The Sad Truth About Drake's OVO Sound

[@IWinY0UL0se]

The weeknd did the smartest thing by branching off

[@fiercesapphire]

Xavier yea he was smart he escaped used ovo to get on an dipped 😂

[@sokar9438]

Yea man look at him now. Hes huge.

[@96arsenalgooner]

Good I always knew he'd be as big as drake. Clever move.

[@trendeeprod]

yuup

[@King813B]

That’s because he can really sing

[@bryceoselen5013]

Drake is simply signing and buying the competition.

[@Fuziontony123]

Can you imagine how big dvsn would be?

[@imhungm2409]

Tonybassist123 they actually have good music I had no idea they where ovo I though they where up and comers 😭🤦🏽‍♂️

[@lehakwetloti4947]

The Real Madrid of Music.

[@go8663]

Yea im sure he learned the monopoly skill in that fashion. Knowing thats what happens all the time in the business

[@belllismatt2005]

If he was buying competition he would sign rappers

[@12poprocks]

If Bryson Tiller and The Weeknd signed with OVO they wouldn’t be who they are today lmao that’s crazy af

[@youngpengriffy7223]

Dirty Dan Lit i thought the weekend did sign to OVO

[@12poprocks]

Young Pen Griffy nah he has his own label called XO with Nav

[@SniffersCreepers]

damn.

[@2xHooligan]

The Weeknd and drake always been hella close I mean to the point where The Weeknd gave drake half his album for take care I believe

[@LohkiKenzo]

YungKeemThaDream they weren’t so close, The Weeknd did that as an industry/business move. Said it himself. Drake was bigger than him and did what he did in a sense to pay his dues and progress further in the industry

[@LLVstacks]

Short answer : Drake is afraid of the idea that other artist's coming from his city might become bigger then him one day.. so he persuades them into signing to his label, gives them shitty contracts, traps them and takes their ideas as his own.

[@fallensurvivor21]

I see it. Wish I didn't, but I see it.

[@grovviemoody1881]

Yup

[@fr3k3l3n0rmal]

what has drake done that is his own original music?...

[@MrPlátano-m8e]

Jay Dawg sing in rap and that’s about it

[@smhgaming3259]

@@MrPlátano-m8e that wasnt him ja rule started that try again

[@deadprecedents1]

Has there been a bigger MANUFACTURED rapper in hip-hop history than Aubrey? In the truest sense, Aubrey is an actor, playing the role of his lifetime.

[@brixtonbabe]

I've felt the same for years, lol.

[@cmooreHD]

deadprecedents1 This is what I’ve been saying to everyone since after take care dropped! I live here in Toronto and I hear and see what happens to even more artists not mentioned used for whatever creativity they have given away to an actor playing and winning awards for reading and acting others scripts.

[@StewartLucrative]

THANK YOU

[@kaylabey]

i always say he’s our generation’s vanilla ice

[@vncnzo4584]

At the end of the day... it seems like this is facts

[@zicoamukwaya6474]

Roy Woods and PND is way too underrated !!!

[@PaperStackerJ]

Zico Amukwaya when’s the last time they dropped something good?

[@jaychap2667]

True

[@hminj]

Dvsn bruh....Their first album Sept. 5 is the best RnB album coming from Ovo.

[@MrZampo123]

Lil James idk about you but i played tf outta Roys every project 🤷🏽‍♂️ he the most underrated in the game.

[@amvixi8557]

Hitesh Minj what about his album the morning after

[@detailsmove]

Drake learned from the best - Birdman

[@willwarren304]

Underated comment of the century

[@detailsmove]

will warren lmao ty

[@emperater]

Lmao😂

[@detailsmove]

El John feel me

[@detailsmove]

*sip sip* wassup

[@TStamp-lw4ku]

“No really, we want a Party album But you keep stealing all of Party's album To go and put it on your party album”-Joe Budden

[@cjkush5384]

T. Stamp 😂😂😂😂😂

[@UltimaSnowball]

Party got like 4 albums doe

[@TStamp-lw4ku]

Tru Superbia most of those are EP’s, Party wrote a lot of shit that Drake used for his album.

[@youngsenzu2585]

Was that podcast or a song?

[@shotbyj1485]

Tru Superbia Party has given Drake so many songs bro it’s not funny. Most of his hits that had him singing were 99% PND

[@-SP.]

Drake basically stole everything from Party and now he has basically disappeared. Drake rarely promotes his artists new releases, doesn't even seem like he cares about their success. Take a look at The Weeknd's XO label, the first artist signed to it, Nav, is already bigger than most of the OVO artists with the exception of Drake and PND of course. Drake doesn't seem to give a shit about his artists success.

[@nickyscarfo5388]

Drake is a culture vulture. He baits up and coming artists in order steal their creativity and sound for his own shine. All the while keeping them down.

[@Watchingvideoslikeu]

All of ovo artists have credits as writers and producers on his albums. There are tons of demo tracks of drakes singing songs by majid Jordan, party, dvsn, and Roy woods floating on the Internet.

[@ReviewPimpUSA]

Nav is bigger than pnd atm, that’s just facts

[@WolvesFansince]

Papa Pimp that's only bc pnd doesn't make a lot music. If he did he would CLEARLY be bigger than nav. Actually he already is bc if party came out with an album with 15+ songs he's 100% selling more than nav even without putting out singles before an album drop

[@Radbiker33357]

Kisembe Namusyule yes, they’re all credited as writers, but nobody really looks at that except hardcore musicians, especially looking at the sheet music. People tend to not care who’s behind the music, only the name that released it.

[@IllDawgable]

Drake is Puff Daddy, not Jay Z.

[@ayanmohamed8788]

There both Scorpios hmmm hatin ass niggas

[@Balabalababe]

I swear this is scorpio culture. They will suck you dry and then leave you wondering how you didn’t see it

[@IllDawgable]

No wonder there was tension between the two after "0 to 100" dropped

[@AnimeProfilePicture]

Ya'll do know horoscopes aren't set in stone personalites

[@Balabalababe]

Stunting on a Richards thas why we talking about astrology. Drake is scorpio sun, cancer moon and Leo rising. All of these components explain the potential for his behaviors on a spectrum from higher frequencies to lower frequencies. He’s had typical lower fréquency vampiric energy. Scorpio: obsession with power and materialism, competitive and mostly vindicative Cancer: emotionally manipulative, gaslighter, guilt tripper, projecting his emotions in order to never take responsibility Leo: obsessed with being in the limelight by all means necessary, perpetually needing to have his ego validated by his peers to a point of looking needy. Needing relationships as a way to compensate for his inferiority complex

[@YvngTrillOfficial]

Drake signs his competition.

[@Bobbytheman98]

High key tried to sign Bryson tiller buuuuuut he turned them down. The Weeknd did the same.

[@jimjoe4309]

Yvng Trill that is very true.

[@bam_bno9079]

Its a smart business move why compete with them wen he can jus put them on his team

[@nasriguy4020]

@@Bobbytheman98 he put the weeknd on and bryson is going no where now thou

[@keenannash2947]

He putthe weeknd on after the week d gave him 5 songs for take care and tiller is doing very well.

[@508ctk]

There's a reason why OVO will never be on TDE's or Dreamville's level.

[@YoRelemDjah]

Clifton Pierre-Antoine Tde is not Kendrick’s label and dreamville is super trash

[@508ctk]

@@YoRelemDjah, 1) I didn't say that nor did I imply it. 2) Compared to OVO? Foh 😂😂

[@YoRelemDjah]

Clifton Pierre-Antoine bro dreamville only has jcole everyone else is either trash or suuuuuuuper corny

[@YoRelemDjah]

Clifton Pierre-Antoine and please don’t say bas is a good rapper he has a flow but please listen to the lyrics he is SUPPPPPPER TRASH

[@508ctk]

@@YoRelemDjah, Super false vro. Everybody on Dreamville is bigger than everybody on OVO. Bas & J.I.D are hot rn, especially J.I.D since that nigga was on the XXL Freshman Cover this year.

[@thekxss]

someone had to put a light on this! thank you!!!!!

[@Pilotfish2u1]

why

[@kingguccitv8664]

Bum a sellout

[@SticksAandstonesBozo]

AKSUN it’s one of the most talked about stories in hip hop for about 5 years now. Where the fuck ya been duke ?

[@cozydesignz8921]

@@SticksAandstonesBozo no it hasn't

[@1075Marijavera]

Nice Neo Yokio profile pic

[@LuisTrey]

Drake's afraid to get surpassed! I bet if any of them start doing hotter than him, he'll start beef with them and release them from OvO.

[@David-hd4et]

LeBeautiful why would he release them when he can make money off of them?

[@lucasdunne5347]

@@David-hd4et because he's very egotistical

[@geoboy700]

@@David-hd4et mhmm true

[@geoboy700]

@@lucasdunne5347 wdym egoistical

[@user-tb9sq5po6z]

how can drake be surpassed, it's literally impossible at this point

[@Itsanangell]

I wish drake could free party man. I KNOW talent and that man has A TON

[@djfred5027]

Emily Alcantara A WHOLE FUCKIN LOT. And I don’t even fuck wit OVO.

[@ChromeKitana]

Angelstar Party struggles with the fame and also struggles to record it’s his fault the last couple years

[@grungical]

You dont know shit..

[@TheSuperrapper20]

*would

[@N4orEditor]

he can produce AND sing, his whole first album was produced entirely by him and the following two had collabs on production. he could compete with frank ocean and weeknd easily he just doesnt get promoted and has been lacking musically since colours 2 came out.

[@joelsamuel9299]

I’m a Drake fan but I agree that he used a lot of rappers to make his hits

[@joelsamuel9299]

DJLucas 610 Drake is the only one that shines in the OvO camp.... nobody is even close to him... something there doesn’t make sense... why would you sign a bunch of singers to your label and none of them succeeds?

[@teemigo6921]

He made them hits

[@seanlangi3389]

Joel Samuel that’s what happens in the label someone is gone out shine the rest, look at Kanye and good music. and people forget how many people drake put on.

[@judah180]

@@seanlangi3389 kanye helps his artists on good music creatively and he also produces for them. that's the difference

[@geoboy700]

@@joelsamuel9299 exactly like wtffffff!??.!!!.....barely any are coming out

[@claytonmahoney756]

Ovo Sweatshop lmao they all work FOR drake

[@kenny.magic99]

Clayton Mahoney More like OVO Plantation.

[@ochenGsUp]

OVO is 40's label though.

[@fortnitefanatics2735]

you dont even fully 100% know this, imagine being this ignorant lol

[@chillvibes375]

facts

[@dashinazarov]

No one is making them sign with OVO.

[@kaizenkltr]

Drake Nike 🤝 *loving cheap labor*

[@notforsale9488]

KAIZEN. 😂😍💪🏿

[@IllDawgable]

W

[@210UnderGroundRapper]

KAIZEN. Jordan

[@ZetaMoolah]

Lmfao

[@hlokomani]

KAIZEN. 😂😂😂😂😂

[@BoyWonder1914]

It blows me away that Drake would do his own artists like this after how good Wayne was to him. Not only that, but Wayne definitely showed him that the success of his signees mattered just as much to him as his own.

[@4n0nym0u5]

Money makes some people blind... And greedy.

[@morellascores8890]

I HEARD DRAKE MAKE SHOUT OUT TO U BRO A U A BEATS PRRODUCER OR PART OF OVO

[@NomadiqGentz]

The problem I have is when PARTY releases a song nowadays I always see the comments that say "this song would be perfect for drake", "this sounds like drake", or "this has that Drake vibe" and I'm like NO!! NO!! This is PARTY'S vibe that Drake has been using, not the other way round. OVO artists sounds become synonymous with Drake and not themselves. It's a problem.

[@bryson0206]

fr fr

[@charlesturner4117]

😂😂but party can't reach Drake level when he drops, that's funny

[@jameshughes4068]

Drake keeps taking his artists flows n ideas that's why they can't get nowhere how party suppose to blow up n drake keeps taking his vital material

[@fastforeignaybee]

This is exactly what was going through my mind while I was listening to 'Peak' and 'Ratchet Happy Birthday' on Scorpion.

[@riddley39]

But who’s fault is that? It’s his own

[@tibitop]

drake is not to blame when he wants to pick the best songs/beats for his own album, or is he!?

[@geoboy700]

@@tibitop mhmm ikrr!

[@morellascores8890]

If its true Drake is ghost working guys🚀

[@bofaboy9271]

Xo and ovo are different because Xo actually markets and puts lights on these other artist in their label through features and social media spotlights nothing I’ve seen ever happen in ovo

[@Chris-rt7ph]

Bofa Boy yup, like cash, nav, belly n way more

[@ProseccosKitchen]

Chris P they not poppin more than even Roy Woods 😂

[@elplebeuchiha1996]

Who is in XO? (+)

[@chefajmwz3492]

Chris P who's WAY MORE 🤣🤣🤣🤣🤣

[@sharsasuke01]

88 Glam is lit.

[@blaxson10]

The OVO sweatshop is not some funny joke it’s real.

[@rockosfoodtv]

I’d love to write music and never be the face of it 💯💰

[@betternow6281]

It's obvious everyone he signs has to write for drake. It's clear as day. Drake releases so much material because he has a team of his artist writing for him.

[@turtleanton6539]

Ofc

[@96arsenalgooner]

Imagine if The Weeknd signed for OVO he'd be still making albums like take care for Drake. Good he took his own path to success and achieved it. No wonder Drake was a bit bitter when he didn't sign to OVO.

[@ericseni4875]

right..cause the weekend makes great rap songs..brilliant

[@96arsenalgooner]

@@ericseni4875 Do some research making yourself sound stupid.

[@ericseni4875]

@@96arsenalgooner i don't think any amount of research could possibly find me the weekends pen on drakes verses on "shot for me", "headlines" ,"underground kings" ,"take care" ,"the motto" ,"hate sleeping alone" ,"HYFR", "lord knows", "look what you've done" ", make me proud", or "we'll be fine" unless you're trying to tell me that the weekend makes complete rap songs. But hey, I'm not the one who did the research so what do I know. You tell me

[@96arsenalgooner]

@@ericseni4875 When did i say rap songs? You just assumed that. "The ride" isn't a rap song? Dont just pick and choose. he actually started off as a rapper. Just managed to make rap into melodic songs and it worked if you actually did some proper research.

[@ericseni4875]

@@96arsenalgooner I did not assume, you assumed. By you and evidently others stating that the weekend made take care you imply that all of those songs I just mentioned were made by Abel. I don't need to do any research to know that thats not true. if you agree then the weekend was merely a collaborator, regardless of the "gave up half my album shit". Hell that could even be 3 songs in total. also, in the research I did not do, I know that the weekend received less than 5 credits (2 or so of which are collaborations) on this album. So if the weekend didn't make any rap songs, how did the weekend "make" a grammy winning RAP album?

[@ps4080]

The saddest thing is that all ovo signees are as much if not more talented than drake with very few exceptions

[@jasonalpha7136]

None of them are🤦‍♂️just my opinion

[@queensdontlowertheirexpect478]

They are all talent or they wouldn’t be labeled and there would be no OvO without Drake period

[@bidoof12]

you just delusional bro

[@mikem4314]

Perseas Pikionis no they not lmao

[@kalimkhan3872]

Id say Majid Jordan and party next door have the ability to make a very good piece of work with the right support

[@envious9687]

Watching this video before it gets deleted by drake

[@cristinasimao7405]

TRUEEEEEEE. I see no lie.

[@gobbleswells2883]

Like "Story of ADIDON"!! 👀😱💀😭😂😂😂😂

[@Arkstromater]

Lmao

[@jrurbbehdidiwdnndjduw85eos73]

L

[@jortharob3406]

So these are the Ghosts that are writing for Drake

[@jimuelvistan8978]

Cuz drake signs em and takes their soul

[@aishaomar7434]

@DJLucas 610 Yes he might've written some of his tracks, but its a fact that he has ghostwriters and uses smaller artists for his own gain.

[@routebeschrijving2413]

🎱

[@Tevin-MK]

@@2EA.TX3 but he right

[@IrenaDeacon]

And many MANY more

[@ASJyirod]

THIS IS WHY YOU DONT SIGN TO RAPPERS WITH BOOMING CAREERS, YOULL JUST BE A SWEATSHOP WORKER

[@ASJyirod]

@utubegirl these dudes aren't leaders, the last thing they'll attempt to do is have another grow and develop under them as a fellow flagship artist. Lil Wayne the only dude I seen do it, ironically for this video's focal point

[@sofresh688]

That's how Drake, Kid Cudi, and Kanye West came up to be the biggest names and also it states it in the video. In your words you're basically saying don't be sponsored by an extremely successful brand..... It doesn't make sense

[@N4orEditor]

kanye had people sign to him and succeed and he helps them out creatively with production and features on his albums, drake doesn't do all that and thats the difference.

[@geoboy700]

@@N4orEditor mhmm exactly 100%!!! No cap

[@dressboy5]

I know there's no love in that label just by the fact that they never out out a compilation album with all its labelmates.

[@turtleanton6539]

Right

[@weebnibba1540]

Right. At least the Weeknd helps artists like Nav & Belly further their careers but Drake doesn't give a single F.

[@TheRealRovkstsr5]

Drake will use his connection to take down this video ....too much truth

[@RemixTV1000]

jay jay rockstar honestly tho

[@mohammadalialibadi2732]

Youlee Dkhar make a song about it too…

[@dannybrickzz7727]

Lmaooooo

[@UlisesTheGreat1]

jay jay rockstar yea this gives more insight ,the more drake grows the more he’s taking a Suge Knight persona

[@GG-lr3gv]

Youlee Dkhar Push knows

[@jasonj7052]

Drake only puts on artist he knows he can easily outshine. That’s why he’s making songs wit artist like lil baby and gunna. PND could easily outdo drake in song quality and Roy woods shows a lot of talent that would easily push drizzy out the spotlight.

[@queensdontlowertheirexpect478]

jason j are you dumb he sees the talent in some one and he put them on blast and gets them recognized and Drake is the boss of ovo without him there would be no talent artists out there

[@richard69287]

But... he made a song with Travis...

[@ronaldoneal8385]

Y'all dumbasses just get in these comments and just say anything...shut yo dumb ass up

[@C_The_Guy]

Static and whats everybody favorite line to recite from that song?.... "Out like a light, like a light, like a light"

[@purplemindstate4303]

Roy woods opened the aubrey migos show in Miami 11/13th ..he can sing but his stage presence is boring.

[@younglepa]

Partynextdoor the most slept on artist on OVO

[@123234MAN]

On me

[@hminj]

People sleeping on DVSN 😭😭

[@senseij23]

DVSN too

[@senseij23]

They all slept on really...🤷🏾‍♂️

[@DJSaM2K10]

YOUNG LEPA Roy Wood$ and Majid Jordan say hi

[@konyeeast168]

@8:34 "Drake was only 19 years old in 2015" u good my g?

[@darrellwilliams9168]

Drake been lying bout his age this whole time apparently

[@rosieposie5241]

😂😂😂😂

[@unbotheredking]

Konye East No you dumbass🤣🤣🤣 That's when the John Seabrook's book came out....I don't blame you tho his phrasing kinda misleading

[@bookwyrm715]

Konye East Bro I thought I was buggin, like “is my math wrong”? I google it and then I find out I’m right and I’m like, tf? This niggas wording was dubious

[@matthewlee9879]

@@unbotheredking if you don't blame him why call him a dumbass???

[@kaysha]

If you make a good business move, and your publishing and songwriting/producing rights are signed right, you can actually make a lot of money from your art even if you never are the main artist.

[@TheSublimeLifestyle]

This would be great if they were in it for that purpose. But they are artists first. PND said he wrote “Work” after a heartbreak and wanted to drop that song on a project. He made him sell it to Rihanna 😭

[@kayedward2134]

@@TheSublimeLifestyle Happened to me as well, but you decide if the business opportunity is worth it. My heartbreak song sang by this girl group made me 200k and I wrote 10 other songs while the pain lasted. Business moves

[@thelastgreatpoet5219]

People should differentiate between commercial and recreation

[@deanbenford7363]

@@TheSublimeLifestyle Well rihanna made it the mega-hit that it is, so all the pieces fit the puzzle.

[@DaHustlaTv]

The weeknd was one of the smarter ones. He got ghost and didn't sign with drake once drake took his whole first album from him to use as his own in order to get signed. He peeped game quick! - lillonbeats.com

[@SD-wj9bv]

Daily Hussle TV drake didn’t take his whole album 😂😂😂. The Weeknd give him six songs

[@DaHustlaTv]

@@SD-wj9bv Now-a-days, an album is only 6 songs..Lol.. The rest are fillers... the moral of the story is he got fucked before he got a chance to let his hair down... So, he took it upon himself to not let it happen again. Which I don't blame and him.

[@SD-wj9bv]

Daily Hussle TV how did he get fucked?? I would kill for drake to take some songs from me and then shout me out. I will have people pay attention to and start a fanbase You wouldn’t want jayz are em shouting you out??! Drake the biggest rapper in the world right now to. Abel even said he grateful for drake doing that

[@MRLONG758]

The beast 2229 what's the point of him giving you a shout out and he's taking your best song. All that attention he gives you will be for nothing when the music you put is trash cuz he got all your fire.

[@queensdontlowertheirexpect478]

the beast 2229 they are both representing the 6 who cares how they got there they can both can borrow each other clothes and both be huge

[@DefNotMyBurner]

Drake too busy giving everybody lie detector tests

[@dangermauz754]

Damn, lol!!

[@msawmusic]

Drake not even signed to OVO. This is pointless. 40 and Oliver signed every artist to OVO. They are THEIR responsibilities. Not just Drake. The only artist Drake has signed is Baka. This is straight from 40's interview with DJ Akademiks

[@Monkthegod]

Yeah but it's a joint operation, all three own the label. 40 and Oliver dont do anything without drake in mind.

[@msawmusic]

Christopher Phillips Drakes job is to be an artist. 40 and Oliver run the label.

[@kyezek524]

Drake is the one that takes the tracks he wants from the artists on OVO.

[@TheBlackAmericana]

Right when I saw "Cash money records" at the end of in my feelings I'm like tf?

[@msawmusic]

Kevin Yezek what tracks has Drake taken from OVO artists?? Only artist on OVO to produce a hit for Drake is Majid Jordan. None of the songs that Party produced like Legend, With You, Ratchet Happy Birthday, Preach or Elevate are hits for Drake. Try again.

[@DakaONER94]

The best decision the weeknd ever made was to not join ovo

[@EisenbergFlavour]

there's a reason why they call it the OVO sweatshop.... early on even the weeknd gave up half of his album to get a cosign

[@damnbeezy7136]

Weeknd is smart aff, he took the chance and started his own shit, just cause drakes from the same city doesn't mean you gotta sign to him

[@damnbeezy7136]

@utubegirl yeah that's what I'm thinking

[@Chucky_-kg2ij]

drake needs to put his focus on the great talents he has and take a step back if lil wayne took a back seat to u, u should do the same for your artist

[@twistmula593]

Dean Ambrose big facts that’s the whole reason Lil Wayne went to jail for that gun charge. He went away for 8 months and let Nicky and drake take the main stage. It’s funny anybody drake puts on doesn’t go where they should.

[@jasminehenderson276]

Dean Ambrose thats lowkey not even always the case, look at Ross, he was able to still focus on himself while elevating meek and wale. Drake just selfish asf😂

[@Chucky_-kg2ij]

Jazzy Nexxt1up ross definition of a true real boss

[@jasminehenderson276]

SSJ Blue Evolution Mastered Ultra Instinct Gogeta sooooo you’re saying Wayne fell off in 08, 09? Yeah your hip hop pass is revoked😂😂🤦🏾‍♂️

[@mellochello921]

@SSJ Blue Evolution Mastered Ultra Instinct Gogeta I'm ashamed you have that picture while having the audacity to say such ludicrous words, shame on you.

[@dredvax]

Lol how was he 19 in 2015 when he's 32 in 2018??

[@fitchgirl02]

dredvax i think he meant 2005 lol

[@tylergooding4377]

No i he meant drake made that statement in 2015

[@TheBlackAmericana]

I was confused af too lol I'm like u just discredited urself bruh....

[@kalamarimuguruza3656]

The STORY of drake working with Dre didn't surface until 2015

[@fredsemuntu8920]

2005 you Goose

[@DakwanTheChef]

The best label to be on is J.Cole's just look what he did for J.I.D. and Bas

[@HDMadSkillz]

Davanta Horner BAS nigga like a bas fish foh.

[@karl3565]

never heard them

[@omxosxw]

Karl what are you doing man?!

[@theboy1625]

Bas hasn’t released shit in years

[@jaycee598]

Earthgang and Ari Lennox too

[@Lunsfordklay]

I’m so happy A boogie didn’t sign to ovo and that’s coming from a huge drake fan

[@epicpizzatime3]

Klayton Ford How can you watch this and still be a fan?? 😂

[@phenyo4]

@@epicpizzatime3 why not?

[@geoboy700]

@@phenyo4 LOL ikrr!

[@geoboy700]

Wait u mean boogie with da hoodie!?

[@lucianacarter6397]

Hi ford

[@OATV23]

When you have a superstar like Drake it’s hard for others to shine on the label. It’s like role players on LeBrons team, you see they don’t play up to their true potential until LeBron leaves the team. It’s just a lot of pressure for them.

[@TommyGunzMusic]

Wayne was the biggest Rapper in the world when he put drake a nicki out

[@fiercesapphire]

Idk I think it depends on the situation cuz kanye started his label an put people on when he first started an everyone flourished like big Sean John legend common pusha t kid cudi it was so many people ye put on he even help Travis Scott get on now look at him he got his own label an doing his own thing but the only people u hear about from drake is the weekend an forty

[@OATV23]

Tommy Gunz I’m talking bout on Ovo not young money, Drake is in his own class. It’s hard for his label mates to gain stardom when he is just that good. Other labels don’t have that problem, cause nobody can match the star power or effect drake has on the world.

[@OATV23]

debra Smith the weekend isn’t on drakes label . How we like i said to tommy. Kanye couldn’t have the same effect that drake has on the music industry. Drake takes an unknown artist every year and makes him big. