Fashion Design Tutorial: How to Develop Your Brand Aesthetic (What are House Codes?)

You can buy the figure templates I use here: shop.zoehong.com
Answering the most popular video request of late, this video goes over brand aesthetic, house codes of some famous fashion brands, and what we can learn from them to apply to our own design careers and companies.
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[@rrdcreates]

I'm 32 and just getting in tune with my aesthetic and career goals - it can be hard when you have to work for other peoples vision, but eventually you fall into patterns that just feel right

[@zoehongteaches]

Good luck!

[@ashishawasthi8977]

@@zoehongteaches hi i am student and i want to do fashion designing in future What things do i need to have basic knowledge of to join a fashion academy?

[@oceanacemafer]

@@ashishawasthi8977 There are lots of videos that Zoe has made that are about that. She has lots of playlists that will help you out.

[@ashishawasthi8977]

@@oceanacemafer thank for the info

[@lessultanas]

I'm almost 30 and I feel the same ! Working for others and the noise all over the industry just made my sense of personal aesthetic blurry

[@Freepatchclub]

I was having an brand identity crisis last night. Omg thank you thank you thank you so much for this video!!!! You have no idea how much this has helped ease my mind

[@zoehongteaches]

You are so welcome!

[@denissesanchez1731]

There's is nothing more amazing than experience speaking ! Thanks ZOE ❤️

[@zoehongteaches]

You're welcome!

[@0433elva]

Thanks Zoe, I have left my design journey for 2 years now since I left school. I had tried but failed to pursue it because of limited finance to do high-end gown. I am rethinking about coming back to start something small first to continue my passion. 😊

[@gregoryallenn_]

Good luck

[@Kily522]

Here's a question for an inspiration related video: How do you avoid falling into the same patterns everytime you try to seek new inspiration? For example, whatever i look at i always end up going back to the same silhouettes & colours. Fantastic & helpful video as usual thank you so much for sharing it with us!!

[@Freepatchclub]

Maybe those are your house codes??

[@ItsViolaRose]

Seek inspiration outside of fashion, in other things you like :)

[@whoisjasonsiu5821]

Repetition doesn't make you boring...it makes you an expert. As long as it's not literally the exact same thing. Add little changes.

[@amarnathmenon8932]

thank you so much ..i am still kid but wanna be the best fashion desighner when i go up

[@zoehongteaches]

Good luck!

[@erikperhs_]

Omg I needed this so much! I'm starting my brand and I have a real hard time when trying to make sellable clothes while still puting my own eccentric spin to it.

[@zoehongteaches]

Good luck!

[@kristinaanikonovaa]

omg thank you so much for this video! I'm currently studying fashion design and I was not in the mood for creating something new, because I tend to stick to some rules I made up in my head, not knowing that they're literally my house codes, like you explained. it gave me so much motivation, so thanks again!

[@pilarneary3526]

Ms. Zoe, you are an amazing artist!! You have no idea how much you enrich my life. I do not aspire to become a designer, my favorite hobby has been cooking, but you have opened my mind an my eyes to a new dimension. You are an awesome teacher. I have learned so much from you that now I see the world through different eyes. I enjoy very much watching you draw. Your drawings are much more beautiful than the photographs! In the late 50's, I would see my beautiful mother leaving the house to attend official government functions in the different countries where my father was assigned to represent our country, (Mexico) as a diplomat. She often wore dresses and evening gowns designed by Ramon Valdiosera. His designs were inspired on the different traditional and regional attire of our people. I see what you mean in your suggestion to go out and see the world for inspiration. I am so excited to continue to learn though you wonderful videos. I truly admire you, your talent, and your warmth, fun temperament and your kindness and generosity in sharing your blessings. Thank you very much!

[@zoehongteaches]

Thank you for your kind words! Do you have any of your mother's old clothes? That would be amazing.

