He left Mercedes Benz to build his own Car Empire | DoingBusinessinNigeria

You are not the first person to feel overwhelmed on that business journey, it’s all part of the growth process’
On this episode, our guest for the week, Mr Oluwatobi Ajayi shared his tremendous experience building his empire @nord and we were left amazed by his resilience 💫
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[@bolabrighton8011]

I am working in the biggest European EV battery-producing company now. I will come and put what am learning right now back in Nigeria by God's grace.

[@ezichiebere1384]

I want do a masters in renewable energy especially in EV battery.. Please can you guide me? Am a little confused as I studied chemical engineering though I’ve been working in the automobile industry for 3 years now. Thank you.

[@timskimore]

@bolabrighton8011, I guess you work for Northvolt.

[@SAMVENTURESLTDAMOSU]

BE IT ACCORDING TO YOUR FAITH AND FATE....

[@afrobabyentertainment458]

You on the gram bro

[@aberba]

​@@ezichiebere1384what you need is money to school abroad, I doubt there's anything special besides acquiring funding

[@charioldauchab4561]

I admire Nigerians alot, they have guts to do what others say it coannot be done by Africans.

[@crownsuites9056]

I swear from what i'm seeing .... this is the best time to go back to Nigeria ,when Nigeria is going through all this problem is the best time .

[@Ubuntu-BC]

Problems are good for solutions not running away. That's our difference with the west, they are doing all that because they need to survive first, create solution for their weather, lack of resources crack their heads not run away to Africa for a better weather, soil, resources but Africans we ruuuuuuuun

[@Oscarnnanna]

Constructive feedback: The interviewer asked questions in an unstructured way that made the interviewee give the same answers over and over again. I think for structure have a set list of questions that will make the interviewee think and not roll in circles. Over all this was a good effort but I believe you will improve on your next video. We Nigerians have always been passionate and high achieving individuals. Proud of Nord.

[@thamiframa5592]

I agree. I also think the interviewer interrupted the guest a couple times. Overall a very insightful video 👏 I wish Nord the very best

[@emmaatuo]

​@@thamiframa5592 I was just going to say this. Asides the incessant interruptions, interview was great!

[@Xtremepresh]

You see say interviewer na billionaire...person just dey help una you just dey run your mouth waaaa....

[@bozzibozziana5366]

I am not a Nigerian but i am super happy with the innovation, your are an African hero inspiring young people to beleive in themselves and the business arena in the continent. However, my greatest concern is that eventhough Nigerians are some of the richest in Africa but instead of patronising this business they will always stick to EU and Asian cars. they will prefer buying imported used and out of road cars rather than new cars from their own country man. Once again brother i am not rich enough to buy one now but i must tell you that from today i have to start saving to buy one day buy one of your SUVs in years to come. God bless and see you expand to other countries around Africa. Thank you also Doing Business in Africa for bringing this to the world

[@nuraumar1233]

Excellent... It's only when we Africans believe in ourselves that we can grow.. we need to support indigenous innovations.

[@ibukunonabanjo9089]

Nord need to do a lot more social media marketing. They need to have more presence. It's Nigeria pride, they should find some car enthusiast to review some of the cars and hype the specs as it should comparing it with competitors if needed.

[@chinedumnzerem]

You are very correct

[@kevinh7597]

Marketing and hype are everything !

[@Sodeklordtusin]

If we have better government innosson and Nord should be everyone vehicles right now, we suppose to promote our made in Nigeria 🇳🇬 or assemble in Nigeria,

[@moham.279]

Honestly, The President, the Ministers, Governors, Senators, House Of Representatives should be using Innoson and Nord if we want Nigeria to grow..

[@masekoromeo7919]

So true not only in Nigeria, but Africa as a whole must also be supporting each other, are the parts for the cars made in Nigeria or outsourced from China or EUROPE.@@moham.279

[@jacintannani2262]

Agreed, but that won't happen with these breeds of political criminals. With Peter Obi as president, yes, he is the only presidential candidate that promotes made in Nigeria goods.

[@skylartaylor4069]

@@jacintannani2262 rest

[@mrwilliams2149]

@@moham.279 That may not drive sales. Our presidents and diplomats drive Cadillacs here in the U.S., but how many people are actually buying those Cadillacs? Barely anyone.

[@OsamedeAkintan]

Amazing! My name is Gabriel, and I live in the United States, honestly, the whole world is proud of you! please expand and expand if you can do this, you can do anything for sure. add medium-sized pick trucks and tractors for farmers, remember you studied soil science, building tractors for mechanized farming keeps you in line with soil science and management, hallelujah! May God continue to give you wisdom to do all things! Amen! Please do more Advertisements so other countries around the world can place orders for your vehicles. Nigerian government should start ordering these vehicles instead of sending our money overseas for imported vehicles. It's time to embrace our products.

