Food Theory: Goldfish Crackers Lore Exists... and It’s HORRIFYING!

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Goldfish Crackers are the snack that smiles back! But why did NO ONE stop to question why these crackers smile?! Are they really happy or is it actually a sinister smile? Well, Loyal Theorists, we dove into the Goldfish Crackers LORE to discover everything you need to know about the crackers, and you’re not going to like what we found out!
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Credits:
Writers: Matthew Patrick and Santi Massa
Editors: JayskiBean, Pedro Freitas, and Dom Sealion
Assistant Editor: Caitie Turner (Caiterpillart)
Sound Designer: Yosi Berman
Thumbnail Artist: DasGnomo
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#Goldfish #GoldfishCrackers #PepperidgeFarm #Crackers #Commercial #Commercials #Snacks #SnacksRecipe #SnacksVideo #Lore #Theory #FoodTheory #Matpat

[@Big_Swiftie2155]

MatPat has never sounded more like an actual crazy conspiracy theorist and I love it.

[@namantherockstar]

Matpat inspires me.. My parents said if i get 35K followers They'd buy me a professional camera for recording..begging u guys , literally Begging...

[@ghost14224]

Bro just put my childhood snack behind bars 💀

[@osmosisjones4912]

it's finally completed:kzbin.info/www/bejne/aHmufaCZbK15rQ

[@BaulFoodmanedits]

@@namantherockstaralmost there

[@billyalarie929]

Eh.. Not really but okay

[@goshoveaneedleupyourass]

"i love fishes cuz theyre so suspicious" is now my favourite MatPat quote

[@simplesimply3753]

I sung that in my head to the goldfish tune

[@TheUltimateGod34]

“Gotta go fishin’ for LOOOOORREEEE!!”

[@Jordanlukemarks]

I hope the war with Ukraine and Russia ends.

[@aManBeLike]

​@@JordanlukemarksMan you're lucky that dislikes are useless in comments

[@squarrot9355]

ITS SO BARS

[@juliajohnson4080]

If we’re talking about food commercials, Cinnamon Toast Crunch always creeped me out. THEY LITERALLY EAT EACH OTHER!! Finn’s bad, but at least he doesn’t go that far (yet)

[@enerioffutt1881]

YES! That has always disturbed and me and made me not ever want to eat them.

[@jaketaller8567]

Since we’re talking creepy cereal mascots, I have two words for you, Crazy Craving. This Honeycomb mascot was literally an eldritch horror that took over children’s minds, mutating them into bug-eyed rodents that only wanted the sweet taste of toasted honey.

[@mayravixx25]

Same thing with Krave where it seems like a race thing in their commercials, while cinnamon toast crunch is straight up cannibalism. It's almost like these commercials are subtly tackling some real world issues, which is interesting if true

[@smashmonster6929]

True. Everyone make matpat do a cinamon toast crunch lore video

[@PrivateMcPrivate]

​@@enerioffutt1881I eat them to give them the death penalty for committing murder.

[@Adam-vu5sy]

The “is that Irish?” “No it’s cheddar” part got me so good man, they know how to make me laugh

[@theamazingmika8412]

Mhm!

[@watercoolerromance]

fr tho 😭

[@Sonic.exe_uwu666]

It's cheda

[@SBerrioww]

I’m late to the comment💀but what does “cheddar” signify? Is it just.. cheddar or some language

[@hidrowiz1313]

MatPat is living embodiment of having a late night thought and letting it take over 😆

[@Th3.H0n3y.K4t]

Lmao yeah

[@estay.azimullah]

@@Th3.H0n3y.K4t yea so relatable

[@Th3.H0n3y.K4t]

@@estay.azimullah :3

[@Commander650]

3am-4am me

[@pineapplejuice1156]

except that we are not geniuses or that dedicated to finding out more

[@starsilverinfinity]

The worst part is they are probably smiling back because their faces are frozen in the last emotion they felt before being betrayed by their friends

[@Mae_cy_moon]

Oh 😨never thought about that…

[@IllusiveTaco]

lol

[@Epic_Halfblood]

That… that escalated… too quickly….

