Facebook Ads For Roofing | Roofer Facebook Ads Campaign | Roofing Contractor Leads

[@queencitycleaning]

You guys need to do a Facebook ads course . Others are great.

[@ClicksGeek]

Thanks:)

[@Audemar999]

Long time viewer and sub. Just wondering, do you guys not do Google ads anymore? I recently redesigned my landing page, and my conversions plummeted. All last year I was consistently getting a 20% conversion rate. I launched my new landing page at the beginning of this month, and now the rate is at 5% or less. I can’t imagine the landing page is what cause that, it’s not even that different. Thank you.

[@ClicksGeek]

Great question. No we are 85/15 google ads to fb ads still. Google ads has just gotten expensive in service based niches in 2023. Hard to compete with smaller budgets

[@ClicksGeek]

Side note: if your search term traffic is highly relevant then you have a conversion problem (landing page)

[@Audemar999]

@@ClicksGeek thanks for the reply! I will look into that.

[@NinjaKiller999]

Whats your thoughts on getting the lead to book the call directly? And have it be a pay per appointment service instead of leads

[@ClicksGeek]

Problem with that is show up rate % is low and not all clients want appointments

[@leondunn4373]

Would you be willing to sell this automation snapshot?

[@ClicksGeek]

@@leondunn4373 nah we only use it for lead gen clients

[@tomflann934]

What’s the general conversion rate from being a FB lead to sending the “hot” contact info to the roofing contractor?

[@ClicksGeek]

Depends on the client and their individual sales process. A company with no sales process who just calls a lead once is not going to do as well as a company with a legit sales process and follow up system in place

[@tomflann934]

@@ClicksGeek Let’s assume they were a realtor beforehand with a solid automated follow-up sequence in their CRM and great sales skills - would it roughly be in the 5-10% range to get from FB lead to a phone call? :)

[@ClicksGeek]

@@tomflann934 higher then that. Much higher

[@tomflann934]

Have there been any additional offers that have worked as well as the free gutters?

[@ClicksGeek]

@@tomflann934 any type of financing that’s available or talking about how everything g goes thru insurance works well

[@ishvarganesh]

hey, are these lead campaigns or engagement campaigns?

[@ClicksGeek]

Lead

[@RAGINGGAMER333]

do instant lead forms do the same? I have a CRM that does the text drip. So if I get there # on the lead form, I can use zapier and set it up so when the lead comes in, that text sequence will start. Will that work or do you see messenger working better? Thanks for the vid!

[@ClicksGeek]

We use messenger to collect the lead form, one name and phone number collected (and they checked yes I want a quote) then we text them

[@RAGINGGAMER333]

awesome! Was just curious if this way is better than the instant form? or if its more so preference @@ClicksGeek

[@dennymiller2847]

How many of those 45 leads do you lose during the qualification process?

[@ClicksGeek]

Roughly 20-25%ish

[@dennymiller2847]

That's fantastic. Thanks for the response!@@ClicksGeek

[@Supersteemerz]

Do you guys pay attention to ad frequency? And if so when do you change your creative?

[@ClicksGeek]

change creative if we have a ctr problem

[@Supersteemerz]

@@ClicksGeek what’s a good ctr?

[@Supersteemerz]

???