HOW THEY MAKE GUITARS at Fender's Custom Shop (Factory Tour)

Hizumitas Fuzz: imp.i114863.ne...
Afterneath: imp.i114863.ne...
Follow Fender
/ fendercustomshop
/ fender
STUDIO KIT SAMPLE PACK: www.drumsample...
All of the gear I use: sweetwater.sjv...
The greatest studio desk/racks ever.
dangerfox.com/
Use Promo: ANDREWMASTERS
Follow me
Instagram: / andrewmastersmusic
Website: www.andrewmast...
I get all my music here:
fm.pxf.io/c/25...
Affiliate links from Sweetwater + Amazon
(support the channel by using them)
Drums and Equipment:
sweetwater.sjv...
Guitars, Amps and Pedals:
sweetwater.sjv...
Studio Monitors:
sweetwater.sjv...
Audio Interfaces:
sweetwater.sjv...
Headphones:
sweetwater.sjv...
Microphones:
sweetwater.sjv...
Content Creator Gear:
sweetwater.sjv...
Mic Pres & Outboard gear:
sweetwater.sjv...
Keyboards and Controllers:
sweetwater.sjv...
Studio Equipment and Accessories:
sweetwater.sjv...
Side tables on wheels:
amzn.to/45qvvZy
Cameras:
Canon EOS R5: amzn.to/3dMxwt2
Canon EOS R: amzn.to/3wmjdSF
RF 15-35 2.8 Lens: amzn.to/3isBqaf
Lighting:
Cool Panels: amzn.to/45zAQOX
Main Light: amzn.to/45k0gQi
Soft box: amzn.to/41UNxAB
#recording #musicproduction #studiosetup #producer #audioengineer #recordingstudio #studiotour

[@AndrewMasters]

This was so cool. Anybody use a fender in their studio?? What's your favorite?

[@qlyde]

Love this video! I've got a 13 year old Custom Shop 1960 Strat which is my #1, great to see where it came from and how the shop has evolved, would love to get a new one but that's a price tag for the future me to worry about lol.

[@Haku_records]

Tele!!!

[@damiansamb3980]

Awesome man!! My favorite is my Fender Custom Shop Heavy Relic Ressiue 1954 Stratocaster 🔥🙌🏻⚡🎉

[@chickenlickin3820]

My CS Strat 60's heavy relic just not long put in some seymour antiquities

[@AudioJanitor]

This one will push you over 100K. Well deserved brotha.

[@TheStormpilgrim]

Somehow, I managed to build a couple of guitars in my garage that actually work. Seeing these guys, it's a bit like going up to Michelangelo and saying, "Yep...I painted the ceiling in my house."

[@foylebutler8952]

If you built a playable guitar , its an acomplishment ,.. Its not easy to do.

[@InGrindWeCrust2010]

Great job!

[@Murf_Workshop]

working on mine, a telecaster body, and yes while it's not easy it is a good sense of accomplishment, no matter how miniscule it may seem in comparison to other's who have came before.

[@TheStormpilgrim]

@@Murf_Workshop I made my tele-style from padauk and topped it with a diagonal checkerboard of padauk and maple. It's retro-looking and sounds great, but you'd better have a chiropractor on standby. I thought I'd drilled out enough of the body, but I'm not sure if it's even lighter than a Mosin-Nagant rifle.

[@Murf_Workshop]

@@TheStormpilgrim dually noted 😂, mine is Alder, resonance is killer just by tapping it, but man this slab is heavy

[@Zepie]

We'll make anything for anyone -- cardboard, agave, legos, gold leaf, custom necks, exotic pickup configurations, etc -- except if you're John Mayer. If you want to make extremely minor changes to the instrument that everyone will probably then want, you'll have to talk to PRS.

[@ItsJustRyan89]

You win the internet.

