Gen Z and the Attention Economy

[@Huarrnarg]

I watched this at 2x speed to consume more, faster

[@biztosdotcom]

Kyla’s default setting is 2x speed.

[@idbnstra]

pff, I watch at 2.5x MINIMUM

[@JPF123]

I smashed my phone and computer to consume less, faster. - typed via a library computer.

[@mcfnord]

​@@biztosdotcomyeah that's a lot of kyla

[@ThomasMullaly-do9lz]

Flawless victory.=;-)>

[@xFayze]

I can't believe you've asked the government to hit 25% of Mr. Beast's efficiency. What will you ask for next, a decent healthcare system?

[@KylaScanlon]

😔✋

[@adamcheklat7387]

@@KylaScanlon It is only natural!

[@Americansikkunt]

You do realize Americans don’t have healthcare because they’re poor and make bad choices, right? Like, there isn’t some evil group of men hiding it from you, Americans make their own bed by eating crappy foods, not exercising, then crying about the earners who don’t want to pay for their bad lifestyles.

[@JoeyMachado-t8r]

wow what a nice video about the attention economy. i better watch it instead of doing the job i was hired for.

[@KylaScanlon]

😏

[@arthurswanson3285]

Factamundo

[@Lucky9_9]

Same 😢

[@kamingaaa]

I appreciate how you didn't include Mr Beast in the title/thumbnail for easy views. I really like listening to content about how F'ed up the world we live in is right now, it comforts me a bit.

[@itsScoots]

I don't know when you watched this but mr. beast is there in the thumbnail.

[@Zero_Zero_Zero_Zero]

Gen z is right. They've really got worse than previous generations. They're not wrong. As an old guy, I'm sorry for it. We didn't know. We didn't have all this information, we didn't have the internet, and we didn't see it happening. I'm just really sorry guys.

[@LorddOfTheCastle]

Chances are it wasn't really your fault, or the fault of any individual, outside of the ones that very obviously make it their life goal to make life worse for everybody else for their own benefit (real estate speculators/landlords, bribed congressmen, arms manufacturers, for-profit healthcare or insurance companies, the military, religious fundamentalists, etc.). But I do think this came about because of a general, accepted attitude of stepping on each other to get a leg up. When Gen Z complains to older generations, their advice is usually to just "be better than average" which obviously doesn't work for everybody by definition. What the real message that Gen Z has absorbed is, is that society has designated "losers" and as long as you and your loved ones don't end up in that category, everything is fine. Newer generations simply have too much empathy to believe in that sort of dog eat dog mentality. It's reflected in a lot of ways. "Service jobs are supposed to pay like shit, go to college" vs "everyone should be able to make a living." "Housing prices can't go down because it's my retirement plan" vs "housing is a human right." "Universal healthcare would make my taxes go up" vs "I would gladly pay more in taxes to live in a society where people aren't constantly falling through the cracks." "Immigrants ruin my pristine picket fence culture" vs "everybody deserves a chance at a better life." There is just a general paradigm among a lot of people in older generations that they stepped on a lot of people to get to where they are, but that just means everyone they stepped on deserved it. Gen Z sees this as psychopathic and anti-human, because it is. If a "solution" requires an oppressed underclass that they constantly tread on, they will reject it. We've just built our entire society on a glorified caste system, and Gen Z refuses to become a round peg to fit in the round hole. Much of our economy was built on this foundational belief of winners vs losers, but we've reached the logical endpoint of that where newer generations, even if they wanted to accept this belief, see that there is nothing left of the pie for them to take. Affordable housing doesn't exist. Pensions don't exists. Wages are depressed. "Inflation" is out of control. Company loyalty is punished. College became a fleecing scam. Companies aren't hiring and boomers aren't retiring. AI and cheap exploitative third world labor has destroyed almost every industry. The "fuck you, I got mine" attitude that pervaded the American people has resulted in completely pillaging this generation's future and refusing to let it go. This isn't as much a case of vast unforeseen leaps in progress leading to unexpected outcomes. The United States has been suffering a slow death through ideological poisoning for generations, and anybody born at this moment is just given the privilege of witnessing the flatline. We had many opportunities and a lot of time to reverse direction, but America's toxic individualism created a situation where you only stand to lose by not doing the same. A Nash equilibrium in a shitty game of Monopoly where all the properties are owned with 4 hotels on them, only one player has any money, and the $200 you get for passing Go doesn't even cover the cost of rounding the board.

