FashionInflux On The Social Media Strategy Behind Her 2.7 Million Followers

Having accumulated over 2.7 million Instagram followers alone, Lydia Rose a.k.a Fashion Influx is thought of as the OG of social media styling and master of functional fashion. Becoming famous with her high-street fashion, Lydia grew a dedicated fan base from her recognisable styling videos. Now leading the way with beauty hacks, fashion forward styling look-books and shopping hauls, Lydia has opened up her personal life online, sharing her most intimate moments, from getting engaged, planning her wedding and home and relationship content.
Recently announcing her pregnancy, Lydia Rose is sharing the highs and lows of her pregnancy, giving her followers exclusive access to her journey so far. In this episode we uncover the woman behind the Instagram handle as Lydia shares her incredible journey through online fame, the rapid rise of her Instagram following and how she created her own niche in an incredibly saturated industry.
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*** I use affiliate links! These are links where I get a tiny bit of commission from anything purchased through them (aka. when you click on them and end up buying something) - this doesn't cost any more to the customer. As always, my opinion is always my honest opinion.
SHREDDY and TALA are my own brands, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊

[@Grandykat]

Loved this conversation! Ive been following fashion in flux since the written blog days and its been incredible to see the journey so inspiring from a fellow content creator!

[@JJOK1818-okthen]

These podcasts are great 😍

[@josephineowusu-strategist]

Another great conversation Grace! I love Lydia Rose’s Strategic approach to social media. It’s all about looking at the insights.

[@sharongillmedia]

Loved this conversation!!

[@Mannymakesvibes]

I'm always curious how musicians can thrive on this. As people say, being intentional is key, I have sought out help from friends who have used these strategies. I guess consistency is key.

[@kendlefulton7429]

❤❤❤❤❤

[@user-rj6rl5bw9q]

In my opinion, in that conversation, Grace shared more insights than her guest. I love Grace and I feel that this podcast was not very helpful for her audience. I don't think that Lydia was ready to share her secrets and experiencence. Is it just me that I felt something awkward about this conversation?

[@lenallompart4284]

Isn’t Grace looking a bit oddly at her? Like almost unfriendly/unwelcoming?