[@SauceInformatics]

Kudos Sir, Nord cars are beautiful, they look sturdy, one day, i will get myself a Nord

[@moneymatthew123]

It is worthy of note to see Ajayi Tobi again ... Thank you Olawale Ayilara for this high profitable time out.

[@CelsiusChill]

I'm not nigerian. Still I remember when Nigeria used to make and export TVs in the continent. Now you are making cars! Keep on growing strong 💪

[@mwendwamburugu]

Fantastic! A great achievement this is! Congratulations from Nairobi, Kenya... I would like to be just like you.

[@toplyf.]

This guy is practically doing the impossible. Bless you my guy. Naija is a unique environment.

[@user-dg7fk3td1y]

" courage Nord , in life you must look only inward cause you created unique and only can deliver what no one on Earth, you believed in your self and the rest was history."

[@georgeogbonna8821]

Most of us military kids who attended military schools have always been a shining light

[@ADE-vl6ye]

Nigerian Navy do not have a military school. Nms and Afms only.

[@josephnih4624]

Proudly an Ex-jam.

[@georgeogbonna8821]

@@ADE-vl6ye NDA comprises of all three original armed forces the army the navy and air force

[@slimpilot920]

Not all, I’ve seen some military children that aren’t discipline.

[@rabbig7311]

Oh yes and why not, the peasants and workers children become society eyes sour and dropouts because of lack of school fees .

[@olanirangbeje3692]

Very insightful…. Nigerian businesses to the world… Welldone to the production team as well👏🏾💯

[@prophetelijah8090]

Wouldn't it be awesome if the presidency can put five of NORD's in its fleet?Same goes to all the state governors.Am proud of you brother.

[@babssloans7945]

Kudos to NORD motors

[@sholraz191044]

The type and nature of your course does not determine your career path. Education is very important and not to be taken for granted.

[@FreddyTams]

Thank you for this channel, that shows the bright side of Nigeria. Kudos + you have one more subscriber.

[@villa5studioz]

How much for his commercial drone, my multimedia business could use one instead of dji ? I love what I saw… and trust me when I come Back home… I am Norded (blue off road truck)

[@Hey_me]

We need more interviews like this. Buy nigeria. Buy Africa.

[@alexcepeda137]

These ARE IMPORTED FROM ASIA.

[@stephanienwadieiiamhybasia]

What a wonderful story. Happy to see someone who is becoming the change he wants to see in his own country.❤

[@andrewsamuels3900]

I big up this video showing the positive progress of a African this is what should be show caseing in the African movies this is what the script writers should be writing about more than negative things and the colian mentality big up this video

[@wuraola7607]

I appreciate his tenacity and he also had the right people who believed in him and his dream around him. I enjoyed this insightful interview. Thank you! I will be back 😊

[@emmysongbird]

Interruptions from the interviewee is quiet much but... the interview is still great. Thanks for all you do. I'll love to own a NORD someday.

[@evandaniyel9388]

It takes courage to do big things in Nigeria and I give it to Nord for dearing to make a difference. One thing I keep saying is innovation around design and sales, IVM and Nord are not yet appealing to the youths because their designs look stalled or copied. They look like cheap Chinese brands, but then again is day one. I am hoping to see ground breaking and unique designs from Nigerian car manufacturers. ❤

[@abiodunomotayo804]

So impressed with what you are doing especially being a young man. More grace and greater glory to you bro.

[@rasheedabolashe]

Thank you for doing this Olawale 👏👏

[@lawyerhenryjones450]

I am a Yoruba man. My question is, can we sustain this business like the Igbos? We have Innosine since operating even with the envy he faced and still facing as an Igboman.

[@oluwarotimiadeyeri568]

Great job brother, God will continue bless your efforts and send you a great helpers from heaven above in Jesus name.

[@thecargotsold]

Kenyans doing things even in Nigeria 🇰🇪🇰🇪🇰🇪🇰🇪

[@thedoingwell]

A very great initiative by this gentleman. Here's the problem and I hope both of them take this constructively. I spent almost an hour listening to this suppose to be interview about this capital intensive investment with nothing technical about these vehicles being mentioned. 1)📌Horse power of the vehicle 2)📌Engine capacity 3)📌 The weight and type of engine, 4)📌 Transmission type and ratio, I can go on and on. 5)📌The pickup trucks, being a 4 wheel drive or 2 wheel drive and pulling capacity. 6) 📌The fuel effeciency and consumption These are some of the basic question a potential buy would like and want to know before making a decision. I would say, what a missed opportunity! as a good salesman ,these should be at your finger tips at any given time and opportunity.

