The Kulture Study: BTS "ON" MV

[@4unky]

You know they're legit impressed when they say "oh wow" with no emotions and just seriously watching the mv.

[@karlycrabb]

pd goes by they/them (^^)

[@stickyfinger8975]

Karly Crabb really?

[@karlycrabb]

Killua Kun yes, check out the “about” page on this channel :D

[@witchgroup]

Ho i didn't know either, woah you go PD ! :D

[@ruthlessrays9761]

I'm also like that when I'm really overwhelmed or immersed into something

[@a_mamj]

When I saw RM with the animals, I immediately thought “Noah’s ark”

[@yaravidguzman5616]

a_mamJ sammmeeee

[@maiathalia7615]

same and my brother even recognized more biblical references, so cool

[@danielrojaszea3952]

@@maiathalia7615 it would make sense of Moses into the promised land.

[@karinau838]

Most of the music video was biblical references like 7 horns, crown of thrones, jesus healing the girl, parting the sea, jesus being baptized

[@bblin8669]

the same

[@raecarlson9263]

I'm not religious, but it is pretty hard to ignore all of the connections. Tae looked like Jesus on the cross. JK had thorns wrapped around his wrist. RM looked like Noah. Suga looked like a preacher. JHope is almost like a spirit. IDK. Also, they all have outfits from different time periods. So, it could fit into the whole Jin time traveling thing.

[@youngjin8300]

Oh! I didn’t think about that!

[@scifigeek14]

I was seeing biblical references all over too. Like jk goes into the water with the thorns as a jesus parallel and he gets batised. The dove is released at the same time. The walls of Jericho opening when a trumpet (shell) sounds. Climbing the mountain like moses does.

[@armymydaycaratnctzenatinyaroha]

A lot of ppl think that behind RM was Noah's Ark too

[@meganhardy6700]

It works with Jung's archetypes too (hero, god, trickster...)

[@fi0rella]

The only thing that could be tied to religion (sorta? more like to the movie) is Noah. As for the rest is way too contrived. I mean spiritual, essence, soul =/= religious. Not to mention the actress who plays the blonde girl said herself she is portraying Tae's sister! It's related to the BU, it's a metaphor.

[@justinjyeung]

J-hope first appears when Jungkook closes his eyes, it almost feels like a bit of a suspended, dream-like sequence. Not to mention this kind of "death/holy" imagery we get between him and Suga: J-hope's got the black jacket, the dead tree trunks, the bird on Jungkook's collapsed body almost like a scavenger bird. Whereas Suga's in the temple/monastery, and the way his white shirt appears to "glow" makes him feel more ethereal in a way.

[@chickwit2575]

Yes, I agree.

[@ruthlewis4777]

The raven (if it is) is symbol of death in certain folklore/mythology such as Norse where Odin is represented through ravens and death is tied in especially in battle (im not 100% if I got that right but it’s something along those lines) and in Irish folklore of a banshee who can appear as a raven and shows its self to families when a death is going to occur in the family. So it could be J-Hope is a grim reaper figure which is reinforced by the raven and also his clothing and could tie into the battle from the start?? Might be nothing but that’s my input haha

[@annique9186]

Also that Hobi's outfit didn't really fit in with the aesthetic of the video, like he's from the future or a different timeline

[@justinjyeung]

Kind of the same with Suga, his white collared shirt definitely looks more like a modern shirt than the shirts of old

[@MarinaEariel]

@@annique9186 all the clothes and settings go with a dystopian, post-apocalyptic timeline: some stuff that survived from a time like ours, some stuff hand made off natural elements as if industry wrecked. But I do agree Hobi's part is like a dream by JK, the scenery changes abruptly.

[@stevekujo8716]

Istg it's barley a mv but a movie trailer

[@PixelBraint]

Yee

[@nataliereed295]

My thoughts exactly. Not enough is explained/shown for it to be considered a short film. I have too many questions. It is a movie trailer, a teaser of hopefully more to come.

[@PixelBraint]

Haha jotaro minecraft

[@n.norris3361]

To me it felt like each member was from a different time period coming together to fight something "bad" and breathe life back into this barren area. It gave me Maze Runner vibes a bit. Also, Fake Love hoods are back with a twist.

