From Tyler the Creator to Bill Gates, How Casio Became One of the Most Popular Watches in the World

Few brands have timestamped the evolution of technology and fashion through eras like CASIO. The manufacturer was once known for producing keyboards and calculators before entering the watch category in the early 1970s. Harnessing its LSI technology when developing its first watch, CASIO set a precedent for creating innovative timepieces.
In the latest episode of Behind the HYPE, Hypebeast explores the rise of CASIO’s design heritage and the company’s journey to becoming the most recognized and prolific watchmaker in history.
0:00 Intro
0:48 History of Casio Watches
1:24 Famous Crossovers
2:12 G Shock Collabs
2:40 Birth of Casio
2:58 Most famous Casio watches
5:45 Outro
Read more about Casio:
hypebeast.com/2024/19/behind-...
View more HYPEBEAST videos:
hypebeast.com/videos
Stay connected with us on your favorite social media platform:
www.hypebeast.com
#casio #f91w #gshock #behindthehype

[@suasimodo]

god-tier

[@kamauxkamau]

Watching this with my Casio G-Shock on

[@JasonRasmussen]

Same

[@JrgsGrg]

AE-1300WH on atm. My beater, have been on my wrist for about 7 years.

[@hathaway.1166]

i lost my 2100, fckkk(will get another one 1day)

[@PeHeDistracao02942]

Same

[@inomooshekki]

watching this with AE1200 on...

[@Hartwell10]

Their designs have sure aged well. Awesome insight

[@isleifoterogarcia4478]

Even I get one yesterday and is a G-Shock. I love it! ❤

[@crazylousy]

Great that Casio add some colors release for some affordable models adding some hype newer generations

[@skyMcWeeds]

Casio watches they just work, no frills, simple, effective, damn accurate and durable.

[@IanBrian6241]

Even I own a Casio!!

[@theradiant_child]

Damn, the fact that my favorite watch came out the year I was born is dope lol

[@rizalisnanto]

Which one?

[@rivaldoriyanto7072]

Intro outro dope

[@AnthonySmith-bq2if]

Shit was the style in middle school😂

[@iloveweezer69]

forever

[@rockygabriel7096]

My favorite from all my watchee especially casio is casio tough solar w series

[@sathishrao7926]

I’m on GBD-800 while watching this ! Casio - The God Tier watch brand !!

[@CastleBaudeau]

This was the best voice over you guys could use?

[@OrganicGonzalez]

The coming my mrw 200. My favorite work watch. But since my collection has grown will soon retire it and use my g shock more often

[@nagasako7]

The metallic G Shocks are must have. The water proof G Shocks are must have for hiking and swimming

[@goatreviews]

Awesome! 🙌 Casio are the GOAT! 🐐

[@pierredvumali]

It's known as the Duro

[@Sireth]

"MDV-106-1A, commonly known as the marlin." Correction, it's commonly known as the Duro.

[@gladiator2245]

True lol

[@tg__]

the best watch ever made in my opinion is the casio cfx-200 it is a scientific calculator from 1983 I wear it every day and it is a joy to wear

[@mohammedsaif6241]

Watching this while wearing a Casio A168w

[@Entertainment-]

G O D T I E R

[@Ramy-ql3tr]

Battery last years, no charging required.

[@kanelfc98]

Nico Leonard deserves huge credit for their hype

[@namansurana8861]

From Osama to Obama, everyone has a casio.

[@jamjama9365]

Dope Video! (But too much bass in the voice-over)

[@pahlevymu]

Affordability is the what makes Casio different, other brands quality might be just as good but their prices aren't affordable.

[@parthkhanayat9927]

GODTIER

[@Pamismiling]

My name is pam i used to work at venture in the fine jewelry dept we sold gold gold gold chains and tons of watches men loved those casio watches in a black plastic casehead n thick textured. watch band! It was futuristic But not expensive i recall them being about $30.00 or a little less we sold hundreds of these weekly

[@merc7paul]

I have casio, Rolex, Omega and bulova, do with that information what you will

[@julienfroidevaux1143]

Your not a watch snob and and open to any brand . You buy on what you like not what influencers you to buy .

[@ticoadiputra130]

watching this with my gwm5610u on my wrist

[@styleemusic]

If Casio made stainless steel cases it would be even better for retro reissues

[@kutter_ttl6786]

Have you had a chance to check out the Armitron retro watches? They got a similar 80s vibe to the A168, but with stainless steel cases.

[@charliehippler770]

Is it me or is the video cutting scenes too quickly? Like I don’t have time to see the clips? Cool content anyways.

[@matthewstrobelt564]

GOD TIER

[@niksmedia1947]

India . Sonata , Titan, Casio , then Fastrack.

[@shaundas]

G-Shocks over everything! 😤

[@JasonRasmussen]

If I won or was gifted a Rolex, I'd sell it the same day, buy a new Casio I'd been eying and pocket the rest.

[@EmotiicDevil]

Casio - Cheap and stylish incredibly outperformed

[@ajoash]

Making sense of what the narrator is saying is always a pain. Balance the audio please!

[@monicasmith936]

Is Bill Gates the most hated man in the world today....??

[@isleifoterogarcia4478]

I love computers, but Microsoft is infamous making operating systems. Only money poured obscenely, make their mediocre products relevant, wasting money from its customers, which follow like sheep. No dignity or class, something not related to money or workmanship, hate is cheap, because better ideas pass unnoticed because of it. Do better and the world will be a better place for everyone.

[@criwel7949]

I think you will soon top the list of that

[@OY3AH2023]

⭐️⭐️⭐️⭐️⭐️

[@maulanaramadhan9584]

F-91W user is here

[@DressForAfrica]

Is it that reliable? Does the alarm function work well? Won't it be too big on a 6,6inch wrist?

[@lessname9378]

@@DressForAfrica its a small watch and very reliable. It might look too small on you but its 16 buck so get it

[@gladiator2245]

@@DressForAfricasure it’s reliable! I’d say little bit small for that wrist size.

[@DressForAfrica]

@@gladiator2245 thank you, I think I'll get it and start from there

[@AldyPradana17]

👍🏼👍🏼👍🏼

[@C23ZXF]

What bout me huh????

[@merc7paul]

Casio>Seiko

[@enkryptron]

Bin Laden's choice.

[@kanelfc98]

This VO is terrible

[@MrSchn3ll]

The criminals wearing them in crossovers does nothing to help me like the brand more....

[@user-oj1kk2wf1e]

#nkuwan 's watch really surprises me！

[@BrytnJPEG]

🥵🥵every time you drop a video.

[@psndsh]

GODTIER