Food Theory: Don't Trust Your TASTE! (Mystery Gummy Bear Challenge)

Special thanks to Google for sponsoring a portion of this episode!
Find out more about Google Belonging here! ► belonging.google
It's that time again. Time to get Team Theorist to try some questionable food in the name of science! What are we testing? Whether or not it's true that you eat with your eyes first and foremost. No, we are not shoving food in our eyes. What I want to find out is if SEEING something changes how you TASTE something. Let's get TASTING!
Thank you to our Theorist taste testers!
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Credits:
Writers: Matthew Patrick and Justin Kuiper
Editors: Tyler Mascola, Pedro Freitas, Koen Verhagen, and Alex "Sedge" Sedgwick
Sound Editor: Yosi Berman
0:00 - Does SIGHT change TASTE?
3:12 - Special thanks to our sponsor!
6:14 - The Taste Test and Results!
#Taste #TasteTest #Challenge #GummyBear #GummyBears #FoodHack #FoodScience #FoodTheory #MatPat #GameTheory #FilmTheory

[@sleepychickadee4087]

Hey Mat, legally blind individual here. I’d like to thank you for making your videos so accessible for the visually impaired. I didn’t really consider it before, but you’re right. With the way you write your scripts, I never miss out on jokes, even with how difficult it can be to see what’s happening onscreen sometimes. Seriously man, it goes a long way and I really appreciate it.

[@invaderlava]

I dont mean to be rude but how did you type this, did you use a braille keyboard?? Edit: spelling mistakes Edit 2: I swear I didn't finish the video. I did not know that this video had a sponsor for braille keyboards

[@Kat2525]

@@invaderlava maybe a friend?

[@lifeisalie1999]

@@invaderlava speech to text exists, and phones have built in setting that makes it all accessible to the blind

[@parade6271]

@@invaderlava voice to message obviously

[@bakrobertjohnston4889]

@@invaderlava you do know legally blind doesn’t mean total blindness…?

[@honord.1811]

At this point, MatPat could get sponsored by literally anyone at all. Even Google itself.

[@MrFishio]

Wouldn’t be surprised if he got sponsored by planet Earth at this point

[@host23]

But still no Diet Coke sponsor :(

[@iwishihadachancetosaygoodbye]

@@user-bo7hd3go9e yea ok anyway he’s burning your bra8n because your a bot.

[@SHADOWIZARDMONEYGANG7146]

@@host23 insert guts theme here

[@Hiya1212]

Deit Coke says otherwise

[@twigness]

As a person with sensory issues, I really love that fact that the voiceovers are very clear, and that I don't have to turn the video volume up. Things are always too loud, but I can't figure out words well. This channel makes a perfect balance! Much love for team theorist!

[@TylerTMG]

Im your 10 subscriber lol

[@twigness]

@@TylerTMG Oh hi! Sorry accidentally disliked.

[@TylerTMG]

@@twigness its fine ^-^

[@Lrizu]

@@TylerTMG don't accept easy apologies like that, they have to earn your mercy, make them beg

[@Vip.Anchan]

@@Lrizu Isn't that evil?

[@tehsacredeggo-4519]

As someone with auditory processing disorder, having bad subtitles is really annoying because I need those to understand what’s happening :) thank you for making sure they’re accurate!

[@77elite9]

I can’t remember when they started doing them but they have started doing them for their most recent videos :)

[@ThatOneLadyOverHere]

I distinctly remember blindly picking a fruit snack out of the bag, assuming it was strawberry, and it tasting AWFUL until I realized it was raspberry, then suddenly it tasted delicious. It was such a bizarre experience, but it shows how expectation impact your interpretation of flavors and which ones you focus on.

[@GamerBoy-rv2yy]

Fascinating

[@ThatOneLadyOverHere]

@@GamerBoy-rv2yy it's interesting when compaired with them feeling like blue pineapple tasted like mouthwash. Whatever flavor they were expecting blue to be compared to the actual flavor of pineapple tastes like mouthwash I guess.

[@testerwulf3357]

I know certain flavors are linked in candies! Like apparently almond can taste like cherry or vice versa (the kind of cherry flavor used in medication typically) because they both have similar chemical makeups or something? I wonder if something similar happened with pineapple and mouthwash, like of all blue things why’d they tase mouthwash?

[@ThatOneLadyOverHere]

@@testerwulf3357 almond extract smells like cherries, so it makes sense. You could be onto something. Taste is weird!

[@carpa300]

I believe this also happens with people trying seltzer for the first time. You go in expecting soda because its a bubbly drink in a can. Instead you get a much reduced flavor and no sugar. It really turns a lot of people off of it. Which is a shame.

[@LordAsteroth]

I was curious if they were going to bring up Christine Ha, the winner of the third season of Master Chef. For those not familiar, she's a sight impaired cook who had to depend entirely on taste and feel to be able to keep track of how her cooking went, which makes her victory more impressive, especially combined with the difficulty of high-level cooking without sight in general.

[@kaitlync1754]

Oh my gosh, my mind went straight to Christine! She was incredible!!!

[@emilyczech1597]

Loveddd Christine!

[@non_bee_knees7686]

Hey, could you do one regarding texture? The way things feel in mouths is a big one for people with sensory issues, and it would be cool to see the science behind it, to see if there’s similar tests with different results

[@sunnyquinn3888]

Yeah, most of the foods I hate are because of their texture more than their taste.

[@IrregularityRowan]

@@sunnyquinn3888 what kind of foods? Is it like the goldfish snacks? Or like gum?

[@grn1]

As far as I know I don't have any sensory issues (aside from being near-sighted) but I am picky about texture. I don't like the textures of most fruit but happily drink most fruit juices or smoothies.