[@Rachelsmobstarlife]

Ⓨⓤⓗ

[@ShaneDaly-ve5yq]

Oh god… that went from 1 to 11 way way too fast

[@katiesigler2811]

i’m actually so happy that someone else realized!!! i’ve grown up seeing goldfish commercials and always thought they were weird. i brought it up to my family and it turned into an inside joke, but look who’s laughing now

[@vipprincess5770]

Sameeeee

[@eliasnarcise7688]

Oh! Not to assume, but if you were looking for someone else Athena P also did it! Just a recommendation.

[@yoxes7560]

Choopo also did one

[@Biscuitsdefortune]

"look who’s laughing now" not the goldfish, not anymore...

[@eliasnarcise7688]

@@thesmartyartist7937 who?

[@SupercellularChaos]

MatPat is the only one who can turn an innocent little girl snaking on Goldfish into a soul-devouring monster.

[@theformalfern]

Heh…

[@YourNotLocal]

MatPat-"WE PUT THE CRACK IN CRACKERS" that line is honestly to good 🤣

[@Iwinosa.I.O]

i was looking for a comment like this

[@estay.azimullah]

wait wha

[@SsilentDeath020]

@@Iwinosa.I.Ome too lmfao

[@clodsirelover2501]

the crack "colombian nose candy" lol

[@coolbrotherf127]

Sounds more like a drug dealer at a rich highschool.

[@SweetVictory270]

It’s always refreshing to see MatPat talk about “The Dark Secret” of a childhood topic.

[@osmosisjones4912]

It's finally completed:kzbin.info/www/bejne/aHmufn-jmJx7fNk

[@basically_boring]

under rated comment

[@Sandajj]

two theories in one day is crazy

[@CallMePrawn]

Fr he barely does it anymore

[@TigruDinescu-uy3ui]

@@osmosisjones4912 shut up, bot

[@redjirachi1]

Finn is just one of many food mascots who advertise wanting you to eat their own kind. It's a weird trope where mascots are second-degree cannibals

[@TheHylianDragonGirl]

Have you seen the commercials for Cinnamon Toast Crunch? Those were always… interesting. Or what about corn puffs? (Remember those?) I remember vividly the commercial that aired forever ago about the corn puff taking a shower on a dark and stormy night when the power went out, only to be met with another corn puff holding a milk bottle. Or maybe the milk bottle was the thing she saw? I don’t remember it exactly but I remember it was freakin WEIRD!! Holy crap, I actually found it! kzbin.info/www/bejne/nn-Ud5yHoaeDgck

[@JamesTDG]

And then there's the 1st-degree ones, like the cinnamon toast crunch creatures (is there a defined name for them?)

[@devofficialchannel]

Seeing chicken mascots for restaurants that serve chicken pretty much prove it.

[@toolazytorenamemyself]

@@devofficialchannel I mean most real life chickens are already cannibals though.

[@thekrakenexperiment280]

Funny that Matpat says “Toy Story this is not” when the credits of Toy Story 2 is a blooper reel showing that the Toy Story cast are also actors.

[@lavant07]

I definitely remember the jingle about biting their heads. I was so confused. 😂 Also, surprised you didn’t mention the baby goldfish. Super dark in this theory. 👀

[@mackenzielogan5352]

Don’t give him any ideas😂😂😂

[@CrisperPoet]

he's got enough dead children on his plate with both a new FNAF game coming up and the security breach DLC

[@Naurdagnor]

​@@CrisperPoet Don't forget about the upcoming movie.

