Harley-Davidson Apparently Didn't Read the Room (This is Gonna Be Bad)

[@GixxerFoo]

I really want your thoughts on this one, what are your plans going forward regarding Harley-Davidson? Do we keep riding Harleys and go on about our business or sell our bikes and switch to another brand?

[@Donthepoolboy]

We just keep buying twin cams, I guess. Johan ZEITZ is no friend to Harley enthusiasts

[@waltstovall372]

I'm gonna keep riding what I got. But will NEVER buy another HD. They can kiss my harie red Ass!!

[@joshuamitchell5481]

Never buy one again. Wish I had an Indian

[@scoutandscooter]

@@Donthepoolboy Most H-D "enthusiasts" are old and will be dead in ten years.

[@Warchief1337]

I've already said i'm never buying a new Harley Davidson again. So i'll just stick with my Sportster and my Softail Twin Cam and what Harley is to *me*. A part of the "spirit of the biker" if you will, is not being labeled, being rebellious and free. So we ride older Harleys as an expression of who we are inside, not who sits at the top of a corporation that makes a machine. That being said, I would not openly support Harley Davidson as a company for those decisions. But I would defend my choosing to ride one, and why.

[@madddog692000]

Get rid of the CEO and install an AMERICAN to run an AMERICAN company.

[@GixxerFoo]

That was a real eye brow raiser when they hired him.

[@madddog692000]

@@GixxerFoo Agree 100%

[@Mr.NaughtyPants]

@@madddog692000 for realz

[@paullesho2693]

With no more imported electronics. Let the rider use his or her skills. I have a 84 Honda magna every thing still works fine at 62,000 miles. I love the Harley's problems are the doggone electronics and Denso starters.

[@andrelockridge9109]

Nah,next CEO with be a Black -American lesbian married to a paraplegic Palestinian-American!

[@hellbilly6532]

Time to fire the CEO and the rest of the board

[@anthonymasluk2295]

Agreed he’s all fit queers and steers

[@anthonymasluk2295]

Correction he’s all for queers and steers

[@PotatoeJoe69]

That won't happen. The two biggest multinational, multi trillion dollar holding and sharing corporations (Black Rock, and Vanguard) put him in place. Nobody has the money to defeat them, because those two companies are the biggest companies with the largest amount of money on planet Earth. They also own.... everything. Every single thing. Whether they directly but their name as owners, or use proxy companies, those two companies are quite literally the NWO. Wherever there is money, there are the fingerprints of Black Rock, and the fingerprints of Vanguard.

[@Sonic_Boomer_]

their CEO was selected by blackrock i am sure

[@sprezzatura8755]

It's a publicly traded company, so shareholders can vote him out of Milwaukee. Time to hit the bricks Dieter.

[@FriedPi-mc5yt]

What’s funny is that Harley is pandering to people that will never buy a Harley. How stupid is that?

[@Mike-q1z9w]

These people have been riding H-Ds forever.

[@patcady310]

@@Mike-q1z9wwho’s “these people”?

[@mpojr]

that is the truth

[@gaiustacitus4242]

@@Mike-q1z9w Woke people do not ride H-Ds. They don't ride at all.

[@Mike-q1z9w]

@@patcady310 The people that you discriminate against.

[@Popdaddy88]

If Harley goes woke, they're DONE. They're already teetering on the edge of bankruptcy. Pure lunacy

[@andreychuprin7365]

The executives at harley don't care

[@JeffreyEpstein-f6y]

Maybe the strategy is just cause all of the current Harley riders to "come out".

[@JeffreyEpstein-f6y]

As patriots we mustn't rest until HD is DONE.

[@choppermontana8212]

If? Harley is solidly WOKE!

[@JeffreyEpstein-f6y]

@@choppermontana8212 Make HD Non-Existent Again.

[@stevecrawford7814]

Don’t need the Motor Company. Those dealerships are huge and not friendly. The shops don’t work on bikes as old as mine. Fuck em! I’ll keep my old bikes.

[@rebjimj.e.4119]

100

[@GixxerFoo]

Old rides are where it's at!

[@WolfinWolvesClothing713]

@stevecrawford7814 my local does, and they're an msrp dealer, and I've never once had a bad experience with them.

[@stevecrawford7814]

@@WolfinWolvesClothing713 they are all different. You are fortunate.

[@nonyabusiness4151]

I know if I was a company, I'd want as many of my vehicles on the road no matter how old.

[@timothystauffer8280]

We not only vote at the ballot box we vote at the cash register too. It's the American way.

[@GixxerFoo]

Voting with your walled has untold power!

[@mikelarochemusic4693]

That's the truth. Well said.

[@Tommytucker1216]

Amen

[@wai701b6]

@@GixxerFoo "walled"... WTF is that?

[@gaiustacitus4242]

@@wai701b6 A typo.

[@marshall4759]

Need to get rid of the CEO and get a new board of directors.

[@GixxerFoo]

I agree, they all look like they put on a shirt and leather jacket to pose for pictures.

[@dougmorisoli6482]

Sure. But it isn’t that easy. This is all driven by a global corporate agenda where the major global companies are being assigned social rating scores. This isn’t just to appeal to SJWs. But to avoid SJ “influencing tools” being used to coerce agenda-driven actions. Companies that get low HRC scores face consequences beyond shaming within their woke CEO club. Their lenders will treat HRC score similar to FICO score and myriad of other schemes underway. God forbid a company does something to get excommunication from WEF. WEF’s ESG has introduced the concept of “stakeholders” whose interests supersede the prior model of “listening to customers and shareholders”. But yes… customer pushback and walkaway is really the only tool we can wield.

[@michaelconran5252]

​@@GixxerFoo they look phony, but worse yet, the old badass Harley image doesn't sell to young buyers. Badass doesn't interest the majority of today's kids. Doesn't matter if you think it's good or bad, it is reality. Catering to reality is what sells, not what you think reality is. I spent years in sales in auto, power sports, firearms and fencing and was very successful. It is about listening to the consumer and catering to his needs.

