Giving Away Free Stuff Will Make You Rich

[@AlexHormozi]

Also - if you want 5x the leads in your business, I’ve got something free and amazing for you: My free virtual book event - $100M Leads …join me and 220,000+ entrepreneurs (so far) who have registered for it. If you want a free seat (and a copy): acquisition.com/leads

[@ShawhinTalebi]

Promo for this event is a master class. Looking forward to it!

[@cochiseseals]

Me watching this video so I can get more subscribers for “free” remix uploads (they are free, actually). 🤓

[@puppetmaster706]

That’s my whole motto at B&B restaurant group.

[@BenMaleHealthCoach]

Thanks dude, see you there!!

[@kaylahall1219]

This great; but I don’t have a business yet.

[@RickysPlums]

It’s true. I own a plumbing company that specializes in trenchless drain repairs. We are one of the few players in our market that does a completely free camera inspection on an estimate to repair a client’s pipes. Our average ticket in this service is between $10k and $20k. We have an abundance of leads and never have to worry about finding work. Thanks Alex!

[@jaysee8810]

That is truly clutch!!!

[@jenninemorel7693]

Smart! I have bookkeeping/accounting business and I'm trying to figure out how to apply this concept...

[@trevorharoldson8153]

what about free payroll?

[@amey777]

​@@jenninemorel7693give 14 days free trial service. Big software companies apply this same strategy to sell more subscriptions.

[@jenninemorel7693]

@@trevorharoldson8153 no...too many moving parts, but I do teach classes showing business owners how to do thier own payroll

[@davidkester501]

This guy just gave us one chapter for free to sell his book, doing exactly what he is teaching

[@yoururmum]

And I bet the book goes into depth about the same thing , it's a triple Inception paradox you need to wake up bro

[@Carlos-Saldana]

@@yoururmumwhat’s wrong with that ?

[@yoururmum]

@@Carlos-Saldana nothing?

[@nasmaxfit]

Meta AF

[@kalludaket]

The book is gonna free 😭 what are you on about

[@BrandonDeon]

I genuinely believe Alex Hormozi is making the world a better place

[@l337z0r]

just enjoy the videos

[@swfx]

This guy is a dirt merchant snake oil salesman. If he actually shipped the book I ordered almost 3 weeks ago, or refunded the money, instead of pulling the wool over everyones eyes and making up fairy tale stories about it - maybe. Just hype, no substance, guy is a liar.

[@le7ya576]

Same thing @BrandonDeon

[@luisbruno6527]

This is the first year that I passed $115,000 in personal income in 6 months. I'm on track to make it to $200,000 and all thanks to the teachings and implementation of this guy's content.

[@RICHGIRLASMR]

Crushing it!

[@MyExpertAccountant]

What is your business? What do you do? I'm an accounting, will that was too? Lol

[@staretszosima1985]

Hey, mind you to explain shortly your business is?

[@simoncutsem]

watching entrepreneurial vids without having any business running is part of my lifestyle

[@PhoenixBlacke]

You will, I dont either currently. But I will as well

[@Bodingh]

Duude thats so true we are probably lost 😅😂

[@victorinprogress]

I’m glad to know I’m not the only one😂

[@lifegotv975]

So am not alone here 🤔😂

[@tyrelmalapote3183]

but the more you consume the more you will know how to run one, which in turn make you feel like the next step is to create a business hahahaha

[@TMFTV11]

I listen to Alex. I implement what he teaches. It earns me money! This guy is the truth! Thank you Alex and Leila!

[@fernandomoralesyt]

GREAT!

[@ericb5328]

What do you sell

[@kalactose348]

Meth

[@SOrionOgun]

DS

[@haikuyork]

Seriously

[@alfie648]

this whole video he was doing exactly what he was talking about. giving away something of value for free building trust then directing us to the next step attending the event and buying the book. amazing

[@FilledStacks]

I never understood lead magnets, I never understood offers, even though I ran a business that made a decent amount of money. After $100m offers I completely understand offers, and after 2 minutes into this video I fully understand what to do with my next attempt at a service. I can't wait for the book, and I appreciate all your valuable content.

[@entireto8997]

This video just proved the situation when people say "The information in this video was so valuable that I feel like I should be paying for it" Thanks Alex! I know you probably would not see this comment, but I am sure couple of people will. It took time for you to grow on me and now I am ready to get the value you are providing! Cheers!