[@SA2004YG]

Bro no one is gonna read all that

[@Lucky9_9]

@@SA2004YGYou should. It's incredibly insightful.

[@SA2004YG]

@@Lucky9_9 did no one tell you to not assume

[@LorddOfTheCastle]

@@SA2004YG I see what you did there

[@toiarii]

This was a great video! I often sit and think after watching something like this and end up writing a couple of pages of notes about my thoughts. I ended up relating the part with the John Green thread to 'A Mathematician's Lament' by Paul Lockhart. It talks about the idea that there is more to subjects like mathematics or art than producing a useful economic output and becoming financially successful. It really seems to me like in every industry and field, fewer and fewer people care about the purpose and pursuit of higher values in their work anymore. I agree with your conclusions that the problem has to do with economic uncertainty, and that a lot of young people simply don't have time to worry about things besides imminent survival. College students are increasingly viewing the value of their education as what helps them get a job. It's an unfortunate reality, and to maintain hope in whatever way I can, I try to believe in people's capacity for pursuing goodness, beauty, and truth, even in the worst of circumstances. Look back at human history and you will find the most inspiring examples of people who refused to give up their values against all odds. Maybe it's too idealistic, but I really really don't want to believe in a future where greed has irreparably broken the human spirit.

[@SelfGeneratedPodcast]

Great video. Thanks for making! What’s fascinating is how platforms like KZbin aren’t just entertainment, they’re shaping how we think, act, and feel. Our attention is constantly being predicted and guided, not just by algorithms but by the models we’ve built through constant interaction with these tools. It’s a reminder that our experience of the world is shaped by external forces more than we realize, and in ways that deeply influence our sense of self and reality. We can be making are selves unwell through our own unexamined advancement

[@jonaharnold80]

Really appreciate this video! I think we focus so much on the content that comes from new tech that we lose sight of how it changes our behavior and the way we think (which isn’t good or bad, we’re all very adaptive to what we encounter as humans). I think Gen Z is getting a harsh rep, we’re probably the first generation to age into adulthood with profit-seeking algorithms steering pretty much every part of life today. I hope we give more thought to the side effects when it comes to AI entering things like health care, education, housing, our work etc

[@sayfsmadi4543]

Feels like a tough time to be a kid/raising a kid with so many things fighting for their attention

[@ItsFreshCut]

Great video. I think Mr. Beast is a culmination of the attention economy. I feel like having personal takes will be more important as the novelty of AI dies down. Even as it gets better. My most recent video is about the male issues of our generation and I think people appreciate the personal story telling and perspectives that aren’t there with AI. I don’t think they’ll ever be. I don’t want attention at the level of Mr. Beast, I just want to give my perspective, have a conversation and keep going.

[@gabrielcordova3629]

The value of the content has to be there. You’re doing great! It’s interesting!

[@KylaScanlon]

thank you!

[@CHJoe83]