[@snapon666]

Buy one share of stock and go to the meeting and let your opinion be heard

[@scoutandscooter]

Then what? Boomers are old or dead. Young people don't want to be part of the H-D "lifestyle". They don't even want to ride. H-D sold 300,000 bikes (and millions of t-shirts) per year for 30 years. There are 10 million used H-Ds coming to the market soon. The used v-twin market will be flooded.

[@jayzee1968]

It sucks, but the hurt has to start somewhere. We need to make a stand else the ‘Paris Olympics’ will be in our faces on a daily basis.

[@ghost_machine_0111]

It’s already in our face everyday.

[@cartdoc]

@@jayzee1968 resist, resist, resist all satanic entities equally

[@patrickbodine1300]

I never saw one second of the so-called Olympdicks.

[@loydchambers6129]

I sold my harley the day i heard about this , ill never own another one.

[@jpisme9082]

I agree. Luckily I sold both of mine back in 2013 because both had major problems with less that 3000 miles. Forget HD standing behind warranty. Dealership was a disgusting joke. Went back to metric bikes and that ended problems.

[@williamjarvis3473]

Yeah, I'm done with them. Not going to buy John Deere again either

[@jonomasonILoveU]

This happened --3yrs ago I went into my local H-D dealership, chose a model they did`nt actually have in stock, put down a $2000.00 deposit and waited for the bike to arrive. 2mnths later I was feeling very sick, went to the doctor, after tests and ECG, discovered I`d had a heart attack, was booked in for surgery. Contacted the bike shop talked to the manager and asked for my deposit back, he got angry and said the policy was to keep the deposit. WTF??. After some to and fro, he said ok we`ll only keep $500, WTF??, long story short-I agreed just to keep the peace. So now after recovering from quadruple bypass surgery I`m riding my second KTM. F H-D, never again will I give them a dime.

[@arkive9039]

I won’t be giving HD another dime. I understand that it will hurt HD employees and dealerships, but these companies have gone too far and the only way for them to learn is to stop buying their products. Businesses need to stay out of politics

[@LARGO125]

Stay out of politics? HD has been the absolute poster child of a corporate lobbyist for at least 50 years. If they weren't, they wouldn't be around today as the import tariff they lobbied the Reagan administration for was the only thing that saved Harley from the Japanese putting them out of business. You want Harley to "stay out of politics"? You're literally decades late.

[@christophjohnson3777]

​@LARGO125 how bout stay out of dumb shite? Trans ally classes, white privilege education seminars, and drag queen story time are the main 3 I'd really like them to stay out of, but they are 100% behind.

[@christophjohnson3777]

​@@LARGO125It's not so much the politics as it sending employees to trans ally classes, putting white employees in white privilege education seminars and funding drag queen story time. It's not about hate, but standing up against dumbshite.

[@JeffreyEpstein-f6y]

My old lady just had to stop me while trying to flush my HD jacket down the toilet. I just made a huge mess.

[@johnsteward132]

​@LARGO125 Ask Tractor Supple about too late. The boycott on them prompted them to see the light and pull their head outta the rear end! Harley will get destroyed by a boycott.

[@hunteroftruth4986]

Tractor Supply received the message loud and clear very quickly!

[@DanBeanner-zo3ms]

Just did nothing but hid the woke shit went underground instead of putting it out for everyone to see

[@jkeldoc1893]

So quickly ,evidently, I wasn't even aware of it!

[@johnsteward132]

​@jkeldoc1893 Yep...Didn't take long!!

[@JohnBlair-p2z]

I'd be willing to bet that the woke CEO, has never even worked on a Harley, let alone ridden one.

[@etishbite456]

Big bad boy harley just went full on SOY! LMAO!

[@davidmichael9275]

100% right. He is an industry plant, put in place by Blackrock. The goal is not to make good motorcycles. The goal.is yo push the agenda.

[@jeffhickman10]

He rides sausages.

[@Mike-q1z9w]

@@jeffhickman10 Maybe he rode your boyfriends.

[@jbtoptc7327]

I bet he rides his boyfriend.

[@garypankratz9352]

1. Planned on buying a new Street Glide. Mine is 9yesrs old. Not now! 2. Canceling my two HD credit cards. 3. Selling my HD stock. 4. Not supporting the HD race teams any longer. 5. No more purchases at the HD dealers. I called HD customer service and voiced my concerns. Hate to hurt the dealers but they have a bigger voice than we do.

[@JeffreyEpstein-f6y]

I just made a huge mess trying to flush my HD jacket down the toilet. The old lady is super mad at me right now.

[@chassisresearchkid]

The people they are aiming to please don't even have jobs , live in there parents basement and sure as hell ain't getting on a motorcycle!!!!

[@SooHighFashion]

If people my age or younger are getting bikes they're most likely not buying a brand new Harley. Probably not buying anything brand new really. Motorcycles are really seen as a toy or luxury in Majority of the US, can't daily a bike in a lot of states. Plus they always say "Motorcycles are dangerous" blah blah.

[@nokintendo9132]

@@SooHighFashion Would you ride a 500cc HD cruiser or even let's say a hypothetical "488 Iron side" that came in at tops 7k with a 5k base model? HD has a 500cc running around in China right now. Either HD or Benelli, but it looks just like an HD, and it's moving right now. I can't justify a 900lb bike, but I can justify a budget friendly 883 option.

[@SooHighFashion]

@nokintendo9132 if the bike looks like a naked bike like a KTM 390 Duke or Yamaha mt03 then maybe yeah. But in my area ehhhhhhhh. If that was my price range I think I would just look for a used sportster similarly priced or go else where because honestly every other motorcycle manufacturer has better options that'll be cheaper anyway lol

[@nokintendo9132]

CF Moto NK450 is a naked sport bike, and there are CFs that can be turned into SuperMotos. HDs 500 are definitely cruisers, but might not be available in North America yet..

[@fierceflyer5]

Don’t really need to boycott buying a new Harley because in the past 4 years they have destroyed the brand and look themselves. There is no new one I would even consider buying. The brand (designers)has spit in the face of loyal Harley owners for years.

[@gwynnromano5881]

Back in the nineties HD stuck it to the longtime family owned dealers. Either put up a million dollar palace/lifestyle center or get lost. Well now HD is sticking it to the traditional owners. Buy used.

[@Sam590ss]

Agreed.