[@IrregularityRowan]

@@grn1 same

[@fauxclaws]

It's affected by personal preference for each person. But for me the biggest texture turn off is a food that mixes textures together. I find it jarring and just overall unpleasant outside some exceptions. For example orange juice with pulp, or cookies/scones that have dried fruit in them. My sensitivities are more related to skin then eating so it's not so extreme for me. But for others I imagine it's much more intense. @@IrregularityRowan

[@Anna.brooke]

As someone who is deaf I appreciate that I can watch the video without having to stare at the captains the whole time because I can tell what’s going on by your use of visual indicators instead of just speaking into a mic while reading something it’s very appreciated and I think that Almost anyone can say that you were doing a great job and being accessible for everyone

[@newbiegamelover4767]

Wasn't expecting this episode to go from talking about the relationship between our eyes and our tongues to talking about accessibility in stores and restaurants and grocery stores.

[@Proospectiveiseverything]

As a fully blind person I am so proud to see how accurate and precise you were concerning blindness. Thanks for advocating for us in a positive way. Love this video!

[@Buzzumbud]

Well then how did you click the video? Edit: I expect that being able to click the video ensures you to be able to respond to this reply

[@timbitlove]

@@Buzzumbud well, there are accessibility features on laptops and smartphones like voice narrators. they read everything on the screen out loud for you to hear. There's braille keyboards to type out replies, and other similar features. honestly, we should normalize being able to comment and watch videos even if you're visually impaired.

[@mcd8338]

@@Buzzumbud There are accessibility settings and programs that read out what is on the screen. They also come with a list of commands that are used to navigate the internet; swiping and various amount of tapping with one or multiple fingers when using a phone’/tablet, or various different keyboard commands and shortcuts when using a computer/laptop. So you use one of these methods to navigate through all the different videos, you listen to their titles (along with any other relevant information such as the name of the channel, when it was published, and video length), and then you double tap or press enter on the video that you want to listen to.

[@BrailleBennett]

Agreed, he seemed educated and didn't say anything that wasn't true. The fact that he knows about braille menus and how few places has them was really cool and showed his dedication.

[@BrailleBennett]

@@timbitlove finally someone who gets it haha. This entire comment section is full of most likely incorrect assumptions about how blind people are commenting. It's kinda frustrating lol.

[@heroichitsuji]

Just wanted to mention, that moment at 8:49 definitely got me to leave a like as I’ve already been subbed for a while. Dan deserves a bonus IMO.

[@anniefitzgerald4447]

As a visually impaired person who knows Braille, I paused the video around 18:53 to see if the braille on the Bistro menu on screen was correct. I was pleasantly surprised to see that you even used proper contraction signs like ‘er’, ‘ar’ and ‘st’. Thank you for making your videos so accessible! ❤

[@austinsisland4777]

Your timestamp is wrong, the video is actually shorter than that

[@synthwolfe8906]

in response to the bit about restaurant owners including braille on the menu: my wife actually works as a cook at a local bar and grill. And they actually have braille menus available upon request. but you'd be surprised how many people never ask, because vision-impaired people are seemingly used to not being included. apparently, they have someone who comes in weekly for the last year or so. and one of the new hires noticed that he continued to wear his sunglasses inside, despite it being dim. so she asked if he would like a menu, or if he'd prefer a braille menu if he has trouble seeing (according to my wife, she worded it exactly like that). apparently the guy started crying, as for a year not one person bothered to think that he might wear his glasses inside because he couldn't see. he thanked her, and actually got to read a menu, instead of just asking the waitstaff what they thought was good or ordering something he'd had before.

[@CodyHurstOfficial]

Yes, 100%, because diversity and inclusiveness doesn't normally include people with disabilities, especially blind people. In a world where everything is so uninclusive, inaccessible and full of people who don't even know what accessibility actually means, why would someone expect there be a Braille menu? And yet, we still haven't figured out why employment is so difficult for those of us who are unable to see. Maybe if society restructured how we view and value people this may change, but who am I kidding, that's wishful thinking.

[@synthwolfe8906]

@@CodyHurstOfficial I agree with you entirely. Its minimally intrusive to include small things, like a braille menu (or even a menu with braille on it), but it can make a MASSIVE difference for those who actually need it.

[@poke-talia268]

I work in what is essentially a gas station kitchen (we make pizzas to order and some other foods) we don't have a braille menu. in fact, our menu is on a couple of TV screens way above everyone's heads. I don't mind helping people out if needed. we actually have one regular customer with limited mobility. he's a very patient guy. it would be nice if we were more accessible. (also if we had enough people so things got done)

[@divVerent]

Good point BTW why a menu with also braille on it is much better than a separate braille menu. Because most people would not expect the former to exist in the first place, so why even ask? Also, asking if the person is blind could nowadays be seen as offensive, so asking this just for sunglasses (and not presumably the three dots armband which is more clear) was somewhat risky. Also a reason why the blind don't get as much help as they should.

[@lahlybird895]

I can confirm this I've almost never had a play if I should have a braille menu unless it was like on a disability sponsored trip where we deliberately go to restaurants that did have them and the restaurants knew we were coming so like normally I don't expect them to be there and I'm just used to letting the people I'm with tell me what's on the menu so I can order and like it works but also yeah but how would I know there's a real menu if I'm not told because it's almost never any so I don't bother to ask

[@kodabear1996]

Last weekend my sister-in-law were talking about how color affects taste by tricking us...specifically candy like Skittles. Gotta say I got tears in my eyes when you were talking about grocery stores & restaurants not being accessible to blind people.