I didn't know what "Economics" was until I studied "Economics" (no surprise there). My takeaway from that study is the particular jargon of the field, an application of scientific standards, but most importantly a practice of understanding complex systems. I tell people that, "understanding the economy is not 'hard' but it is 'complex'"; it is keeping track of simple interactions iterated many many times. Economists are ecologists just looking at a different landscape. Infinite growth on a finite planet is, of course, absurd. There are no "new lands" to explore/exploit, especially given that the latest "land" is the attention. It's hard to get away from your own attention, especially when the mechanism of engagement, the phone, is a societal (and employment) expectation. So what does capitalism do when not acquiring "new land"? It consolidates. Merge with the competitors you can't kill off, create walled gardens, integrate supply chains, and buy any startup that has the potential to be disruptive. AI is a walled garden. High rent means fewer "third spaces" so where do you go to socialize, but the internet. Inflation, caused by the wealthy trading assets for cash back and forth with each other, means fewer opportunities for entrepreneurship (and greater risks when attempted). The US economy is using the material at the base to build an an ever taller spire. "So what if it falls?" says the executive at the top, "it wont effect me if it does." If there is a list of the great evils of the world, I would put greed at the top and capitalism is greed made manifest. I think you care about people, and art, and the world. People in power use their power to maintain their power. If you try and save what you care about, you will be fought and discredited among the "professional class". Your other option is to listen to the orchestra play as the Titanic sinks.

[@AMARBOYHEL]

There’s two kind of people! One that produce and the other that consume and feel numb. With youtube, netflix and podcasts that i listen to! I feel like when i have a moment of silence it’s so loud! I can’t think without music/podcasts playing in the background. I want to harness this energy and time and maybe start producing video about photography! As much as i hate how people do get the consumer attention from the thumbnail of the caption! Or the tone that goes up and down! I feel like curator are exploiting every single thing to keep us looking. Idk man i just want to this off my chest! Amazing vid!

[@ig7567]

Super interesting conversation, thanks Kyla!

[@KylaScanlon]

Thank you!

[@limitisillusion7]

Ad block is a great way to absolutely shut down the attention economy. Every now and then I get a peak into the amount of ads in other people's lives and it baffles me that they tolerate it. If people have the wisdom to exercise personal responsibility to ensure they're not giving ad revenue to the destructive forces of an attention economy, then those same people should also have the wisdom to voluntarily contribute to the constructive forces in an economy. In other words, wise content creators and wise viewers should support each other and be very cautious and selective of the what they advertise for and what ads they allow to influence their purchasing decisions. This theoretically solves the issues that stem from the loss in ad revenue that ad block causes. Additionally, it allows content that Mr. Beast creates to continue if people like it, but only if his viewers are creating the value needed to fund it. I'm not that familiar with his content, but I've watched a handful of videos. If people like them, that's fine. It's the effects of the ads on those videos that we have to worry about in my mind, namely the increasing degree of materialism and the accompanying wealth inequality. If Mr. Beast is doing anything successfully apart from garnering value-deficient attention, he is actually highlighting how broken the attention economy is -- how easy it is to manipulate people. And bringing consciousness to that phenomenon is paradoxically valuable in itself. It allows us to learn lessons from our mistakes to create more sustainable economic models. We are stumbling towards solutions, and that's life.

[@helloworldliberationforall]

You are a good KZbinr, i am glad algorithm brought me to you.

[@KylaScanlon]

thank you!

[@Pancakes-om3ki]

all praise the magic algorithm 🙏

[@reedschrichte800]

"for he maketh his sun to rise on the evil and on the good, and sendeth rain on the just and on the unjust."

[@Nickyparty]

You crushed it with this video. Well done and thank you!

[@coscorrodrift]

good stuff. when i saw that mrbeast document i knew it would be something important, i legit don't think you're exaggerating when you compare him to da vinci etc. great analysis of that document, context, highlights, lowlights, the trickiness of it all. i haven't "read it read it" like a thirsty entrepeneur reads a Naval/etc book but i looked through it and read some things and felt it was a really insightful doc, no wonder it cause some controversy. no matter what i think about the "mrbeastification" of youtube, about the incentives that there are, the fact that i don't actually watch his videos that often lol; there will always be a part of me that deeply admires him, because he, as you put it, "does my job way better than me"

[@reedschrichte800]

I love listening to thoughtful and insightful young people. That said, this conversation felt quite nihilistic, almost like a cry from the heart for meaning, for connection to something real. It's as though sound and fury signifying nothing became the king of the hill, reaping unimaginable rewards in contrast to people who actually make things and perform useful services. I should confess that though I often spend hours a day on KZbin, I've never watched any of Mr. Beast's videos, not do I have any interest in doing so (but Fail Army, sign me up!) Oldster brains were not wired with this stuff from infancy (yes I've seen 2-year-olds already attached to the electronic umbilicus). It's a real testament to the dominance that our eyes hold over the rest of our nervous system. In the end, you still have the power to pick up a guitar, a book, or a walking stick.