[@garyburginjr1366]

True

[@joesantamaria5874]

Wow

[@joesantamaria5874]

Wow

[@joesantamaria5874]

Wow

[@MrEcted]

Fender is one of those companies that still has that mojo. They really cover every range and do it really well. Their cheapest offerings are still amazing guitars (I have a Player Tele that I absolutely love!), and what they offer at the very top end are really true works of art. It's awesome to see people who are so insanely good at their craft!

[@Superman-pn1rx]

@Boony Tooty best comment so far

[@triax7006]

@Boony Tooty Correct, that is why especially as even cheap guitars now due to modern techniques such as CNC are the best option if a person is learning & just picking up the guitar. I suppose if they are going to be committed a better guitar that will pretty much guarantee to be a good player & make it easier to play is the best option, but again it isn't going to cost that much. Gone are the days of terrible guitars that were awful & put people off from playing.

[@teleguy5699]

@Boony Tooty In my opinion the sound is just a minor part of why you buy a custom shop guitar. It's getting the exact feel, attention to detail, look, and yes the sound you want all rolled into your "one of" special guitar. Some people buy huge RV's with their disposable income. Some people buy custom built guitars. I agree with you that if a crappy player gets one thinking he's going to become a guitar god, then reality will hit them in the face, but like I said, the whole package is what would entice me if I wanted one.

[@ToddH76]

@@teleguy5699 don’t forget the colors they want too! Nothing to do with tone but a huge part of the draw to buying a custom shop. I happen to love daphne blue with a dark rosewood neck that is a little thicker! Wish they made them in the am pro II line but they don’t!

[@teleguy5699]

@@ToddH76 Try the Mod Shop. As a lefty that's how I got the colors and neck I wanted, pickups, fret size tuners, accessories etc. Not totally custom, but some good options. It was based on the AM Pro body when I got mine.

[@ScantlessBeatz]

Im not a guitar player but seeing the process of anything to do with music is always cool.

[@DrunkenRhinoceros]

I've been a big fan of Fender Instruments for years. It was great to see the people and the process behind the scenes. Thanks!

[@AndrewMasters]

Thanks for watching!

[@nottaller1993]

These master builders have probably the greatest job on earth. Incredible stuff

[@igavehimadollar3354]

Dude for sure I’m sitting in my man cave with my tele jazzmaster and mustang the strats are tucked away . Their plugged into my fender deville . There is nothing better on earth than an American made fender all the best man

[@jonbongjovi1869]

every atom of life is GRASS-IS-GREENER-ON-The-OTHER-SIDE-ism, dude. WHy do you think so many rock stars ENDED THEIR LIVES rather than remain rock stars???

[@KRAZEEIZATION]

True. Every job has a downside. Even famous stars hitting the stage night after night on a 1 year tour. Don’t tell me it doesn’t become a chore and they secretly want to be at home on the sofa alone in peace and quiet!

[@ramencurry6672]

I have a set of Custom Shop Fat 50s pickups. They are incredible and actually not that expensive

[@GeoffModulate]

Oh that was SO COOL! Loved it. It's crazy they are still using some of the original tools. It's great to see behind the curtain and look around the factory.

[@parkereberhard7580]

Are you familiar with Heritage guitars? They (I believe still) are made in the original Gibson factory with many of the original machines

[@Annunaki_0517]

A tour of the Fender Custom Shop? That’s like finding a golden ticket inside a Wonka Bar. I’m in!!!! And subscribed. Bring on the Oompa Loompas.

[@ΧΛυδός]

Musicians wood artists machinery and passion. Fender's custom shop has the coolest combination you can find on earth.

[@luisfernandorojasvelasco4731]

The Jazzmaster strat at 33:30 looks amazing, the perfect hybrid beast

[@tompoynton]

The Master Built models are obviously amazing and super fun, but personally I like the idea of a custom build more - each step of the build being in the hands of a master in their particular area of expertise

[@bluepacificrecordingstudio1120]

I grew up in corona about 1/2 mile from where the factory is now….. love that town… love fender

[@kjneese]

This was a truly superb, behind the scenes look at arguably the greatest custom guitar manufacturer in the world. I've seen a few videos similar, but none as thorough and well put together as yours. So GREAT! kudos and THANK YOU!!!!!