[@rosat8877]

Finally someone said it. I think the same. When jk close his eyes we see hobi and Yoongi with other type of clothes and at other places. So I also though it might be another temporary line or some time travel

[@bueaty3656]

Well the scene/setting when tae takes the blind fold off the little girl I’m sure is referencing maze runner because he has veins running up his neck which looks like the virus(?) from 2nd movie. And then there’s the two walls opening which is basically the first movie. So yeah if it’s not a maze runner reference in some way then I’d be surprised.

[@Kunn0ichiL3g3nd]

Yeah that's what I thought. They're all dressed from different points in history. That could explain why some members don't fit either the overall aesthetic.

[@violetjade64]

i definitely got reminded of maze runner as well

[@hmaroni9572]

Rosa t yeah what was going on again with the cloaks! Could this be before (!) the fake love era? No it couldn’t

[@lacymom1109]

Out of all the reactors I watch, I feel like you're the one whose opinion and feelings most closely jive with mine. I do feel like this album is pushing towards a big announcement. As much as none of us want to think about them going into the military, I feel like this could be their way of leaving the biggest impact possible right before they're forced to take a break. I sincerely hope they all go at the same time when they do go. I'd rather them be gone for two years than them be incomplete and us have a huge break before BTS is back together again.

[@Marie45610]

But at the same time, I also wouldn't mind hearing what a V solo album, a Jimin, or Jungkook Solo album would sound like. The rap line has released solo albums, but the vocal line hasn't.

[@niconiconick]

@@Marie45610 its like you said rap line has release solo albums yet no memeber was in the military so they still can in between comebacks like how the rap line did. Because if we go with the idea of sending a memeber when they turn 28 then its going to be alonger time to see ot7

[@mucefitadonelly9457]

I find him so passive aggressive, he always gives backhanded comments tokens BTS, little insults slathered with compliments.

[@bangjk9014]

@@mucefitadonelly9457 That's what happens in today's world; people get attacked for expressing even the slightest bit of their opinions. What's your problem?

[@lacymom1109]

@@mucefitadonelly9457 I don't think they give insults or backhanded comments. I think they just give an honest and unbiased opinion. I am such a huge supporter of BTS, and I'm always rooting for them. That being said, I do not 100% love every song/video of theirs. I appreciate someone who gives an honest take on a song or video and doesn't just douse everything in praise.

[@Helen-kl3kl]

The kinetic film feels so different to the mv but I love how much they contrast with each other so much but are good individually

[@faith6833]

Your feeling of something big on the way. . .I've felt like this since they released their track list with 14 new tracks and 5 from a previous album. That within itself was remarkable and then ON. . .it feels like something big is coming. I can feel it too.

[@alessandropalmeri4875]

faith6833 what could be the big thing coming in the way?

[@sohsaturno]

let's pray it's not a hiatus...

[@jmrkivex3442]

HYYH continuation

[@bellamarie8764]

Alessandro Palmeri probably them starting to go to the army, jin could be going after all the concerts and stuff

[@renelynfuentes7958]

Hope it's a movie and they are the actors cause i really want it ti happen. 😉😉

[@alexandershipowich7296]

One of the things I thought was interesting that I haven't seen anyone mention (Unless I just missed it) is their outfits during the dance break. The little gems (I can't think of what they're called) almost makes it look like they're wearing chainmail.

[@druid_the_lizard_wizard]

I thought the same but it also looks kinda modern, too. The fact that they are mostly baggy is what gives me the vibes of more modern with that chainmail look. Either way, its awesome.

[@amberkiely8521]

*studs I think

[@Anikane]

ohhh wait that's such a good observation! I don't know if that's what they were going for but it does work perfectly with the scene.

[@alexandershipowich7296]

@@amberkiely8521 Studs! Yes that's the word thank you so much I couldn't remember it for the life of me.

[@k.d.6909]

@@druid_the_lizard_wizard maybe it's supposed to look anachronistic or something, how it tries to imitate a modern/medieval look at the same time

[@annisaafiati9593]

yes indeed the album sounds like a "farewell" album, especially We are bulletproof : the eternal....