[@rwry-san.8989]

I’m the 100 like🎉:D

[@Forty.6]

Matpat puts crack in his crackers

[@andresryan5901]

Matpat is the type of guy to say “wanna know goldfish lore?” In his average conversation

[@thepetekidyt]

Don't bring this trend to matpats comment section. It wasn't ever funny in Sams comments, it's not funny here

[@Mike_Dubayou]

I mean probably not

[@DT3LovesJesus]

I’m crying 😭 😂

[@hookitiri]

I'm also that type of guy

[@thecatacombhimself]

@@thepetekidyt Cope and seethe

[@AthenaPOfficial]

Appreciate all the love in the comments!! Can’t believe Matpat is going down this rabbit hole too 🤣 shoutout to Alec Comes to making the first goldfish deep dive and Choopo made a great one as well. The four of us combined will get to the bottom of this…. I don’t know what this is but

[@_TheCartoonist_]

Yes Athena I was so stoked when I saw this episode, now I see you see it amazin.

[@caitlinabbott7895]

You were literally the first person I thought of when I saw this

[@SplatoonFan4]

Omg Athena

[@Mi__xy]

When I saw the episode I thought if tagging you bcs I saw your vid first

[@andrewsims2707]

Omg hi!❤

[@penguin_aly]

“Goldfish trafficking” never thought I’d hear that in my lifetime 💀

[@cherrybeoc3683]

My addiction to Goldfish crackers makes Matpat's Diet Coke love look tame by comparison. I can honestly say at least 15 - 20% of my solid body mass was once those cheesy crackers.

[@montanajackson3713]

Same here, I eat one and a half bowls a day whenever possible.

[@SsilentDeath020]

He did say it’s the channel that puts the crack into crackers 😂

[@jacobeiler1781]

I can't eat goldfish because once I get started on a bag (or even a box) I will eat the whole thing very quickly.

[@LordZoth6292]

I can eat an entire bag in one sitting if I'm not careful.

[@Goldhawk7]

Thank you MatPat. I've seen saying that line of "Snack that smiles back until they bite their heads off" was hella morbid and creepy. Now I have video evidence to show them I'm not crazy.

[@Cyber_Chriis]

this commercial is so dark :0

[@britfrazer2910]

I seriously thought that was a fever dream i had as a child because no one else knew what i was talking about

[@GhostOfNevermore]

Thanks to Athena P for being one of the first to discuss the GCU on KZbin.

[@GhostOfNevermore]

And before her video 11 months ago, Alec comes who talked about the lore 1 year ago.

[@bigbang8739]

and dont forget choopo

[@SeafoamTyranitar]

We freaking love her

[@LandonEmma]

Who

[@sebas31415]

@@GhostOfNevermoreshe talked about that in her video

[@N3ptun3L0vr]

I love how MatPat was talking about this dark lore and was just like "But, hey! That's just a theory; A food theory!" He does it every food lore episode and it just cracks me up T-T

[@betafurret1503]

What I love about these channels is that matpat will reach some extremely outlandish seeming statement, but when you see the evidence it just kinda, makes sense.

[@Bluejay-ft3ki]

instead of a comma between "kinda" and "makes", elipses would've worked better

[@orionalbeniz9945]

​@@Bluejay-ft3ki, never knew how to make those kind of pauses, thank you!

[@zivarainbow5899]

Agreed

[@JamesTDG]

I legitimately knew of this lore for the past few decades. There was also lore hidden in the old flash games that haven't been on the site since like 2016

[@parparpenguin]

I went into this wondering what lore goldfish could have and left convinced that fin is a murderer

[@mastercrafter6277]

“ the snack that fights back “ is my way of saying I want goldfish

[@riv3r_mango705]

3:10 This reference was so unexpected I’M A MESS RN💀💀💀

[@FreddyFazgoo1776]

Ikr! Because she is a friend of matpat

[@Joei_iii]

@@FreddyFazgoo1776huh..?!.