[@thl2217]

I really hope the factory workers get treated well. I'm sure almost everyone else gets god-status but the conditions the factory workers work in makes me question things. Hope the get the validation and support they need and feel happy with their jobs, In the end most of us probably wont get a custom shop guitar but rather a regular fender build by these employees. Those people are the real heros here. Thank you! Muchas Gracias! Espero que esten bien!

[@paulgentile1024]

What's wrong with the conditions the factory workers work in ?

[@Salguine]

I worked for PRS for a short while back in the '90s, and that was exactly the case. The suits in the front office were making bank and buying real estate. The people in the factory who actually made the guitars were paid poverty wages. They'd arrive for work in cars that were falling apart and held together with baling wire. The turnover rate in the factory was enormous, because everyone would leave after three or four months to find another job they could actually live on.

[@keithclark486]

@@Salguine Which is why prs is overrated crap. They don't pay their employees well enough ' the employees hearts and minds are not into building a quality product and it shows. I've had 3 PRS guitars and all 3 we're junk.

[@bojangles6444]

@@keithclark486 lol based on the testimony of a guy online you are going to condemn their labor practices? Ok dude 🤦. They actually have way better quality control than anyone else they compete with. You won’t need a setup you can grab one off a shelf and play it without it playing poorly. I have had a McCarty since 05 plays better now than ever no problems. Only prs I ever played but reason enough to be optimistic. I never had a fender or a Gibson that had as few technical issues. Never had a fender custom shop though either.

[@keithclark486]

@@bojangles6444 Did you not read what I wrote? From my own experiences ' HAD 3 and all 3 we're junk

[@peterbondmusic]

My Fender custom shop Strat is one of my prized possessions. They really do make magic there.

[@stevekannes89]

I’m a guitar player. Thank you very much for showing the tour. It was almost a mystical place for me. Again thank you

[@danielversion1.035]

Fender are just awesome! They just are worth the hype, in my opinion 👍

[@projectmonk9673]

The only problem with "custom" shops is that they aren't true custom. Meaning this; I stand at 6'7 so all guitars look like toys to me when they are in my hands. I wanted a custom build guitar body that is slightly bigger than the average guitar. Unfortunately, these custom shops won't build me a body that is slightly bigger. They will cover anything EXCEPT making the guitar slightly bigger. They will do leggo guitar bodies, Game of Thrones guitar bodies, gold leaf covered bodies, and a smoked acrylic "not easy to machine" bodies but they won't carve me out an alder Stratocaster body that is slightly bigger. Now if Buckethead can get a Gibson Les Paul that is slightly bigger, why can't Fender?

[@ToddH76]

Didn’t they just build an oversized custom telecaster for ray benson who is like 6”7? Odd that they won’t do it for anyone else

[@edcolins5498]

Ask guys at Warmoth ! You basicaly want a guitar out of a Preision body !

[@jerrystephenson1172]

There is an oversized Tele made by Fender, It’s the Greg Koch model.

[@dwaynecarroll6098]

Ever try a BassVI? Curious

[@projectmonk9673]

@@edcolins5498 I tried various times asking Warmoth and they won't do it. If you want, I'll send you the email response they gave me as to why they won't do it.

[@kostantismp3704]

respect to all those who prepare our babies with love, I love you! also happy new year!

[@costelloandsilke7321]

Really informative - and refreshing that a manufacturer will show off their processes in such detail - very impressed at the amount of handwork involved in making Fender guitars - including some of my own!

[@crustysocks1]

Thanks so much for this video tour I was captivated the whole time!