[@camimille828]

I've been thinking about it since it was announced that the name was going to be 7, it really does sound like some sort of closure (and not just for the era)

[@Ananya-ke9fz]

I think it could be a farewell to this particular part of the story because obviously this time around (maybe one of Jin's re-cycle of time) things have turned, success in whatever Jin was trying maybe?? That's why they are at the beginning with (no more) dream

[@annisaafiati9593]

@@Ananya-ke9fz i think so, too. but reality check, military service is also around the corner (especially for Jin as he will turn 28 end of this year) He will go for sure. but I also think they could also go together all seven, hence the "farewell" vibes. it is of course a temporary farewell, but spending 18 to 24 months in military is quite long, especially now that they are in their prime time. like it or not, it will be a huge void, especially for ARMY. and i am so sad just from writing this...

[@payasiitos]

annisa afiati Hi! I currently have several of my favorite artists in the military and its hard but trust me, it goes by soooo fast, and they often have music projects during the military, such a musicals and such! So yes, it’ll be hard but don’t worry, they will be back in no time

[@lianifire]

I've had this impression too, especially with their enlistment around the corner. But it most likely isn't a definite end, I bet when they finish their service they're gonna come up with THE comeback of the century lol

[@Oliviakhouk]

The best description I have heard for this comeback album is, “Most artist are afraid of losing fame; BTS is afraid of losing their love of music.” I feel this album is them branching out, doing what no one has done because 1. They have the fame and wealth to do so 2. They want to push every bounty to reach people they can, to effect as many as possible. This title track, and this album, are my favorite to this date

[@hithere1142]

I had the exact same experience! I loved the song before but after this MV I really connected with it so much more especially with some of the new theories and the fact it was filmed more cinematically

[@ruthlessrays9761]

Yess

[@amber-ex6dc]

yes before the music video i didn’t really like the song because it didn’t feel like anything to me. i can’t believe i thought that it’s an amazing song

[@puilamchan7397]

Amber Hribik I didn’t feel it until someone mention a war vibe, I’m like, yes! That’s what it is!

[@ruthlessrays9761]

Huge credits to Choi YongSeok (aka LUMPENS) for directing this music video. He's also the man behind N.O music video and Fake love and many iconic BTS music videos. He's been with BTS and BIGHIT since early debut. This man deserves an Oscar istg his works are always work of art.

[@jjwsvtk9987]

The song with this mv feels so different it's crazy

[@theajane6444]

As far as the BTS story arc goes, doesn't this feel really complete? That's almost the first thing that struck me when I listened to the album the first couple of times. Every other album was pretty open-ended to the next one--even within a series. MOTS 7 feels different to me. Although Jungkook gets freeze-framed in the middle of his run up the face of the rock at the end so I guess that is a little bit of a mystery...but still.

[@ak4597]

The mv for ON isn't part of the Bangtan Universe. If it was, it would have said "BU Content Certified by Big Hit Entertainment" at the bottom of the description like other mvs that are actually a part of it.

[@theajane6444]

@@ak4597 that's true...maube my comment should have been clearer. The BTS story is wider than the BU. Just like the members of BTS are richer, wider, deeper than any of their parallel representations in the BU.

[@sketchios5158]

same. From the first listen of the album , each track felt like an epic closure to every highlighted moment of their career .. And it makes sense cause they probably won't release any more albums after this one due to the army duties I guess

[@hobiforlife3046]

not the whole story has come to an end but just this era/concept of MOTS

[@hobiforlife3046]

AK omg REALLLY ?!!!!!!!!???! whaaat where does it states that ??? kemdjssnnd

[@1anna1]

The giraffe in namjoons scene was real! Lmao this is the main info i love to drop 🤣 And i agree that the kinetic movie is more hype and this MV connects on a more emotional basis. It's really great filmed, the colors are amazing. Plus, although the choreo is really great, I don't miss it in this video.

