FIRST LOOK: Jaguar Type 00 - Let The Chaos Begin!

[@TopGear]

Do you prefer Jaguar of old, or what its electric future holds?

[@00B13]

Old.

[@Hell-Hound1]

New.

[@ssssssssssama]

neither

[@jadehadfield7626]

what do you think hahaha , bet against jaguar make a few quid on stock exchange

[@nitinkapoor4752]

Electric is inevitable …. And given that no one has actually buying Jaguars, this is really really bold and the car looks just as spectacular as any I have ever seen and realised I may never be able to own one… Over the years the market will decide … but full marks for taking a bold new bet(remember, the old wasn’t selling anyways)

[@masteroogway6660]

"We don't have a rear window, because life should be about looking forwards" Next theyll take the brakes out because life's not about slowing down or being safe

[@nogibertv4824]

Well.. they got them Technology called "Regenerative Braking" which use the Motor as the Brake+Generator. so in Essence they already did removed the Traditional type Brakes and just change them to something New.

[@IronLad]

​@@nogibertv4824 new and worse not better. Kid

[@fw399]

Ha ha what a nonsense

[@TheGio777gio]

@@nogibertv4824 When a granny in front of you hard brakes because she saw a cute squirrel crossing the road, we will see how your new way of thinking saves you with all that new "Regenerative braking" technology.

[@rapala555]

[@faisaladi4822]

this is how i imagine if dyson started making car

[@dosprompt5418]

Underrated comment

[@evanlin8435]

Dyson actually made a car

[@leonhughes9014]

its like a kid designed it with an app.. hilarious

[@왓-o5n]

haha

[@leehenry5764]

They made an SUV electric but pulled out because of the ridiculous cost of production

[@oskar6661]

The only thing more painful than watching Jaguar self-destruct...is the inevitable 'car media' trying to put a positive spin on it....

[@Bern_il_Cinq]

You can hear the sigh in his voice

[@jamesmiller113]

​@@Bern_il_Cinqha, like when news readers don't agree with what they're saying

[@Laura-sm6tx]

I think its only marketing to blow the internet and i see good car here

[@somenygaard]

Exactly

[@artworx12]

And that "word" he can't say was probably preceded with "What the...

[@janbuick]

In Germany, when you see "00" on a door, you know it is an entrance to a toilet.

[@marcp.1752]

true! Perhaps it does have one, into pink...who knows.

[@midcenturymodern9330]

00 is how many of these rolling disasters will be sold.

[@b4c0n33]

In Italy, 00 is extra fine flour

[@AlexanderDiviFilius]

Old Top Gear would have torn this car apart, and rightly so.

[@craftyukraine]

Oh, censorship goes hard in this comment section.😂 Some of my comments just keep disappearing.

[@cataclysm7256]

too bad Grand Tour ended

[@GSK-Tech]

agreee, current TopGear don't have guts to do that 😂

[@craftyukraine]

@@GSK-Tech at least they got fluffs.

[@ashishpatel350]

why it looks pretty good. but their marketing sucks.

[@ThePredatherion]

"well, then this car isn't for you" message received loud and clear

[@mrjohnnyk]

Don't need to tell me twice.

[@Kiss_lynda]

I appreciate them warning ⚠ us. And I’m actually in the market for a new car I’m going with Volvo

[@craftyukraine]

@@Kiss_lyndaVolvo belongs to ccp. Good luck with that one.

[@Ozzzzz861]

Amazing isn't it. We've seen this exact same strategy with games journalism for years now.

[@Psi34ax]

I love it

[@MrTibster]

“Copy Nothing” Trust me, no one is gonna copy this

[@rickjohnson2859]

😂😂😂

[@MrTibster]

@@vika0194 *joke* Your Head

[@MrTibster]

@@vika0194 true big brain moment here

[@MrTibster]

@@vika0194 I’ve been enlightened by this wondrous revelation, don’t forget to avoid hitting your head on the ceiling after this big brain moment

[@SeQuenCeTA]

😂😂😂 LAAAAAAL 😅

[@KARFIVE]

Jag obviously paid TG for this review. Wow, how did you go from old TG to this drivel?

[@ccateni28]

This is the magazine. It's always been like this. The TopGear we all know and loved ended in 2015 with a failed reboot in 2016 that limped until 2022. Though they share the same name and are owned by the same company, they are two different projects as one of the tv show while this channel is the magazine.

[@abysmaldryer]

Looks like a Rolls Royce Spectre and a Cybertruck had a baby. That's not a compliment.

[@Jommybutler1234]

Parts of the Concept are attractive. I hope the rest of it is thrown out during the development process.

[@yukikasugai6481]

@@abysmaldryer 😂

[@abysmaldryer]

​@Jommybutler1234 hopefully this is a rare instance where the production looks better than the concept however I doubt it.

[@FrankMazzur]

@@Jommybutler1234 So, um. What car will they put those wheels on?