[@EricMakingWaves]

This was so rad. I never watch long videos but I had to see all of this. Just got my brand new American strat this week and re-fell in love with Fender. Great video my dude.

[@jeffsquires6620]

Been waiting 2 years now for my masterbuild tele. Coming in a couple of months. It's a honor to possess a beautiful piece of quality. A lifer.

[@m.o.n.d.e.g.r.e.e.n]

10:10 omgx i need that in the studio! just a few different pickup variations you can slide on for different tones

[@jamieboydmusic6956]

What a great video! So cool to look inside such a special factory.

[@frankierodriguez8661]

fantastic video and your host seems to be a very nice fella. Obviously after all these years it's clear he has been a Fender dude for ever. Well done!!

[@mojekh]

Amazing tour, been there once and never forget that friendly and loving atmosphere! Thank you Andrew and Fender people❤

[@bradhienzachary]

Ready to play pickups is a great idea! Never been able to choose pickups

[@jeffsimslmt]

Good camera, audio, editing and overall nice production.

[@zedudli]

“And this is the bathroom” “Wooow” “And this is the exit” “Yeaaah” “Well, goodbye then” “Aaaaahhh, woow”

[@laneysommer]

This is a really interesting and informative video. Great tour!

[@AndrewMasters]

Thanks Laney!

[@Shiloh7377]

I wanna get that lego set. I've seen it, it's pretty cool, you can make it red or black it's a strat. And also it comes with and you can build a small fender amp to go with it, it's really cool lookin.

[@dannymacnevin3939]

I own several Strats and Telecasters, and all my amps are Fender Tube amps. I own one Gibson SG that hangs on the wall mostly. I have been and always will be a huge Fender fan, and live that's pretty much all I play. Great tour, I'd love to see that place too some day. I could ask a million questions! Thanks for sharing.

[@RaddDadd29]

Great video man! Love this type of stuff. Fender definitely knows what's up!

[@AndrewMasters]

Thanks!

[@seanrosedotcom]

I got a Custom Shop made and it was worth the wait and the money. It's amazing. Great video~!

[@patrickhenderson1964]

What an awesome tour video.

[@thesillygooseisloose]

your studio is literally so clean

[@birdmanbl]

Thanks so much I've been waiting for decades to see inside 🔥

[@RaddDadd29]

The more I watch it the more I'm hearing the voice of John 5 funny enough. He's a Fender artist and the tour guide sounds just like him.

[@davespears2241]

Fender, fascinating I love them.

[@Chaziltasm]

i just watched a video about Charlie Jones, the Goldfrapp bassist, talking about how he wanted a plastic bass. That's so cool.

[@TheFretman2]

The history of modern music in that building!

[@michaelborn3318]

Best tour guide ever in Justin Norvell!!!!!!!

[@Rybanez120]

Super cool to see the custom shop. Your guide was a great storyteller!

[@freshben855]

Well there’s a new genre of writing I have not heard of. “Guitar wear fan fiction”

[@xCRiiSPYx]

18:05 The best thing is when he started to speak german. I really like it.

[@Alfredo78666]

Congratulations man, you just made and incredible documentary!

[@michaelrusso9952]

I own an original K&F lap steel and a 1950 Fender Champion 600 in nearly mint condition. I play a G&L ASAT signature tele in the studio . The lap steel and Champion are like staring into history some 70+ years ago.

[@beamannydanny]

No big deal just 30 mins walking around literally heaven LOL

[@harrymusselwhite2535]

Really well done, feel like I personally visited the "holy of holy's" = Thanks!

[@mikeprzychocki5770]

Very cool! Cranking out some of the finest instruments in the world! Thanks for sharing.

[@jwlee1059]

That settles it! Getting a Fender.

[@Great-Documentaries]

So much snakeoil, so many dollars. The Custom Shop. Where mythical tonewoods are invented.