[@joshua-xn7wt]

Ouch

[@samslade739]

Major corporations in this country have been mismanaged for many years. They have allowed firms like Blackrock, Vanguard, and others to become major stakeholders. So when these people, whomever they are tell the CEOs to jump, they jump. It's a sad day. However, as we've seen, the customers can make a huge difference.

[@SEEKANDDESTROY717]

Exactly

[@geraldscott4302]

You are 100% correct.

[@PeterSmith-or3pq]

All about the loot😢

[@mikeromeo8905]

We are at war with these Military Industrial Complex companies...

[@GoIdenApple]

The other is State street. Along with BlackRock and Vanguard they control the pressure spigot of DEI on companies, it's a case of comply or we turn the money lending machine for you

[@carlbruhn1772]

As an older rider, Im done supporting them. My wife has a bike, I have 2. So 3 Harleys in the stable. I will only support aftermarket vendors. Never used the dealership for labor related jobs. If I sell any of my current bikes it will not be for another Harley.

[@h.d.mech.mortenson2098]

Yeah same here.

[@papasquatscott7615]

Yeah, there are plenty after market third party suppliers out there and plenty of used Harleys on the market. I can keep riding Harley’s and never give a dime to the motor company.

[@jerrymercer7683]

Maybe all this will in courage more at home custom builds with aftermarket engines. Or at least rebuild originals with aftermarket parts.

[@JaxTellerRC]

Worst part about this is that everyone riding a Harley will be assumed to be gay.

[@vanlarson9213]

I got rid of my Harley-Davidson bikes and recovered most of my money. Woke just killed it for me, Harley-Davidson. I'm 68 and don't relate with the company anymore.

[@dhwjohnston7212]

I bought a HD last year. Had I known that the Company had gone WOKE I would NOT have bought a HD. No chance.

[@deweydodo6691]

Too old and too poor to boycott H-D . I'll keep what I have.

[@hunteroftruth4986]

Still let your voice be heard!!!

[@Dane-o7q]

Im old, and will buy another bike soon. it wont be harley.

[@geraldscott4302]

@@Dane-o7q I don't know of any new bikes of any brand that aren't computerized and mostly flat black. None of that is for me. I currently own 5 bikes, that is more than enough to get me through the rest of my riding life.

[@stanleybroniszewsky8538]

My Cannondale bicycle is more American than a HD. It's made in America, unlike HD that's just assembled in America.

[@CyanCerulian]

Keep what you got. Keeping it doesn't make you gay.

[@billyflanagan9657]

It not Harley Davidson it's one crazy fool CEO. We have thousands of innocent privately owned shops that want nothing to do with this

[@brotherbrad1617]

Then you might want to do something about that.

[@billyflanagan9657]

@brotherbrad1617 what happens is Blackrock and Siros buys out these woke CEO's to fundamentally change america. We just need to be sure the election process is not rigged

[@GixxerFoo]

Exactly! The CEO and the board of directors that vote for it.

[@881qyk]

No you really don’t. The privately owned Harley shops are being forced out. Only big corporate dealers remain

[@brianbayowski9265]

It looks like the Harley-Davidson tent in Sturgis is BEING BOYCOTTED! GO WOKE, GO BROKE! 🤑💣

[@charlesscholton5252]

I seen videos of how empty the tent is there. Perhaps they can lure people in with giving away Bud Lite.

[@elliec3736]

I was a diehard Harley owner and was a handshake away from buying a new harley. Luckily I found out about this. I turned away and am now a proud Indian Scout owner. Screw Harley davidson.

[@WolfinWolvesClothing713]

Indian is big on esg scores too from what I've heard.

[@hillbilly4christ638]

Harley has been mismanaged for decades. Reagan gave them a protectionist trade policy and they took all of their profits and blew it. During that era I spoke to one of their techs in Daytona during bike week and I realized that the company doesn’t give a rat’s ass about its consumers. Willie G is an idiot. They could have doubled their production during this era and flat out refused. They had an opportunity to make a whole lot of money and refused. They are complete morons.. they are the Cleveland’s browns of motorcycles. Walk away. Their bikes are junk.

[@dennispasquale7291]

boycott ? can't sell the over priced bikes anyway

[@GixxerFoo]

Lol I was kinda thinking that myself, they aren't moving a lot of motorcycles right now already.

[@Steven-zj2yw]

I went to my dealership and saw 16 road glide CVO’s…. People are broke and we have been in a depression shadowed by money printing… it’s going to be a crazy 2025

[@srhintz]

You would be amazed. Not only are they selling, but people will buy a band new Geazer Glide and put a 131 kit in it.

[@heathwest3718]

My biggest dealership gripe currently is a T shirt for $42 f***** dollars! It costs $500 to get a rear tire replaced. It's becoming more and more of a rich man's game.

[@scottberry5266]

No, it’s not a rich man’s game, it’s a wanna be man’s game. They forgot who is the Harley rider. I’ve been on HD for 43 years amongst others, Victory, Kawasaki. I haven’t been in a Harley dealership in at least 10 years and have no plans to return. Hell, I don’t even own a t shirt that says Harley. If they go down, so be it.

[@PrivateSoyer]

And none of the merch is made in U.S.A.

[@Tomcat8911]

@@heathwest3718 HD..hundred dollars it's always been, just less in lunch bag..lol

[@bradleyriles3889]

@@heathwest3718 a T-shirt made in China to boot.

[@Killjoy357]

I won't buy new Harleys or anything at the dealership and i won't support the current brand. I ride an old evo and I plan on keeping that.

[@mikescaffo4850]

Time to drain the swamp at harley davidson and get some new leadership

[@brianhay4024]

Know your customer. Many corporations forget this.

[@VN9001]

Many corporations simply IGNORE it! Nowadays it seems that losing customers is just viewed as "collateral damage" to a company. They just don't seem to care, until it's too late..........

[@SteveChapman-l6y]

Harley needs to worry about biulding motorcycles and stay out of poitics .

[@Mike-q1z9w]

Harley owners need to enjoy riding their bikes. And stay out of politics!.

[@mikewysko2268]

​@@Mike-q1z9wAnd yet, here your are. 🤡

[@wai701b6]

@@Mike-q1z9w Its unavoidable when the brand is being neutered by a woke/joke moron who believes in phony climate change hysteria.