[@TheGrifhinx]

I love how you pretty much mentioned here the concept of the "minimum viable product", which really is a critical component for not just fashion brands (that are businesses in their own rights; we should all treat them like businesses) but for all kinds of businesses that are at the startup level and are just getting ready to run out into the world. It's a cute idea if, out the gate, one plans and manages to turn up with some kind of a "collection zero" of sorts (like to declare their codes and whatnot), but it just takes on so many risks that - you basically have to worry now about multiple pieces and products selling enough and/or grabbing enough attention. And that tends to be overwhelming and potentially unmanageable for anyone who's not only new to fashion but specifically to the business side of fashion.

[@PHlophe]

Y'all post them likes , make your view match with the likes. Our sista Zoe is a gem

[@zoehongteaches]

Awww thanks!

[@samiraatash]

Love this video!

[@celinexu6598]

Love this channel! Thank you Zoe!

[@bekilafez3523]

It's lovely to see you back!!!

[@behindtheseams810]

This is so helpful! Thanks Zoe ❤️

[@gvng7635]

love this Zoe🖤✨

[@jcchavez7371]

Love you zoe!!! Thanks for this! ❤❤❤

[@kimmadeit4351]

This is amazing!! Thank you so much Zoe

[@KaylaCumbo]

Absolutely love this video concept!

[@monicaitzelcanoesteveznewc1506]

I am so happy to hear your advice again!

[@diannahglover2955]

Omg I sooooo needed this 😍 You are a blessing 💖

[@unreeel2105]

You are awesome! thanks for this.

[@beab2583]

Thanks Zoe! Super helpful

[@sinalosphesihle5639]

OMG I loooove your videos ❤️❤️

[@tianamone1784]

This is such an amazing video!

[@kendraanez]

Thank you so much for this video!! I love your content

[@sabernebishop3461]

This was so informative Zoe thank you !!

[@trishawallingsford4146]

Your inspiration girl!!! 💪💪😊

[@Thejessica-silva]

Thank you for this video! It was exactly what I needed 🙏🏼💕

[@arsyn9790]

This was such a great video! Just last night I started thinking about what would make my brand unique and I started brainstorming about things unique to my country that would set me apart just a bit from other brands. So this video has confirmed I'm on the right track with my thinking. Thank you so much

[@ladiluck88]

Zoe!! You are amazing. Thank you for this. This is a great video.

[@marypehlivan1700]

I love her she is always so helpful

[@tommiespriggs9606]

You don’t know how much I needed this video! Never heard of house codes. I’m just about to graduate from apparel design and will use this to cultivate my brand. Zoe you always know the pulse of fashion & the industry. Please continue to evolve so that we can. ❤️. So many truths 😌.

[@zoehongteaches]

Good luck to you!

[@tommiespriggs9606]

@@zoehongteaches thank you!

[@janechongo5353]

I love you so much Zoe thank you for this message 💕

[@juliabuckingham5644]

Thank you so much Zoe. Another masterpiece of a video yet again!

[@Mysicalgreenunicorn03]

This video is so good! Gracias :)

[@arturocardenas1492]

Thank you!!! I love your straight forward approach to offering us useful information!❤️

[@suzannebeyer5369]

I always learn something so important from you and it’s usually something outside the world of fashion and design!

[@warra363]

love what u sharing. it's so helpful

[@Windixy]

Thank you this video was really helpful

[@mariacorrea9762]

Amazing and very useful video thank you very much!

[@stark0011]

Loving it ❤ missing your designer interviews 🥺

[@jadealanna9519]

Just what I needed!!! Thank you so much for the content, especially because you don’t charge! ❤️❤️

[@sashacraftss]

wow I'm feeling so motivated right now. thanks!

[@mariaeduardacortinabartolo1598]

Hope you stay up with your channel, it helps me a lot since I was starting my fashion design education, I'm sure many designers are also grateful for the videos!

[@deidrabenson361]

Thanks sooo much for sharing!❤️❤️❤️

[@kristinavisk6604]

Zoe, you are an amazing teacher!! Thank you for your vidoes❤️

[@Lucasmessiasm]

you're so inspiring and you give good advices. I really admire you.

[@Louise-gc6qh]

I love your videos, please make them forever

[@EckosamaGhostTsushima]

Zoe you are like a wealth of information and Im not even going into fashion design but I found so much useful stuff and finally learned the origins of alot of these companies! So happy whenever a video comes out :)

[@Karlaginger]

Wow Zoey, what a greaf Video! Food for thought! Thank you do much.