[@triax7006]

Can't blame Fender for fleecing people who have more money than sense. And it happens a lot in many industries where people will pay over the odds for something they consider to be worth it. I could understand if they were building something that was so good that no other normal guitar builder/manufacturer could do, but the sad fact is they are not. They are just Fender models that the customer thinks they are getting something unique. That is something they could do themselves, but of course then it's about the S/N & having the paperwork that says "Custom Shop".

[@GillesJFP]

Absolute amazing tour, thank a lot. It look like Paradise !

[@ocatproductions9797]

my grandpa is good friends with the co founder and old leader of the custom shop. That man is John Page and he still builds guitars to this day!

[@shanegonzalezelindio4835]

incredible!! as a guitarist (flamenco) this was incredible lover the fenders im a BIG SRV fan..ajaja love this channel. one day will contact you..jejeje un asaludos desde malaga,sspain.

[@AndrewMasters]

Thanks!

[@Omareko]

15:00 “This was John Snows but he didn’t want it”

[@stevestalock3200]

Great t-shirt, Paul!!

[@sassulusmagnus]

El Mocambo wood? Very cool. The Elmo never dies.

[@fremistudios]

Love this video man! I love my 51 Nocaster NOS. 🤓👌🏻❤

[@philmanson2991]

"Sunnyvale Shithawks!" at 17:50: HILARIOUS!

[@merseybeat1963]

I have two Masterbuilt Stratocaster's..both ordered at the same time with some good changes. Am going down stairs now to have late breakfast and I'll pull the one I have down there and play over coffee. I am happy with them ordered in 2009 or 2010 but it takes some time for them to age the only thing is I think the frets are wearing pre maturely..probably soft fret material.

[@loopie007]

I was lucky enough to do the tour about 10 years ago, and I was shocked when I saw a big screen TV showing employees work anniversaries. Pages of people having worked there for over 30 years. 20~15-10 year employees were page after page. They have a very low employee turnover apparently.

[@ringomaharaj1268]

Great tour...saw a guy in Norway that make Strats, Pinewood guitars I think 🤔. My only issue I have with fender stratocaster is the position of the volume control.

[@Drew_hecht55]

OMG THAT ONE LUTHIER MADE THE NECK FOR ORVILLE PECKS GUITAR!!! That’s so cool!!! I’d love to know which guitar it is

[@trenken]

I was hoping to see jason smith. He builds geddy lee’s jazz basses and im a huge rush fan and bassist myself. Geddy has mentioned him a buncha times. Jason builds incredible basses.

[@ctolkeisham6141]

wish you reach 100k very soon, so I add myself today.

[@Joe-mz6dc]

Beautiful stuff.

[@johngrips1085]

Hey! I just saw myself working! Haha 🎸😅

[@Itsallawesome]

you gotta check out Adam Young’s studio in Minnesota!! its absolutely amazing

[@davidmahoherrezuelo]

I have a Fender Telecaster Brent Mason but i love test the Custom Shop version... i love mine!

[@markseven762]

I've been there at 1993..It was complete different ..Nice job Andrew!!

[@chrisshaw6451]

Excellent tour video, thanks!

[@waynescally6615]

That was a fantastic interview,really informative on the Fender process. Total respect for what they are doing. I have a Roscoe Beck IV bass, now I know the process of its build. Well done.

[@williamdesilva67]

How did I just now hear about ur channel? Cmon youtube algorithm.. ur slippin'

[@Taylor___]

This was awesome. I'd just sneak out a Yngwie Fender like "du du du duuu"

[@andrewmastersclips]

So sick!

[@peghead]

I'm 65, been playing since 1971, got my first Stratocaster (new) in 1974 ( Olympic White/Maple Neck). Prior to '74, I've owned several guitars including an Ibanez Les Paul Custom replica which I traded in for the Strat, and I was disappointed that I had to change my string gauge down to get the same tension I was accustomed to for almost 4 years. I've always wondered why FENDER featured a 25.5" scale length as opposed to the 24.75" scale length common on many guitars of the time? Can anyone school me on this subject?