[@JohnS-il1dr]

​@@Mike-q1z9wthey do but the company, like all companies should focus on products not politics

[@DrunkenGaladial]

Trying to grow your brand by reaching out to communities that aren't your typical consumer base isn't political. Choosing not to buy a product because they don't mirror your hatered is.

[@bassslayer18]

You really think it won't hurt the management? If it hits the floor, it will hit the CEO. They will no longer have a company.

[@geraldscott4302]

From what I've been able to find out, that foreign (he isn't even a U.S. citizen) CEO was hired specifically to destroy H-D. And he's doing a great job of that. The real owners of H-D, namely Blackrock and Vanguard, want it gone. Its existence does not fit in with the WEF plans.

[@conniekraus4581]

This one’s never sat through a how many frontline jobs do we save for each management job we cut meeting. These things hit corporate first and ultimately last.

[@rockstar1967]

Lower sales and layoffs don't seem to affect the union high ups or Harley management yet.

[@sargemarine3709]

They will get millions of bonuses.................

[@rogerthat1553]

Doesn't Harley know it's more expensive to paint a bike rainbow color than plain black

[@Ramblin_Dan]

BLACK HARLEY's MATTER!

[@Bobbyrebel]

This CEO sure does not

[@thomasborger6548]

Black will be an upgraded color available from the parts and accessories catalogue

[@davidcarroll7193]

Rainbows are made by god and are natural, absolutely nothing about the alfabet people is natural!!!!!!!!!

[@Manonymous108]

Oh but they can stencil a rainbow on the side of an otherwise black tank (or paste a decal) and accomplish the woke symbolism without painting the whole bike. Coming soon, the trans glide.

[@TheInnerParty]

Professional economist here. Unfortunately, these woke, and perhaps even worse, Proto woke companies have to feel some pain before they get it. They have to learn the lesson that you can't publicly look down on your own customers and expect them to be enthusiastic about giving up their hard earned money. I have not bought an Anheuser-Busch product, including the several craft beers they own, since they went down that road. I have not shopped at target. Not even once. Likewise, I donated ALL of my Harley merchandise to a local nonprofit thrift store, and my softail is up for sale. I will never buy a Harley Davidson product again as long as I live, and I was one of those customers that was good for a new bike about every five years. If there are lots of people such as myself who do this, the first victims will be the dealerships. Dealership economics is not primarily about selling motorcycles. It's about maintaining and repairing motorcycles, and selling parts for them. The classic distributor model. I will not be surprised if the distribution channels in the future for Harley Davidson become very similar to that of other motorcycles where you go into a "motorsports" store and look at motorcycles alongside golf carts. Anecdotally (because I have not measured or researched this), it seems to me each new Harley I buy has lower build quality than the model I had before, and even beyond any boycott motivation, I have been becoming more and more skeptical about Harley Davidson anyway. If a person spends $30,000 on a motorcycle, it really shouldn't have loose bolts, poorly connected battery terminals, etc. But unfortunately, this does seem to be the case, again it admittedly anecdotally, between myself and my friends new Harleys always seem to have something wrong with them on day one. Often this "something" is minor, more of an annoyance than a problem, but it does drive home my point of my assertion that quality control has declined at HD. Companies as they grow bloated and become full of hubris, often deserve exactly what they get. This is also true of societies. We are tolerating this crap, and as a political economy, as a society, as a nation, we are self-destructing because of it. This woke nonsense is nothing new. I've been dealing with it for 30 years in the academic world, but back then it was a tiny little corner and a social studies department. Nobody took them very serious. And then came the pandemic, which enabled and funded these lunatics, and not only do these Marxists and post-Marxists, demand we obey their dictates, they require we actually approve of it as well. Forget shame on them; shame on us.

[@HickStomp1959]

An iconic American brand, Harley-Davidson, should NEVER have hired a chief executive that is NOT American. The essence of H-D's American iron appeal is possibly lost forever. What has been done to H-D is quite a shame and as a guy with two of them currently, and great memories of the previous half dozen, I swear I will not buy another until the board and the CEO are Americans, making motorcycles Americans want and can afford to buy. I am not waiting with abated breath...so long, H-D. It was a great run. You're done.

[@paulgoolsby6120]

“Bud Light Moment”. That fits well. Wonder what the reception at Sturgis will be? Go Woke, Go Broke!

[@sunnydaze-z4b]

this year will be all vespas at Sturgis lol

[@ericlopkoff]

Don’t sell yourself short. HD wouldn’t be in the trouble it is if it was run by someone that loves the machines and knows the customer base.

[@aaronhumphrey2009]

Mismanagement. Changing markets & demographics. Prices WAAY TOO HIGH kept HD complacent that people would get on a waiting list for a motorcycle that needed another $3500+ in mods to compete/ perform..

[@RecklessEnterainment]

Harley wouldn’t be in this shape if Willie G was still around

[@teewhy2602]

people would be surprised how many companies they buy from that are woke.

[@mikkelwagner65]

What’s your point? Those companies are forced by the S&P to earn high DEI scores. But there has to be push back or Harley can retire with Mr Potato Head.

[@ryandenina7735]

I don't have the time or patience to research the companies of everything that I buy!

[@K1600_Rider]

They had anti American Green Day play their anniversary party last year, so I figured this was coming, not even knowing anything about the CEO.

[@feloniousmonk3049]

And it pissed off a lot of patrons at the 120th Anniversary, too. Right up there with when the MoCo booked Elton John. R1250 rider here, now, since June.

[@rickd4713]

7 harleys over 15yrs. Done going honda Goldwing Japanese manufacturers won't bow down to woke mental illness

[@feloniousmonk3049]

WOKE Mental Illness WMI!!!!!

[@hondo1829]

CEO should step down and go back to Germany!

[@flhxri]

I bought my Harley used, I use a local independent mechanic. I have never bought anything at a dealer. Every time I went to a dealer the employees were arrogant buttholes!

[@Goldwing1]

They had PhD patches too what a joke!

[@ThePNWRiderWA]

Remember the AMF days ? They need to wake up.