[@xavierdupuis8]

Look like another keyboard knowing nothing about design 🙃

[@MrAvant123]

Step 1 - destroy brand, step 2 - Insult customer base, Step 3 - launch niche ridiculously expensive car in tough marketplace with well respected competition, Step 5 - watch company fade out of history ! How does the Jaguar boss still have a job he must be like Starmer.

[@JeroenVanGorp-k4y]

My guess is that chinese spies are infiltrated in the EU/UK car management and are purposely destroying it. :D

[@PSUC3]

Jaguar was not selling cars in their current market and I would argue that the market that they are targeting with this is less tough then the German Audi/bmw/mercedes crowd

[@mattcannon8467]

Starmer will be driving round in one of these, you watch.

[@TheAliBayati]

Point 4?😁

[@adnaanu]

​@TheAliBayati yup, he forgot step 4 😂

[@hypnotechno]

is this a sponsored commercial?

[@whowhy9023]

Must be.

[@stephanosuk78]

In 2026/27 they'll have loads of new models. So yeah, pretty much.

[@12crenshaw]

Top Gear isn't anything else since Jeremy left

[@RandomlyDrumming]

Yes. Yes, it is (allegedly) xd

[@whh3946]

Yeah they love promoting degeneracy

[@UggNugg]

Jaguar has become dystopian, with a heritage of the most beautiful cars in history and now being mutilated into emotionless husks that appeal to none of the senses they once knew how to capture so well. Where they once captured sight with satisfying curves and lines they now deprive with boxy, bloated, minimalist and missing mistakes. Where they once captured hearing with the roar of powerful and harmonious cylinders synchronised into powerful engines, they are now devoid of sound with electric motors and empty voids. Where they once captured feeling with possibility of light and nimble movement with simultaneous comfort and delight, they now parade heavy and unnecessary dimensions while decorating with stone and stolen space. The only sense they appeal to is scent, which is only relevant because they have artificially made it so. Jaguar is dead, and you can taste the bitterness William Lyons sends from beyond the grave.

[@midcenturymodern9330]

The magnificent soul of those once marvelous machines has departed. We are left with pink square boxes and men in dresses dancing around them. What a sad and undeserved ending for this legendary motorcar brand!

[@1993ka24det]

Looks like something Cruella de Vil would drive.

[@thatbloomer5642]

Not even. That thing looked like a pc mouse or one of those pencil cases that had wheels on them for kids.

[@candymintz]

don't you mean Lady Penelope? Thunderbirds are go (for those that don't know who she is) check out her 6 wheel rolls royce.

[@Owen_Rubix]

Bro it does 😂😂😂

[@ecowanderer6099]

Doesn't she drive a rolls?

[@dod_the_angel]

Nah. It looks like a 90s batmobile

[@abymathew295]

RIP Jaguar 1922 to 2024...😢

[@PassportBrosBusinessClass]

1933

[@kevingrah32]

CX75

[@ScottyBennitone]

Isnt the new CEO's name like Rod Johnsonsucker or something like that? Or Rawdawg lover? Hahaha

[@abymathew295]

@ScottyBennitone ..LoLoL.., 🤣

[@rocketmunkey1]

Its OK we'll have a revolution soon and the Brand will be back in our hands, woke JaG is not cannon !

[@MrAjjm65]

I’m taking my F type convertible out today, roof down - just to remind the world that Jaguar once built beautiful cars with soul. My heart is weeping.

[@Fred-ck1gh]

Yeah, love it, but sadly it sold shit! If you don't sell your products, something is wrong with it!

[@ferchizzle]

You’re prob the only person complaining here who actually bot a Jag in the past 10 years😂

[@jendrizzyy]

I can't look at any jag without being disgusted anymore

[@harrisr1018]

People going to think you’re lgbqt

[@ProdDestroyer1916]

Sell it ASAP before it's worthless

[@oceanhelberg]

I admit, I am not a fan of the rebranding, nor the advert, however I love the look of that car. And that is what it is all about, the cars, the brand will find its way, but it is all about the cars. Having been a Jaguar driver in the past, the quality, design and driving experience is definitely one of the best

[@lassebauer]

Looks like nobody in the car media have the balls to call out Jaguar on this unmitigated disaster.

[@spare9434]

Haven't they been self destructing for most of the 100 years

[@romansudnik2236]

Bring Back Clarkson

[@andrejkoprivec7226]

well, everybody has a price I guess and acting like this is good... well, it either deserves an Oscar or millions - billions in PR money.... Top Gear sells/looses some street cred, but cashes in big for X-mas 2024...

[@masteroogway6660]

Noone wants to lose access when jaguar actually release a car this decade

[@leehenry5764]

Media love the woke shite

[@dp2901]

They went full Bud Light. You never go full Bud Light.

[@Bern_il_Cinq]

Imagine if Bud Light made a special birthday bottle for a troon AND changed their entire formula lmao

[@VColossalV]

Lets cancel the movie Lightyear! Tear it all down!