[@emmysongbird]

I had same thought. Bless you for pointing this out. The core vehicle details were omitted and its quite not too good.

[@atozaterhemenephraim8248]

I love ppl that believe in themselves, their family and their country at large. Nigeria has a lot of potential, let's still work towards to tapping those potentials.

[@sholraz191044]

The word entrepreneurs can succeed in any part of the world is commendable, but it takes extra balls for huge projects like this one to survive in Nigeria. The NORD success story is a case study .

[@emmanueln8415]

At least, in Nigeria he could find a bank to grant him a loan. Had he tried to carry out the same project in Europe, America or Asia, not a bank from those countries would have considered his project, because it would have meant helping a foreign competitor wrest market shares from local car makers.

[@mni5245]

The person who edited the video couldn't write his name on the screen. The interviewer didn't ask him to introduce himself.

[@BR-tc8wo]

His name is Oluwatobi Ajayi.

[@mni5245]

@@BR-tc8wo Thank you!

[@ucukaoma3268]

Amazing!👏🏽👏🏽

[@AfiDeSouza-qf6nf]

Great so great!

[@ernestmwape]

I enjoyed this video; it Haa the sort of inspiration I need everyday 🎉❤

[@joshuaande4135]

I see myself in this guy, love you sir we gonna build Nigeria together ❤

[@blessingokpu2489]

My brother even does of us who left Nigeria and went overseas make no mistake we still love Nigeria to death. When are children are all grown we will still come back home.

[@thankfulforlife]

Powerful! Inspirational!

[@sunnyike1]

Why can't the government call these entrepreneurs together and find a way to support them. The value chains in automobile manufacturing are enormous. Koreans did it . Nigeria can do the same.

[@oloyeart]

The thing tire person

[@stevenowen7972]

This bro should team up with the Zimbabwe bro and we drop fuel 😊

[@opuerembee2684]

Awesome... 🎉🎉

[@MrSheenImpresheez]

It was very difficult for the interviewer to allow the guest speak without interjecting because he was a part of the process as a friend... He should have just approached this interview as though he had no knowledge.. i knw he was excited too thats another reason😊

[@tinaandresblog9255]

I am so proud of you. Keep pushing forward. ❤from London.

[@fasasilawal3536]

Quite inspiring..

[@mosesuwala5199]

This is beautiful. Thanks

[@elchapo2944]

Videos keep getting better ❤❤❤

[@abideenade1758]

Thank you, subscribed

[@chukwudie.3243]

Love his energy!

[@UzomaMgbor-fy8cj]

I am happy to visit this channel. Thank you for creating this platform. I learnt a lot from NORD. You now have a new subscriber.

[@matiluko_king1381]

Very insightful. So proud 👏🏿

[@FabianAnderson-do5jt]

constance you have always been the best in your game, thank you for everything. always showing us the environments and properties around the houses its so beutiful we need more luxury homes to be shown in this chanel, we nee dmore rich estates.

[@ahmedabdulsalampelumi7208]

God I really needed to hear this…😮. I would like to have the OluwaTobi Ajayi

[@osaretinmiller]

This is absolutely brilliant, I hope I’m able to lend my support in the near future.

[@olumideadejumo2929]

This is very commendable, and I love the way you are supporting him. The best part for me was when you said that you would like the van, that is support in practice.

[@odunayoadeneye2101]

Great Conversation 🎉

[@user-wj4kw4vw3e]

I enjoy this wow Please Keep it up

[@eliefolymensah6141]

Thank you so much for that - DEEP MESSAGE - It is high time for all Nigerians to begin looking beyound current difficulties and believe in Nigeria as the GIANT OF AFRICA. I like the fact that you grew up with the seed of patriotism planted - and I believe you should expand that patriotism to - AFRICA. What I mean is for you to begin seeing the whole of AFRICA AS YOUR MARKET AND NOT NOGERIA ALONE.

[@chrisoghenetegamaloney5799]

Spell properly charlie

[@WisdomAlabi]

thank you doing business in Nigerian, the new government of technology of politic science of student of leading. i am coming to support all Nigerian of technology of talent visionary of researcher of discovering to new generation.

[@victorsodeinde1770]

Very amazing. I am quite very impressed about this great achievement that a Nigerian man like you have obtained. You are doing your part in using your talent to solving our development problems.