[@mattdonna9677]

American Machine and Foundry. I owned 3 of those pesky shovelheads. We referred to them as genuine Milwaukee vibrators.😊

[@garypayton5081]

@@mattdonna9677heck yea

[@GixxerFoo]

I love those pain in the ass machines.

[@tarnand6376]

WE have to wake up. It is not about Harley or other companies. It is about Mr. Soros and "friends" and depopulation of the planet. There is a pattern. Look at Europe and what is happening there.

[@Mike-q1z9w]

I don't see how this is relevant to the video.

[@Peter-wc4kr]

It will hurt the reputation of people at the top being responsible for taking down an American icon.

[@octavioquilichini874]

I own two old Harleys, a 2005 xl1200c bought in 2021,and a 2012 Switchback bought in 2024. Before that, I've had many Japanese bikes and even British. My father had Harleys and an Indian at one time, he'd take me on his rooad trips on weekends and even to work at 4:00 am. So good memories prevail. At 72, I don't see myself buying anything that will compromise my monthly budget. The world is moving at a faster pace than I am, so, for now I'll stick to what i have and enjoy the rides minding my own business. Whatever the company does to keep the business going is theirs.

[@adamjolin]

Vote with your wallets

[@anthonymasluk2295]

Harley is the new bud light

[@ponowai1]

Went to the dealer for oil filters a few months ago, it was a ghost town. Harley would need a lot more than paint jobs to turn it around.

[@GixxerFoo]

I remember dealers used to be hopping on Saturday, now it's empty.

[@kingkrimson8771]

Why are you buying Harley oil filters? Wix or HifloFiltro are better filters for less money. (oops, I just started an oil-related discussion)

[@pitchforkmike]

I went to the dealer in Wesley Chapel FL last Saturday about noon, a brand new dealer. Empty! Did get me a free soda!

[@dustyw]

I am keeping my 2020 street glide special, but I will be removing all Harley emblems and never buy another Harley product.

[@GixxerFoo]

It's sad we ever had to feel the need to do that ever after all these years with Harley-Davidson. Kinda history repeating itself with back in the day removing AMF.

[@dustyw]

@@GixxerFoo it totally sucks, but I love America to much to support DEI and wokeness. Totally going to support American made aftermarket parts for my bike 😎.

[@jskn15]

You guys realize how many black people buy Harley-Davidsons

[@Rick-Williams59]

I've never owned a brand new Harley, I've always bought used. I look at it as supporting the person I bought my bike from. I've very rarely bought any parts from Harley in over 40 years, I buy aftermarket and work on my own stuff. I had a disagreement with a guy on the Chinese social media site telling me if people saw me riding my older Harley that people would ASSUME I'm woke. But here's my thoughts, I don't give a shit what anyone thinks about me, that's their problem. Some of these people on social media don't look at the people who would be hurt as long as it don't affect them. Do I like what HD is doing?, HELL NO, I think it's a slap in the face to the loyal customers, and I believe the CEO needs to be kicked to the curb. I'll hang on to my Harley and my apparel. Another excellent video brother.

[@northvanwan7428]

good for you! dont be a sheep. If half the people saying they're selling their Harley and gear actually had a Harley, then HD would be worried.

[@chriserickson5801]

I’m not going to buy another new bike and I’m not putting any Harley parts on the bike I have. Also not buying any Harley swag. I won’t give them any more money.

[@jasonkarimi1849]

Good. Tell your friends.

[@hokaheyrider059]

Selling my bike accomplishes nothing since the the MOCO already got the money when it was originally purchased new. That said, I don’t want one cent of my money going to what that asshat CEO is pushing now and refuse to buy any more parts or accessories from any dealer or anyone else that sells Harley licensed products. Fortunately, the aftermarket has pretty much everything I need and that is where my money is going to go. Do I feel sorry for the people I know working at the dealership? Of course I do but not sorry enough to continue to fund the bullshit that Harley is pushing.

[@jeffhickman10]

Couldn’t have said that any better.

[@thyubernoob]

If they feel they are right and just, why are they trying to hide it?🤔

[@scottbeuschlein]

My next bike will be an Indian. Harley has been focusing on profit over consumer. The CEO needs to go. They do not have any entry level bikes such as the Sportster.

[@WolfinWolvesClothing713]

Indian is more publicly owned than harley. Big on esg scores etc... from what I've heard.

[@scottbeuschlein]

@@WolfinWolvesClothing713 I didn't know that about Indian and esg scores. I guess I will keep my Triumph for now.

[@cjb3494]

As former employee of the now closed harley davidson of san Francisco. I saw this coming a year ago. When we had a sexual harassment video and the last 10 mins of the 60 min video was all about trans and the pronouns bs.

[@shawn5928]

I am that guy you were talking about. I have been shopping new Harleys for about a month after not having a bike for 20 years. I am now shopping new Indians. I have decided kinda what I want, and I am going down to the Indian dealership tomorrow.

[@sportyonetaubert5923]

Be careful, I read Indian (Polaris) is about as bad as Harley for supporting woke stuff.

[@sportyonetaubert5923]

Be careful, Indian (Polaris) also bows to the woke agenda from what I hear.

[@northvanwan7428]

@@sportyonetaubert5923 this guy will probably be riding a Honda Monkey before he finds a un-woke bike co.

[@charlesd6459]

Yeah Indian is woke too Sucks

[@elbolillo2703]

I came off an Indian. The problem is availability of parts, price of parts, zero aftermarket.

[@scottarmstrong1172]

I'm one of "those guys." I have older bikes and work on them myself. I use a mix of factory and aftermarket parts. I go to the dealer every couple of years. Being old, I wasn’t planning to buy a new Harley anyway. Maybe something lighter (Triumph) down the road. I'm not going to burn my Harley shit, but I certainly don't need any more. I don't care about people's lifestyles, and if somebody wants to shell out the bucks for a new Harley, more power to them. Honestly, I think corporate is totally out of touch with their base. They are badly in need of another Willie G. I agree that these policies will be most detrimental to the front line workers. It seems like all Harley is doing at this point is sucking the last dollar from the old timers.

[@kekrangel6247]

🐸🐸🐸MY HONDA IS NOT WOKE. NOR IS MY SPORT INFULANCED BY WOKE OUTSIDERS🐸🐸

[@codykinney7590]

Definitely wont buy a harley after finding this out. Team indian!