[@conqykid]

great vid kyla love your content!

[@BeverlyBevHamilton]

Your video quality has been getting so good! Your hard work isn’t going unnoticed i’ve been here since 700 subs 💕💕

[@ezrankala]

17:28 this should be read before everyone … truly felt like a much needed shock therapy … thank you Kyla

[@krk6216]

I’m a millennial and I still completely understand that loyalty is not something companies can expect anymore. They’re not offering pensions, company shares, raises, and bonuses in the frequency our grandparents would get them. Employees are no longer rewarded for staying with a company long term, and managers are clowns for expecting loyalty when giving NOTHING in exchange 😂 especially when you can change jobs after two years and get a higher salary!

[@discreplayboss]

I can't believe how much I enjoy this young lady's content

[@Jules-Is-a-Guy]

Your channel's really good. Just became a fan. (Saw you on Tyler Cowen's channel). The pithy version, is that part about how "metrics replace meaning". Must be succinct. Because, time = money = attention = time.

[@WBF_III]

Another excellent piece. You have this way of distilling massive problems down to their core components. I hope to someday live in a world where ad revenue isn't the primary material benefit of digital creativity and "content." P.S. Shout out to your mic upgrade!!

[@KylaScanlon]

Thank you!!

[@SethSinclair]

Really appreciate you and your content

[@KylaScanlon]

thank you! appreciate you!

[@KarateSnoopy]

As a gen Z'er, I downloaded the transcript and used AI to summerize the vid in bullet point form. * Attention Economy: Demand for user attention likened to addictive substance; impacts mental health. * MrBeast: Master of KZbin’s engagement economy, amassing wealth and influence with viral, gamified content. * Gen Z Workforce: Emphasizes flexible work, values efficiency over hours; influenced by digital metrics. * AI & Tech Demand: Rising tech-driven energy needs; digital engagement models and economic structures shifting. * Ethics & Value: Current models prioritize engagement metrics over meaningful value, sparking concern. * Future Vision: Calls for business models that prioritize well-being over relentless engagement. Now I will feed those bullet points back into Google's AI notebook and make a podcast and watch it at 4x speed.

[@aylmer666]

I’m witnessing this in the film industry… there’s already too many good movies for anyone to ever watch in a lifetime yet we keep piling more and more every year, and watching a movie has never been cheaper (assuming you’re watching something free like Tubi), never been more convenient, and never been more high quality. It’s kinda had the unintended consequence of utterly devalued the experience of watching a movie in general. People’s attention spans are draining down, the quality of craftsmanship keeps dropping, as it’s all about just getting people more and more content as cheaply as possible that just has to be “good enough” to hold their attention long enough to get to an ad break. I don’t know where we’re headed other than I think it’s inevitable that AI-created movies will move into the space before long and there will be no jobs in entertainment anymore. Even if AI movies are 50% worse than real movies, they’ll be 6000% cheaper to make.

[@jimjaroszewski372]

Great video K!

[@alizai.skyvell4227]

Great video Kyla! Gen Z has a great lesson in recent history: both the hippies in the 60s and Gen X Slackers (my generation) intentionally "dropped out" of a societal system that did not serve their growth, development or humanity. Gen Z has the same choice in front of them. Each generation was subject to mind control and programming, and yet they resisted.

[@alexpurdymusic]

such a great video, thank you!

