Tradition to Internet Rage: How is Matcha Tea taking over the World? | Vantage with Palki Sharma

Tradition to Internet Rage: How is Matcha Tea taking over the World? | Vantage with Palki Sharma
Why is matcha madness taking over the world? Matcha is a type of green tea and it comes in the form of a powder. Matcha has been traditionally used in Japanese tea ceremonies. But now, it is being seen as a youthful, trendy product. Matcha's global market is valued at $2.3 billion. How has matcha has gone from being a niche traditional beverage to an internet rage?
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Matcha | Tea | Japan | Green Tea | Internet | Firstpost | World News | News Live | Vantage | Palki Sharma | News
#matcha #tea #japan #firstpost #vantageonfirstpost #palkisharma #worldnews
Vantage is a ground-breaking news, opinions, and current affairs show from Firstpost. Catering to a global audience, Vantage covers the biggest news stories from a 360-degree perspective, giving viewers a chance to assess the impact of world events through a uniquely Indian lens.
The show is anchored by Palki Sharma, Managing Editor, Firstpost.
By breaking stereotypes, Vantage aims to challenge conventional wisdom and present an alternative view on global affairs, defying the norm and opening the door to new perspectives. The show goes beyond the headlines to uncover the hidden stories - making Vantage a destination for thought-provoking ideas.
Vantage airs Monday to Friday at 9 PM IST on Firstpost across all leading platforms.
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