since I only started with $10 a day, I thought it would be okay to raise more. I started a new campaign with a bigger budget right at the start, but the results are not better here either. What do you suggest? Of course, I am constantly testing new creatives and texts. Thanks in advance! thank you very much!

[@NickTheriot]

Don’t touch anything and keep testing new ads

[@mated8618]

@@NickTheriot thank you!!

[@leroywilliams5237]

How can we relate this to lead gen specifically for debt relief?

[@NickTheriot]

first write down your hook, then ask yourself how you can visually articulate that

[@TheMakersLayer]

Hi Nick, I love your videos. I'm having an issue with my creatives. I create them as your research suggests, and for the first 2-3 days, they perform well, achieving a ROAS of 2-4, which translates to a 20-30% margin. I scale by 20% daily, but after 3-4 days, performance suddenly collapses to a ROAS of 0-0.8, which is obviously not profitable. This happens with almost 80% of my creatives. Do you have any tips on how to fix this? Thanks!

[@gabrielvincens12]

Thanks for the vid Nick. Been trying to reach out to you or your team about the course but received no reply. What's the best way to reach out? Also I have a question, when testing new dcts, why do we have to create a new adset? Why don't we create a new ad within an existing adset?

[@NickTheriot]

You can email me [e-mail] or instagram @nicktheriot_ FB only allows for one dynamic ad, per adset but with the new flexible ads you can do multipe

[@gabrielvincens12]

@@NickTheriot Thanks for replying! I believe the course was created in 2023. Before purchasing, I want to know if it is updated for 2024? Does it matter which I opt for when creating flexible format ads? Can I create all my ads under 1 adset?

[@MetaDog-h2n]

Hey, I have a product running for a month, I have now tested a CBO with 400€ spend with 3x adsets with flexible ADs, since 4 days the ads are already online and they run really bad, inside are partly winner ads and new ones, another CBO has constant 3-5 roas even partly, is 400€ at the beginning just too much? I can't explain it,

[@NickTheriot]

I just leave whatever budget I start with for 30 days, regardless of results. Then I focus on improving the ads and landing page over that 30 days to make it profitable

[@Handlebars851]

I own a supplement brand with lots of different angles/benefits (joint pain, sleep, multivitamin, etc) I tried consolidating everything into 1 main CBO, however only 1x product is getting spend. Does the 1x campaign consolidation theory still apply here? Or should each angle/product be broken out into their own CBO for guaranteed spend + angle optimization within fb . Thanks in advance Nick. Always enjoy your videos.

[@NickTheriot]

1. That's perfectly expected to one product getting all the spend. Keep scaling it up. Use this traffic to upsell your other products. Also email / SMS 2. If you NEED to spend on other products create a seperate campaign Welcome!

[@Handlebars851]

@@NickTheriot Thank you sir! Also, do you recommend running DPA/retargeting from the catalogue for add to cart events? Most of my ads go to advertorials for top of funnel. But wondering if creating a DPA catalogue/carousel campaign for lower funnel would be worth it.

[@NickTheriot]

@@Handlebars851 I would make them for purchase and just toss them inside my main campaign

[@Handlebars851]

@@NickTheriot Hey dude. I've been using your flex ad DCT method, but everytime we add new ad sets to test, they never get delivery (just a few dollars out of a $3k budget) We've even cloned the control, control with new hooks, etc. It seems like fb is never giving the new DCTs a chance to spend. Tried over 10x new adsets. Any thoughts? I get the theory of "well fb thinks the control is the best", but how are you supposed to split test anything with no delivery?