[@microwave4753]

@@InvestmentIdea bot

[@stone5against1]

Yeah, pretty sure skittles are all the same flavour (or so I read somewhere? Or was it Froot Loops that are all the same flavour despite being different colours? I don't remember, but yeah)

[@microwave4753]

@@stone5against1 the froot loops are the same flavour no matter the color and they are the same as apple jacks but apple jacks are only green and red idk about skittles

[@stone5against1]

@@microwave4753 Just googled it, and a bunch of results say they're the same (didn't read the actual articles though just the headline and short preview but they all seem to agree on it)

[@microwave4753]

@@stone5against1 also the froot loop thing was also a food theory video

[@nuyabuisness7526]

One of my favorite examples of how sight and expectations color experience was a bit from a show called Brain Games. They set up a sample tray in a supermarket with pink, fish flavored sorbet next to the ice cream freezer. People went up to try it expecting strawberry and had a negative reaction. They then actually labeled it salmon sorbet and the reaction was much more positive.

[@MurderPigeon]

Matpat at around 0:04: The phrase immediately makes me think of an eyeball lined with rows of teeth. Terraria players: Oh yeah, we don't need to imagine that. We see it every time we start up a new world...

[@EzekiesAcheron]

I was going to say the same thing. "Hey Matt... Matt... Ever heard of the Eye of Cthulhu?"

[@SurotaOnishi]

This actually explains the results from the fruit loop episode. Matt was able to (mistakenly) identify clear flavors when he was able to see them but when he was blindfolded all he could taste was generic fruit and citrus blends which is exactly what was happening. All the colors had the exact same flavor but his sight was lying to him before he was blindfolded

[@jaredcousino5115]

I work at a flavor company, and my job is to test the products before they get shipped out, which includes tasting them. A lot of the products are colorless and I have noticed it's harder to detect the flavor if I don't know what flavor it is beforehand. This is like the clear gummies tasting watery. Nice video MatPat and team!

[@romanski5811]

Do you oppose unnecessary violence toward animals or do you buy meat?

[@therumbonator2502]

@@romanski5811 hahaha that's a good one

[@astrocytes]

Ooohhh, have you ever eaten an obviously failed experiment?

[@nillanarrumi3795]

I wish my job was to eat food and rate it lol

[@gamingcat1384]

@@romanski5811 🍔🍗🥓👍

[@Itzyaboy_K-R]

7:21 MATPAT HOW DARE U PUNISH AMYY!!

[@Itzyaboy_K-R]

I meant 7:22

[@dannypipewrench533]

12:18 "I would never fudge science, but I would much rather be eating fudge." Kind of like a joke I have with my friend Emmalie, "Who needs yoga when we can have yogurt?"

[@Hyper_Fixation]

Since this episode focuses heavily on accessibility, this is probably a good place to ask Team Theorist to stop using KZbin's auto-generated subtitles and put official closed captions on their videos! It would be much appreciated for those of us with auditory processing issues and hearing disabilities!

[@pestbarn]

I was just gonna say this too. It's a bit weird talking about great accessibility while having auto-generated subtitles on every video - even though Matpat always enunciates quite well which in turn makes the subtitles pretty good, it still fails miserably at times.

[@elbowsbuns1896]

I agree

[@VoidKing666]

Agreed - it makes it so that I have to go back like, six times to hear it correctly.

[@Craftlngo]

@@pestbarn well the automated subtitles is what the google advertising in this episode was partially about.

[@Stormrunner1981]

@@Craftlngo Doesn't help if they are wrong sometimes. Like Summer being Some ah etc. I'm not hard of hearing etc, but I do have trouble processing sound - especially in some environments. Close captioning helps me fully take in the video. I am dyslexic too, so auto generated can often times make me have the wrong words and make me think I read them incorrectly, causing me to need to go back and listen again. Unfortunately auto generated is not up to par and probably never will be - especially in people with accents or in case of certain ways of enunciating words.

[@elmotheelder1262]

Pancakes VS Waffles: Which one absorbs more syrup/honey/melted butter? Does the shape change the flavor at all? If so, is that because of psychology or just because the shape holds more flavor from the toppings? Do pancakes and waffles have different textures that lock in different amounts of flavor?

[@thebetterjay6125]

Waffles hold sirup

[@chap2837]

thank you for suggesting this i also need an answer but i forgot about this question

[@_Gsor]

Here before this comment section turns into a twitter thread. Also waffle's are obviously better, don't even test me bro.

[@thequandalecrackers]

I need this to be next

[@alyssumbread]

* waffle batter is usually thicker than pancake batter, meaning that there's also a texture difference. plus, waffles tend to have more sugar * pancakes are typically pan-fried, and depending on the oil used, can taste like the oil & more importantly, have oil on the outside. meaning that syrup/etc. can't be absorbed into the pancake, but can with the waffle

[@Wendy_O.]

This video was fascinating. I've been legally blind since birth and recently experienced new sight loss. But I was blessed with wonderful parents (one who was totally blind), who taught me how to take care of myself. About the obstacles in restaurants and food stores: Before the days of mobile apps, fast food places had only menus high up behind the counter that were impossible for me to read, so I just ordered the same basic meal every time. Now I can preview a menu on my phone. And when food stores move things around...! My fully sighted friends hate it, but for me, it's absolutely infuriating!

[@GuitarRaccoon]

“Apparently seeing clear is a lot different from seeing nothing” Yes Matpat, that’s how it works 😂

[@LimeGreenTeknii]

"Google is committed to keeping things accessible to everyone" Also Google: *removes community captions from KZbin Videos*

[@bikeman1431]

and spies on all of us

[@CassiBlack]

I was recently diagnosed with some hearing loss- something I suspected but was surprised at the severity. I never realized it before, but the Theorist channels are part of the few I have never needed subtitles/headphones with. So thank you for writing and speaking in a way that makes it easier to listen to!

[@mr_marigold]

Thats really sweet!

