[FIRST LOOK] New Etsy Buyer Data REVEALED 🚨 What makes shoppers BUY!

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📺 MENTIONED IN THIS VIDEO 📺
✅ Complete Etsy Buyer Habits Survey: hc.erank.com/en/articles/8470...
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▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬
00:00 - Buyer Habits Data Reveal
01:07 - Do Etsy buyers care about shop logos?
01:40 - Do you need an Etsy bio photo?
02:11 - How important is your Etsy shop name?
02:43 - Should you disclose your full name on Etsy?
03:36 - Does Etsy shop location matter to buyers?
04:40 - How important are listing videos?
05:31 - Is an About Section necessary on Etsy?
06:32 - Improve your Etsy SEO
07:20 - How important are product photos on Etsy?
08:25 - Do Etsy customers care about shop reviews?
#Etsy #EtsySellers #HandmadeAlphas

[@StarlaMoore]

📺 MENTIONED IN THIS VIDEO 📺 ✅ Complete Etsy Buyer Habits Survey: hc.erank.com/en/articles/8470412-2023-etsy-buying-habits-guide ✅ Product photography coach,: www.youtube.com/@ByKristinaNicole 🔵 Free Etsy SEO Toolbox: bit.ly/EtsyNoodle

[@RealEstateSwagShoppe]

I have reported bad reviews from people who complained about the item because they didn’t read the entire description and Etsy removed those from my account

[@TaniaRouserArt]

As a buyer, I always go to the 1 star reviews first to check if the issue is in the customer using it or the product quality. Sometimes I overlooked these bad reviews knowing that my use of the item is going to be different. I bought some panels for painting recently. And I read on the negative reviews that some people bought them for laser engraving and it didn't work for them, so they were mad. While painters and crafters left 4 and 5 star reviews, and they were happy with the product quality.

[@Jo-ys5le]

Here is perfect example of buyer that had a "corn-cob-up-her-wazoo". I have removed the buyers name. This buyer gave 11 sellers a bad review out of 15 orders. The buyer gives bad reviews in hope of getting free items. My order was sent a bad review - Buyer statement: These pants are not a 14- they are more like a 10/12 Reply by me to buyer: Listing has picture of the NWT (New with tags) indicating it is a size 14. To give a negative feedback is not fair to the seller that can not be responsible for different body types - that responsibility is up to the buyer. Also, I spent a lot of time informing you how to open a return for a refund - even telling exactly how to do it. None of that is required for a seller. I have a no return policy and yet I said I would give a refund. Also, I would never leave negative feedback if someone is trying to help you get a refund. Results: After the negative feedback - I objected to the refund. I won the battle. Had the buyer approached this in a different way - she would have gotten a full refund and had the shipping paid for the return of the item.

[@cristydanielson8019]

I really do like these videos that include polls taken by shoppers. I find these very helpful.

[@StarlaMoore]

I'm so glad! We will continue running these surveys a few times a year. 🙂

[@JillsTreasureChest]

Thank you. I’m glad to know customers look at individual reviews.

[@pamb4252]

I forgot about adding a video to my bio 😮 And I have to up grade my photos. So thanks for all this info, as usually it was so helpful. The Holiday Bootcamp is kicking my ass😂It’s fantastic!

[@sciencesnark833]

Love this. Super insightful.

[@lindascrofano5120]

Great video, as usual. Thanks for all you do. I'm definitely interested in hearing more about the information you were able to acquire from actual shoppers! And now... I need to get off my duff and do some listing videos. lol

[@Amy_ontheflipside]

Hey You! You are awesome! Thank you for being you!

[@bearberryboutique]

I just recently finished listening to the audiobook of Dale Carnegie's book! It's pretty good 😊 Some things are very easy to implement into your life like trying your best to remember someones name. However I feel like some things definately take some smarts to properly excecute in certain situations.

[@wephotogal]

Great info! Thank you!! I have that same sweater :P

[@fragolina8391]

An excellent video, nothing was a surprise, it's all good advice.