[@treemerryweather]

that was an awesome presentation Zoe. I feel that so much of what i heard today i can apply to my own studio practice. thanks

[@marlinakola2703]

another wonderful video. thank you.

[@kelyxoxo91]

Exactly what I needed to hear before starting my own brand!! Thank you for the pragmatic and imaginative advice!! Will be referring to this video often.

[@LuigiRosaCarvalho]

This video was exceptional, you were so clear with the examples and it has also cleared out some doubts that i've always had. Thank you Zoe!!

[@waiyanaung1038]

Your videos are tremendously useful for us. Thank you very much.

[@AmitSanger-mp7mg]

thanks Zoe. your talks inspiring... god bless u.

[@Tyreselynn]

You are instrumental in helping us learn. Thank you

[@ruthngube3515]

I sure did learn a lot Zoe!😊

[@robertrosas3438]

You've encouraged and inspired me so much, Beyond just sewing and creating. Thankyou! For helping me keep my head up and being a voice that encourages me to want to work more :)

[@taxoe2]

Thank you for such insightful and consise information, its great. And greatly appreciated

[@designnerd21]

i loved the little lesson on Lanvin; absolutely fantastic information! ✨

[@xninoschkax]

i‘m 25 and suffering from mental illness. i‘m still trying to finish my fashion studies besides going to therapy and healing. i‘m writing my bachelors thesis next semester but i have to say that in all these study years i never felt truly inspired. i always faked my inspiration.. i love playing video games, but they don‘t inspire me. i will write my final thesis on personality disorders because i am super interested and curious in psychology. but i wouldn’t say it is an inspiration, it is more like an interest. most of the time when i have to create or design i just sit there in front of a white paper and don’t know what to do.. i would love to see you doing a video on inspiration since i suffer from inspiration for years now. i literally can‘t remember the last time i was inspired..

[@wesaldoda8149]

Thank you Zoe ❤️😘

[@deborahwolff5651]

Thanks so much for sharing! Love, love the design's. Inspiration does choose you; well agreed! I would love a video on inspiration.

[@rickyward6675]

Dang Zoe you got that in that last note. Not only am I getting into fashion but also working out. Thanks Sensei!

[@theprabhsharan1606]

can't say more than love you Zoe and may God bless you . you answer my questions before I could afford one❤️❤️❤️

[@positivestudios6101]

I have been inspired by you, you are my inspiration

[@AyanaSioux]

OMG this video is giving me so much hope and encouragement. I have a few things in my life that I'm very passionate about that will be the inspiration to my fashion brand and i can't wait to execute them! Your videos are amazing. I can't say that enough.

[@kingamvs6358]

watching a designer has helped me a lot, especially designing my own hero costumes, i'm trying to make the kevelar really stand out for my main suits, i still struggle very much so, but i have learned a lot from zoe hong. i love the work and in depth of how she shows fashion and deoth in her explanations, i hope too see more videos soon.

[@yourstrulyt.]

What a beautiful, brilliant, intelligent queen Zoe is! Thank you for being the most exquisite "party host" for us "party people" 😄🥰🤗 Love your videos [I stay watching them on repeat], please keep them coming 💖 XO

[@ruthngube3515]

I'm so obsessed with fashion... I found out about your channel from a friend and I'm loving your content, thank you so much

[@zoehongteaches]

Awesome! You're welcome!

[@lpshorsegirl21equestrian19]

I love your designs

[@xxissamexx]

OMG I LOVE YOU ZOE HONG. You are so right. The inspiration part, the second half, the beginning ALL OF IT.

[@windb2b]

Please keep inspiring! ❤️

[@polarsingular]

Love this. Thank you Zoe. Could you maybe do a video on knitwear someday? Your insight is so valuable

[@hexmaniacciaran]

Great to see you back (youtube didn't show me you're earlier uploads from a few weeks ago), I especially enjoyed the first 9 minutes where you spoke about the DNA of a brand and how it's interpreted by whoever is at the helm and it'd be an interesting video/set of videos if you did a deep dive of a house and how new creative heads have retained the hallmarks of the original creators while also adding their spin e.g. how Daniel Roseberry has referenced Schiaparelli's connection to surrealism/Salvador Dali or how Sarah Burton has went all-in with the romanticism Alexander McQueen infused into his clothes but they've lost a lot of the bite/edge.