[@bidbux9500]

Or... They can still add subtitles for people who can't hear at all? Seems a bit shallow that they talk about accessibility, but don't add simple subtitles for the videos, instead using auto-generated ones, that can be inaccurate and are harder to read.

[@taitriss6169]

@@bidbux9500 yea but the clarity that matpat talks with can make the auto generated captions almost 98% correct

[@TheDarksaphira]

I do really love episodes with tests with Team Theorist. They're super fun, trying to outthink you and outsmart you. Also, very interesting. And, thank for thinking of people who are visually impaired when making these videos. Not that I am impacted by that, but it's still nice to hear that.

[@liamc.9003]

I’m actually shocked. Thank you so much for making this video. I never thought I’d see someone talk about the relationship us with visual impairments have with food and the world around us. This makes me feel so seen.

[@katiehable9841]

This ties nicely with the Apple Jacks and Fruit Loops theory. Even though all the loops tasted the same, we thought each colored ring was a different fruit flavor because of the way they were colored.

[@willowoodz]

i love that team theory is more involved nowadays. they’re so charming

[@StasherDragon]

6:45 Yeah, adding food coloring to mess with expectations. Had this happen to me when I tried green ketchup for the first time. My brain expected something completely different than a regular ketchup taste and it made me wanna throw up when I bit into my dog and tasted it. It was perfectly fine, but my brain did not like that ketchup was green.

[@wendy645]

My hubby and I couldn't stand the green and purple ketchup. Bleh! 🤢

[@brinleyhamer729]

YOU BIT INTO YOUR DOG?!!??!?!?!??!!??!?!?!!(!?!?!

[@weissisasian]

15:00 Your eyes can deceive you; don’t trust them

[@therealevevs]

he got sponsored by GOOGLE!?! That just shows that he is such a great creator and some of the most biggest company's have sponsored him, its amazing.

[@andrew-o8w]

His search history is now all theirs

[@shiloranxxer]

Owner of KZbin sponsored him

[@animefans2420]

Yes cool for him but Google is a company that nobody knows we’re their base is and nobody knows what their spending their money on etc. But Ecosia is way better it’s a browser that plants trees with its profits don’t trust me? Than See for your self how much data u can find on Google and Ecosia 🌱 Thanks for reading theorists ❤

[@Montyperson]

When he said hey google voice access my Google assistant activated

[@ShinySahil]

since google technically owns youtube you can say this youtube video was sponsored by youtube

[@project__insanity]

Honestly, yeah. When your missing one of your senses your taste buds are pretty wacky. I was born with no sense of smell (due to my nose not forming correctly) and while everything tastes fine to me, I've been told that what I taste is way far off from what things actually taste like.

[@yarielrobles9003]

Hello fellow anosmic :)

[@jacobcorn7758]

This is interesting, could you provide an example of something that tastes different to you? Thanks

[@MattZRJSRoxy]

I don’t know how off my taste buds are since I can’t smell myself but for a different reason mostly due to a birth defect but no one has ever told me that I taste things differently

[@project__insanity]

@@jacobcorn7758 I don't really know how much is diffrent since i have nothing to compare it to, but one thing I have noticed is that there are some foods and drinks that taste identicle to me, but others say that they taste really diffrent (Coca-Cola&Diet Coke, Corn tortillas&Flour tortillas). The only foods that i know actually taste diffrent for me are chicken (its mostly tasteless to me no matter how its cooked), and most types of bread.

[@project__insanity]

@@yarielrobles9003 Hello! (: I didn't know there was word for it, but it's cool to know there is.

[@PHNYX_LEE]

0:36 - I love a good biblically accurate angel to kick off my food theory content.

[@natecook3616]

I just love watching your videos. I follow all 4 of your channels and watch all your videos. Such interesting information in your videos

[@davidskep]

I've waited for this theory ever since he mentioned the "taste is subjective, or is it? Theory for another day"

[@kaiserwilhelmll8169]

MatPat is a brain burner!(Правдивое видео):..kzbin.info/www/bejne/mqbbmXSiq6-BgNU

[@AUSans101]

vsauce lol

[@samirahossain1075]

THE BOTS

[@AUSans101]

@@samirahossain1075 ik I hate them too

[@woteveruk1]

it was a good theory but im dissapointed he didnt mention the resturants that let you dine in the dark and eat without seeing what you are eating, they are kind of perfect for this theory

[@SeabassFishbrains]

As a legally blind viewer, I really appreciated this video. Thanks for caring about accessibility, so few able bodied people do, and the disability community gets ignored and devalued so very much, so it means a lot when larger channels like this actually acknowledge us.

[@tikonex]

@@needyorgreedy2559 legal blind dont mean full blindneess

[@YllidTheLoonyDog]

@@needyorgreedy2559 speech to text

[@BrailleBennett]

Agreed, it means a lot.

[@BrainrotWatcher]

Copy pasted popular comment

[@NonSoSmartPerson]

@@BrainrotWatcher not really but k

[@Forthakine]

Mat, you are better than 99.99% of other youtubers when it comes to sponsorships, heck 100%. you always kept in mind that not everyone wants to hear the sponsor, you point out where it is and give the viewer the option to skip it or not.. thats another reason why i support you more than alot of other people, you care about your viewers, unlike people who slam their sponsor in a random portion of the video, make it 15 minutes long, and choose the worst possible sponsors.. you dont do any of that. you do the best possible options for sponsorship, you deserve millions of more subs. i wish you to 100mil on all channels one day. you deserve it

[@olivertangr]

As a person with normal vision, i can confirm that I don't always watch the screen during your KZbin videos, without problems. Great way to get sleepy.

[@Snakejaguar.]