[@kikitoo9374]

THANK YOU Starla, always incredibly helpful! I don't think anything surprised me as much as the data info helped to better motivate me. Mainly on the video feedback. Etsy says it flat out in every listing we are working in how much videos are key but for the longest time it was a lot of wires & plugging in's so basically a tech hurdle for me. {I'm afraid to even change out my 8 year old TV box for a new one so comcast is yelling at me now}. Anyway, now Etsy's made loading up a video in the app SO easy I wrote them in feedback just to thank them! I probably thanked a robot😮. It'll take months chipping away at 140+ videos for the whole shop. But every new listing will now get them. I still can't figure out their editing so I do it in my phone before hand. Then it's a piece of cake to pop my little videos in. ******👉 maybe some day a mini KZbin on how to get the best 13 seconds we can, could be helpful to those of us that still shake taking a video... *raises hand🤭. But I'm willing to try TO do better given Etsys made it easier to load them up. Again, THANK YOU Starla❤

[@BarKeegan]

Great advice

[@DiehlImagery]

Thanks for creating this video, Starla! Very helpful information. I'm glad that I have my About section filled out. Who knew it was that important?!?

[@StarlaMoore]

Totally agree! It definitely takes a bit of abstract thinking - which is personally my favorite part about psychology!

[@richm34]

Great advice about responding to customer reviews! Thanks, Starla!! 😃

[@StarlaMoore]

Glad it was helpful!

[@OxnardFL]

You are the most perfect human and I love everything you post! Mark, you too!

[@intentionally-blank]

Great insight Starla! Always helpful and easily understood presentation, *thanks*

[@StarlaMoore]

You're so welcome!

[@ironandashstudio]

I had to use Etsy Chat help last night and noticed in the bottom hand corner on the help pages it says Keep Commerce Human, LOL! All your hard work paid off for sellers. Thank you.

[@shirleykathan-sayess5764]

Such excellent information! Thank you so much. I am actually surprised at the lowest percentage items… I would have thought they would be higher. ❤ SayessDesign

[@cavinworx]

Thank you for this video. Excellent!

[@StarlaMoore]

You're very welcome!

[@The-Thinking-Cat]

This is a very helpful video for me as an Etsy shop owner, thank you!❤

[@StarlaMoore]

You are so welcome!

[@latoyaspencer6076]

I was most surprised about the specific reviews over the rating, also the about section. I think I need to beef mine up a bit since it’s important enough to note 😮😊 thanks for the info Starla

[@StarlaMoore]

Hope you enjoy it!

[@mel_ecom]

this is so helpful, thank you so much!!

[@StarlaMoore]

You're so welcome!

[@VampireBlack95]

Please make more of these! Very insightful, thank you.

[@StarlaMoore]

Thank you! Will do!

[@rosewaterconservatory]

Yes, I always check shop location to ensure it’s not out of the country for holiday deadlines!

[@ecouturehandmades5166]

I look at locations to determine if I think I will get the item at all. Sad, but truer than I would like. On the other hand, sellers outside my country have been able to get new fibers at a better price to me faster than sellers in the US waiting on their shipments from ? Good things come to those who wait?

[@lld1664]

Just have to say I love your sweater Starla, you do fall colours really well! Thanks for the stats, it was very interesting! I was hoping to see product videos with their own importance rating as I’m in the middle of creating these for each listing and it’s very time consuming. Find myself questioning whether it’s going to make a difference compared to just having product photos.

[@StarlaMoore]

I believe when you can add them, it does make a difference and helps you to stand out among your competitors. It allows the customer to better visualize your product.

[@doodlingjorge]

Very Good info and video- thanks

[@StarlaMoore]

Very welcome!!!

[@danielafaggian3210]

You are the best! I'm following all your recommendations, I wish I had found your content before!

[@StarlaMoore]

Happy to help!