[@user-qh9yt9ye2q]

I wish all these auto car production in nigeria can be doing a small car for less people like 4 seats and the price shouldn't much for what some students can afford because I remember when I travelled to Germany I see high school students going to sch with a small of 4 seats is so amazing and even some working class use those cars let's the aucto bill production consider average Nigerian that want to use cars pls

[@fameoftheworld]

Constructive feedback: Please when you start videos, let us know the name of the person being interviewed and the name of his/her company.

[@virtualcreativecollaborations]

♥️ Beautiful Blessings

[@godsonoroku1134]

Inspirational

[@anthonylew183]

Salute to this young brother for the pursuit in proven what can be accomplished with effort & perseverance. Never underestimate the impact of a person in a time to fulfil a need. #WAKE UP PEOPLE, SEE YOUR GREATNESS...TIME IS LONGER THAN ROPE.

[@onocriss5284]

Insightful and Inspirational 🙌👏

[@emmanueleze9794]

Nice one Nord motors ❤

[@fredtuningnelson991]

Thank God for Liberia 🇱🇷 God bless Nigeria 🇳🇬

[@user-md7de5ls3l]

Great work

[@maliagarciathegreath-steps6762]

I was so inspired by this interview, this gave me the fuel I needed to keep going thank you.

[@abiodunfakuade7296]

Great

[@princeehirim9834]

Very Smart guy!

[@deeejaykidd]

He is one of the best main men. I'm really glad to see this. Please don't forget the farm project because people need that as well. Stay blessed.

[@julianakennedycpa9570]

This is so beautiful. Congratulations Brothers 👏👏👏👏

[@babatundekehinde2045]

Am super proud of you Tobi and Olawale. You have proved and shown that we can we re-write the story and make laudable impact.

[@chrisosaretin5393]

Thank you for your courage and as i am watching your comment, i am learning alot,please stay focused

[@henrydeejoejr.915]

Proud of you man. keep up the good work

[@JosiahChinedu]

Impressive

[@cryptolycan2]

Editing seems a bit off... Let's showcase the cars gleaming in the sunlight, each sleek curve telling a story of craftsmanship and innovation. And let's not forget the bustling factory floor, where every hum of machinery and diligent worker embodies the spirit of dedication and precision. By weaving these visuals into his narrative, the interview can truly captivate and immerse the audience in the world of automotive excellence.

[@ayanyemiopeyemi2459]

This is incredible and helping me to get recharged on my goals

[@nuraumar1233]

Excellent... It's only when we Africans believe in ourselves that we can grow.. we need to support indigenous innovations.

[@akilight]

I love this I have always love to have a lighting company that will produce stage light (led pars and moving head) then down to pixels for club lighting. I wish to have people with same vision

[@idrisabdulfatahabdulrahman3465]

The journey of NORD has really being an eye opener, inspiring and highly motivating. This clearly shows that you can bring your dream to fruition with proper planning, faithful implementation of the plan, building quality relationship, having quality team and be prepared to learn and leverage on your experience along the business journey.

[@omorugged1]

Very impressive

[@AniekanEshiet]

Landwey is that you? Respect!!!!❤

[@chrisosaretin5393]

The Joining of NORD is fantastic, Kudos

[@user-hc8yz6gy4s]

This guy is good thanks bro I celebrate you 🎉🎉🎉🎉

[@anthonyhunt7313]

Respect to this brother!

[@AniekanEshiet]

To be frank, I've always had from my childhood to own my television line😮❤

[@chrisosaretin5393]

Stay focus, i am watching from Uk 🇬🇧

[@nnadoo]

I actually wanted to see nord factory

[@livinusakanyoum9305]

He is great. “When he see problem he sees money “ that is he sees opportunity. The secret of my beloved Igbo tribe.

[@ssebaggalaasaphjunior8059]

Africa needs such entrepreneurs and innovators

[@professorkorezi]

I learnt a lot. especially I want one and I'm not joking😂

[@dudleynoble9615]

🇯🇲🇯🇲💯You have good friends, good faith, good principle. If we will fail do trying to win.

[@oladokunmoses2374]

This is just Whaoo, 😮 this is actually not my path of dream, but this shows me that my dream is possible. Thank you Mr NORD

[@lawyerhenryjones450]

I am a Yoruba man. My question is, can we sustain this business like the Igbos? We have Innosine since operating even with the envy he faced and still facing as an Igboman

[@Judah_12]

God bless him and thank you and never give up

[@adamphiri6497]

🔥💯💪🏽

[@davyslanguages]

congatulations nigeria

[@igwemacaulayodera4010]

Wow. I put it on record that I will aspire to be like this great man.🗝️🦅