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Humans have evolved through taking risks. In fact, most human actions can be conceptualised as containing an element of risk: as we take our first step, we risk falling down; as we try a new food, we risk being disgusted; as we ride a bicycle, we risk falling over; as we go on a date, we risk being rejected; and as we travel to the moon, we risk not coming back.
Human endeavour and risk are intertwined. So it is not surprising that despite the increasingly risk-averse society that we live in, many people crave danger and risk - a life less sanitised.
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