[@Sabrawing]

I need a poll to ask customers why their knee-jerk reaction is to leave a review first, but don't even reach out for help to begin with. Nothing really surprised me here, I feel it's about right. I consider all of the info available before I make a first-time purchase with a shop or place I'm unfamiliar with too! But its good info!

[@rebeccadickerman5677]

Your videos have been fantastic for me as a shop owner for 8 years now, but finally coming back around to investing more time and effort after babies have grown. Do you have a video discussing generating an email list from etsy traffic? How to navigate etsy rules, guidelines, etc? I have heard mixed reviews on how to go about this, if I don't have my own website yet. Thank you! 😘

[@TracEyMonster]

This video was extremely helpful! I had no idea that there was an 'About Me' section that customers can see on Etsy. I just added all of my info. Thanks.

[@StarlaMoore]

You are so welcome!

[@tinytravelYouTube]

Thank you Starla, your insights are always helpful. About negative reviews…I sell digital products in a profitable and competitive niche with a lot of shops popping up using stolen products. Etsy finally took down one of the shops that has been selling my products for months. He retaliated by purchasing $2 items and flooding my shop with over 20 one-star reviews. It looks like I will get my star seller badge back after one month down but how to respond to these reviews is my question. Etsy refuses to take them down because they do not meet their criteria…they advise working with the buyer. The reviews state “RIP OFF!! Looks like the contents are AI generated. Don’t waste your money “ And “Not a great product. Quality is bad “ Should I just state that these reviews were left by someone that was copying my products? Not sure how to sound professional in this situation.

[@MileyonDisney]

HAHAHA! I have one bad review, and it's about a mug being too small... even though an 11 oz. mug is the standard size, and I had all of the size info in the description and photos. She didn't contact me - just left a bad review... just like in your example.

[@mel_ecom]

same^^

[@jennykay780]

I’ve had some one leave a great review, but then only three stars 🫤

[@hannahstenstrom4028]

I would say as a shopper the why behind the review is the most important just because I know how mean people can be.

[@Im_AshParker]

Hi. I love how informative your content is. Do you have any information on the current Etsy issue regarding using mock ups for P.O.D. that are not directly from the print company the item is coming from. Thank you.

[@StarlaMoore]

Yes, we covered it on Friday. 🙂 kzbin.infosL3qciJE6Pw?si=QIhTA-YAxnK-nmcK

[@HandmadeDawling]

I don’t use Etsy anymore as my platform because I mostly resell today. I like to take this information and use it in my shop on another platform. As of right now I have 1291 5 star reviews out of 1312 reviews. I get freaked out when someone rates 4 stars and under. A lot of times they don’t read the complete description. Love this information Starla.

[@StarlaMoore]

Actually, some shoppers are suspicious if a shop only has 5 star reviews because some shoppers will think that means the reviews aren't real so sometimes having a 4 star review mixed in isn't bad. Also, some shoppers just will not leave 5 stars. I'm glad that you are finding my info applicable to business even outside of Etsy. The science and data behind what I teach can honestly be applied to most businesses.

[@alaskangraphicdesign]

The specific reviews over the overall rating. I mean, I do the same thing, but I assumed it was because I was a shop owner so I’m more picky.

[@CherryBlawesome]

I always lock in my good reviews with a reply to show my appreciation. However for the first time in 11 years one customer left a few 4 star review after several purchases and didn’t say why I lost a star. It kinda annoyed me because she said she loves the products and even posted pictures of what she made with them. She even continued to buy more from me and leave 4 stars. I honestly don’t even want her to purchase from me again. I know it’s still a good review, but she broke my perfect streak and I’m a little bummed out about it. It almost feels deliberate.😔

[@mel_ecom]

I think she shopped with me as well and left me a 4 star review....with a good text.... I reached out and she never got back to me...

[@StarlaMoore]

Etsy still sees 4 stars as a positive review. 🙂 I wouldn't stress about it.

[@LindaM1976]

While 4 stars is annoying is still a good review and some people just don’t leave 5 star reviews so I wouldn’t stress about it. But if you are worried, leave a nice response so they can’t change it.