[@SajjaadKhader]

“before you receive, you must first learn to give” 🔥

[@NickMcGowan]

Calling my shot here. Alex becomes wealthiest person in the world in his lifetime. I believe that you will be compensated equal to the value you bring the world. There isn’t another person putting out more tangible, practical, and truly valuable content as Alex Hormozi. Hope our paths cross one day.

[@Carlos-Saldana]

He won’t because he doesn’t care to, not that he can’t. He wants to be a billionaire but by the time his time is up on Earth he is giving it all away. He’s said that in his theory of life videos.

[@MrTresto]

Very unlikely. He is already doing well and will continue doing well. But what is needed for hundreds of billions is just something else

[@angelrivera6614]

If this is 20% of the 1st chapter I can’t even IMAGINE how good this book is going to be🤯

[@tommasterplus]

Read it just read. It's at cost on Kindle. His book is free 😂 can you imagine?

[@krum81]

He literally just leveraged exactly what he’s teaching . 💯💪🏻🔥

[@yoururmum]

And now you know it works because you're gonna want that book now you can't help it it's so cheap and then once you see how good that book is you're gonna want the next one for $60 😜

[@loseweightwithmealplanning]

Right if I didn’t already sign up for the 2nd book I would’ve the first time he mentioned it!!

[@jiriesdawaherrealestate]

This is one of the best lesson I've learned being in this business. The more you give, the more you attract abundance👌

[@joeltchouala783]

Man, can't wait for this! Also guys, get $100M offers if you haven't yet. Eye opening!

[@ProspectorB]

Alex, how can't someone buy your book? You're our hero

[@amey777]

This video and comment section is a goldmine of business strategy. Literally goldmine. Everyone is sharing their knowledge and experience.

[@Tyneo4231]

I love his simple effective twaching method. Gives you a grasp of simple ideas in full context manners...

[@Himothy9986]

Why can’t I think like this man. The goat for business

[@Tumshiz]

Alex has to be hand down, one of the most wholesome guys I know. He is a master is the subtle art of not giving a """""""

[@dylanculani]

I love the way he reads the lesson in sophisticated vocabulary and then dumbs it down, makes very good connections

[@productivityinsights1941]

You are the absolute best Alex. Love you, love you, love you. So much value.

[@leighwhite_TheChangemakers]

Testing the title was so important and I feel like “leads” works so well because it’s the ideal result (a lead) versus the words advertising marketing which are the process and that’s “work”. Makes sense! Thank you for sharing 🎉

[@stephanieharris575]

I wonder how he tested his title etc.

[@mustbecome]

- HUGE THANK YOU - Alex, your advice has helped our business get to $30M revenue in 30 months. I actually ran into you in Vegas and took a picture with you but you were on your way somewhere and I didnt want to take much of your time. Can't wait to read your next book because your help is invaluable. Thank you, sir! We salute you.

[@DomagojPetrovic-wx2mq]

What about now? How much rev now?

[@Bingqilinghenhao]

Thanks you so much for releasing the 100M dollar offers book because it inspired me to go make my website. I haven't connected the payment method to the website because I need my dad to open a bank account for me to do that but everything else is already done.

[@martinandani]

Amazing bro how old are you? I'm 18 and planning on doing something similar

[@YouTubeOrganicMarketing]

You could have not explained it better, Alex! I honestly can't imagine how much effort you and your team actually put in to create these killer videos for us. You are truly changing our mindset in many ways. Appreciate you!

[@sgazzz]

Literally the best info on starting a business in the known universe....🙏🏼

[@THEKITPLUG]

So much actionable advice. Thanks Alex!

[@TaraBaklund]

Thank you so much for all this amazing content! I feel like I’m getting the next level education I’ve been yearning for but have not been finding anywhere else - and I listen and read every moment that I’m not sleeping, working or spending quality time with my hubby. Wow! A million (heck, make it 100 million) thanks! 🙏🏻🙏🏻🙏🏻🙏🏻🙏🏻💖💖💖💖

[@vik98]

I'm hyped for the book. Btw really cool that you now use examples from many different types of businesses

[@swfx]

Let me know if you actually get it, or it actually exists

[@vik98]

I ordered directly when he shared the link & didn't receive it yet. But shipping to Germany probably takes some time.