When I watch food theory videos im usually doing something else and i just listen to it with my earbuds and i still understand everything he's talking about in the video so just goes to show thaf they did a good job making their videos accessible for visually impaired people too

[@clouds_why4990]

@Rare one bruh

[@LadyOnikara]

@@clouds_why4990 Ignore bots and just report them.

[@TheSlavChef]

There are restaurants where they blindfold you and you eat in full darkness. After 2-3 times there, you can start trusting your taste really.

[@user-bo7hd3go9e]

MatPat is a brain burner!(Правдивое видео):..kzbin.info/www/bejne/mqbbmXSiq6-BgNU

[@averageytviewer6893]

@its Time wow these bots say some inspiring stuff. Let's be honest, we'd all enjoy it if they dissapeared.

[@PhantomGato-v-]

@@averageytviewer6893 that was a clear scald

[@averageytviewer6893]

@@PhantomGato-v- yes. yes it was.

[@_Pone_pastel_]

2:39 Matt: "fully sighted individuals" Also Matt: *shows someone wearing glasses* Also, I'm legally blind, hearing impared, and i have sensory issues. Thank you for making your videos so accessible for everyone, even those who aren't the typical audience.

[@lillysorkin]

Accessibility is so important. Beyond traditional disabilities, I have celiac and so often find eating at restaurants so difficult simply because things aren’t labeled. Not to mention unnecessary/hidden gluten and issues of cross-contact. I think that would be a really interesting video, how foods are replaced and emulated when dietary restrictions come into play

[@BlueRoseSteakhouse]

As a chef I agree 100% that the visual presentation has a bigger affect on the taste than most people realize. Also as for menus Perkins Library is an excellent source even if you only do your primary offerings with a note suggesting for rotational items being asked of the server. This is a little cost that has a huge impact on a very specific customer.

[@johnhmaloney]

This was a really fascinating episode. Back when Crystal Pepsi was first released, I remember thinking that it had a slight lemon-lime flavor. I've never heard anyone else describe it that way and now, I think I understand why I got that impression of it. Btw, It was very nice to see an episode with such a focus on disability, and even a accessibility-oriented ad, less than a week away from the start of Disability Pride Month. Thanks for everything you do to make your videos more accessible.

[@JmKrokY]

Yes

[@thecouchpotatocom]

I remember a lot of people claiming it didn't taste like Pepsi. Maybe I was convinced it would taste the same, so it worked fine for me. I miss it.

[@user-rl9oq7eg3z]

With the whole "senses affecting the way you perceive taste" thing, it reminded me of a question I've had for a while, how can foods that smell awful (Durian, fancy cheese, even boiled eggs) still taste good when they smell so bad? Throwing the idea out there. I love your videos!

[@aydenfunke8000]

Matpat: fully sighted individuals editor: lets put a person with glasses right there.

[@Maewtt]

When I was 14, I had an idea where a joke store could sell lollipops that were colored differently than what the flavors would actually be. My mom showed me the same study you mentioned at the start of the video and explained why that wouldn't work the way I thought it would. Thanks for this video! It was cool to watch!

[@asmith8692]

There's a candy store that for awhile did Stroop effect candy, where the candy was red but the flavors were not.

[@ninjanikki1238]

I love this! I've been working as a UX designer and Accessibility advocate in my organization, and it makes me so happy to see these conversations come to youtube. Keep up the great work team Theorists!

[@photofreak56]

Hey I'm a graphic designer for college and one huge thing that I've learned when it comes to design is looking out for what colors that you're using. As things like orange or gray text are really hard for people with color blindness to read. Also did you know that outside of the times New Roman, Ariel and helvetica founts most text to speech readers will have a harder time reading those which is ironic because there's an entire font called dyslexia font which is supposed to help people with dyslexia. Sorry I just thought I would share

[@dianemayfield6731]

just ate dinner and your video made me hungry again. Thanks MatPat, you proved your point.

[@1994giratina]

Hello MatPat, I think here we can prove the thought that what helps some people can help others too. I am from Mexico so English is my second language and all the things you do to help the visually impaired had helped me too because sometimes I can’t understand what you are saying so it’s easier for me to read and understand. Thank you so much, MatPat, because of your videos, my English has improved a lot! With love, from A happy theorist since 2011!

[@icecremmester]

8:49 Dan: *visible disappointment*

[@twosix2052]

I’ve been wondering this since I found out fruit loops all have the same “froot” flavor.

[@ThatGuyRNA]

I always knew They called me crazy I WON

[@barbmcelderry9164]

Froot, you mean fruit?

[@suncat530]

@@barbmcelderry9164 the official name of that specific artificial flavour is "froot".

[@Komaeec]

Finally i can say it! im always craving fast food when watching your theories! Are you tricking me on purpose ;)

[@divvy5310]

This whole video made me realize that I’m not the weird one. I worked at Burger King when they came out with that mystery green Fanta slushee. Even the employees didn’t know. I guessed kiwi and maybe lime but it turned out to be strawberry shortcake. But I just couldn’t get kiwi or lime out of my head because the slushee was green.

[@kayleecaraway7216]

Member of the visually impaired community here. Thank you to everyone on the Theorist team for making these videos accessible to myself and others with disabilities. A little effort goes a long way in making our world a more inclusive place for all! And thank you as well for shining light the need for increased accessibility for blind/visually impaired individuals. There have been countless times where I've had to default to basic menu options at restaurants because I've struggled to read the menu/couldn't read the menu as efficiently as those in my party. Something as little as providing a large print and/or braille menu is not only helpful, but incredibly meaningful! Again, a littel effort can go a long way :).

[@sabershadow27]

Would having someone else read the menu to a visually impaired individual be helpful in expanding their food options?