[@투루-l3e]

anna my mind was blowN when i found out they were real

[@hawelquinn1129]

Can y'all imagine the assistant that got the order to find a real giraffe? _...150 drums, one large conch shell, 50 vintage bird cages, a giraffe, t-_ _Assistant: Wait. A real giraffe?_ Senior manager, who's been around long enough: _and two llamas._

[@saibestboy]

Quinn LeMay seriously 😂😂😂😂

[@1anna1]

Quinn LeMay weren't this alpacas ? 🦙

[@sm9800]

Oh really? In the behind the scenes of the mv they weren't behind him

[@musicsk613]

Even after the kinetic film, I was so unprepared for the official MV

[@kaninavy3119]

Mood

[@tessajay6779]

Will you being doing a MOTS:7 listening party??? The whole album was such an emotional rollercoaster. Hands down one of their BEST to date 👏

[@lana89001]

Yes they will, but they are going on vacation with their girlfriend. After they come back they will film it 😁

[@shathak.7421]

Its on patreon for free

[@tessajay6779]

@@shathak.7421 thanks for letting me know💜

[@maranathalisa3550]

I hope KPOP explore this kind of cinematography. I'm not against dancing vid. But we all know that cinematography can create a song more meaningful

[@Aspenfash899]

BAP did movie music videos too but their company did them dirty :( they disband but check out one shot and sky dive mv

[@saibestboy]

also BlockB did cinematic videos kinda, they’re so dope

[@kirtisawant9288]

Lol, I love both BAP and BlockB!

[@saibestboy]

Kirti Sawant me too💕

[@isak411]

I love the sunlight in this mv, it makes everything flow

[@micahraeconsing6255]

Thanks PD. I do agree that they are getting us ready for something. If it’s enlistment this album was a great “pause button”.. but i suppose we will just have to wait and see. Thank you for the video!

[@sandgirl8783]

I have a feeling they will have another project in second semester, something huge! It's like, this album feels like a preparation for something, and whatever it is I'm sure we are not ready for it 💜

[@moonchild9578]

Haha it was covid 🤡 pain 😔😔😔

[@user28221]

Both you and DKDKTV mentioned this "something big" about to happen. Aaaah... suspense!

[@maryamibrahim3008]

I feel the same. After the touring schedule especially cos it's been crazy busy especially 2019/2020. Whatever is best, BANGTAN will choose. Fighting

[@nurlailihazwanikamarulzaid7339]

We have the same name😂😊

[@giubressani]

I literally never clicked anything this fast, it said it was uploaded 39 seconds before T.T

[@ellatj355]

me tooo

[@nycjt6267]

Girl we would click in 35 seconds........LOL just messing with ya

[@missairene6146]

I came here 3 months later lol.. but i personally think this mv is all abt freedom. Jin release the bird = freedom JK with his hands tied whatsoever running to = freedom The gate opened = freedom Tae opened the girl eyes = freedom Pride rock = freedom RM and all the animals released from the ark = freedom After all.. nomore dream, dream = freedom Idk just my two cents..

[@karin3114]

Yoongis set is my favourite! So beautiful and almost haunting.

[@mikalathompson8746]

You know how I felt: 1. Kinetic Film MV: Oh yea this is the anthem hype hell yea! 2. Cinematic MV: Oh wow. I felt really motivated to bring change.

[@NanChirayukool]

I can pause at any point of this MV, screen cap, and frame it as artwork. The cinematic level for this MV is that good

[@sosodreams]

i was watching the mv and i was like "WAIT PD PREDICTED IT THIS IS EPIC"

[@LightKnight14]

I definitely felt like the song took on new meaning after the MV, I was really anticipating your reaction to this!

[@belladuholm]

I can't be the only one noticing all the movie references right? Like Bird Box (girl with blindfold, they also released the bird from it's cage), Noahs ark (Namjoon with the animals), Maze runner/Attack on Titan (The big ass wall) and Lion King (the mountain). Theres probably more but these are the ones I noticed. I've only been ARMY since 2018 but oh ma gawd, the development I've seen since then is AMAZING!!

[@chloec1318]

I think also Narnia and divergent

[@Lina-yq9tn]

It's just amazing how the song feels so different watching it in both mv!!

[@oOJapaneseOo]

I agree, I connect to ON much more now, after watching the official mv.

[@esmeraldajasmine8573]

PD feeding us well with all this content 🤩

[@hmb1270]

PD, I hope you do a Listening Party with their new album. I know you will like it so much. Your opinion and insights are better and so eloquent compared to some youtubers. Thank you!

[@bellatrexy6749]

Same

[@dani2086]

He said he is doing one when he recated to shadow

[@rosat8877]

I also think Jin is going to the military after this tour or maybe a holiday period or something. Everything seems too epic. The album is 7 and is about their art and career. References to their beginning and older songs. Then we are bulletproof the eternal seems like some type of ending or farewell. Also the 7 album supposed to be 2 albums but they put it together for lack of time? I don't know, but all this comeback smells like goodbye to me, or at least see u later.