[@FreddyFazgoo1776]

You guys did not know. In an episode about Netflix he referred to her as his friend and she was on gtlive

[@vesselunknown7961]

I mean, this could be another M&Ms scenario, where the talking versions of the snack are higher, more intelligent beings while the snack is just modeled after them. The goldfish that Finn is serving up doesnt have facial expressions or talk like the rest of them, so they could be this universe's form of cattle, and possibly ethical to eat(?).

[@stardewofpyrrhia4381]

There’s a dystopian novel originally published in Argentina where there’s humans and “cattle humans.” It’s really good, I recommend!

[@BendyAnim8s]

The “they keep me working” sentence made me think of cannibalism and that Finn is eating the goldfish himself. But I could be wrong.

[@Destroyer38866]

Same 😂

[@cancerguy5435]

It's more of an acknowledgment of the fact that the consumers of the aforementioned corpses are the ones keeping him in business.

[@zuramaru2871]

I'm pretty sure he means working as in acting because his job is an actor sponsored by the company so I think he means the fishes keep the company working which in return gets him acting jobs

[@brodyhutchens9819]

Me too Edit: until matpat said otherwise

[@Soulstriker9483]

8:47 Finn has an arm

[@Mochies_are_mandatory]

Fin*

[@Flutter6762]

@@Mochies_are_mandatoryfinn*

[@ashtonhunter4727]

I swear to God, a box of tampons could have lore nowadays... And I am here for it BRING OUT THE CONSPIRACIES

[@juliemesser2053]

😂😆

[@ThomasTheThermonuclearBomb]

That'll be a style theory!

[@anthonynguyen1289]

Honestly if any commercials have reoccurring characters there’s a high chance for lore, but I don’t know what channel that would go on. Are tampons considered style? I guess if you say they’re commercials they can go on film theory.

[@Arrozconpanne]

This man can get lore out of anything

[@𠔁]

Don't traslate🧠 تۆ نەفرەتت لێ کراوە کەناڵەکەم ئەگەر ناوت تۆمار نەکەیت لە ماوەی ٣ ڕۆژدا دەمری…

[@cherricake1796]

🤖

[@Joyboy_1234]

Lol

[@Haxxler11]

yeah lol

[@BastionMainHere]

​@@𠔁that's crazy

[@dessyquainoo9331]

Matpat has single-handedly put goldfish crackers out of business😂

[@dog6629]

Lol

[@tbhtyson]

@@dog6629 bedwars

[@StoopidBread]

Nah, I’m on my way to devour some goldfish souls

[@rosebrown6381]

@@StoopidBread I was gonna say, nah, he created a WHOLE new market

[@Scypro]

@@rosebrown6381he has 😂

[@zachh6868]

Me: wanting to watch a food theory video so that I can stretch my deducing brain and learn some science before I go to sleep VS MatPat: prepping my brain for gold fish nightmares

[@SarcasticSloth69]

Honestly been waiting for this one for ages now. I’m surprised the lore of Goldfish crackers wasn’t at the top of the list, it was such good nostalgia looking back at all those funny commercials 😂

[@AthenaPOfficial]

…..I’ve been summoned

[@chaosmastermind]

Yeah it is pretty much always disturbing when a food mascot character wants to be eaten. It always reminds me of that scene from "Young Sherlock Holmes" where Watson is hallucinating that all the pastries in the donut shop are trying to force themselves into his mouth. It's one of the most disturbing scenes in a movie ever. I think the worst part is that this hallucination is taking part in a mausoleum, I think. So there isn't any actual food there.. just dead things.

[@VioletBlackberries]

MattPat and AthenaP need to do a lore video together at some point

[@CandyBug9627]

The only other person I’ve ever seen talk about the lore of goldfish is @AthenaP. Im so impressed that food theory covered this.

[@hunter_hiebert]

That’s what I thought of the moment I saw MatPat upload a goldfish episode. ‘Well, I know there’s lots to work with thanks to Athena.’ I’m gonna go rewatch her video now.