[@imsicaf]

I never noticed your accent until this video lol Really came out around 9:10 and continued on

[@adamsinger]

great work on this one kyla

[@alphatrends]

Nicely done as always. I'm looking forward to meeting you in Coronado

[@wren4077]

hello kyla destiny, someone's podcast you were on a couple months ago, had a debate earlier today with Tom Wheelright. That debate really went over my head because they were debating matters of economy and tax policies from both presidential candidates in the election rn. I found myself relying on the community's opinion to see who was making the right points but i can't really trust that now can I lol As someone who watches both your guys' content, I thought it might be a good suggestion for your channel if you maybe covered the debate and gave your opinions/explained alongside it. You do a really good job of getting across the ideas in your videos. I think your insights would be valuable in the conversation. To avoid being seen as a nudge, I am only going to post this once more in the next upload. MAYBE. IF I REMEMBER. Just to avoid having this suggestion missed because it was commented on an old-ish video. Best edit: I also ended up buying your book. At your own recommendation lmao. Ordered a signed copy from the boulder book store. The people there are really nice. Helped me out with some online hiccups immediately. It's gonna take a bit for me to get to the book though, I've got two others I need to get through first. Thanks!

[@SmartDew]

Excellent video as always Kyla.

[@KylaScanlon]

Thank you!

[@kerokupo]

i liked this essay. thanks

[@wva5089]

I laughed out loud when you went into "be sure and like and subscribe and share with a friend.. "

[@dangerduguid]

I appreciate the perspective

[@dr.erelevant9204]

I turned this video off in the middle to support your message. You’re welcome.

[@venicec3310]

Lol

[@zonewolf]

I see a fellow Scanlon with an analysis video, I sub.

[@ezrankala]

6:45 “No doesn’t mean no is crazy” 😏

[@TimothyJesionowski]

This was better than it had any right to be. You're right on the mark.

[@kdl0]

Very thought inspiring video. Helping to make me feel better about an impending career change. Meaning and purpose is more important than money

[@oooooooo347]

You are brilliant thankyou I have enjoyed your videos for years. Economics + Soul

[@donklee3514]

Thank you for fixing/improving the audio! It was really a burden concentrating on the content.

[@KylaScanlon]

Thanks for being patient!

[@babaluto]

Yes, there's much less slap in the audio. Wondering if it's the mic or acoustics.

[@alexg5460]

Great video 👍👍

[@RonanMcGovern]

Well made video, thanks

[@1ntrcnnctr608]

crescendo, then cymbal, then applause, then no concert until new compositions created

[@ograndemito]

You were my second screen.

[@kdl0]

I have a suggestion for when you want to quote articles in your videos: have the mouse highlighting the text be more closely synced up to the words being spoken. This should increase audience focus 🤣🤣 just to help 😭

[@Kenneth_James]

These are the same things they said on media about Millennials.

[@Anna1144-x]

Thank you

[@ArmanZaidi]

we're in a dystopian society, 5:37 - that is a HUGE point

[@BryanVehonsky]

Highly recommend the podcast If Books Could Kill and their episode on Haidt’s book The Anxious Generation. It makes a strong case that he worked backwards from the conclusion he wanted to make in the first place.

[@0e0]

Big respect

[@lostlandmarks8305]

I've never watched a single one of his videos but I've seen clips and I think Mr. beast best represents the BRAIN ROT economy.

[@Lachronix]

I think the critiques of Gen Z are accurate. I think the push back Gen Z is giving of the norms of first world society is accurate too.

[@gio5340]

The irony is we are all individually responsible for our happiness, and we also have the ability to choose to whom and what we afford our attention to. Social media, instant gratification, modern quality of life: we are living in a fortunate moment in time where a lot of human civilization’s prior struggles surviving have been resolved. Great. Where do we go from here? Perhaps we have stopped asking the right questions and have lost sight of what’s important. AI has already solidified itself, and the implications will be ruthless. All that said, the possibilities are limitless given the technology and information we have access to today. Yet we continue to waste valuable time applying to 100+ jobs and broadcast our discontent when the lackluster effort yields nothing. It’s a lot easier to do that then grapple with whatever we need for our individual growth and happiness. That formula outlined in the manifest says so much more reading in between the lines- not in a positive light-and it’s not surprising

[@randyreynolds1045]

Nice review

[@secretsauce9285]

Mr Beast became the best at the game that social media platforms have put out to the world. I blame the ad economy and social media platforms, where by maximizing the time you spend on these social media platforms the more ads they can show and the more time you spend interacting the more personalized the ads will be.