[@squid_fish]

lol

[@shivampatel6847]

Honest question . Is bud light back in the good side now since the ufc is sponsored by it now ? Dana white supports it now . Let me know . If so maybe a buy out by another company can revive the old mystique but without the worst reliability?

[@plutodestroyer12]

@@shivampatel6847bud light made ramped moves to get back into the masculine space after totally defying their core customers. i’m a bartender and i assure you bud light ain’t flying off the shelves and is 100% my least served. i want my boss to get it out of there because money being wasted.

[@ceesars]

*literally for an idea stolen from some Hot Wheels collection*

[@Bern_il_Cinq]

It looks like these car drawing books they used to sell at the scholastic book fairs of my childhood. The simple ones that anyone could draw 😂. It looks like a design sketch that they never finished, just outlined the shape. "ONE HUNDRED FIFTY GRAND PLEASE!" Idk one or two rich guys might buy his wife one because they advertised it in pink. A few rap chicks will get one? Jag is ded

[@GABLADER]

Hot Wheels is best than this!

[@KyanCamaro-yd7le]

Chrysler crossfire

[@ralphlongo1975]

The Chinese crappy copy of Hot Wheels, this thing is horrible

[@JH89-p2m]

DO NOT INSULT HOT WHEELS

[@donlarsenjr2332]

If you wanna see what the future of Jaguar will look like, show the inside of a bankruptcy courtroom.

[@gobimurugesan2411]

they are already. U school kid?

[@grannysbowlz5802]

Poor kids who will never know the real Top Gear

[@andrewpaquette1878]

fr tho let's get sam altman on making JezzaGPT and have it rewrite these banal TG scripts

[@EmrehanGokcay]

It looks more like Rayfield Aerondight from Cyberpunk 2077.

[@DesertStateInEU]

Lets face it, the "real" top gear was horrible. It was nothing but pure misinformation. I'm surprised US brands haven't sued jeremy fatson into oblivion for the damage hes caused with his lies. I live in the EU, and no sane person should take the "real" top gear seriously.

[@allensaunders449]

Move on the past is the past. I don't miss anything from old top gear

[@JavierGonzalez-ne8rb]

Fact, I would like to know what Jeremy Clarkson thinks about this.

[@charlesgrigson6436]

Enzo ferrari once said that jaguar made the most beautiful car on the road...oh how times have changed. He'd be rolling over in his grave at this

[@unkindled6410]

Knowing Enzo, i think he is that meme of the guy laughing then crying because he realized it was one of the car makers he once respected. William Lyons however, is probably achieving higher RPMs than his race cars in his grave right now.

[@theovanhurtere]

He'd probably be tired by now, LaFerrari came out in 2013

[@unkindled6410]

@@theovanhurtere Laferrari is fine. Ferraris designs and principles started to worsen more recently.

[@wesleypellettieri]

Car is okay from a design standpoint, interior is awful. I don't like the stark rear, but side 3/4 rear profile overall overall is pleasant. I like the GT and look forward to the production version. -Marketing department needs the bin.

[@charlesgrigson6436]

I think he was referring to the original e-type from the early 60s but I'd say even a mid 90s xk is a much better looking automobile...if they keep this front-end/grill that has jaguar in all lower case...this is horrible. Electric cars don't need to look so bad up front

[@Tential1]

I can't believe this wasn't a joke

[@mohamedmuktharessop8190]

1/10 video go woke Go broke

[@dogolover6669]

if only the video came out out on april fools day

[@BenExell]

Got everyone talking didnt it? marketing worked

[@GeorgeT370]

@@BenExell It worked if people will actually BUY the car... ;-)

[@BenExell]

@GeorgeT370 well this is just a concept car so can't buy that lol

[@SistorCarrera]

I am no marketing guru but i do have a fat wallet so its the porshe 911 for me.

[@DxBang3D]

00:18 "They have been struggling a bit the last few years" ... and this is their plan to save themself?....

[@ConsumeristScroffa]

Maybe they got bored with dying slowly. lol

[@RobColbert]

They've been struggling since 1989 and this is their tombstone.

[@sevencostanza3931]

@@RobColbert I would say opposite, the way they have been going is NO BETTER, for many many decades. Hopefully this weird reboot may actually save them assuming their reliability get much better.

[@RobColbert]

@@sevencostanza3931 I'm just saying I don't see how a luxury brand entices the luxury buyer to purchase a prop from The Fifth Element trying to bring iRobot to life while being made of stone and runes or whatever's going on here. "Copy nothing," they said. And then it turned into a vape pen. And that's...odd.

[@KKPlaysGD]

Rest in peace Jaguar, once an iconic brand with remarkable cars.

[@THX-vb8yz]

Yeap......