[@josephd5715]

One more nail in the Harley coffin. If you own the stock...run for the hills and don't ever look back. (you're welcome) ✌

[@GixxerFoo]

I think it's not going to go well Harley-Davidson, that's a bad move on their part for several reasons.

[@Chainsaw2373]

I sold mine long ago. I saw the writing on the wall when you didn’t have to wait for the color you wanted. They were becoming less exclusive and more mainstream. I had my stock split twice and since then my Harleys have been free lol. I moved my money to other things. Peace out Harley.

[@2DaysAgoISawAVehicle]

We want the shovelhead back…I can identify with that😂

[@halnwheels]

I only got my first H-D in 2009. A beautiful 100th anniversary FLHTCUI in Gunmetal Pearl. 8000 miles and I loved it when I saw it. I was graduating from a Yamaha Royal Star Venture. It took me about two weeks to really understand what was so special about a Harley-Davidson. What I came up with was this: The mission of Harley-Davidson was to give the customer the experience of the Golden Age of motorcycling in a modern enough package. I gegan to appreciate the depth of the thinking behind this. Where my RSV had plastic trim, the H-D was solid metal. The finish quality and materials used in the tour pak, fariings, and covers were so much better. Even things like the clamps for the exhaust were of superior quality. The switch gear had a superior feel to it and the electrial system didn't glitch in the rain. When I would detail her, she shone like a jewel. Sure there was modern features (2003 don't forget) like CD, CB, AM.FM, but they were tastefully integrated into the bike. It had a push-button fob for the security system to immobilze the bike. As I became part of the community, i watched those that were getting new bikes. There were issues with the secuiryt system, hydraulic clutch. At this time the service department started dropping not-so-subtle hints that it would be difficult to service my bike because it was OLD. But as I looked at the newer bikes, I really didn't like them as much as what I had! Why can't I just keep the bike I like? It looks good, runs well, and I'm fine with the features it has. The new bikes seemed to be getting simpler in its esthetics. They were removing trim pieces from the front fender, changing the iconic spot-lights and turn signals, replacing gauges and switches with menu-driven touch screens! This is not the golden age of motorcycling any more. I found that many young riders of sport bikes got tired of them after a few years and tickets and would graduate to a Harley-Davideon. If H-D moves their bikes on the spectrum in order to appeal to younger riders, when these riders want to get the Harley that they remember, it will no longer be that bike! After 135,000 miles on my 2003, I just got a very pristine; low-milage 2012 this past June. I purposely avoided the 2014 and newer for the reasons I outlined above. I couldn't be happier. Already put 2,500 miles on her and I didn't go anywhere in particular! I think H-D really doesn't understand its customers. I'm a HOG member and Road Captain with my local dealer. Yet there's no way for me to articulate to corporate how I and others feel about the company that makes the bikes we love! Cutting parts out after 10 years does not breed brand loyalty. They've lost their way, for sure.

[@victorsamon9672]

# 1 younger riders,,,unless their father rides a Harley,,they tend to want a sport bike,,(Japanese),,! #2 I have owned mostly Harley bikes since 1969,,BUT: I don't like the way Harley is going,,toooo high tech,, Touch screen instruments,,phew on that,,other high tech stuff,,phew on that,,! Harley should paint all their bikes PINK,,,they are sooooo much glamor queens nowadays,,! I do like the NEW Indian bikes,,the are going in the right direction,,!! I am seriously thinking of going to my local Indian bike showroom to see the new models,,!! Maybe trade in my 2016 fat boy Harley,,! # 3 The WOKE management of Harley,,, MUST GO,,!!

[@WolfinWolvesClothing713]

​@victorsamon9672 I've heard plenty of people say that Indian is the same way since this started. Idk personally, but I do like the challenger dark horse.

[@dhc8guru]

Great analysis! You’re right, it’s not like just changing your beer brand. Nothing really is going to change short term and I only say this because there sales are already down. I think most HD purest are just going to stick their heads in the sand and wait for it to pass. Further declines in sales would be hard to blame on HD’s DEI initiatives. Too many other factors going on right now.

[@GixxerFoo]

Harley is already fighting their own used market trying to sell new motorcycles, this is just going to further this problem. A lot of people love the bikes but don't the love the corporation and their business practices. This is just gives people one more reason to buy a used bike privately and only purchase higher quality aftermarket parts. Totally bypassing giving any money to the company that supports corporate.

[@mulletlife5049]

CEO sits with his legs crossed... Should tell us everything we need to know. Im done buying HDs anyway. I'll keep what i got, as I've said before. My twin cams will last me, thank you very much

[@Rundark-]

I'm not recertifying in the industry I work in and love because they want to teach D.E.I. That's how committed to fighting the woke mind virus I am. Buying a used Harley doesn't support Harley unless buying parts for them from Harley and there's lots of aftermarket to keep from doing that. But Harley needs to be taught a lesson and I don't care who it hurts, I'm hurting and you won't hear me crying about it. They can redeem themselves by abandoning the woke esg corporate model and firing the current CEO.

[@GixxerFoo]

I sure hope Harley-Davidson comes out and apologizes, do the right thing and get going in the right direction again. This could either be the end of Harley or a re-birth.

[@six-pack1332]

Apparently, H-D is looking for a new group to target for sales. Poor decision making skills on display here. How long before they read the writing on the wall? Might be too late.

[@skidmark316]

That's exactly what Bud was trying to do, looking for a new audience while crapping on their base. It didn't end well for them.

[@deepbludude4697]

HD gonna start making Electric MC with training wheels???

[@christophjohnson3777]

​@@deepbludude4697 this ceo says HD will be full electric by 2030.

[@scott2228]

My wallet started boycotting Harley years ago. I’ve owned 4 in my life. Can’t afford a new one anymore.

[@damifino1872]

Great points! It's a slippery slope and they're already struggling. Do they really think there's that many LGBTQ people in the market for their product and do they also believe we as loyal HD owners are not going to be put-off to the point of going to another brand? I recently sold my '21 Ultra Limited I was planning on buying a new Street Glide because the wife isn't taking trips any longer with me. I'll be looking at the Indian bikes soon, which I never would have probably done before. Go Woke. Go Broke.