[@sk.whitelily2069]

Rosa t do you mean a goodbye as to disbandment, them going to serve in the military, or goodbye to the end of their era?

[@rosat8877]

@@sk.whitelily2069 oh no, no disband. I mean end of an era: either for military or holidays. I believe they won't be making music as 7 for a while, probably because of the military service

[@elleciagregory5713]

Update on this jin is actually enlisting next year

[@vb8988]

I was waiting for this! You kinda predicted how big this video will be😂

[@lobaetoile8440]

This MV truly seems like a trailer for a movie. I'm not sure if I like how Hope and Suga's parts seemed to be framed more like a traditional Kpop music video, because to me it feels a bit out of place when the rest of the scenes are more storytelling driven... However, I did love the inclusion of the dance break, even though I could have the same criticism about it... The reason why the dance break fitted well is because, in my opinion, that part of the choreography is so intense, so agressive and with big jumps/hicks reminiscent of martial arts, that it felt like a metaphor; a metaphor for the characters there being soldiers training for the next battle, as if the dancing was representing how they could have been practicing military formations or how to fight with swords or weapons.

[@nataliereed295]

I loved how the ending of this music video referenced their debut and if you look at the lyrics for both songs you could summarize them as “Keep dreaming even when it’s hard.”

[@meganhardy6700]

"Something big is on the way." That gave me the chills! I agree with everything you said. A *lot* of people are saying that this album is their best yet, that they really put a lot into it, that they would have to work even harder to top this comeback... The fact that this MV is so epic and probably the most challenging project Lumpens has done *has to* mean something. I actually think they will all go to the military together after the Grammys or during the summer or spring next year. That would make total sense (especially because they promised countless of times in the album that they will continue on their journey, sing endlessly, fight the pain, to /bring it/. And they are leaving a big imprint before leaving for a little moment before coming back even stronger.)

[@eupetrosarktou7866]

If you look closer at the tracklist of MOTS7, you'll note there are a lot of solos and subunits. I suspect this is BigHit getting us used to a BTS that will not be a seven-member-group for some time. They'll go into the army, one by one (or two by two), and we will see all kinds of units, of 6, 5, 4, 3, 2 members, and a lot of solos. I think it very unlikely that they will go in all together. That would practically mean they would disappear for two years and lose all the momentum they've been building up recently. It would be a very bad decision for the company to deal with, and I doubt this would be the way PD Bang chooses. Economically unsound, and pure hell from the viewpoint of marketing management. And I don't think the US market would remember them when they return. It is very fickle. But of course I may be totally wrong. They'll all go together, return in two years' time, and nobody will have noticed their absence, while they then pick up the thread where they left it. Somehow, I find it difficult to visualize ... We'll see. ###

[@meiilu7799]

I agree. There’s on way they gonna enlist together. JK is still very young and it’d also be very harmful to their career. I think they will go separately according to their ages and focus on solo albums and stuff. JK will debut as solo for sure, Jimin maybe as well. Taehyung might release music casually and independently and focus more on photography and art while still communicating with armys etc. That way they will not be forgotten and while I’m sure most of the armys won’t abandon them, if all 7 was gone for 2 years I can see a lot of fans shifting their interest to other active groups and distancing themselves from BTS as a result.

[@Mari-cn5je]

the dance part kinda seemed like they where battling there shadows or their enemy or something ( kinda like a literal dance battle hahaha) and they then won and overcame the obstacle and could then go beyond the wall and keep on living their life.

[@heddus97]

They will most likely have a comeback either before or after the tour to finish the sequence of "remaking" their older tracks, hence the "No more dream - dream" ending. I am so excited and curious to see what they have in store!

[@arshann88]

The executive producer of this MV is Nathan Scherrer from Freenjoy who also produces Kendrick Lammar, Ariana Grande, Taylor Swift, Pharrel Williams, Beyonce's MVs. And the special effects is from Ingenuity Studios who has done effects for Netflix and Marvel. This MV has that budget.