[@shadowdude90]

11 years ??!!! Thats consistency and great journey right there. Congrats!

[@simplyscented2138]

4 star reviews make your store believable too , so a few sprinkled in is ok :)

[@rmoore009]

Thank you for your insights, this is really enlightening. What was the sample size of the survey?

[@StarlaMoore]

This particular sample size was around 1,000 individuals, all of whom having recently made an Etsy purchase. 🙂

[@Justin_W]

Lots of valuable insight here! Thanks for sharing this! Here are my concerns about location. MY physical location is in Asia, however, most of my products are printed and shipped from within the USA. I'm concerned that shoppers will see my location in Asia and assume my shipping will take forever. What can I do to overcome this potential issue? Thanks!

[@StarlaMoore]

Be sure to address this in visible locations for shoppers-in your shop announcement, your about section, and as one of your listing photos for each product. Ensure them that while you live and design your product in Asia, they ship from a more localized print on demand partner.

[@jennyhorner]

What advice would you give brand new shops who don’t have any star ratings or reviews? Should there be an emphasis on getting lots of small sales to potentially get the ratings? Eg in the first year of our Airbnb we focused on getting short bookings to get the quantity of reviews, even though that’s more hassle as a host than longer bookings.

[@StarlaMoore]

Check out my free swipe files at www.alphasugar.com They are amazing for helping to kick off those very first 5-star reviews. I really don't recommend sales tactics like loss leaders. While those tactics may help with initial sales, they won't help you to build brand authority, nor will they help to promote repeat buyers.

[@barbarawebb9631]

Excellent video! Thank you for the great information. I was wondering if the total number of sales that a shop has is a factor for buyers? In other words, all other things being equal, does a buyer trust a shop with 500 sales over a newer shop with only 50 sales? Also wondering if the size of the inventory factors in? As I sell completely handmade items, I often don’t have more than 40-50 pieces for sale at a time. Is that seen as a benefit (unique and rare) or a detriment (fewer options)? Thank you for your guidance! Much appreciated.

[@StarlaMoore]

Unfortunately this is the phrase that viewers click. Being a KZbinr is a balance. I have to utilize phrases that help my videos to be viewed, while also providing significant value based on facts, data, and evidence. Some of my BEST videos receive very few views because of boring "to the point" titles. Without the flashy titles, people don't watch. I wish it weren't the case, but human behavior sways on the side of "exciting" and "sensational" every time. After all, you're here on this video. This is the one, out of thousands, that you chose.

[@hibhaven]

Thank you for your amazing videos Starla. And this one with customer feedback is so helpful. Regarding the data that e-Rank provides - demand numbers, searches, competition, - and all sorts of data regarding Etsy shopping, can you create a video explaining HOW e-Rank obtains this data. Is it provided by Etsy? I have tried a few other tools too, and no data regarding the same parameter, from any of such tools is similar. Thanks in advance.

[@StarlaMoore]

As with any SEO tool, our search data must come from 3rd parties, as Etsy does not release this information to the public. So while some data within eRank DOES come from Etsy's API (organic rank before personalization, shop stats, etc), anything dealing in search must be acquired through large 3rd party data providers. At eRank, we currently purchase data that spans over MILLIONS of shoppers, meaning that our datasets are massive and set a great average for what we can expect search volumes to look like. 🙂

[@hibhaven]

@@StarlaMoore Thanks a ton for your response and clarification, makes sense.

[@jen_crochetfun]

I wasn't surprised by any of the results. I agree with all of it. And I already do all of those things but don't get many views or sales. So there must be other factors that they didn't survey about, like price for example.

[@StarlaMoore]

We actually did survey about price. Check the link in the video description to see some of the other questions we asked buyers. 🙂

[@thewoolnfrog]

You were saying it’s ok to change your shop name if it doesn’t apply anymore? Will that not effect your regular customers? Will I loose them?

[@StarlaMoore]

Even Twitter changed its name. Don't be afraid of losing existing customers. Sometimes big changes are needed for the longevity of your brand.