[@white_devil73]

Indian might be the next bagger i buy. HD needs to wake up.

[@scottyhelton5396]

Such a sad time for this great nation. And a great icon of American

[@ledsled1001]

I’m done……no new Harley’s for me and I already called and cancelled my HOG membership.

[@HDR20]

I am shocked that this just happened since it has been going on for over a year. I am keeping my bikes but I started boycotting a year ago. I use the aftermarket for everything and do not step into a dealer nor advertise for the MoCo anymore. The factory and dealers knew this was happening and could have stopped it.

[@GixxerFoo]

I think it's just now starting to come out and get some traction, Harley has been working over time to keep it on the down low. A lot of the major news outlets are starting to run stories on it now, it's getting pretty big.

[@HDR20]

@@GixxerFoo yes it is. I believe it took someone like Starbuck to get it out there but Harley went woke about a year ago.

[@northvanwan7428]

Dealers would have no say.

[@genekelley7579]

🛑🛑 In all my years in riding Harleys, I’ve never ever seen CVO bikes sitting on the sales floor for over a year. In all my years, I’ve never ever seen CVO bikes discounted, after no one would buy them in over a year. This is not a good sign for Harley, let alone them following the “woke agenda”. I believe the Company is in a “major death spiral”, and it’s only a matter of time till they hit the ground into a million pieces. I love Harley bikes, and the heritage of the company; however I believe the Harley Davidson Company are currently heading in the wrong direction. 💯

[@phdep1]

I don’t ride a motorcycle for political ideations. I like what I like.

[@wtf0101]

White collar always gets by,blue collar always gets screwed

[@garyiacopucci293]

I think it is totally ridiculous how much people care, worry, or even think about what other people do in their bedrooms. Mind your own business and that goes for corporations as well. Don't put it in the fore front with company policy, and people if it doesn't concern you don't let it. We all ride bikes together, go to rallies together and enjoy a bbq and a beer together. So get over yourself and enjoy what we have together.

[@kevingonyea]

I can't speak for anyone but me, I do not care what people do in their bedrooms, but I draw the line at companies facilitating Drag Queens reading sexually explicit books to children.

[@floyd700]

That's it.. This is the silliest nonsense I've come across in while. Can't be a grown man crying about this stuff.

[@geoffreylowery9730]

Ii frankly would be embarrassed if I gave any of this a second thought. I've had Harleys since I was 16. I now 55. I currently own 3. 83, 94. 2012 I've been drinking bud light since I was 17. I don't know anything about the bud light boycott, harley boycott, tractor supply, or anything else. Maybe I'm out of touch but I'm not big on being led around by my nose. I'll just mind my business.

[@forddriver351w]

It is not about what people do in their bedrooms or even in public. The problem that I have with this is that it is targeted towards children. That crosses a giant line. Do what you want in private, but don't drag kids into your sexual fantasies.

[@lukejohnson3612]

@@forddriver351wThe churches have sexually exploited children more than any drag queen or gender studies teacher has or ever will. Start boycotting catholic companies if you really want to put your money where your mouth is

[@bobday8023]

If I would’ve realized we had a non-American woke CEO running the show I would’ve never bought my low rider ST. I was just about to pull the trigger on a new bagger but now I’m gonna go get the BMW GS 1300 instead. As much as I love the Lowrider, I will be selling it as I don’t want their logo and name between my legs when I ride. Go woke go broke. Even if they replace the CEO at this point, the damage is done they’ve lost my trust.

[@WolfinWolvesClothing713]

Bmw is the same as far as I've heard.

[@feloniousmonk3049]

I figured that out in November 2023, and picked up a new 2023 1250 GS. Looking at a 1250 RT, the dealership didn't accept Harleys for trade in. This was back in June, 2024. HD's were already being shunned.

[@randomvintagefilm273]

They need to get rid of the new joke woke CEO from Germany

[@roadglide1142]

I’ve always wanted a new Goldwing! Now may be the time 😆

[@HarleyGeezer1954]

I did a video about a video. I received a lot of hate I see nothing wrong with a little light shined on the company however. I love HD and the bikes and the culture as it used to be. I think they need to pull back on some things. Some of these things are just evil. I think buying used might be the answer for a while. Their major shareholders are Blackrock and Vanguard. They are at the forefront of what is going on. Blackrock is responsible for getting rid of the Mom and Pop dealers. They were the backbone of the of the brand.

[@GixxerFoo]

I got overwhelmed with comments about what was going on, I honestly didn't want to believe it myself. Like you said running the mom and pop dealers out, I think that's where we lost company as a whole for what it stood for.

[@HarleyGeezer1954]

@@GixxerFoo It's sad.

[@amerigo88]

I have read that many large corporations have "gone woke" to appease their major shareholder - Blackrock. I first noticed it with Disney since making money losing movies over and over would usually depress revenues and the stock price. I don't believe HD (HOG) can persist with being woke for as long as Disney. They are just too small. Polaris (Indian brand home) is much larger than HD. They could likely persist longer than HD at pissing off their buyers. Beware of leaping to Indian only to see Polaris going woke in a year or two.

[@JuanRodriguez-wt7fv]

I'm not going to wear my harley clothes. Or buy.

[@carlbruhn1772]

I feel the same way. I question wearing the brand is advertising a woke mentality​@@JuanRodriguez-wt7fv

[@generalpatten5043]

I was just about ready to head into my local HD dealer to have a look at their clothing lineup. I won't be darkening their door now until they send Zeitz back where he came from.

[@GixxerFoo]

I can't swallow buying anything Harley-Davidson right now, especially official merchandise. If I need anything it's going to be aftermarket or used, I just can't even right now with Harley.

[@briandow2262]

I ❤Harley Davidson and always will. I have owned Four of them and nothing but great memories & Trips. I own enough Harley Clothes and Merchandise to start my own Store 😅. This issue will not kill the Business in my humble opinion but I am in my late Sixties. The next Generation will Decide. Ride On. Live & let Live 😊😊

[@GixxerFoo]

I don't think it will absolutely disappear, it just may never regain the relevance they once enjoyed.