[@Llamaf4ce]

I chuckled when PD's face got progressively more perplexed throughout the mv. That definitely mirrored my own expression the first time I watched it 😂

[@momohatsana2365]

I think releasing the Kinetic MV first was the smarter choice in terms of marketing and strategy. Because: 1) Removes the bias: To a lot of people who scoff at K-pop and boy bands, the Kinetic MV is stripped down, making people more open to watching a performance videos. 2) Talent focused: The MV also shows just how talented and powerful BTS is without any extra things. A lot of Doubters or naysayer of BTS will have to admit that their are really good. No tricks up the sleeve except immense hard work and talent. 3) : After the MV, they followed up with Grand Central performance which again wowed not only ARMY but others. The performance just reconfirmed their greatness. 4) this MV is for army with all their theories and AU stories getting connected.

[@bellatrala4892]

what you said about how this music video made you hear and feel the song differently... yes! same! the inevitable pain they sing about and the fearlessness of it can really be *felt* by listening to and watching this at the same time. don't get me wrong, on gets me hype af, like i could conquer the world and nothing could stop me, but now in a more real and intimate, unifying way. that's the best i can describe it because music is feelings and all the other forms of art help to accentuate that feeling. it's truly healing.

[@alexiakolagki3589]

What I liked the most is that it was filmed outside So many mv nowadays are filmed in studios which although looks nice it also feels less real

[@PriscilaQuin]

YES. I MISSED THE CINEMATIC MVS SOOO MUCH!

[@emmaacollinsxo]

The work tour was announced before this comeback...

[@brie7361]

the color grading is amazing too. it was done by company 3 and also some of their works are: a quiet place 1&2, 1917, dolittle, birds of prey, bad boys for life, doctor sleep, MIB, spider man: far from home, IT, bird box, star wars etc.

[@ЕлизаветаСтупакова-ы2м]

You literally distributed my fillings so perfectly! I definitely hear this song in a completely different way after watching mv

[@rachelshatrick3647]

I've seen some mentions about Namjoon's set looking like Noah's Arc. This kinda of makes sense, especially with the dove that Jin released that flew towards the mountain/rock formation. In Genesis, where the story of Noah is found, Noah is told by God to release a dove out of the arc and if it doesn't come back then that means its found land. Aka meaning the floods have receded and that there's hope again!

[@ShinNeulAh]

What I understand about this mv "Every apocalypse/disaster/obstacle we gonna be more stronger to strive" or "do not let anything pull us down..war or disease or disaster whatever it is we always find a solution/fight to survive”

[@GoldenPerception]

The amount of symbolism in this MV is wild. I keep noticing new things every time I watch.

[@elleciagregory5713]

This video just adds to the whole theory stuff behind their mv’s

[@breakdowncrossover]

isn’t it so cool? it‘s an amazing mv and amazing song

[@lamiazaman12]

I was in awe watching the mv its a masterpiece

[@Labbito_o]

When I finished watching this MV I had exactly the same ominous feeling, like they were dropping something huge because a big change is on the way!

[@nuraina4313]

I think somehow, they do feel like time is catching up to them no matter what. It's almost like a desperation to show as much as they musically and individually can. The future is uncertain and that's why Bangtan never take anything for granted and it rly shows. So I get it when you felt something big is coming. Whatever it is, the support we have for them now is rly crucial. And i hope it continues on forever.

[@Hanmei22]

The music video inspires and motivates me and the kinetic film makes me feel really aggressively energetic

[@SPUDLYful]

I was surprised at first that you didn't mention any of the movies (Bird Box, Maze Runner, Lion King, Lord of the Flies etc.), but all of your comments towards the MV were really fascinating, especially about the 'what's next' comments. BTS does it again!

[@habsk5360]

Fun fact: The company who worked with Marvel films in the past, worked on this MV!!

[@Hypagemie]

The mv is freaking amazing! BTS will always leave me shook I am sure!

[@wonderlandmay]

i really do hope they all go in together, and they announced a world tour so that could be the big thing

[@mukullataroy2195]

i'm rewatching this video again bc it's so well reviewed, but it occurs to me that big hit has been moving towards something like this for a while. less about making a simple music video, more about exploring different forms of art in relation to music. now that i'm looking back on all their endeavours beyond music (video games, animations, connect bts, dancers in black swan and the kinetic manifesto, etc) i find that so many of them are all different kinds of art. this type of cinematic approach to mv storytelling might well be along the same lines.

