Fender Visitor Center Tour

www.premierguitar.com PG's Rebecca Dirks is on location in Corona, California with Fender CEO Larry Thomas. In this video Larry Thomas takes Rebecca on a tour of the new Fender Visitor Center and explains the pride and dedication that goes into the crafting of Fender's guitars. See more great videos at www.premierguitar.com/video

[@DeathcoreGandhi]

The "build your own Fender" room is an incredible idea. I'd love to visit the centre just to be in that room for a few hours. I'd also like to add I have a small crush on Rebecca ;)

[@xTidus24xx]

dude i literally think all of us have somewhat of a crush on her lol i know i do

[@evankeal]

The room where you can play a lot of guitars through a lot of amps is golden, I would like a few hours alone in there.

[@awangkuaiman]

@@evankeal maybe go there at 9am and leave the next day

[@VFRhondamike]

So I’m not the only one she’s so cute 🥰

[@CrazyCow500]

Never forget Rebecca Dirks

[@CrazyCow500]

The girl reporting this segment. She used to work for Premier Guitar and has since been the only cute chick they've ever hired.

[@reyznbran9586]

yeah she is delicious to the eyes

[@tiorahman44]

and those tts getting bigger and bigger if y'all paying attention lok

[@LynchyVidz]

Well he is the CEO offender...

[@kawabunga1029]

carl lynch Genius

[@SixStringHarmonies]

Thank God for PG on KZbin! Great videos, demos, & reviews. A treasure trove of "info-tainment" for guitarists and bassists all there at the click of a mouse! Thank you guys so much for all your efforts in putting these great videos together. I only wish there were more of them. They always put a smile on my face!

[@mat2941]

I love the build your own concept, that’s the way to go for me when it comes to strats

[@moes_film]

Thanks for featuring this. I've been to the Martin factory, I'm looking forward to visiting Fender's.

[@Gitfiddle]

All kidding aside this new CEO has done great things for Fender.

[@bikerdhill]

OH YEAH!!!! This is definately my Graceland, Have to go there someday soon. Thank-you premierguitar for uploading this nugget of golden goodness

[@MrHALOCOUST]

I came here for Rebecca,stayed for Fender. That build your own guitar room is a fucking genious idea.

[@MrMousekillaz]

OH My, I would never want to leave. The build your own shop is an awesome idea !

[@ColinPRS]

I agree, she's beautiful and also seems a very nice person.

[@vicshere99]

Fenders are utterly fantastic and make life better. Especially my 64 Tele.

[@TC057]

Sad to say this Visitor Center is closed. Was just in southern California last week and found that the center had been closed with no plans of re-opening. Tours are still available of the factory on Thursdays at 10am, but that's it.

[@MojoPenguin]

Next time I'm in the USA i'll be SURE to check this place. Thanks Premier Guitar ;)

[@StratBurst92]

I have both made in America and made in Mexico Fenders, both are great guitars.

[@Iheartdgd]

I’m only here for Rebecca Dirks

[@namejeppe7]

I wanna go see this!

[@cottonfever1221]

This is like a dream come true,I am very finicky when it comes to my basses,I think I would sneak into the body/necks room with a phillips screwdriver and a battery powered drill and go to town. I only play Fenders and most of my customers do also,I know that there are handmade stuff costing more but are lacking the Mojo feel. Its fair to say that even though they have their qwirks or stone-age design they are still the ones that most others guitars are compared too still.

[@noseyparker6622]

I wanna do that build a guitar thingy......man I would be in there forever

[@brandenstrahan2828]

the brand fender is amazing their guitars have a great feel and a brilliant sound! i dont care no matter how old fender gets. fender for life!

[@johnsells1689]

Cant believe I just found this video. I want to visit this place.

[@dizzymenace]

Rory Gallagher needs to be in the hall of fame. his stratocaster is iconic, 1/5th of his Wikipedia page is dedicated to it, besides, in 1972 he was voted the worlds best guitarist.

[@batbag12]

dizzymenace I agree, but sadly Rory has always been an extremely underrated player. I am not a huge fan of his music myself but I do recognize his genius!

[@kodiakandgrizzlybears3787]

dizzymenace Gallagher was 5 thousand times better than Hendrix!

[@HBSuccess]

I don't think we need a visitor center to realize how intertwined Fender is w popular music. Still - looking forward to checking it out.

[@vainparasite]

I would love to go and pick my own bits like that what an ace idea. I have a strat which i love that my wife and son got me for my 40th, its perfect and something ill cherish for ever ;0)

[@ArtDonna84]

I wonder if the BTO idea came through Fenders France association with Taylor Guitars who already have a BTO in place. What a great combo! Love the BTO programs and will be there in Jan to see the NAMM in Anaheim and onto Corona for a BTO order. A long awaited feature; Fender Visitors Center.for Fender players.

[@majedalharbe6904]

i recommend that every person who feels the sound of the guitar in his soul to buy it even if you cant play it you can keep it like a piece of art in your home.i had the opportunity to buy my first electric guitar last week and it was a fender strat i wish someday to visit this great place and take a photo behind the great fender sign out side the store :)

[@RMoore-zt7zs]

I would love to go there...