[@ryanah8777]

Clearly you haven’t watched Choopo

[@lorelaimorace-kk1xz]

kzbin.info/aero/PL2OspeCLqUEhJpyfjuS_F7gOv58zpvHDE now 4 people has done it

[@hexar260]

Choopo?

[@mrmeme7887]

Y'all forgot degenoricity

[@decker7452]

I remember those commercials. I remember actually being slightly invested in the storyline when a new commercial came on. It was also surprisingly well animated too.

[@ravenestrellaclubYT]

As a certified Goldfish lover, I can tell that I will enjoy this 😄

[@P34chy5c0n3]

Check out Athena p she did a full dive on it months ago too

[@OrangeJuice33]

Same!! Rainbow (or colors, still hate they changed it lol) Goldfish is my personal favorite

[@GMan17256]

@@itsfinallycompleted You're a bot...

[@GMan17256]

Goldfish crackers aren't my favorite, but they're good though!

[@TOH_and_Warriors_is_cool]

Anyone else have a giant milk carton of goldfish? Like it’s made of cardboard and it’s huge. Idk which store I get them from but it’s amazing.

[@TheToonWorkshop]

2:29 imagine what goldfish would be if she wasn’t a Pisces

[@reidhodge]

The motto of goldfish actually used to be “the snack that smiles back, until you bite it’s head off”

[@desaug]

HMMMMMMM checks out

[@lukaschin1038]

I'm convinced MatPat made this video so his children won't have a whole bag before dinner.

[@nebula_star14]

😂😂😂😂😂

[@AshGottacatchemall]

I mean. You ain't wrong I felt the same until I stopped it

[@magicalhikari5859]

Petition for Mat and Athena P to collab on a sequel episode

[@Styxx_theFox]

Yes!

[@imnotcrazy7108]

YES

[@FrozTurtle]

Where’s my pen?

[@guelphdeliverygirl]

Here

[@Cicadacakes]

You gotta love matpat calling a child a sadistic monster. One of the moments of all time.

[@TheKingBeezer]

I can't believe people loved gold fish that much that they made them in real life!

[@Quagigitymire]

LoL... Best comment here

[@WarpedKarma6471]

…made them in real life…?

[@lc08709]

​@@WarpedKarma6471yeah dude, can you believe it?

[@jordyn7069]

OMG THANK YOU FOR TALKING ABOUT THIS MATPAT! I remember a couple years ago I went down a rabbit hole of all the old Goldfish commercials and rediscovered all the lore😂

[@WhiteRaven696]

It’s giving Athena P. tbh lol Very different theory from hers, but definitely the same unhinged, chaotic vibe and I love that.

[@IShy2]

And than the next thing you know he's making theories about Martha Speaks, Super Why and the sort and it'll seem as he's just copying her (this is very clearly a joke, but if MatPat comes out with a video about one of the shows that got a lore video, I'll bring up that possiblity)

[@RocknRoller176]

What if you did a blind taste test of La Criox to see if you can actually taste the flavors?

[@haileydavidson2745]

“Goldfish smile because they don’t know they’ll be eaten” and “Goldfish smile until you bite their heads off” are they reasons I’ll restrain myself from eating Goldfish for a whole of 4 seconds. Edit: 194 likes and 7 whole comments?! I’m famous!🤩TAKE ME TO HOLLYWOOD! Edited Edit: 206 likes and 10 comments?! I really am famous! WATCH OUT HOLLYWOOD HERE I COME!!!(Yes, I’m aware it’s repetitive)

[@ADesolateAngel]

Why tf would they make those disturbing lyrics 😩

[@haileydavidson2745]

@@ADesolateAngelBecause 8 year olds are vicious

[@frostbitetheannunakiiceind6574]

lol

[@M456m.]

I was NOT Expecting the whole “Goldfish smile because they don’t know they’ll be eaten", It really took me off guard and caused my heart to skip a beat.

[@shinylover037]

@@M456m. I questioned my life choices.