[@hayleylow]

I was thinking of it in another way! The kinetic film, and appearances are all building up to this music video so i do get why they chose to release this later. My mind is absolutely blown away while watching it

[@veronicabastardo9378]

I think this MV is closer to the message behind the song and the Kinetic Manifesto Film is focused in the performance aspect of the song, so I do understand why they released this one after the other.

[@courtney7529]

Ahhh PD I have been waaaiting!! I'm so glad you guys are all caught up and are settling into your new office. Thank you for your comments on this masterpiece of a music video! Have fun in Iceland!!

[@chengfusaechao7243]

I see 7 films in the MV. Noah's ark Bird box Maze runner Hunger games Lion king Lord of the flies Mad max ..i rate this MV 9/10

[@gwynluv5447]

I agree. I think they are preparing us for something. As for enlistment, I almost wish they'd all go at once and get it over with. The thought of this tour being cancelled because of the coronavirus makes me sick. This is likely the last tour with all of them until enlistment is over and it is at risk of being cancelled. Too much to think about. BTS is next level though.

[@Chaeyi]

Yeah PD the cinematic view is epic.. love it.. true for marketing the first mv more hyped this one more to understand whole & the theory behind it.. more we dig into it.. the more we got suck.. that #bts for us..

[@personalclips]

My theory is that both Jhope and Suga are trying to express something. For Jhopes case, the futuristic black jacket with the crow makes me think he's expressing death or pain. And for Suga in the church, he seems to express the opposite, life and faith. The other characters have more cinematic themes because they're themes that are visible? Like V expresses protection when he uncovers the girls eyes only after everything is okay, RM expresses hope with Noah's Ark, Jin expresses healing when he takes the bird and brings it back... etc.

[@maram6306]

SAMEE the music video made me FEEL the song sooo much more

[@saniayasin4403]

I agree with you it was such a good idea to make 2 videos. This mv really makes it seem like a war anthem and moves you,the manifesto one was total hype and showed off their choreography

[@kouseiryu7517]

this MV gave me Maze Runner vibes. Especially with V and his tattoo, the wall that opens and how they're dressed.

[@LinciCoronado]

About them going to the military together, this past two albums sound like a kind of goodbye? Also, a theory I like a lot, DKDKTV talked about it, if they are going to the army, they can have prerecorded videos, songs, stages, a lot of things, if they are in the military doesn't mean the completely disappearing of BTS for two years. They can keep with the webtoon, or I insist, publishing like a couple of mini albums. Two years seem like a lot, but in BP style, is a comeback and a half (sorry for bringing this, but I'm salty about YG).

[@DanceStar3912]

If I’m not mistaken it’s actually only 18 months

[@popbears]

jiminidimini yep they've shorten it to 18 months now!

[@maryamibrahim3008]

I agree and with the kdrama, the Korean language learning thing, new BIGHIT groups etc. There so much going on that will probably keep us busy as well. Hope for the best for BTS!!

[@DanceStar3912]

maryam ibrahim yes if anything there will just be a hiatus. They just renewed their contract and bh announced many new things including things for future tours (ones after mots tour). BTS is gonna live on for a long time.

[@phoebefernando4091]

imho, this feels like the best way of showing their last hurrah before temporarily leaving for the military. leaving fans and the music world with a scale as big as this.... wow. it really is better for them to enlist all together than having to wait for them to be complete again in like 5 years time.

[@sayarizgar5974]

It’s bts best mv since debut💜

[@alissa7182]

the cinematography and level of production of this mv is out of this world

[@NanChirayukool]

I actually love ON anthem like feel. The Kinetic Manifesto version also released on a traumatic day for my country political turmoil. I was at the very low moral state of mind that day, but ON really help pull me back up and not to give up on the fight for Democracy for my country. Thanks to BTS for always being there to pull me out of that negative headspace.