[@lamentable.mp3]

In the 70s… the thing no one is willing to realize is that jaguar was already doing bad. The only decent car they have made that had any decent competition with the competetitors was the F-type, everything else Audi, BMW, or Mercedes had done better 25 years earlier (referring to the post 2000 jags)

[@KKPlaysGD]

@@lamentable.mp3 Everybody knew Jag wasn't doing well. But now it's even worse

[@GoodBaleadaMusic]

You werent talking about them until they went trans.

[@KKPlaysGD]

@@GoodBaleadaMusic ????? What's going on with you, dude? 🤨

[@osmo261]

From race cars to the cars that no one will even drive in games. Jaguar has come a long way.

[@randalldraco3822]

It's because aerodynamics is an invention of long dead white men, and air resistance is a result of patriarchy!! They just paint it in rainbow and then you can drive it through 10 feet concrete wall without any resistance.

[@edenbreckhouse]

I'm sure Dylan Mulvaney will buy one.

[@eufrosniad994]

More like fallen a long way down lol.

[@ZeHoSmusician]

I don't know about that: the Type 00's design reminds me of some of the cars in the 'Carmageddon' game series--and some of us definitely played those... ☺ (Back when we purchased and used a thing called a CD and you didn't need an Internet connection to play games--well, largely because Internet access was rare in those days.)

[@stevenwang2140]

It seems like good marketing for me tho… I love the old jags but look at their online presence. No matter what they do, people don’t talk about jaguar anymore. This is the first time the brand has been talked about this much after releasing of e-type

[@savuti98]

Talked about for all the wrong reasons

[@Ellre2012]

Because they’re customer base was mature adults that don’t live on the internet

[@stevenwang2140]

@@savuti98 yeah I agree but for a brand it’s better then being forgotten

[@stevenwang2140]

@@Ellre2012 okay name a premium automobile brand who’s costumer isn’t based on mature adults. Non of the premium brands have lower presence than jaguar, online or offline

[@MrXGames]

If I light my house on fire, people are definitely gonna talk about it.

[@stephenroberts8057]

As an EX Jaguar F type 5.0 V8 owner - I’m so very pleased with my Aston Martin DB11

[@jameshogg601]

How do you find the aston compared to the Jag?

⁠@stephenroberts8057 ?

[@ralphmissault6758]

I might switch over and copy you with that swap

[@ravdobrzynski]

Don't worry. Your cat still has balls

[@stephenroberts8057]

@@jameshogg601 the F type was more of a sports car, the Aston is more GT - I loved the F type but the Aston is just amazing !!

[@tcrx8571]

Type “00 sales” 😬

[@simonmillard8337]

Very good.

[@Einfach_Ghetto_TV]

😂😂😂😂😂😂

[@nfdids]

Don't count on that though...

[@marcp.1752]

WC included...for long distance...

[@Meowhsss]

They painted a Chrysler Crossfire magenta, am I missing something?

[@Wokevaccine]

They added the Thunderbirds body pack...

[@kyokoyumi]

That is pink, not magenta. Magenta is purple.

[@ahsenserhat9270]

not similar at all.

[@martinterreni1616]

Absolutly. They took an ugly car and mde it even uglier

[@techgaming-on4wg]

Nah They mix a Chrysler crossfire and a roll royce and a Cybertruck

[@SilojensenDK]

All this love for “old” Jaguar, yet nobody bought one for ten years. I like the plunge into the counter culture side of Jaguar. No fake smell of petrol, no tubes or mesh grilles. Clean design, very classic.

[@_KiND4]

L ragebait

[@sandr0s]

Jaguar ❌ Pink panther ✅

[@9999AWC]

Don't tarnish Pink Panther like that

[@jayjayspoon8824]

Lets be real the pink panther would not touch this PoS

[@bernardgarrett3897]

@@jayjayspoon8824 He was a real cool cat!!!!! and would look cool in anything.

[@TemitopeOmowumi]

Still cats 😂

[@saitoTK124]

Pink pig peggy

[@ezmaass]

What an embarrassment - that is, Top Gear. A shadow of its former self heaping praise on a car company that's a shadow of its former self - I suppose that makes sense.

[@pauld.b7129]

They have new hosts who are more than happy to kiss the ring and parrot BBC propaganda..

[@LastOnSunday]

@@ezmaass I'm surprised that the magazine is still going. I stopped getting it when they got celebrities trying to write about cars.

[@mehmetdinc46]

can't agree more, very well said.

[@dorawings]

What an embarrassment! You don't know the difference between Top Gear Magazine and the TV show

[@LastOnSunday]

@dorawings you are aware that Top Gear magazine is a shadow of its former self? 🤣

[@Meandbroafter2]

The era where Attention Whoring is actual marketing strategy 🤦🏻‍♂️

[@ThunderTHR]

Glad someone else said this. The execs at Jaguar knew full well this would be controversial, and it was all by design. They played the Rage-bait card.

[@theovanhurtere]

@@ThunderTHR and people are proving they were right in doing so. lol

[@falcongamer58]

@@theovanhurtere would it translate to successful sales?