[@marcsabella2092]

This was incredible. Your lucky. Can you do a walk through of the Fender,Jackson room. Ino Fender makes the Jacksonpc1. Look it up

[@MichaelLagerstedt]

Amazing, informative and super inspiring 😃👍. Especially the part about reclaimed wood. On my channel I built two guitars from floorboards from 1808 and I got some pretty determined comments on how the wood doesn’t matter at all. Big issue among guitars players…. BUT somehow it really does matter - super interesting that Fender Custom shop is dealing in reclaimed wood as well. Thanks for a great video 🙏🏻

[@lantose]

Michael, you (everyone) really needs to watch a series on KZbin by Jim Lill, a Nashville guitarist called “Where does the tone (sustain, scale length, etc.) from an electric guitar come from”! You will be perplexed to see all his experiments he performs that basically prove that the wood and several other details that you’ve heard about all your life seem to make no difference using all kinds of electrical readings!

[@jpmangin]

Great Canadian tribute with the Sunnyvale Sh*thawks

[@damiansamb3980]

Awesome video man!! Love the Fender Custom Shop!! The best guitars ever!! ⚡🎉🙌🏻🔥👏🏻🎉🤘🏻

[@mijstonen]

I am sooooo jealous on this luck guy, working @Fender. Being a guitar builder would be my dream job.

[@BrandOdyssey]

Can’t believe they have those master builders working in windowless airless rooms inside a factory. Bit shit working conditions if you ask me. Surely Fender could easily afford to give these dudes a better working space. IMO custom shop saved fender from being killed by boutique builders.

[@henrycross8776]

Cool tour

[@indignow]

Such a massive factory, only for custom guitars?? now i know why those price tags!!! amazing video, i enjoyed sooooo much!!!

[@mikesingleton2997]

Awesome tour! Thanks!!

[@martydibergi5228]

i own a Will Ray and a John Jorgenson custom shop tele🥰 from their Hellecaster days plus all the Japanese Hellecaster models😊 Anyone else collect these? I believe i am the only one. All are-autographed, even Jerry’s models.

[@michael4591]

Cool! How about a Jackson tour?

[@edhampton415]

Very informative tour. Thanks so much. I was hoping to see a Telecaster bass along the way down history row but Oh well, still loved the video!

[@thseed7]

I want one of Yuri's Stradivari Teles so badly. Stunning instruments.

[@TheSaleen786]

"Ohhhhh Wowwwwwwwwwwwwwwww" "wowwwwwwwwwwwwww" "wowwwwwwwww" LMBO!!

[@voodoochild1975az]

He said something that is how I've always seen guitars... Part of the reason they are so damned cool is that they are works of art themselves... Used to make art, music. So it's a kinda weird Inception thing of a work of art creating art. I've always that is part of the appeal, that link between the physical thing, and what it is capable of when played. I think that is part of the appeal anyway.

[@logankelson]

So rad. Thank you!

[@jalphotographynewcastle]

So good 😉🤘 well worth the watch .

[@aaronp6426]

WOW!That would be my dream come true 👍

[@Ultra-Collector]

If only they put an astronomical fraction of the care into their Jackson! I’m sitting on two QC guitars that should’ve never passed! I’m talking paint missing,dings and dents on the fret board! Inexcusable damage delivered straight to us!

[@zeroboyrick1717]

I wanted to stick to the classic side of things. I didn't want fancy because my memories of the early players like Buddy Holly played standard Strats which were plenty fancy enough for them. I ordered close to a '57 Strat with a few mods to fit me but not so much you can tell by just looking at it. It came out far beyond my expectations and my expectations were high. If you are on the fence don't be, Fender won't disappoint.

[@garyclarke9557]

I’ve played the El Macombo and the Horseshoe Tavern