[@margplsr3120]

I love BTS and I love how every memebr has diffrent voice, amazing unique color! Greetings from Tricity in Poland :-) another masterpiece

[@woojimbles9660]

i knew that the mv really helps determine the vibe of the song but hearing both songs and the difference between the way i feel when i watch them is so powerful

[@karlycrabb]

it’s really refreshing to see a music video like this. while I do love the visuals in kpop music videos, it does get a bit stale just to see the same thing over and over again. but this is different. wouldn’t expect anything less from bts

[@ameenfreeman5714]

I think the reason why J-Hope's and Suga's scenes were shot in MV setting is because they have no significant screen time after their scenes. That way of shooting makes their scenes look more prominent.

[@nipong3419]

I think on Vikings (the serie) watching the video, idk why, maybe their clothes or the dance part remembers me to Rus army. I think im crazy

[@garfieldshiela7433]

Yes the video had a lot of messages so here the lyrics seem more meaningful , or clear ♥️ if they go to the army this would be a nice pause before their return and we wil be WAITING 💞

[@candiia.l.9365]

I don't know why but the first time I saw this video for ON I wanted to cry. I have no idea why though

[@AlinaNegoescuqi]

In my opinion this MV looks like a short movie it's one of the most beautiful things that I've ever seen from BTS and I'm happy I found them in 2017 because now I can understand more about them and the meaning behind MV's. Here I see a lot of connection with bible but also with their big dreams and the thing that they will always be together so I think that maybe it's a big announcement that they will go together in the military I will not be surprise if they do that it will be smart but also will show everyone how close they are and how much they trust ARMY. So I feel very happy for this new MV I want to call it short movie. I was sure they will release something on a big scale and they did it. I love so much last part when Jungkook smile and run is like he finally is free and happy. In this MV RM is the leader because at the end he made a sign and the others followed him. I have to say that BTS are so unique in their own way. Jungkook part(singing) is so beautiful but also emotional.

[@u_u2406]

the whole aesthetic really reminded me of the witcher the first time i was watching the mv 😳

[@ruthlessrays9761]

Speechless. This mv is overwhelmingly good.

[@mimansa26]

Its interesting how people in the comments section have started prediction about military service and thus This song and album. It's not mine to call you guys wrong or judge BTS choices, they are the finest ,most humble artists I've ever seen. Bighit ,BTS should decide about their future ( as band or solo artists). But ,I just wanna stress here,that they are working very hard every CB ,let's not dampen their efforts with parting words. Let's just support them for now. Future hasn't come yet,so no need to actually calk this 'farewell' ..if it is BTS will surely reveal it. Being an ARMY, I wrote what I felt about the 'farewell' conversation. And PD, your reactions are always wise, and meaningful. So, Thank you. Borahae ARMY.💜

[@monflo123]

Why have I not heard of this channel before? Finally, someone who speaks about the videos in a more serious and in depth way as they are reacting...not that others haven't, but I like when there is serious analysis behind reactions. Will check out other videos :)

[@bembolbug]

Istg My breath caught during that first beat and kook starts running with bound hands... almost cried on how beautiful all these are. Im like you actually where in im a much bigger movie lover that music enthusiast. I think i only got captured by bts because of all the other stuff like the story lines and extra art that goes into every single one of their work. Made me want to pay attention to music and appreciate it. And their awesome personalities don’t hurt either ;)

[@elleisamultifan]

*the kinetic manifesto film video is to feel and conncect with their choreography,* *the music video is to feel and connect with the whole message of the song.* well, just for me 😅 thank you so much for this reaction PD!! I truly agree to what you said about how this music video changes the way you vibe with the song. It really feels like the song and the music video itself is talking or telling a story to you personally, I really understood what they are aiming to say with this song after watching this music video, and I think they really did that very well.

[@bimbominho]

I love the song so much more after the mv

[@Bubble_Cat]

I also feel that something is coming...Im not sure what, but I'll support them no matter what

[@MB-zy7fi]

Thank for reaction and You words:) ONMV2 like the movie...historical, spectacular drama.. emotional, unique scenography...music and lyrics BTS very important many symbols.. I Love this MV:) ON BTS it's Best Music Video:)

[@kit9148]

I think you may be one of my favorite reactors tbh. One of the reasons being that your reactions feel really genuine. You also have a different insight than most, and it's really entertaining.

[@lauraiannelli8964]

I got the same feeling from the whole album and promotion. It feels like a farewell to me, so they will probably release something else in September and then all go to enlist. But we'll see🙏🏻