[@carljohnson-uc6qm]

​@@vik98i received my copies about a month ago, I live in köln

[@mosespeter1598]

I'm always happy to come to your channel to watch valuable content. You're so good at what you do. Thank you, sir.

[@jduofit]

Absolute gold!! Can’t wait for the book to implement!!

[@gautheny]

The knowledge Alex gives is huge. Thank you

[@makunt_izichi]

Dude I need that book so bad. Can't wait for the launch!

[@RobertSciberras-e5p]

I'm so excited! Can't wait to apply the strategies from this book.

[@Thetinyhouseguy101]

I'm still not sure why in all the videos I've watched on here about entrepreneurship, I just came across the king of kings? Thank you sir!

[@chikomoyo]

I read the first book by Mr Hormozi and I have to say the time and effort he puts into writing his books and the amount of value you get is insane,im looking forward to the new book.

[@corey513]

The value you provide is unbelievable. Thank you sir 🙏

[@davidgruszecki7375]

WOOOOO🎉🎉🎉🎉🎉🎉🎉🎉🎉

[@AnotherWayFilms]

Great and informative video Alex! (P.S. I never knew why KZbin had slower viewing speeds available until now. This info comes so fast!)

[@oneacrehomestead]

So glad I finally stumbled across you last month. Better late than never , lol

[@lilyjane-meditationrelaxat5815]

This was pure gold man! Love it!

[@martinmenesestv]

I just saw the big launch party, it was AWESOME!

[@jamesfranko6985]

I started a service based business. Last month i I had no leads no income nothing. I started implementing what I learned from Alex and generated over 3 grand this week.

[@snack_apps]

Delivering value before asking for a sale is the key to unlocking a customer's prediction of future value. By providing complete solutions through lead magnets and overdelivering on quality, businesses can create exponential demand and ultimately make more money in the long run.

[@barthoebink]

This is just ONE chapter?!?! WOW

[@comunidadejose6501]

Twenty percent of It 😂🤯🤯

[@GRUBB-MUDD]

I just did this in the construction field, dude I got every drive way (concrete) in the addition..

[@tommasterplus]

I run an game store in Brazil. Recently we just installed some ps5s and monitors, so people can have fun while they wait for service finishs. Costs zero, and everybody enjoys it. Some of them returb to buy a os5 or a switch

[@divyanshsh]

kudios to your media editing team, very high quality

[@Teamshmo]

Can you show us exactly how you did A and B testing on your book cover?

[@tdot2853]

I just started my Lead Gen Agency for Recruiting/Staffing agencies and this book is absolutely perfect timing. I can't wait. My agency core business is Leads. Getting leads for myself and getting leads for my clients. "Leads" is my life now and this book will help me 🚀

[@trollfeeder]

Nothing but gold, looking forward to the book launch, Thank you

[@merlin_ai]

00:00 To get more leads and make more money, give away valuable free stuff. 01:31 Solving a narrowly defined problem for customers at a massive discount attracts more people and increases trust 03:17 Lead magnets lower the total cost to acquire new customers. 04:49 Identify customer journey and solve problems in steps 06:13 Giving away valuable content for free can lead to increased revenue. 07:41 Solving a problem and delivering it in different ways increases the likelihood of conversion 09:10 Naming and packaging are key for success. 10:45 Focus on over delivering and reinforcing reputation in the marketplace. Crafted by Merlin AI.

[@Crgb777]

How do you apply this to a business that is not service based? For ex. a retail or e-commerce

[@Carlos-Saldana]

He has been working on this book for years! I can’t wait !!!!

[@matthewrevord0]

100% best channel on KZbin. If you aren't in Mozi-nation you're missing out.

[@AudioScript152]

Alex, you talk about testing the book title etc. But you forgot to tell us what platform you tested on and how you tested? How can we learn to duplicate similar test for our products?

[@GDBOYFilms]

I realized I'm just staring at your biceps the whole video. great content as always.

[@jpna8223]

How about Solar Panel Installation companies, can they apply this? what's a great lead magnet or offer ? I'm thinking since they can't just give away free stuff that easily since the equipment cost a lot, this may not apply or does it??. Can you help me Alex?

[@chrisfuryguitar]

the fact that he's practicing what he preaches, and does it so insanely well is a testament to his deep knowledge on the subject matter! Wow!!