[@theovanhurtere]

@@falcongamer58 was the old design philosophy doing that?

[@falcongamer58]

@@theovanhurtere it's gonna get worse with this one

[@DavoR7724]

RIP Jaguar

[@ObeseChess]

“Having seen the car, we knew that there was serious substance to back up the marketing.” ??? What?????

[@LastOnSunday]

@ObeseChess I think he meant to say "serious subsidence" what with all the stone it's carrying about!

[@rwjh3698]

and it's just a concept car lol

[@isaacgreedy7249]

@@rwjh3698 exactly wich mean precicely didly squat

[@Me-je2uw]

Sounds like a Kamaltoe Harry-ass "word salad"!!!

[@StrongRobot]

Car doesn't exist either. It's a concept car.

[@ThatDudeinBlue]

Imagine seeing how bad this is going to age.

[@Cloxxki]

Even if it might look great and have the very best of specs... It's a Faguar, Fagmobile, Dragobile, Rainbobile, Draguar, DEI-uar. If we all pitch in $10 we can buy the whole brand and govern it through a DAO. The Walkinshaw kid can be a design direction moderator.

[@dukkibhoy1990]

​@Cloxxki ah yes bigotry over a car.... it's a car brother yet some how you've managed to attack gay people totally normal behaviour aye 🤦‍♂️

[@Baimobile7]

@@Cloxxkiyou have the brain of a child. Does writing all those edgy words make you feel better? Does it make you feel like you’re a bigger person than others? Cause you look minuscule to me.

[@unkindled6410]

The "gay people" are attacking everyone by forcing their standarts on others and claiming they have the right to do that. Jaguar here did that with their new marketing campaign by calling all their critics bigots and other slurs by saying theyre doing out of touch and objectively unattractive propaganda.

[@babarlabpigeon5082]

​@@Cloxxki brother, get a life.

[@existentialselkath1264]

Ah yes, swiftly dismissing all the criticism as political to move onto the rest of the fluff piece. Very transparent, unlike the rear window.

[@FcoEnriquePerez]

I cannot believe this video and these cars are real, feel like April's fools. Just listening this mfkr "wow just look at it" yeah exactly... wow wtf is this sh...

[@shogun2215]

The right wing media politicised it by calling the rebrand "woke" their favourite, meaningless bullshit word.

[@bDz416]

I'm actually surprised Elon is even talking right now since not too long ago his CyberTruck was in a similar negative backlash state and even getting compared to this concepts design as well!

[@Hotoadle]

Sell one : success story.

[@owen3127]

Jaguar cooked and give us food poisoning 🗣️🗣️🗣️🔥🔥🔥

[@aldrichuyliong8143]

You sound like a trans deranged MAGA weirdo crying because you saw a gay and it's triggering your secret homosexuality. 😂 I noticed you offer zero actual design critique or analysis - just whining and hyperventilating about "woke".

[@Mick_92]

The Pink Sauce of cars.

[@UnusualPete]

@@Mick_92

[@keydronk7091]

​@@Mick_92literally

[@mibox8302]

This car looks like a art deco Batmobile

[@herrtichy]

That's the best description I've read so far.

[@MikeLawtonUK]

I suspect it’s target buyers aren’t exactly the type to keep a car for 15 years, more the superficial, image is everything demographic. They’ll be jumping to replace it each time jaguar comes up with a new colour.

[@KaganRustem]

Best description of this disaster in the comments section

[@carcinisation_0]

Glamour cybertruck.

[@Bern_il_Cinq]

The Rolls Royce 103EX looks like an art deco batmobile. This looks like Catwoman's vibrator

[@LamontCranston1]

The death of a company.

[@jamescartier8728]

Actually, it's the death of you being the target demographic, and that's why you're mad

[@LamontCranston1]

@jamescartier8728 well, we will see if the woke 20-35 year olds will start buying a 2 seater coupe (if there is a rear seat, it will be so small it's unusable like they are now) with with price tag north of 100k (est. price). They aren't right now with Mercedes, BMW, Aston Martin, etc. But maybe bright pink will draw them in.

[@jamescartier8728]

@@LamontCranston1 You think that's the only demographic that's going to like this car? Are you dumb? Identity politics really got you brainwashed huh. The fact that a bunch of beta males hate this car because Elon Musk said so is wildly embarassing for you. If he released this car, you would be in love with it, but instead you've been conditioned. Yikes bro

[@andrewpaquette1878]

I applaud their brand fidelity- brings awareness to just how critically endangered those big cats are

[@lavatr8322]

the moment India owned the company , I knew Its going downhill

[@Ezymondias]

Old Jaguar : ROOOAAAAARRRR!!!!! New jaguar : Miaaaw ~Ahh!