[@midnightmc3096]

Perfect! 👍👍

[@rotabow1]

I don't care if harley davison does a 180• . They showed their true colors and I'll never look back. You know, indian is making a beautiful bike!

[@straycat1674]

This is actually the second time I’ve heard the story. But what’s interesting is it’s not the first time I’ve heard about the two species of Bigfoot, the red eyed ones being the more violent and aggressive ones. I have to wonder if that’s their nature or if for whatever reason they have just come to despise humanity. If I had land in the world are Ness and a family of Bigfoot lived on it I would happily and gladly help them out anytime they need it.

[@candacereynolds1723]

GO WOKE, GO BROKE...J/S

[@GixxerFoo]

It's incredible that they see that and still do it, unless that's the goal.

[@Faber-cator]

I own a vintage bike restoration shop, and IMHO HD has fallen so far in quality and innovation from former years it is mind numbing. In the 1930s they had the most advanced OHV engine, and constant mesh transmission in the industry, including Automotive industry. Indian stuggled on for another 17 YEARS with a flathead.....even Caddilac didnt have an OHV V8, until 13 years after HD. Fast forward to now, a company that refuses to improve from a pushrod motor, and air cooling...................they are doomed anyway. People who know me would call me a "harley guy", but the newest one I own is 34 yrs old, and, I've never bought one new, and hadn't planned to. This doesnt change much here....they've run on their past reputation for too long, and that cant last.

[@lpd1snipe]

I have been riding Harley-Davidson since 1970. I'm not changing anything. I'm not getting rid of my 49 Pan, my 57 Servi-car, or my 68 Sportster. I'm going to keep my recent twin cam that I picked up from a private seller. The only time I go to the dealer is once a month to support a local CMA church group. The only non Harley I own is a Ural Gear-Up for the occasional days that my old bones can't handle two wheels. I've seen the AMF years when they took over Harley in 1969 and saved the company, although almost destroying it with crappy quality control. I saw it in 1981 when the company was bought back. I saw when the dealers started losing their franchises because they wouldn't go along with corporate and build their clothing shops and all the other bs. He'll either survive or they won't my participation won't make a difference. I haven't bought anything from my actual franchise Harley dealer and I don't know how many years.

[@lanejohnson7656]

I own a 2016 street glide and a 2013 breakout. Am I going to sell them because of this? No!!! The breakout is for sale, but I don’t have it listed because all the scammers blowing up your phone when you have something listed for sale. I fully planned to buy a new street glide next year, but not anymore.. Charity runs for children is one of the things I enjoy the most. There is no way l would feel right going on charity runs for children on a bike from a manufacturer that actively supports a group that sexualizes children and pushes doing irreversible harm to them.. At one time even the most outlaw of motorcycle riders, especially those on Harley’s were big ol’ teddy bears to children and children were off limits and not to be messed with.. I won’t go to Indian, but Harley is going to lose out on what likely might have been a CVO street glide sale. I will keep my 2016 olive gold running with after market parts. I will not buy a new bike until Harley gets rid of all the disgusting pedo’s they have in upper management..

[@unwrangler11]

I heard some rumors about the CEO at Harley. Thanks for taking about it and getting it out in the open.

[@danproctor9771]

Harley Davidson (like all companies) must eventually admit the customer is always right

[@sprezzatura8755]

There are plenty of American Harley owners with MBAs. Vote this German guy off the board and out of Milwaukee. Don't wait till the company is acquired by Volkswagen like they did with Ducati.

[@markp4967]

What's going on at Harley-Davidson: • How can we RUIN this Company? • Hire former Bud Light spokes"person" for advice • run with it 110%

[@blackbuttecruizr]

Long before I made the decision to buy my first American made bike, HD already had a bad taste in my mouth. Decades of being dissed and maligned by folks who treated me like a second class citizen because I rode a "rice burner." I actually considered buying a Street Glide, not only was it way more expensive, features like ride modes and electrically adjusted windshields are standard on the Indian Chieftain. The sales staff at HD were super pushy and knew NOTHING about the competition. I felt like the bikes weren't ready to ride out of the box without dropping another $10k. Also, it is VERY disappointing that NONE of the motor clothes HD pushes are made in the USA.

[@jimdavidson7771]

Gee, what happened to the rugged individualism that Harley owners historically embraced? Now they're boycotting because someone says they should? That sounds more like being told what to do.....and complying. I guess now that I think about it, there never really was any rugged individualism. What kind of independent loners go out of their way to dress alarmingly alike, and have only one choice for motorcycle brands? Thats a conformist in my book.

[@mailhog2642]

This is happening here in MN. Was up at Apols in Alexandria, MN went there to see Adam Sandoval's Convoy, and the dealer had a table for transitioning! I hope this slaps the corporation in the face and hits them hard for listening to the woke Blackrock investors

[@michaelpurcell7056]

What do you mean "a table for transitioning"? They actually had literature and such promoting it!! If that's what they are doing, they are DONE!!

[@mattdonna9677]

If a person is enjoying motorcycling I do not give a damn what their sexual orientation is, Live and let live. H-D having a woke moment is probably trying to expand the customer base, plain and simple. Went on a poker run Sunday and I could feel that H-D hatred for my VTX1800R.😊 The mature H-D owners remember they drove other brands and/ or still do. I don't know the fate of H-D but it's obvious as the older riders die off they will need to be more inclusive to survive. Great video Gixxer !!!

[@GixxerFoo]

Thank you! I am the say way, hell I waive at the people on Chinese scooters. I don't care what you ride as long as you ride, now bicycles we ain't the same lol.

[@midnightmc3096]

True! Because bicycle riders are the real bikers and not the ones with a bunch of flubb sitting on a fat ass on a hog 😛

[@wesleyedwards2764]

What you said is about what I read in USA Today. This guy Starbuck is a has been would be politician. He's trying to stir things up and help his career.

[@WolfinWolvesClothing713]

​@wesleyedwards2764 but does that make him wrong? If it's true, why does it matter where it came from?

[@jonathanward4815]

I love Harley Davidson Motorcycles, I really don’t care about the motor company. I won’t shop in the stores or support them further until they quit this BS.

[@robertwgarzaii4588]

Wow didn't know bikes & politics , just want to ride in the wind!

[@MjL293]

I’m with you on that.