[@HumbleWooper]

I'd love to know if there's lore behind the cheeky cannibal cereal Cinnamon Toast Crunch.

[@AGENT_A69]

Choopo has a video on it

[@Tantrum2u]

I never thought anyone could convince me to eat more goldfish, but now look where we are. Remember guys, the more goldfish you eat the more we support our local Finn!

[@capybara2515]

0:18 missed the golden opportunity to say “cruel” instead of “evil”

[@JordanThomas-kv3kg]

I loved this episode so much, that I am now eating this with a clear bad full of goldfish to show them how they were betrayed.

[@biggiecheese6753]

Once at a sleepover at a summer camp, me and some other kids were told that we didn't have to go to bed as long as we were quiet. So we made a pentagram out of gold fish and started to circle it. The councilor walked in on us and then I assume questioned his entire reality. He asked us what was happening and someone said that we were summoning Finn the goldfish from the goldfish commercials. The councilor then brought almost every other councilor to show them what we were doing. Edit: This is my favorite memory from this camp, and very few people that I went to camp with know about this.

[@D.KlWA-aG]

when the bot becomes more popular than you

[@TheBoyBanditKing1911]

Someone stole your comment.

[@biggiecheese6753]

@@TheBoyBanditKing1911 dang someone did

[@anthonyortiz350]

Please tell us the entire story, like how you got the idea and how everyone reaction was like?

[@biggiecheese6753]

@anthonyortiz350 we all had a lot of energy after about 20 minutes of talking one kid said "we can do anything as long as we're quiet" and so the person who was eating the gold fish said "we should try to summon the talking goldfish from the commercials." So we all get out of our bunks and spend like 5-10 minutes trying to construct the pentagram. After the councilor checked in on us, half of us (including me) were laughing too hard to do any more, but the other half kept on circling the pentagram.

[@shark_icecream]

Me eating goldfish while watching this then I hear: 9:34

[@gilbertop91]

10:43 Me who is eating goldfish: 👁️👄👁️

[@stellamariefanboy.6768]

Same. Now my little cousins screaming.

[@slamduncan6685]

“Gold fish smile ‘cause they don’t a have clue they’ll be eaten” is what’s written on the tv at 9:40 lol

[@Flutter6762]

bro do you think we are blind😭

[@PlutoBlab]

Thought I was the only one😭

[@the_0ne_and_0nly_miriyam]

3:05 got me on the floor dying of laughter 💀💀💀

[@elizabethn5861]

why?

[@REEEE329]

@@elizabethn5861the ukulele thing I think

[@stardustdoll]

Everyone: Aw crackers with faces! Matpat: That smile is hiding something…

[@jenniferhughes4261]

I need a food theory about the sudden rise of all the “flaming hot” foods. My theory is that it has something to do with Covid making people unable to taste as much.

[@brodyhutchens9819]

(Suddenly remembers flamin hot mtn dew)

[@man-in-VR]

10:03 sadistic monster you say to child Matthew

[@MeatSim9]

I have another angle on this theory to feed you, Mat. What if in the early days, yes, they were all alive, but now they are just crackers made in their image, modeled after Finn and friends, and they really are just the mascots now.

[@thepersonwiththepanels5351]

I love Mat, but I also have to shoutout my girl Athena P for covering the goldfish lore first!

[@AnimatedAdventures123-m5w]

Little Girl: Just getting a quick snack MatPat: Look at this sadistic monster chompin down on innocent souls!

[@LemurG]

The fact that their smiles are the last remnants of happiness left on their faces before they die is horrifying

[@addierayyan6542]

If I had a nickel for every time I’ve seen a goldfish lore video, I’d have two. It’s not a lot but it’s weird it’s happened twice

[@wildstarfish3786]

it happened more then twice it happened four times

[@nevaehhamilton3493]

What's the first time?

[@idkuhhhhhhhhh]

@@wildstarfish3786 maybe degenorocity?