[@lucasjacobson6119]

If it had different headlights, different wheels, different shape, different size, different motors, different brakes it could've been good

[@Bern_il_Cinq]

Don't forget the engine. Copy Nothing... except maybe a few of the things that made you successful in the past.

[@lucasjacobson6119]

@@Bern_il_Cinq 🤣. I'll edit it

[@zzhughesd]

Brilliant comment. My thought exactly.

[@paulomunozartavia2282]

They turned KSI’s song into a car 🗣️🗣️

[@Howard-q4g]

You forgot different designers different design philosophy different view of current customers different desire to have loyal RETURN customers NOT non existent phantom NEW customers.

[@CyberAuto]

How is it ok to be "comfortable with people not liking it" when your`e trying to sell the damn thing ?

[@oskar6661]

That's the oldest 'artist' excuse in the book. Up there with 'You just don't understand how genius it is...'. Artists (including designers, etc.) seem to forget that art is no longer art when you ask somebody for money in exchange. Now it's a product. You can sit in your small studio apartment, reading David Mamet plays and commiserating with your latte-laden friends while being a starving artist...and you can rave all you want about the 'soul' of your art, etc. You're not entitled to be paid for your art. When you start selling art, it's now a commercial product. You're asking for people to give you money in exchange for your art. Now, the consumer's opinion is all that matters.

[@v0ldy54]

​@@oskar6661that's one of the dumbest take ever lmao

[@Carfan678]

@@v0ldy54 Hes not wrong when ur selling something what u like doesn't necessarily matter what the people buying it likes matters

[@Baimobile7]

They’re not trying to sell this, its a concept car. Not like you’re the target market anyway.

[@WillyWillerton]

@@Baimobile7 Their target audience probably resides in San Francisco.

[@gonna_try_anyway7047]

Dude literally says this car is for woke people 5:20

[@Bader1940]

I DO insist on saying that Woke is a bad thing, yes. I am on my 5th Jag. They changed, not me. Clearly they don't want my custom. Why troll the existing buyers?

[@ardentdesir5796]

@@Bader1940 Because they deserve to be facing the future

[@burns_]

So you can spot them on the road

[@alexc225]

@@ardentdesir5796what future? They will be bust soon.

[@nick_0]

Yeah it is. Jaguar made that clear, what’s wrong? It’s not meant for you, since when was jaguar meant to appease EVERYONE?

[@anthonykf99]

I'll be the odd one out. The car looks insanely sick.

[@nick_0]

I think it looks good too, and it looks exactly like the type of future I’d expect from the 2020s and 2030s

[@ASDasdSDsadASD-nc7lf]

That is why you have never been able to generate enough income to afford one of these overpriced monstrosities.

[@anthonykf99]

@ASDasdSDsadASD-nc7lf What are you on bud. Its 2024, every new car from every manufacturer, is an overpriced monstrosity. At least this looks different and unique. I will stick to older/used cars because fk dealerships.

[@nick_0]

@@anthonykf99 I definitely agree it’s best to stick to older used cars that you can get general parts for and work on yourself but the people buying these could throw money at the dealers to do whatever

[@Frank-pc2rs]

You just wanted a few likes, let's be real.

[@yogayoga8603]

"Copy Nothing" Proceeds to design exterior like Rolls Royce

[@RobColbert]

...after stealing every styling cue from [checks notes] "HotWheels"

[@henryvaughangarcia8254]

This is going to make Jaguar XKs, XJs and E-Types even more valuable.

[@shadgrind]

Nailhead meet hammer

[@motohead9266]

Not really. Who would want to be associated with the brand now...

[@AtheistOrphan]

How exactly would a one-off concept do that?

[@ProdDestroyer1916]

​@@AtheistOrphan they've rebranded entirely Their moral stance on certain worldviews is pretty disgusting imo too

[@thomgizziz]

Well they aren't worth much right now...

[@erickmk2682]

We always want concept cars, but y'all can keep this one 💀

[@OriginalHandprint]

conceptualising during a migraine never works

[@unkindled6410]

If the concept car looks unnattractive then the final product and its inspirations will probably not look much better.

[@UnusualPete]

This car makes Fiat Multipla look like Mona Lisa

[@TCrimson05t]

I like it actually. Not in pink, but I like it. It's a concept I don't expect the car to look like that.

[@TheDreadnoughtgames]

Copy nothing - except that Cadillac Sixteen concept from 20 years go - definitely copy that... then paint it pink!

[@Bern_il_Cinq]

"Make it lame and gay!"

[@derbigpr500]

Except Cadillac Sixteen actually looked good. This looks like an unlicensed low budget PC game version of it.

[@moogle68]

@@derbigpr500 ^This. The Cadillac Sixteen had a V16, and some truly gorgeous interior styling and design. Cadillac would've been much better off following through with that concept than listening to whatever some "nay-sayer" said that caused them to drop the project.

[@icekitty400]

😂

[@Dario01]

Designer team: quick challenge guys, you can only use rulers

[@Bern_il_Cinq]

"Just a clay block and a wire. Only 3 cuts allowed!"

