Focusing on Marketable Art with Hollei Anne Hayes | Elizabeth Silver

[@kristinehumber7154]

Thank you Elizabeth and Hollei for your insight! What a great chat you two had!

[@ElizabethSilver]

Thanks so much for watching!

[@dawnblack7957]

Loved listening to Hollei's interview.

[@ElizabethSilver]

She for sure had some wonderful insights, thanks for watching Dawn

[@HelloImAru]

I love these interviews and always look forward to seeing them. I appreciate the different perspectives. ❤

[@ElizabethSilver]

So glad you're enjoying them! I love doing them and learning people's stories!

[@taylorjohnson5864]

How often would you recommend we go out and do market research? Once a quarter-at the beginning or end of the quarter? 😀

[@ElizabethSilver]

Excellent question. I think every 6 months is enough. Depending on what you're designing for, you may do it more often at first, for example- now's a great time to look at what's happening with fall/halloween trends, and next month you can dig into Christmas if you do holiday art.

[@taylorjohnson5864]

Love these interviews! Around 21:50-what are “graphic treatments?”

[@ElizabethSilver]

Hollei has some examples of images in this post: holleiannedesignco.com/blog/3-reasons-why-a-product-style-guide-is-your-secret-weapon-for-a-collection-that-sells, but essentially it would be like a stand alone illustration, but not JUST one single icon, more of fleshed out concept that might also include type and multiple images- like the "America the Beautiful" and "Land that I Love" graphics you're seeing on that blog post.