[@no_]

@@nevaehhamilton3493 choopo made a video 3 weeks ago, Athena P did one about a year ago and I think there is another one even older

[@redpanda7914]

I remember the saying "the snack that smiles back" and how I with my friends would change it to funny phrases like "the snack that smacks back" as well as "the snack that's snaps your back",etc;

[@JamesLawner]

MatPat always finds something sinister from our childhood, it's like his superpower.

[@MollyDollyy774]

9:47 They smile because they don’t know that they’ll get eaten… That is disturbing… They all die… Finn is luring his Friends to their *DEMISE* they are in serious danger…

[@Xvinityy]

Even MatPat is making fun of Colleen now. I'm loving it.

[@atticus-1251]

I was thinking this lmao

[@Soup-Boot]

The amount of puns and references in the first minute is amazing 😂! Keep up the great work, MatPat!😁

[@namantherockstar]

Matpat inspires me.. My parents said if i get 35K followers They'd buy me a professional camera for recording..begging u guys , literally Begging...

[@osmosisjones4912]

it's finally completed:kzbin.info/www/bejne/aHmufn-jmJx7fNk

[@Soup-Boot]

@@namantherockstar Okay, no offense, but this isn't the place to mention this. I also feel as if your songs could use a little work, such as timing and such. Would you like help? I'm pretty good with song making! If you'd like I can get in touch with you and make your passion a reality! :D

[@Soup-Boot]

@@osmosisjones4912 Imma start calling you bots "BozoBots" from now on.

[@ellacorcoran9045]

​@@Soup-Booti agree, also, he replies on every comment that has replies 😡

[@hidgepeterson6035]

The sack that smile back,more like the sack that stabs you're back

[@BlazinMation]

“ 0:47 “ ~quote by Matthew Patthew~

[@lukeborho21_20]

Lol

[@ashdroidgamer3878]

@@lukeborho21_20ikr 😭

[@SRobot08]

Breaking cheez it

[@CraigTabb-vc8tl]

Breaking bad Fixing good

[@morganrusnai4579]

Food theory episode idea. Do Miracle berries work on even the most sour foods? And more importantly, could they be the missing ingredient to your spicy food antidote? They are surprisingly effective.

[@F1NAL_BOSS]

Food theory idea: what is the closest thing in real life to a senzu bean from dragon ball z

[@thecalicocat6657]

I don’t think I’ve seen a goldfish commercial for 4 years

[@Ga1axyCooki3]

MatPat never stops surprising me with his extremely believable theories

[@dianasakura4743]

MatPat = Lore Master, wielder of the gauntlet of theorist channels

[@thatonereallyoldbaguette]

Only MattPatt will call what looks like a three year old a sadistic monster

[@BeauDek]

I promise you any parent would agree with him lol.

[@thatonereallyoldbaguette]

9:50 for people who didn’t see

[@Weep1ngWillow]

Also, let's not forget that the first ingredient of Goldfish is LITERALLY smiles! Now that might SEEM like a cute idea, but think about it for two more seconds, and that is incredibly grim.

[@Titancameraman64]

Oh no

[@brodyhutchens9819]

What?

[@pauloangeloviegas575]

Oh....

[@R2debo_]

Matpat is the only guy to make a lore video about goldfish and thats why we watch him

[@ked49]

He isn’t the only one, just the largest

[@CrippledJokerlol]

@@ked49 my boy choopo got robbed

[@Jazkal-V420]

1 Athena P has analysed the Goldfish crackers commercial's storyline Note: 6:58 I actually thought it was canabilism. As in, Finn eating goldfish crackers.

[@mylamewman2329]

Choopo also had

[@Flutter6762]

cannibalism*

[@youthere898]

10:54 MatPat out of context [mp3 edition!]