[@kayleecaraway7216]

@@sabershadow27 That would be helpful, though it depends on the type of person you're with. Some visually impaired individuals may be open to the help while others may want to do it on their own with their own devices. In that case, just give them a little more time to look over the menu before the whole table orders. From my own personal experience, i've gotten a great deal of anxiety when others start ordering before i've decided what I want because I've felt rushed (which ultimately leads to me picking a default dood item). Either way, theres no harm in asking!

[@kayleecaraway7216]

@@sabershadow27 A lot of restaurants will also have online menus which can serve as a more accessible alternative for low vision diners!

[@CALIBA88]

inclusion means screwing with natural selection and 2022 we see why it one of the worsts sins of humanity. we should get rid of genetic defectiv individuals

[@JusNoBS420]

Well said

[@-leaford1584]

About ten years or so ago I was working for a vape company, and we got a batch of one of our most popular flavors of liquids that was made with nicotine that had oxidized slightly, giving the liquid a pinkish color instead of the usual amber color. The actual flavor was unaffected, but customers swore up and down that they had received mislabled strawberry flavor.

[@elarr400]

14:28 thank you for addressing what is probably the reason why I lose my appetite when I think about eating

[@AustinJASMR]

Other youtubers: *Get sponsored by some soap brand, maybe Colgate if they're lucky* MatPat: *Gets sponsored by Google itself*

[@brittamorgan6584]

7:28 Omg the pupper is so cute! 😆 And her sticking her tongue out to prove she didn't have food was hilarious and adorable ❤

[@ImRyze15]

2:22 I love how the team theorists is just dumping Matpat down haha

[@hipposushi5]

2:40 the funny thing is the guy with full vision has glasses XD

[@sylvy16]

16:38 ugh this is such a thing. People are very reluctant to accommodate my mobility issues. I spend 90% of my time inside my room scrolling through youtube, not because i’m super introverted, but because i found making and maintaining new friendships hard cause it’s very hard to move around my city in a wheelchair. like 80% of shops, restaurants and just other attractions are not disabled friendly, refusing to have elevators or ramps, which made it hard to connect with more people, and i honestly don’t know how to change this. I cannot even vote cause many voting places near me are also similar.

[@RodPrimata]

BRO GOT SPONSORED BY *GOOGLE* !!!!!!! CONGRATS MATPAD, I LOVE YOU

[@HSAC.WDTK.DTKT.LFO.]

Google is your friend. Always Trust Google. Never qution Google.

[@gracemiller5625]

NEXT STOP DIET COKE

[@purrfurr4803]

I'd like to ask that Team Theorist starts trying to use close captions in their videos since this video focuses on accessibility for everyone. It'd help people with hearing impairments or audio processing disorders. I have an audio disorder that makes it hard to hear words properly sometimes; even if the person articulates perfectly fine, like Matpat, a lot of the time the words sound like a garbled mess; kinda like simlish or something. Captions help keep my brain on the right track, and help me understand and enjoy the media I'm watching more.

[@miraculouslover6645]

I completely agree! I noticed they have auto-generated captions as well because I regularly use subtitles for video media and it would be great to see them take another step in providing accessibility.

[@malorika]

i completely agree, i also have audio processing issues

[@daychild_]

me too. i don’t have any major hearing/audio processing issues but it does help me understand what’s being said in the video better

[@twigness]

Yeah! I have austism and sensory issue but still can't process words well. It's annoying to sit through either inaudible audio or overload. Most auto generated captions aren't always correct, and sometimes not available.

[@incredibleflameboy]

@@professorpoopypants7471 it's the same on Google pixel phones too. I can't speak for other models but I know those 2 have them on the rocker.

[@kadenjay6207]

You always make me feel apart of something grand, matpat. Thank you

[@clampfan101]

We need digital menus. That’s could help the blind via voice commands, and help everyone by entering your complete order into it like you’re ordering food online before calling the waiter/waitress, helping them as well in the process. (Give the menu a Call Waiter option for help or when ready, kinda like a flight attendant button. lol)

[@nix4957]

3:50 as someone with a visual disability and all 3 of your channels being among my favourites I cannot express just how happy this makes me, not a lot of people do this so I just want to say thank you for making your content accessible for people like me.

[@myStitch11]

What’s interesting is this makes me think of Hell’s Kitchen. Every single season has an episode towards the end of the season which is the Blind Taste test. Gordon has his contestants have blindfolds on, fed an ingredient, and they had to answer what it was. This does very much effect his opinion going forward. The contestants who get more correct typically stick around longer while those who answer every sample incorrectly are let go soon after. This did get changed after a while to remove texture, one episode made all ingredients into ice cream for this effect.

[@alessandrakantoris9204]

I have to say that I have always been confused about the whole smell effects taste thing. People always told me to plug my nose to eat something bad, but that never changed anything for me. I have now realized it’s because I have an extremely weak sense of smell, so it really doesn’t effect my taste at all. Does that mean I have a weaker sense of taste? Nope. My family have often said I am a super taster as I can always taste the bitter, spice, sweet, or alcohol taste in anything even when the rest of my family can’t. I do have a a bias towards sweeter things and am pretty much immune to garlic due do my extreme Italian tolerance to it.

[@MrShadowbrine]

Hey Mat, adding to this blindness food theory, I remembered when I described how is it to understand a film about audio description to my dad. Since I don't know any platform on how to ask you for a theory, for film theory you could try audio descriptions, it's surely a different perception of what you've seen in a film you already watched with your eyes.

