📊 Google Analytics 4 + BigQuery | How To Link BigQuery GA4 Tutorial To Build Reports

THANKS TO LATITUDE FOR SPONSORING THIS VIDEO. CHECK THEM OUT HERE: geni.us/latitude_yt
Are you utilizing Google Analytics 4 and bigquery to their fullest potential? If not, you're missing out! In this video, we'll show you how to link your Google Analytics 4 account to your bigquery account so you can track your data in the most effective way possible.
By linking your Google Analytics 4 and bigquery accounts, you'll be able to track your data in a more comprehensive way and avoid any API quota limits. By following these simple steps, you'll be able to improve your business operations in no time!
CREATE A BIGQUERY ACCOUNT - cloud.google.com/bigquery
GA4 EXPORT DATA SOURCE SCHEMA - support.google.com/analytics/...
BRIDGING THE GAP BETWEEN BIGQUERY AND GA4 - developers.google.com/analyti...
👀 GET THE CHEATSHEET - geni.us/ga4xbq_cheatsheet
00:00 Intro & API Quota Limits
01:32 Overview
02:16 Linking GA4 to BigQuery
03:57 Latitude.so Sponsorship
05:48 BigQuery Data Streaming Costs
06:13 What GA4 Data in BigQuery Looks Like
06:40 Connecting Looker Studio to BigQuery
07:19 GA4 Events Data Structure Explained
08:22 Building GA4 Metrics & Dimensions
13:28 Outro
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🧰 BI TOOLS
Power BI - powerbi.microsoft.com/
Tableau - www.tableau.com/
Looker Studio - datastudio.google.com/
📊 DATA HUBS & WEBSITES:
Power My Analytics: geni.us/YLc9Re
Supermetrics: geni.us/supermetrics
Data Slayer: geni.us/dataslayer
Kaggle - www.kaggle.com/
Statista - www.statista.com/
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#googleanalytics #bigquery #ga4

[@LuisMejia-fo5vy]

Great explanation! I've got a quick question for you: How exactly do we go about using revenue metrics? 😄

[@paulschnellaag7897]

Outstanding content as always Adam. This is my project for this month! Question though. One site, one BQ project? Or can I combine streams and filter them back out by stream ID in my Looker report?

[@LearnBI]

Thanks for your feedback 🙂. One BQ project can be linked to multiple GA4 properties. A separate dataset will be created for each in the project. If you want to combine them together into a single BigQuery data source for Looker, you could just write a SQL query to UNION them (essentially stacking the data). Hope this helps.

[@user-ci7jc7od4b]

Hello, this video is excellent! I do have a question, though. Given that the cost of using BigQuery data is usage-based, could you provide an estimate of the approximate cost for a standard digital marketing dashboard? Thank you!

[@LearnBI]

The free tier gives you 10gb of storage and 1tb of processed query data per month for free so that’s quite a lot. But there are limitations. You get that with the paid plans as well after which it’s costs a few cents per GB used so not expensive at all. Just Google BigQuery pricing plans.

[@joebasshd]

When will you drop the video on how to backfill GA4 data into BigQuery? I need it

[@LearnBI]

I recommend using Windsor.ai or PowerMyAnalytics.com

How to calculate Avg session duration in looker studio from BigQuery?

[@LearnBI]

Average session duration is total duration / total sessions