[@sethdavid4993]

Human conciouness has to grow - in order to navigate the current landscape

[@krim7]

I think of one the most important lessons young people can learn is to have quiet time, without the intrusion of other minds. No music. No background KZbin videos. No phones. No computers. No games, no tv. No other people. Just the stillness of being alone. Let your own mind wander and explore, think and discover.

[@admmonidasf123]

And let the demons into my head no thank you

[@Ftjxmmged]

Not everyone's brain works the same. I can't function without sensory input i control going into my ears because I'm autistic and i live in a city. The sounds of the city make me want to die. I just dont like too much going on in the videos, So I enjoy listening to videos where the person speaks in a relaxed way giving me information about a topic I want to learn about and is actually important and I have my phone screen closed most of the time I listen while I do other things like draw and paint. I think one of the most important lessons older people can learn is that not all people are the same and generic advice doesn't work. What young people need is less sludge content with 5 things happening on one KZbin screen and to be consuming actually valuable content that gives them the information that they need to make the world a better place.

[@krim7]

@@Ftjxmmged You are describing relaxing, which is not what I am talking about. :)

[@krim7]

@@admmonidasf123 Sometimes the demons can take you to fun places.

[@person6150]

whyd this video make me think when so many commentary videos lately have just been background slop lately like i actually forgot what i was doing and watched the video cause its not slop

[@79Fbanana]

Hey you know, after thinking about it for a while now, I'm starting to think the underlying issue is with how the economy is organized. I do not want to be perusing endless growth for the rest of my life.

[@Omni0404]

These paid AI models are so freaking good. It feels like having your own personal secretary. Search engines have gotten terrible over the last 20 years. Even straightforward questions yield page after page trying to get us to buy stuff.

[@sturmherooflance]

The incessant, never satisfiable economic growth is really annoying

[@william658]

Attention is all you need

[@KylaScanlon]

the attention economy!! how do we escape it, what does it mean!

[@kojo7485]

Get Off the Grid 💯 💶 💯 💶 💯 💶 💯 💶 💯 💶 💯

[@benjaminburt4285]

Very meta thumbnail

[@KylaScanlon]

thank you!

[@mrmaxin53]

I clicked 😂

[@Dere2727]

Needs more airbrushing

[@TSS-nq2ul]

Needed a bit of soy face and red text imho

[@angelsy1975]

I look at this stuff, and think back to the 90s (I'm a Xennial) where the magazines of the time were whining about Gen Xers not going to amount to anything, don't fit in anywhere, blah blah blah. By that time, I had already settled into the habit of reading and consuming older media, decades' older in some cases, and this was a similar theme. They - the ever present they - said it about the Boomers, about kids in the 19th century (the "Whatevers" of Germany come to mind), all the way back, and I decided that I would not fall into this trap of smugness and superiority... but it doesn't make any damn difference - I will still be damned as an old clueless mofo by the younger generations, no matter how much I understand. It's the way the world works: we celebrate our differences as identifiers - keys to our gateways from where those we cannot accept shall be forever barred, and yet it is not a natural variance, but rather a way by which we are controlled, manipulated by anyone with enough savvy to enrich themselves via this control. Now, although it took a while, I do think that I lucked out becoming disabled in the service, years ago. At the time, I was very much dismayed at the significant loss of relevance in modern society, especially due to economic circumstances... but now, after all these years of outside looking in, I can't help but see that I have been very lucky - I can see what is going on around me, without being trapped in it. It's true, I'll never have a family, I'll likely never "amount" to anything, but this enforced "checking out" of society is no great loss in the grand scheme of things. I don't recommend that you follow in my footsteps - it's quite a b***h being poor, especially after having worked before going on disability - but being content with less isn't a terrible thing either. Further, having spent part of life offline (there having been no online to escape to) has made it somewhat easier to stay offline for extended periods. That said, I have taken to going into the parental controls of my modem and locking myself out of the internet, and using my phone only as a phone - else I too should rot in screen addiction. There's nothing else for me to do all day, except live life, so then I must force myself off the screen and into that life. As I said, it's easier for me since I already know it is possible for me to do so. It should be possible for you as well, but as with any addiction, you have to _want_ to change. So... good luck to all of you... hope this craptastic life doesn't get you too down along the way. If so, then there are always plenty of self-destructive methods to escape, frittering your life away as you like. It's all up to you!