[@rockpupproductions5314]

I was born without a sense of smell, a condition known as anosmia. Taste is strange, a lot of people ask me if onions and apples taste the same because allegedly if you plug your nose they do. But for me, having always just... tasted without my nose, they taste different no matter what. Sight and feel on the other hand can drastically change how I experience food (sometimes more than actual flavor)

[@SilverCookie412]

Hello fellow anosmic! Same here. Whenever I tell someone I can’t smell, people always ask if I can taste because it’s assumed that you can’t have one without the other. I think my sense of taste is generally fine, I just don’t think it’s as nuanced as other people. I love eating apples, not a fan of onions, but I think it’s the texture difference that tells me it’s an onion

[@IceMetalPunk]

I've never tried eating apples or onions with my nose plugged, but... I can't imagine they actually taste the same. Onions are such a strong flavor, I can't believe that's all down to smell... It sounds like one of those meme legends that are BS but spread around the internet anyway.

[@poke-talia268]

not anosmic, but back in December of 2020, I caught covid from my dad. my taste wasn't affected, but I couldn't smell anything. it was different than when you plug your nose and taste something. an odd experience for me. I can't really ask if that's what it's like for you if you were born without a sense of smell, but it's still interesting. idk

[@lahlybird895]

I've never confused apples and onions either I don't get how anyone could

[@zackbuildit88]

@@IceMetalPunk "all down to smell" is a bit of a misinterpretation. Smell is actually much more sensitive than taste by IIRC a few hundred times, and most extremely potent "tastes" operate entirely off of aroma and have no taste components. Though yeah, onions and apples do have different flavors along with radically different aromas

[@ShockwaveFurbyOfficial]

I remember hearing Mat mention testing for this episode on film theory a few months ago!

[@SixEared_Lotus]

I'm not a blind person, but one of my favorite things about these videos is that I don't have to see what's happening on screen to know what's happening. So I can listen while I'm drawing or doing chores and stuff like that.

[@J.Osman2003]

Fun fact: official captions don't only help those who can hear so well but also those who are new to the language. When I was a beginner in studying English and learning how to identify what's being said I watched mainly KZbin videos with official captions to understand. So if you did upload the script it'll help a whole lot of people not only understand the video but to enjoy and learn from such great content creators 👌👌👌

[@sylvy16]

the transcript for this video is available in the description. It is for many videos on youtube, if not all.

[@hibingboing2418]

Hey MatPat, my fiance has struggled with an ED for years. She can eat frequently now, but she likes to default to comfort foods, mostly being fast food and mac n cheese. You mentioned sight can affect ED's, but only briefly. Could an individual (or a fiance of an individual) manipulate the sight of themself (or her) to lower the effects of an ED? I'm not in the psych field and what research I've done has boiled down to people basically saying "just eat" and "fix your perspective", which doesn't help me help her.

[@adelenoel3843]

Hey so the best thing for her is to find a therapist/psychiatrist that works with her (don't settle for one if they aren't vibing or whatever with her move on to a different one. No good therapist should be mad that things didn't work out) If unable to afford a therapist/psychiatrist then a support group could work too (the ones that like meet once a week/every two weeks/etc. that are people that have/are going through things like her)

[@YesIlikebananasSo]

I wish you and her the best and I hope you’re able help her get through it!

[@ashlingteirney7543]

I've actually started treatment for an ED and while I know being told to change your perception isn't helpful on its own I have found if you have other supports helping you do that it really can help. I would suggest finding a therapist and/or nutritionist who has experience dealing with EDs as they can help her sync back up with her body's natural hunger signals and also help identify the root of the ED. Bonus points if they use Intuitive Eating. Another thing is in my experience sometimes part of the problem is the effort of cooking isnt worth the end result of food, maybe you can start cooking or pre-prepping a small variety of meals in advance so she can just pop it into the microwave and eat. Overall the fact that you are there to support and understand her through this will help immensely and to start I would advise not to focus on changing what she eats but focusing first on getting her to eat consistently as that will help her metabolism and things that shes missing in her diet can later be added. Restriction is a tricky thing and usually causes more problems in ED recovery.

[@SisterCasendra]

Could you make a healthier homemade mac n cheese and try to match the visual appearance/flavor of the stuff she likes? Ditto with whatever fast foods she likes? Anything homemade will at least radically cut the salt and sugar intake compared to fast food or boxed mix.

[@hibingboing2418]

@@SisterCasendra We tried that. She notices the difference in taste.

[@lukeanderson8557]

The entire theorist gang is a legend pledging their minds for our viewing pleasure good job you wonderful Souls

[@danielrhouck]

Google, so known for its advancements in accessibility like: - Forcing image zoom on mobile browsers with a slider nobody likes to maybe increase font size most of the time on most websites - Removing the ability to community caption KZbin videos - Many others I’m not thinking of because they don’t personally affect me

[@EilonwyWanderer]

This was exactly what I thought of when that whole joke about their "commitment" to "accessibility" started -- removing Community Captioning sure was a step in the wrong direction!

[@moviemaker2011z]

Removing the dislike button on KZbin (because Google owns youtube).

[@danielrhouck]

@@moviemaker2011z That’s an issue but I wouldn’t classify it as an *accessibility* issue in particular, I think? I’m open to being convinced there’s disproportionate impact to some group but it hams ~everyone

[@moviemaker2011z]

@@danielrhouck well, I would say it's an inclusive issue only because it alienates those that do not like the video and essentially silences those that are leaving potentially reasonable feedback. That would be like if Google, bing, or any other reviewing website removed any rating that was less than 3 stars. So you only got 4 stars and above which would artificially make places seem better than they are thus giving them MORE business when in actuality they should not. Granted you can't see the like to dislike ratio until you click on the video, but if I click on a video and I see let's say 60k likes but 800k dislikes I have a very fair reason to assume that the video might not be what I am expecting or anticipating to see. However if I cannot see the dislikes that 800k now becomes silent and I now have to watch a video and provide revenue for content that doesn't deserve it or is unwarranted. The idea behind getting rid of the dislike button was to hide their shame from the youtube rewind getting a record number of dislikes. But they had to act as if it was because they cared about small content creators who regardless still see the dislikes so nothing changes except the fact that people like you and me cannot see the true ratio of like to dislike. It's not inclusive, it alienates, and it poses more harm than good. But hey that's just me, maybe I'm over thinking it.