[@Dario01]

@Bern_il_Cinq actually, chat gpt designed the car xd

[@dhanu_4539]

More like with crayons, the others ate the rest so they had only 2 colours left.

[@OriginalHandprint]

“No, I’ll get my kids to finger paint some ideas”

[@unkindled6410]

Tbf it is a concept car, they are supposed to take design queues from there. But if it looks majorly unnattractive than the stuff coming based on it wont look much better.

[@thatcopenguy]

should've copied something.

[@larryjimbob]

😆

[@icekitty400]

They did the cadillac sixteen concept from 20 years ago but coloured it pink to go with the gayness of their advert.

[@poseidon7099]

I like it! The stuff they've been doing for the last 10+ years haven't been working well, so I welcome the change.

[@1993ka24det]

I just came here for the Comments

[@mrjohnnyk]

Same lol, today's Top Gear is just marketing.

[@alopexau]

Same, Top Gear has become such a joke.

[@Oneofthepatriots]

Thinking Pepto-Bismol is going to sue for color copyright infringement

[@funnytourtoise]

One cures indigestion, the other makes you want to be sick! 😅😂

[@RahulKapoor9992]

Type “00”… named after how many they plan to sell in 6 years

[@lemurgolem]

yeah, besides, 00 is a label frequently seen on toilet doors 😅

[@ASDasdSDsadASD-nc7lf]

There are writers of Marketing Books REWRITING the chapter on "How to Incorrectly Rebrand" to include the car design, the commercial AND THIS PAID FOR VIDEO.

[@BlackSheepUSMC]

Looks like an electric shaver.

[@oimorrigan]

3:51. The Jaguar headstone is already in place, just missing the inscription ”1922-2025. R.I.P.”

[@ZeHoSmusician]

5:35 Even taking into account the GT is a yet-to-be-released product, I actually prefer the Type 00 as is.

[@thebearded4427]

This looks exactly like a car designed by someone who have never designed a car. Not only does Jaguar kill their own brand, Top gear is following by giving this a positive review and saying "This is what the future is going to look like". Well it's not since every single car enthusiast absolutely hate it. I applaud you TP for seeing one of our centuries most hated marketing campaigns and attempting to side with it, as if that wasn't one of the worst decisions you could have possibly made.

[@gobimurugesan2411]

What is there to kill in Jaguar anyway?. They can't even reach 50k car sales

[@Dario01]

Looks like an escalator step

[@debashishboro4015]

FIRST LOOK AT THE JAGUAR TYPE 00 Me: I DON'T WANT TO LOOK AT IT!!!

[@rt11010]

They copied Dyson! Look at the font and color choices :)

[@serarthurdayne9490]

“Reframing the customer relationship” by not actually having any customers.

[@nick_0]

You think that because you’re biased, jaguar switched their customer base because it wasn’t working out for them, their new base will appreciate what this redesign means even if it’s not for you

[@jagab1672]

Good luck selling that *THING*

[@nick_0]

I’d imagine it’ll sell better than their current sales; they switched for a reason

[@mick7sp]

If that's the future of Jaguar... it's a hard pass.

[@oskar6661]

I wouldn't worry too much. Jaguar isn't likely to be around in the next 5-10 years. I don't imagine we'll see a 'future of Jaguar'.

[@Bern_il_Cinq]

@@oskar6661yeah they have like one model for sale this upcoming year and this is the only thing they've announced for the next few years after. They've gotta be on the way out.

[@liamgross7217]

They could end the future for Jag

[@nick_0]

That is the future of Jag, so what you don’t like it

[@MediaArchive2-z9f]

Lady Penelope would love this.

[@squod1]

It's not April 1st.

[@ardentdesir5796]

So glad you finally learned to use a calendar!

[@squid_fish]

Just when you thought the joke wasn’t gonna get any funnier

[@winfriedmaus]

00 - this is how public toilets and toilets in bars and restaurants were labelled in Germany until the 1970s. I can already hear my fellow countrymen say "park Deine Kloschüssel woanders" (park your toilet bowl elsewhere). That thing is as ugly as the night.

[@patriotmotorindustries4610]

quote: "that thing is as ugly as the night" best comment ever, thx, u really made my day ... !!! 😂👍 - love it ! 😃

[@kentgo3781]

Marketing at it best. Now everyone talk about jaguar

[@dhirenderkumarcarandgadget5520]

NOW IT'S IS PINK PANTHER

[@noobeli]

Yes, and they say "copy nothing" Maybe the whole concept and campaign is a huge troll

[@WKCockRobin]

Looks like something a cybernetic trans barbie would drive

[@jamescartier8728]

Of course, trans people notoriously drive massive luxury cars with long bonnets. God you're so brainwashed

[@ardentdesir5796]

So you bought one?

[@McLarenKeith]

Why, cos it's pink? You must be a simpleton.