[@GymOwnerJon]

Okay this dude is meta AF. This video is the lead magnet for his book...get it?

[@mauriciovalencia8370]

🔥I think he mentioned that he wanted to model the concepts from the book in an interview

[@rahulshendre7089]

every fuc*** video of this man IS MINDBENDING thank you so much Alex, I'll make sure to read those 2 books

[@davidgiordano1139]

hi Alex, I am new to your channel from watching one of your shorts videos and you got me hooked. You are like a business ninja and I appreciate all that you do. I hope I can start my business soon and get it off the ground. Thank you so much you rock.

[@uniquesuccesscode6310]

Great Video! Indeed a lead magnet shouldn't be a partially solved problem

[@nick777-oo1wc]

Finally bro.. I've been waiting for your next book.

[@ContractorGrowthNetwork]

4:03 where did the football go?! Didn't put it between his legs and you don't hear it hit the floor?!

[@SebastianPerez-g3x]

A modern day phenomena. Thank you Alex.

[@JordanSellersYT]

I’ve got an ebook and even micro course about your personal brand, but now I wanna do something way bigger. Maybe a free brand assessment and copy writing check up? I have a brand health check up I was gonna sell for $300 and run ads to it…. Thinking about doing it for FREE.

[@tazduncan7221]

Previews?? 😁

[@purplesongs]

The thing is people do judge a book by it's cover.

[@scenicnature8456]

Another masterclass right there. That is why Alex is the 🐐. Just like he said , people sell you fluff, waste 5days consuming the content, and it's not even this go.

[@salesfunnelstudio]

would love to see how you tested your headlines and images?

[@TashirRanchod-vk5ll]

While i was watching and listerning to alex, I realised the this video is a lead magnet for his book

[@andrewli5483]

bro i was just thinking about this, this morning. i gotta see you someday man

[@oleggolovetsky6385]

Can someone recommend a community for new entrepreneurs where they are not trying to sell you things but are sharing their day-to-day experiences and helping each other to sort out some of the issues? I don't know whether it's a Discord or another platform. I'm new to this, if I'll be honest, it would be great to connect with other entrepreneurs and learn and grow with each other.

[@mysticaurora]

This business model completely aligns with my soul, amazing video!

[@thesoulfulexpat]

This was golden.

[@carlosluquez2001]

Saludos desde Colombia, gracias por hacer todo tan fácil.

[@BlaQFireNation]

Had to pause the video because i LITERALLY did the “here’s the first part” and tried to upsell the other parts. Well that totally bombed lol

[@AIwithOliver]

MBA in 12 minutes. Love it thank you

[@SamandEm]

Man I need this book

[@baky-sn2xt]

Please add Persian subtitles

[@Omahaneb6]

Thank you! Looking at the purchase process in steps and giving away step one - well framed

[@alexei8468]

tus videos me ayudan mucho, gracias!

[@fernandomoralesyt]

This is PURE GOLD.

[@MikeCanDoIt]

So right about the crappy offers leaving a bad memory of the product or brand.

[@RICHGIRLASMR]

Ty Alex! So valuable! I’m lucky to have you in my corner. 🎉

[@saludyejerciciosparamayore697]

You have the best value bar none

[@JohanFitFoodie]

Great explanation and value here as always 🔥

[@charlie_schaffer]

THE BOOK IS SO THICK! Can’t wait

[@JordanSellersYT]

Does anyone in the brand developments and creative space have a killer lead magnet? I’m trying to find what would be a huge hit..

[@trentonluera]

This video has already given me so many ideas. This book is going to be insane!!!

[@shaunapall]

A good video to share when inviting others to the $100M Leads release event.

[@AdamNessim]

love this. just spent $20,000 on a software that we will be giving away to students as our ultimate lead magnet

[@iNicoStyle]

No tenía idea de que había una versión en español! Por favor Alex, más mkt en español 😅😅 we need you aswell

[@jeffreyfine558]

You are a terrific human being!

[@jakehernandez12933s]

hey alex, question: how do you decide which channel your content will be in?

[@Bot28111]

Aha! You are giving us this video as a lead (giving us free valuable info) so we can get the main offer which is the book. Great practical example. Great video!

[@YouTubeAdsGuru]

Alex talks about testing his new book headlines and image in the video at 8.40 min. what platform or software does he use to carry out these tests?