[@boozashakes4254]

Fr bro 😭

[@skylerhearts7860]

3:28 THAT SOUNDS PERFECT TOGETHER

[@thatsmejosey]

“The Snack that smiles back” will always haunt my life, everywhere I go… I hear that tune

[@Gojithelegend]

-The snack that smiles back-

[@quixx_e]

3:32 OMGGG the commercials are so wholesome 😭

[@xxzinks]

Now see them in a new light

[@Fireball8947]

I remember saying "the snack that smiles back, because they can't remember the terrifying screams of the previous victim"

[@Thattransboy]

It's 4:49 and I would like some goldfish now

[@wyattrox11]

Anyone else notice the fun bit hidden at 8:27? 👀

[@lifeiscats1337]

What

[@CCGaming1234]

When I was really little I used to pretend that the goldfish were cannibals and they would eat each other. never thought there would be a food theory lore video related to it. XD

[@adamsilverstein8899]

These commercials and their lore are an absolutely huge part of my life. Love seeing you cover this in a video, thank you MatPat!!!! Goldfish forever 🐠❤️

[@BuddyLawson-kz1jp]

Please do a theory on why popcorn tells you not to use the popcorn button

[@Magik_Entertainment]

this man can find lore anywhere at anytime and make a 10min video that's surprisingly interesting no matter what.

[@osmosisjones4912]

It's finally completed:kzbin.info/www/bejne/aHmufn-jmJx7fNk

[@dariaboykins5762]

0:01 @Athena P made a video about the goldfish lore almost a year ago and It was a great video! So two videos about goldfish lore is what I’m here for 😂😂❤

[@randomguyontheinternet7208]

As someone who was born in 2006 this is a huge nostalgia trip.

[@violetlight1548]

I'm guessing MatPat saw Ollie eating a few too many "fish biscuits" (as my son calls them, from the crackers the Octonauts eat -- Film Theory crossover!) and came up with this. That said, those pretzel goldfish dipped in peanut butter sound fantastic! I'm going to have to grab a bag next time we go grocery shopping (we usually just get the Costco-sized box for our son and we're good for a month or so).

[@JadeyCatgirl99]

I miss when commercials had elaborate connected storytelling like this. Lucky Charms had something similar. I remember there was even a fun web series on the official site, but I can't remember what it was about

[@lyconxero457]

This episode got me thinking about things that I ate as a child that I no longer eat and vice versa and I've realized something: why hasn't Food Theory made an episode about taste and why it changes over time? I can think of countless examples of foods that I hated as a kid which I really enjoy as an adult as well as things that I remember enjoying as a kid that are actually hard for me to enjoy now. I feel like the answer to this is actually multi-faceted in the sense that it's not only that our taste buds mature but also as adults when have the benefit of enjoying similar items prepared in new and different ways. This video also brings up the marketing aspect of it all as I feel like that had a HUGE EFFECT on the things that I wanted as a kid. For example, I feel like I was in love with McDonald's as a kid because of the Happy Meal but as I got older I found that it wasn't filling enough so I would have my mother also buy me an additional double cheeseburger and in the worse situation I would actually get other items from other fast food restaurants to go along with the Happy Meal until I FINALLY weaned myself off of them and realized that what I was doing was hella expensive and inconvenient all for the sake of a silly toy or the cute box. As an adult, I found that I was more attracted to the idea of value or "bang for my buck" so that mantra pushed me in a completely different direction than my childhood counterpart and now as a MUCH OLDER ADULT living through a bit of a recession I've discovered that I've all but cut out fast food from my diet not because I didn't enjoy it but simply because IT'S TOO BLOODY EXPENSIVE and for the amount I would spend in 3 days on meals I can buy groceries and make simple meals that easily last an entire 7 day week.

[@wolfetteplays8894]

You're turning to utilitarianism and losing your sense of curiosity and idealism :((

[@Celtic1020]

8:14 no. If he's a spokesperson then he whispered it to the goldfish so that he doesn't get caught warning them.

[@benicioarebalo1464]

9:26 ‘the snack that smiles back’ *ba-*