[@lucasjacobson6119]

I feel ill

[@nick_0]

Overreacting

[@styrkjarsteibjorn1860]

I actually dig this thing.

[@irfannaqiuddin5598]

What is that thing?! They butchered the Jag💔

[@Bern_il_Cinq]

No recognizable design features at all. They started with a rectangular brick of clay and gave up very early in the process, will ask for hundreds of thousands of dollars. RIP Jag

[@drinkwater9891]

@@Bern_il_Cinq if its less than 150 thousand pound ill try and get one

[@andreistance]

Looks amazing and has a great design language.

[@Psi34ax]

Agreed. Just wait until the haters start to like it lol

[@martinws8416]

@@Psi34ax Only styleless people like you

[@martinws8416]

styleless like andreistance

[@svn5994]

LOL No it doesn't.

[@Magnetorheological]

The front "grille" design looks like it was inspired by my rubber trunk mat.

[@bardia3454]

Jaguar didn't push the reset button. They pushed the self-destruct button

[@serarthurdayne9490]

As a former F-Type owner, I can’t really think of a single person on the planet that would buy this (I certainly won’t be).

[@tylerdurden1923]

This can be taugh as how to go Bankrupt quick 101 😊😅😅😅

[@RushinSV8]

So glad I got my 06 XJR

[@Cloxxki]

Servicing at which Draguar dealership? They closing...70% of them because they're above the kinds of customers like you now?

[@-_Nuke_-]

How do you feel now that your car has lost all its selling value? xD

[@RushinSV8]

@@Cloxxki I've never serviced a car my entire life. If you can't fix it don't drive it

[@RushinSV8]

@@-_Nuke_- the exact opposite. This move has only caused valves to go higher. Now it's a collectable

[@drinkwater9891]

@@RushinSV8 how come you dont buy a new car, 2006 is nearly 20 year old car bro

[@pickle24]

Ofc new top gear will never top the OG trio. Jeremy, richard and james would've made fun of this car endlessly, and rightfully. New top gear puts out this piece of s paid review. Shameful

[@achuck4321]

They had a chance to do a clean reset and they chose THIS? This is no different than every single concept car ever made. They never go into production. This will not be a volume seller and won’t save Jaguar.

[@thomgizziz]

The prototype production model that they have in testing takes a lot of cues from this but that isn't a good thing.

[@jessesteinbar]

Those who where complaining about hard plastic on interiors now have stone to please them.

[@EndeavorsDnB]

But they still all hate it. Maybe silk will be more to their liking?

[@mikeschwartz6640]

Airbags are made of stone.....its a concept!​@@EndeavorsDnB

[@jessesteinbar]

@@mikeschwartz6640 copy nothing!

[@nick_0]

The problem with plastic was the durability and thus the resultant cheap feeling. Stone doesn’t scratch or fade; that’s premium

[@Laundry_Hamper]

Looks like the Cadillac Sixteen, a 1000hp concept thing which I really wanted to be real. Apart from the pink, this looks like a cyber-noir chicago gangster's car

[@UnusualPete]

That's offensive towards the Sixteen

[@antimattonline]

The same people moaning how they wouldn’t buy one, are the same people who wouldn’t be able to afford one.

[@nick_0]

Exactly I wanna hear the opinion of the people that this car was actually marketed to, these KZbin commenters are not what the PR team focused their branding towards

[@xNSHD]

@@nick_0 they literally said its marketed toward younger people. ill quote something a great man once said "the only people who can afford a car like that are in their 50s" which ill add to by saying also youtubers. your typical "young person" who jaguar say they are targeting arent affording or buying this car. so who is the car for? the 0.1% loud minority on the internet.

[@bDz416]

Ikr...

[@FelipeM741]

Quite fittingly this thing looks like a hearse. R.I.P Jaguar 1922-2024

[@idle_andrew]

I still had hope that they were just joking man... Damn. R.I.P Jaguar.

[@MagnumTriumph]

Imagine how Clarkson, May & Hammond would react to this? lol

[@VickersDoorter]

Well, May was on Radio 4 this morning doing just that.

[@JackiMareena]

So we all need to "get a grip" because employees are being "trolled"? How much money did they pay YOU for your opinion? They're being trolled? No WE'RE being trolled

[@aldomandovani]

I thought the guys in the ad were creepy but this is even worst it looks like a mail box

[@robert_niegel]

I'm really warming up to this.

[@CreepyTrendMan]

😂😂😂😂 Pun intended?

[@samheron4502]

Put it in purple and is identical to a hotwheels battle force 5 car

[@fluidus1]

Everybody was trashing the Cybertruck the same way, but except for the fact that is a sucky truck, it's selling like hotcakes and is a financial success. I like the general design, and I will always applaud when companies push the bar further. I would buy this concept car if it had a few changes internally. But who cares what someone like me wants. This concept is about what trend seeking people with money might desire; and they will definitely buy something like this