From 2 Weeks of Runway to $1B Acquisition: The Founder Playbook with Loom's CEO and Co-Founder

Рет қаралды 61,591

Жыл бұрын

Learn the secrets of scaling a successful SaaS company directly from Joe Thomas, CEO and Co-founder of Loom.
June 2016: Loom was on its last legs. With more than one failed launch + fundraising attempt behind them, the co-founders were maxing out credit cards and had about two weeks of runway left before calling it quits. One idea changed everything: they took a chance on a single piece of their product - the video recorder. They decoupled it from the broader platform they’d been developing, launched it as a standalone offering on Product Hunt, and saw more signups in one day than the past six months combined. Today, the company has raised over $203M and counts 20M users in over 230 countries.
Those first months of tumult aren’t the only ups and downs CEO Joe Thomas and his co-founders have encountered in Loom’s journey. And they’re not alone; today’s tech founders are navigating an increasingly difficult economic climate, shifting expectations from investors + employees, and the need to continue to innovate faster - all with fewer resources.
In this session, Thomas will share some of the lessons he’s learned throughout the past year and beyond, including the need to make agility your superpower. He’ll talk about the need to balance long-term planning with strategic short-term adjustments for when the curveballs come (because they will). Thomas will also share insight into how other founders - including customers/partners of Loom - are adopting new processes, emerging tools, and shifting workplace norms to adapt. With so much uncertainty still ahead in 2023, it’s important for founders to learn how to take a half step back, reevaluate their game plan, and orient their short-term priorities around customers’ needs.
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Пікірлер: 23

@costafilh0 11 ай бұрын

What all these success stories have in common: Succeed or fail miserably. Side note: Most fail miserably, we just don't get to know most of those stories.

@ananya9135 11 ай бұрын

Thankfully people who failed didn’t wished to be known, they wished their product to achieve product - market fit. Trying till the end is as good as winning.

@johnpinheiro6211 Жыл бұрын

I roll my sleeve and put in the diswasher😅😂🎉

@Wisagapi 11 ай бұрын

haha

@-www.chapters.video- 11 ай бұрын

00:00 Starting a company and the importance of exponential growth in the market. 02:00 Building a product that people will recommend to their friends. 04:10 Finding the kernel of truth and creating an ambitious vision for the future. 11:17 Total addressable market for Loom is three billion daily looms and 40 million daily creators. 14:00 Distribution strategy is leaning into the viral nature of Loom. 16:02 Startups win with team mindset, momentum, and getting one yes. 21:36 Hard things and compassion 23:11 Framework for startup success 25:36 Freemium and monetization 28:13 Verticalization and last mile experiences 30:00 Monetization decision and advice 32:15 Transition to corporate efficiency metrics 33:04 Importance of sales in PLG business 35:00 Evolution of PLG motion and sales lead motion 36:24 Future of communication and AI 42:16 Async video inbox and its limitations 43:00 Conclusion and Thank You