[@SlaughteredDecay]

I love you, Fender Guitars!

[@FretGuru]

Very cool, and impressive that they can still build in the USA at all

[@danielll342]

watching this just because of rebecca

[@mattwhite9823]

Fender Stratocaster is a unique Guitar, something Les Paul can't compete with, fender has unique sound quality at high volume and distortions.....

[@animalystic420]

Yeah me to...rebecca is super cute

[@Lastman737]

Get the camera man a rig to reduce the shaking and mic the interviewee. Just saying. otherwise your program is wonderful

[@BenderBendingRodriguezz]

I want to go to there!!!

[@enginpega]

Fender is not only a guitar, Fender is a soul...i love the soul...

[@cosmitron67]

I've been reading watching and listening to fender stuff a lot these days. I'm never bored with anything related to fender golden age and solid body creation. I would love to see a biopic of Leo Fender, Ted Mac Carthy, Paul Bigsby etc... Especially if Fincher, for example would made it.

[@TheJeffcurran]

Really cool!

[@guitarjem]

I love Fender!

[@taztherocker1]

Great vid.

[@travismiller77]

I LOVE Rebecca!

[@NocturnosRockShow]

this is HEAVEN ON EARTH! wow!!!!

[@jayshrivastava3804]

Bucket list!

[@leroygraham7631]

Jay Shrivastava

[@SMii7HY]

I agree curt. I was shocked to see no malmsteen. He was the first to be given a signature strat even before clapton

[@twistedH3L1X]

Hmmm, a Tele with a carved, quilted top in royal blue, please! I actually live about 20 miles away. I am going for sure. Thanks for the post PG.

[@Sjusovaren]

@LucasGonzalezTube I think it's Graham Coxon, mostly known for being the guitar player in Blur.

[@richfiryn]

Rebecca saying "Gear Lust" while looking so amazingly adorable made my day. Oh ya, this was a good video about Fender. I am and have always been a Fender guy. Love the idea of designing and having built your own guitar with the personalized name plate. That is a great idea.

[@StraitUpSuburbanite]

You can make your own Strat? That's so awesome!! Use nothing but Fender Electrical instruments and amps and that would be SOO sick to make one your own. Wow.

[@jonnydevo]

Really like to go there one day.

[@erikpacheco_]

Good point!

[@ilostmymind47]

Love Rebecca dirks

[@HongjooLee]

Though it was a bit boring in the history part at the beginning, but could not stop watching from the middle. Very interesting demonstration of what we can see, what we can do in there, and its value, meanings and the others.

[@TheTrollMastah]

Ritchie Vallens didn't use a Fender in the recording of La Bamaba. He used his Haromony H44 or along the lines of that. Rene Hall used a 6-string Danelectro Bass. The amps may have been Fender but the only Fender instrument in La Bamba was the electric bass played by Carol Kaye. But in reality nobody really knows. I'm surprised I didn't see a Led Zeppelin song (from their first album at least) I went to the center a couple years ago when they had all the Jimi Hendrix stuff. We were the only ones there and the front lady gave me a discount for paying with my own money haha. (I was only 15/16 at the time, it really surprised me and she was super nice)

[@Djarra]

@Sjusovaren Yep Graham Coxon of Blur who has a new signature tele (this replaces the FretKing Coxon signature of 2009 and the Burns Coxon signature of 2010, next expect Gibson to award him a signature of his 335.)

[@gome5000]

please upload the factory tour soon... thank you.

[@EvilHippy38]

Yes.

[@johnnyz1969]

@qaawale Yes but Yngwie was a pioneer in the neo-classical style of guitar shred. His style of playing spawned an entire movement in guitar playing. And he did all on the Fender Stratocaster. I won’t deny that he has some social issues, but that is “Yngwie being Yngwie” and that makes him entertaining to me.

[@jclp81]

that guitar room is sick

[@StephenLafferty]

I like the idea of the showroom where all of the esoteric products are not just on display but can be demoed and tested by visitors.

[@ColinPRS]

Brilliant.

[@StolenFame]

Rebecca is incredibly gorgeous.

[@flashy5150]

StolenFame Yeah, she gives me a "stiffy" too.

[@michaelbell75]

Don't get out much do you?

[@absolving]

Hard agree.

[@LEgoiste]

Apparently she 'dirks'!

[@absolving]

@Liam Wright nothing wrong with recognising an attractive person. Though, the "stiffy" comment was a bit much, granted.

[@Stratomacaster]

Larry looks like he could be Bob Newhart's brother. Awesome tour. I'd love to come see it sometime. One day ... one day...

[@carsonLILL]

I shall go forth to Corona and create the BEST FENDER JAGUAR OF ALL TIME!!!

[@archirobi]

I've just found they closed this centre. Does anybody know why and if it's still possible to tour the facility?