[@logsfromthecamp1241]

As a beginner designer -I’d just like to say your videos have given me so much knowledge and Inspiration! Thank you for being an awesome creator and teacher ❤️ can’t wait to watch and learn more from your channel Xoxo

[@HiThereImFootloose]

Really good +/- ratio for this video :) Thanks, great video!

[@alexanderpons9246]

Bravo, fantastic video and topic Ms. Zoe Hong! Gosh I'm writting down what you said at one point in the video that I feel is so relevant to any creative field, "An idea without excecution is only a daydream". Thank you for always giving us a perspective where growth and betterment is at heart!

[@jimmydugazon1540]

Lovely video. I love everything you said and I worked in the fashion industry for 15 years

[@designsxgeanina6540]

i love your content Zoe!! And i totally agree with you: never limit yourself, experiment as much as you can, master what makes you unique & design for people are the thing that i always say to people whom want to work in fashion, and what i do to become better & more successful

[@stevieb7865]

I’m a digital designer and I’m really glad I found your channel! I’ve been learning a lot!

[@miriamgillham6701]

I’m always learning whenever I watch your videos! Thank you! Special video idea. Silencing the noise, the family, social media, society etc. digging deep to find what really drives you, your own true imagination and inspiration. I hear what you said about the great houses following what life gave them as their inspo. The distractions today do seem to be more intense. If you have any tips or insights into this can you consider this as a video idea. Thank you again, Zoe!

[@kyrajansky]

Thank you so much for these videos 💞 have been watching you all through school and now a couple years into my career and I still feel like I’m learning so much from you!

[@zoehongteaches]

You are so welcome!

[@atziriselenne]

I love you videos♡thanks for your help♡♡♡

[@iamautumnfoxx]

FIRST VIDEO I EVER WATCHED FROM BEGINNING TO END ON DESIGN🔥🔥❤

[@timmya200]

This is such a good video! Been thinking about this recently and this helped lay everything out so much better!

[@zoehongteaches]

Glad it was helpful!

[@mirsadhasanagic8349]

Zoe, your videos , of which I watch at least a dozen a week, are nothing short of incredible and straight to the point. Especially now, at home , no job, covid bollocks and mandates, and about to launch my first line of one off designs. I have done my time at Fashion School, but I wish I had of spent that 3 years with you. You're amazing! Thank you so much for the hours of your wisdom, your energy, good humour and humility. You're a gem to ALL inspiring and practicing fashion designers. Big love from Australia, and hope you're navigationg well 🙏💖

[@4U2Bcome]

Love you 🧡

[@soidee]

Thank you Zoe, as always your insight is really valuable.

[@zoehongteaches]

You're so welcome!

[@ncriely8223]

This is what i need🤩💖

[@OskarChoi]

i found your sharing in this video very useful for my job interview as a learnig assistant in a fashion & textile course. thank you.

[@aarushiarya8229]

Amazingg work and motivationall

[@jazeela1716]

Thanks Zoe ! This was such a helpful video :)

[@zoehongteaches]

Glad it was helpful!

[@shaikah.a71]

I love Zoe there in no one can teach us with love like u , I always come back to u I love u

[@farri.style849]

Hey Zoe, am Interested in fashion designing and i have started my practice and your videos are helping a lot❤ as you define everything in such a beautiful way that helps a lot . 😊

[@harveystokes3455]

Once again, mind blown🙌 love your vids so much! Thaaaaannkss

[@zoehongteaches]

You're welcome!

[@FKATWlNK]

I saw this video back when it came out when I wasn't at fashion school, and now I just dropped out because I'm doing all sorts of things and this just feel soooo refreshing again. Made me start working out my designing skills even more and develop some stuff that I really didn't knew. Thank you, Zoe.

[@yshaanartist5284]

Shes baaack