[@yujukiyuuki7203]

4:54 thank matpat you active my phone Google assistan without you knowing it 🤣🤣🤣

[@ironoreboys2161]

Bruh same

[@superfreq7378]

I have been visually impaired since birth and fully blind since about the age of four. This was a really interesting video on a topic that in hindsight seems obvious but it's just something that I never really gave much thought to. I appreciated your explanation of universal design/universal accessibility as well. Coming from someone with as big of a viewer base as you have can make a big difference. if even a handful of people remember what you said when hiring decisions come up or an accessibility if she comes up where they work, it could have a ripple effect. thank you for the alt text and inclusive scripts. Most content creators don't consider that, but leading by example can definitely help spread the word. accessibility is intimidating for most people, so making it more understandable can help people become more comfortable with it.

[@give_me_my_nick_back]

I've just realized I could have similar dilemma with a certain brand of beer - they had couple of different color labels and I'd always argue with father whether each label tasted any different and which was the best haha most likely they were the same. It's a shame i never checked the ingredients list as the name would be the same of course just the label colors were different.

[@thatguyinthedenimshorts6477]

2:39 the "fully sighted individual" having glasses

[@anubia-bastet8825]

Speaking of accessibility, I would love it if you could caption your videos, so I don't have to rely on the delayed and often incorrect auto caption feature also while live transcripts are very useful their delay and occasional inaccuracies can be frustrating. Tom Scott has great captions so he may be able to help you find resources.

[@pleasedontwatchthese9593]

Or just like have the auto transcribe corrected by person. though it has gotton dramatically better. I felt like it as like 70% a few years ago (it was laughably bad back then), 80% when they started promoting it and closer to 90+ correct these day. Im kind of suprised when it gets some nitch words correct or slang

[@NightingaleSpica]

I remember I went to one hotel and there was a blind convention going on. Now in my opinion after observing some of people while staying at the time, I felt like the hotel as well as volunteer staff for the convention was low. There were plenty of places where they could have improved and honestly had indirectly made me very upset on how navigation is such a huge deal. I at one point helped someone get to their room because they were utterly lost and deeply upset (lost for an 1hr!). Anyway the only place I felt was an impressive mark (though now reflecting on it should be standard practice) was how the hotel restaurant and other restaurants in the area had the alternative menu for the blind.

[@davidthefool8983]

Skittles all taste the same? The lime skittle commercial got me to think that. Love you guys!

[@lolkayleen2757]

3:46 accessibility, accessibility, but he never ever has closed captions for any videos on any of his channels. Just thought to point that out

[@DaleStrickland]

While I'm not visually impaired I do have ADHD and I need some stimulation in order to do things around the house. I very very rarely WATCH KZbin videos, I listen 95% of the time. THANK YOU Team Theorist for making the audio of your videos carry the information we need to follow along without visual queues 🙏

[@NicoleMay316]

My first grade classroom did the food dye drink test as the test subjects of an older student's science fair project. And yes. The purple one did taste the best even after learning it wasn't grape.

[@garethbaus5471]

The way you write scripts for the visually impaired isn't something I specifically noticed, but it might be part of why I like this channel since I am frequently an audio only listener.

[@gumbydar]

When I used to go camping and eating potato chips in the dark we would just Imagine them being different flavors and it worked.

[@user-bo7hd3go9e]

MatPat is a brain burner!(Правдивое видео):...kzbin.info/www/bejne/mqbbmXSiq6-BgNU

[@cosmicchicken579]

Wow, really? Thats so interesting, I'm def gonna have to try that the next time I go on a camping or backpacking trip.

[@emmadictator4062]

As a disabled person, I'm glad that you commit full on to accessibility. Shout out to you!

[@X-SPONGED]

Stfu, internet bots can't be blind

[@elizabethgraves4765]

Stolen Comment, these channels with this style of pfp are always stolen so they get a high amount of likes and get seen.

[@IrregularityRowan]

I would say it all is down to association. People associate colors with certain foods, tastes, memories, letters, and other things. Association is about what we're used to, and what we already know. Usually when you have a piece of food that's red or pink, you would automatically think it's cherry, strawberry, watermelon, or fruit punch flavored right?

[@Sasu123456789x1]

Ok no joke, this was such a interesting video! I really learned something. That I truly had not considered in my life!

[@SoniasWay]

Food theory before : “don’t trust your food” Food theory now : “don’t trust your taste” Me : having trust issues

[@user-bo7hd3go9e]

MatPat is a brain burner!(Правдивое видео):..kzbin.info/www/bejne/mqbbmXSiq6-BgNU

[@violetlover3628]

Trust nothing

[@LordDany]

We shouldnt trust anything 😮😮

[@Ashley_dear]

15:50 bruh I wanna cry I didn’t know there was a word for that!!!!!!

[@CatManReal]

When you said that you thought of eyes with rows of teeth that instantly made me think of Terraria, specifically the Eye of Chuthulu boss in its second phase.

[@luna0138]

The fact that it’s true, I saw one of your video about the best combination of condiments and food for a burger, and originally I wanted pasta, but switched on wanting a burger, and the same for my mom x) so we had homemade burger haha Incredible how a small thing we see can change what you want to eat or do

[@dylantd9189]

I legit just tried this with coloured gummy snakes. I closed my eyes reached into the bag and tried to guess. Was wrong about 90% of the time. I usually really hate orange but I noticed that I really enjoyed it when I didn't know it was orange and usually called it as strawberry or something

[@ohcadin6590]

14:35 yeah well you aren't helping with the PICTURES OF FOOD!