[@mikedunham3246]

Awesome showroom. Did the ceo give the people that work in the factory a bonus or bust his budget on the showroom

[@gunslinger12]

I would love a fender strat with a humbucker angled in the bridge position

[@1Ma9iN8tive]

I live in New Zealand and one day I wanna tour this place - who knows may even buy me a Strat Gat

[@Acadian79]

Wish I was closer I would definitively go check that place out. I wonder why he didn't mention Jazz along the other big guns? I understand Telecaster, Stratocaster and Precisions are the company's top 3 but what about the Jazz Bass they came in the 60s and should be in there no?

[@GuitarSlinger2112]

I got work on some of the display cases for this place. Never got to go on site though... :/

[@screenpuller]

They make a G.H. sig. model as well, since FMIC also now owns the Gretsch name.

[@javitobellisimo8455]

Guuuaaauuuu me gusta ese trabajo y tener la idea de entrar ahi y hacer lo que me manden.

[@oswa0714006]

7:54 GOLD STRATOCASTER! WOOOOOOOOOW

[@joestrickland2525]

Inspired!

[@vracan]

damm would I love to go there. Too bad its soo far from where I live!

[@bham521]

Fender is really amazing. i really really want another one. My house burnt down and i lost my my 62 strat and my bandmaster :(

[@TheDunateen77]

since when did they build a jeff beck telecaster/esquire?

[@2PlayGuitarNow]

"Visit the Fender Visitor Center"- just added to my wishlist. Thanks for the cool video. :)

[@chrisskywalker6079]

One Strat and one Les Paul, that's all I need 👍🏼😘

[@robinsonrojosolar8528]

Rebecca Dirk I love you so much

[@bikerdhill]

@RowenCx4 I believe I just did!!!

[@dsbtaa]

I want to see some new white PG shirts on Rebecca!

[@sublime88sublime]

ROAD TRIP!!!!!!!!

[@GuitarToneFreak]

Fender: doing it right. While Henry J. continues to desecrate the Gibson name, Thomas here continues to build it up and build it up. From having great guitars at every price point to being very transparent with their fans as seen here, they're definitely doing it right. Kudos to everybody over at Fender.

[@Panic42000]

Mason Howrey Yep you’re right they have show room!!!!!!!! Your move Gibson. Fuckin stupid.

[@guitargeek1984]

Jim Root baby !!

[@LucasGonzalezTube]

@Sjusovaren Thanks. :)

[@LucasGonzalezTube]

Who's the guy on the poster at 11:59 to the left of the James Brown one?

[@theddygrumo]

Why did they close? I wanna go there

[@paul1060]

been to factory, it was really great. total class act!. ive been to all 3 factories that do tours. fender was #1...the best one. martin 2nd, gibson 3rd.

[@paul1060]

+loopy Ruane I don't really remember sorry. either way ...if ur there ...u gotta do it.

[@paul1060]

+loopy Ruane the Martin factory is great... but in a little town in Pennsylvania.. approx 2 hrs from NYC. that ...and the fender factory are worth it. the Gibson factory isn't worth it. though Memphis Tennessee and Nashville are cool to visit. all music and cool stuff.

[@Juviex]

And the Jimmy Page Tele ''Dragon''? I Want This!!!

[@MegaJohnhammond]

Hey, you didn't show us how you make the Coscto $100 special. WTF?

[@ethanknudtson116]

One Day, I want to work here, any advice??

[@tombuttner]

Next time I'm in CA, I'm going there…

[@laurencemckinney646]

Gawd -- "I was so surprised to see that Fender made Everything" ... go to Google, drop in "Teen Age Fender Maker" ... and read about how I at 19 in 1963 ended up in the Fender Factory .. yes,I met Dick Dale and he comes from Quincy, MA - and he was here last week at 77! Of course Fender made everything - there's nothing TO a Stratocaster that you can't make in your kitchen with a router (and one good punch press for the metal parts) - you can bet they didn't make the volume controls but the major workforce were Mexican Americans and it took about $35 worth of metal and wood to make one. And I still play mine, and they're still very, very easy to make,

[@roguedemon100]

I did notice a Hank Marvin tune up on the wall of song titles, called F.B.I. At least he got a sort of a mention, but still, he should have got more than one song title, plus, it was a Shadows single, so, no actual mention of Hank! 🤔

[@JohnTheWavering]

Heaven...

[@chadwr85]

Had Hendrix lived a few more months he would have been the first. They had a guitar being made for him, you can look up the specs about it. It would have been huge for Fender had they came up with it a little earlier.

[@Kron0s4284]

came for the guitars. stayed for Rebecca

[@MrGtig]

Is it in Corona, California?

[@CodyGreaver]

Dude sounds like Tom Hanks

[@animalystic420]

I didn't even hear that until i read your comment and now i cant breathe 😂😂😂

[@simbrack1195]

Wish I lived in the US sometimes....

[@TREVORJB101]

nothing like a Fender ;)

[@everhard1000]

Fender is great !!! PS Beckie, I love you !!!

[@yenlam3133]

I love starts but if you've got the coin check out the superior 'suhr' guitars (Chuck R.777RnR)

[@gewatzig123]

13:23 awesome!