[@loopbasedzero]

Jaron Lanier, one of the best.

[@tnan123]

Gen Z certainly is focused and prioritizes the metrics so much more to stand out. Older generations were much more okay with settling for something good enough or making due with what they had. The rewards now are greater than ever but i definitely worry about the rise of the attention economy on our mental well-being.

[@sigmamayo]

Nothing ever changes when it comes to hazing the new generation entering adulthood. First the Boomers, then GenX & Millennials and now it's Gen Z's turn to be the laziest, most aimless, most impossible to manage, selfish etc. generation. Can't wait to see what they say about Gen Alpha (narrator voice: they're going to say the exact same stuff about Gen Alpha).

[@reedschrichte800]

Who would have guessed that Big Brother wanted to watch your every move, not so he could control your life, but just so he could sell you more stuff. But would someone please ask Big Brother to stop sending me ads for stuff after I already bought it.

[@2rx_bni]

Hey, Kyla, can you balance your audio better? When you're doing voiceover I can barely hear you.

[@davidlouis2697]

Southern drawl crawling out. Sound design with the peaks and valleys of the cascade mountain range! No mention of millenials sandwiched between gen x and gen z. Interesting video as always. Poking some fun, but the aforementioned definitely raised my eyebrow. But maybe you were trying to do that! Who knows. Retention and all that. I heard a quote that troubles me, said to me by a person in a position of power. "The difference between manipulation, and influence, is intent." If you hate the game so much, don't play it. Go a different way. I like your book thus far.

[@shredmajor700]

So how do we fix it?

[@cesararellanes6188]

If anything we will be incredibly productive it will bring better information to all. Gone are the days of playing stupid, we will have productivity like we've never seen. More transformational then internet. Who says whose we don't evolve.

[@Bill_Woo]

Alas, the thumbnail suggested that you finally grasped the superpower of bangs, but, not quite, it turned out :(

[@KylaScanlon]

The bangs won’t stay!

[@Bill_Woo]

@@KylaScanlon Alas, Cameron Diaz had a similar affliction in one of her movie roles (Oh, no, he di'n't?!) Not kidding about the superpower though.

[@cdw2468]

kyla, idk how old you are, but i'd guess you're somewhat close to me (22). i (we?) partially grew up without the internet being this integral part of everyone's life, and partially did. In fact, most of my actual childhood was mostly internet-free outside the occasional playing cool math games on the family computer. But even though the majority of my life (although in a couple years that'll change) was mostly without instant internet access, I literally don't even remember what things were like before instant internet access. Is this the same for you? when you sit down and think about your life, is the default for you also to have a phone in your hand/pocket? it feels like the tech is so ubiquitous that even people who have memories from before it don't remember what it's like without it, which is just fascinating to me.

[@agustinrosaleschase]

I apreciate your comitment to making interesting, relevant, and informative content. There are still some of us out here who are not dominated by that attention addiction machine. I'm impressed at your ability to garner an audience with this type of content. I guess the algorithm still works for people who are not attention addicted people since your content found me.

[@breakfastenjoyer]

Not sure what replaces it. If the finance economists pivot to attention economies, how do people even participate in said economy when AI is partaking in the labor aspect of generating content? Do we all resign ourselves in improving our day to day lives? Do we actively increase the gap between being plugged in and normalize unplugging? Lots to consider.

[@MrAmmo2021]

I know that phones are the driving force behind this all but I for some reason or another can't do it for a few excuses.