[@kirstenpennington3485]

Great video, thank you for sharing the results! Do you have any thoughts on if I should reply to positive reviews as well? Or just bad ones?

[@StarlaMoore]

I always respond to positive reviews! It locks them in AND it shows positive customer/seller interaction!

[@kirstenpennington3485]

@@StarlaMoore Works for me! Thanks! ♥️

[@kaajalnagindas4986]

Do you know if Erank will add an email feature like Everbee is doing?

[@StarlaMoore]

I haven't heard anything about an email feature. Can you by chance share more details of specifically what you'd like us to add?

[@occultusskull]

Starla 🔥

[@kiwiteacherschicks1985]

As a new shop owner, I don’t have any sales yet, so no reviews or star rating. It feels like a hen and chicken situation at the moment. Apart from videos, I think I have everything else set up, so hopefully just a matter of time now.

[@jennykay780]

When I first opened I sold cheap $1 digital items. I opened a sticker shop so to get things started I sold digital along with the physical. Cranked the numbers up in no time.

[@Jessica_vdn]

What’s your shop name? I would love to check it out!

[@kiwiteacherschicks1985]

@@Jessica_vdn mrssquirrelathome I’m thrilled to say I’ve sold ten items in six sales and my first three reviews are in. No sales for five days now though.

[@hallieshouse13]

I think the specific review is because they want to know the review about the specific item. Not the general reviews fir the specific item being purchased

[@DebraJFrank]

Most surprised: ABOUT Section

[@StarlaMoore]

Same!!!

[@mayisms]

Thank you for this video, as usual, so informative! So, I have an erank related question: when I search for keywords, something would come up as a good keyword, but when I try to add it to my tag, it exceeds the character limit. What should I do? Should I split the keyword into 2 tags? Or simply move onto another keyword?

[@StarlaMoore]

Split the term into two tags. You'll still "broad match" for this term, even if the words are not contained within the same tag. You can learn more about broad matching in the first video of my SEO toolbox: bit.ly/EtsyNoodle

[@mayisms]

@StarlaMoore thanks so much! I'll be looking at that. Do you offer something similar about etsy ads too? I still find that quite intimidating. I've set up a new shop selling digital products (3 weeks old), and turned on etsy ad about 2 weeks ago, but am making less than the cost of the ad. Don't know if I should persevere with the ads because it's early days, or just go organic because at least I'm not spending the money since it all adds up.

[@StarlaMoore]

My advice for Etsy ads is always the same: Put ads behind your best sellers. If an item is already proven to sell, it can only do better with a bit of ad money behind it. Betting money on listings that aren't selling is like betting money on a race horse that has never won a race. If you haven't made sales yet, don't burn cash to keep warm. Wait until you have a product with a few sales - then invest your ads into that specific item.

[@mayisms]

@@StarlaMoore that makes so much sense. Thank you

[@cynthiazwick7940]

I think the most surprising to me is the name of the shop. 2nd maybe the About section because of how you really have to search to find it. But I do know it's important and think mine is good but I want to change a few things out and update it.

[@StarlaMoore]

Yes, it's always good to review your shop settings include the about section and update and refresh them periodically. ;-)

[@delphianmoviesexplained5444]

Starla and Marc I loved ❤ your videos I sell digital planner on etsy but I didn't get any sale can you guide me i really appreciate

[@shadowdude90]

Digital planner is super saturated market. I think you should differentiate/create unusual/different vibe design. For example, most planner are doing aesthetic minkmalist vibe, you can do cartoonish vibe, contract cute color (maybe, just a random idea). You know what i mean. I open my digital product store 3 month ago with different uncommon design and it works to do 1st penetration. Now at my 3rd month, already got many review, my plan is to scale by doing more popular/common favorite design to go head to head with bigger earlier store

[@delphianmoviesexplained5444]

@@shadowdude90 thanks 😊

[@StarlaMoore]

The reply from @shadowdude90 is absolutely right! Digital Planner is not a niche. You need to make a specific type of digital planner or a specific design style. I have a video on Printify's KZbin channel specific on picking your niche, which you can view here: kzbin.info/www/bejne/ipKUp2CMbth4rqM

[@user-gu7lb3mh1w]

Would you recommend using the same highly searched key words in the title and tags or wouldn't different key words in both sections drive more traffic?

[@StarlaMoore]

Etsy tells us that all keywords from our titles should also be in our tags. But not everything in your tags needs to also be in your title. This is via their ultimate guide to search.

[@user-gu7lb3mh1w]

@@StarlaMoore thank you!

[@Wulfgeist]

What can you do about buyers who don't leave reviews as we aren't supposed to ask them to leave one?

[@StarlaMoore]

You can ask them to leave a review during your normal conversations about their order. And I've made it easy for you to ask for reviews. Just copy and paste your way to more reviews! That's right! This is customer service that you can download instantly and cater to your needs. All you have to do is copy and paste these pre-written messages into your Etsy conversations after each sale. It's that stinkin' easy! You can download my swipe files here: handmadealphaacademy.lpages.co/swipe-files/

[@noexitnoproblem6037]

What do you do, if you do PoD, and are mainly stuck with, PoD mockups? There's really no solution to this.

[@StarlaMoore]

Mockups from your print provider are fine per Etsys terms of service.

[@noexitnoproblem6037]

@StarlaMoore Right, but there's at least two products that I have that's terrible in terms of photos, all it is, is a product against a full white back ground. With nothing else but the product. Another product that I have, is a person carrying a tote bag, but it's just the person carrying the bag, nothing else but a full white background. I'm worried that the mockup photos are scaring people away from my shop.

[@StarlaMoore]

Check out this episode of the Friday Bean where I show how to customize the boring mock-ups provided by your print service. This is exactly what I do with my own Printify mock-ups. 🙂 kzbin.info/www/bejne/l2fdpHuIrLujpbc

[@HandmadeDawling]

I never buy out of the USA.

[@danaseifert5585]

What are your thoughts on responding to positive buyer reviews?

[@StarlaMoore]

I do it! Responding to a positive review locks the review in so it cannot be changed. Not to mention, it shows positive customer/seller communication!

[@gulfcoastgirl89]

Yarfed. 😁

[@StarlaMoore]

🤣🤣🤣

[@makeyourlifeaworkofart]

I've been researching a lot of new types of product categories, and it's dawning on me that the resellers are getting so insanely out of control, that I don't even want to bother creating anything anymore. How can we even compete with all these Chinese products?? The new Etsy pricing tool is suggesting I lower my art print prices to literally take a LOSS. Can you address any of this? What can we do besides the attempt when we tried to get their attention with the "Keep Etsy Human" campaign? I know your whole channel is based on Etsy and Erank, but I..... I just feel like Etsy is already dead and has no way of ever coming back to life.

[@StarlaMoore]

While I know it's very frustrating, my advice is to not worry about them. It's my belief that these "fly by night" shops that sell that stuff are just that-here today, gone tomorrow! Instead, use your energy to make your shop the absolutely best that it can be. True Etsy shoppers want quality and recognize it when they see it! And always price in the top 10% of your niche. Don't try to price match the low priced low quality items. Hang in there! ;-)

[@gigidtx]

Etsy can remove a review even after the seller responds. They have superpowers.

[@StarlaMoore]

I'm sure they can - but they say that they don't, so I wouldn't bet the family farm on it.

[@gigidtx]

I guess I am one of the lucky ones then. @@StarlaMoore

[@gigidtx]

Great info but as a shopper, a lot of what was important to your 1000 is not important to me. The videos annoy me.

[@gulfcoastgirl89]

Then you can try and register to take the survey next time and help the analysis for next year, Put your money where your mouth is.

[@StarlaMoore]

That's why we ask 1,000 individuals. A survey of one is not scientifically conclusive. 😉

[@gigidtx]

🤣😂🤣@@StarlaMoore