[@jonyngvesyland5461]

the music in this is insane pls tone it down it's possible to create software that mitigates overload of stimulus.

[@Vandal42]

An interesting and important detail is that Gen Z entered the work force AFTER the smart phone was invented. So they grew up with apps and web portals - hence why GEN Z are reported to prefer to talk to a computer help agent than a real person - but mainly because of apps led to not having to deal with Human-to-Human experience in patience. Growing up having to do the most minimal or more talking with the grocery cashier, Blockbuster agent, Cinema Ticket Counter, Bank Teller, Restaurant Host, Call Center Billing Dept - is beneficial. Scott Galloway forced his sons to talk to stragers before they returned home for the day. The muscle of dealing with people and the patience needed for that (and everything else) has not be properly developed with gen z because phones did that for them, they are stunted in that way. When you're on a bus, or train car - if they are strangers talking its usually older people. That's why in dating, office culture, talking face to face is SO personal, intimate its almost a threat since nothing else is like that in their black mirror lives - so then you get all sorts of reactions from young people like there has never come before. Then cut to the markets trying to catch Gen Z like any new generation before it - but the lack of patience of Gen Z forces the market to move faster, but then many parts of the market are aimed at Gen Z but also fueled by gen z work force. Its like the "economic machine" has blindly replaced certain gears & cogs with untested, faster but crucially untampered parts - the reactionary market post covid/brexit/trump isn't allowing for these new "parts" and their attributes to be "tested & approved" safely. This is not you get bad managers in charge of innocent work force (big or small) and the volatility of a work space is never ending and everyone claims that all office cultures are toxic now. - A millennial who was trained in office/business culture by boomers and Gen Xers

[@the_nurk]

would love to chat. workin on the solution quietly.

[@sirguy6678]

Mr Beast is the “cotton candy “ of the internet- fun to consume, has no lasting value, requires no thought, and completely lacks substance- but perfect for a generation with no attention span and self absorbed

[@savoirfaire8979]

Your eyes pierce into my soul.

[@davidsamuelson2089]

It takes only a small intelligence to understand AI will remove jobs at exponential rates - and no one is speaking about what are we going to do with millions more of unemployed & unemployable people growing annually & when there’s no energy left in the world?

[@Doofball3]

This is the closest I've come to watching a Mr. Beast video.

[@DeadpoolX9]

Imagine if this kinda engineering was applied to education lol We have all the tools for a beautiful self sufficient society yet our own sins/vices drive us towards these increasing states of degeneracy. Damn this is probably the most beautiful sentence I will write this year

[@gavin2391]

agreed

[@Pohgg-c9o]

Or he could do what David Bowie did when he created the Bowie Bond. Package up his social media income stream as a bond and sell it to investors for a premium and let them take the risk he can sustain it over time... The Beast Bond.

[@nithinmuraleedharan9367]

Yeah. I used to enjoy some of Mr. Beast's videos. But now they feel so wafer-thin. I do think there is a more 'holistic' way to consume videos/art/music/books/tv shows. I've also started to think about something that a disinformation expert by the name of Jiore Craig said on Trevor Noah's podcast. Even if you are watching a random video on instagram - Make it earn your attention instead of mindlessly consuming it.

[@bennyadrianmartinez]

Who this affects the most are not just children, it children with few intergenerational resources that will not be handed down to them tax free.

[@PigeonPost-t9s]

all praise the cybernetic God!

[@KylaScanlon]

something like that!

[@tommckee3443]

Things are going to slide slide in all directions. Won't be nothing. Nothing you can't measure anymore. The blizzard the blizzard of the world has crossed the threshold and it's overturned the order of the soul. Man, I've seen the future. It is murder

[@matt.stevick]

*LOOK AT ME* ‼️ thx, drop a like 👍🏼

[@SethSinclair]

2 mins ago, let’s goo

[@classproject9206]

I think the socalled beast is a plant like sniper wolf because it's channel would mostly or always be on KZbin startup. Or they payed to have that default startup.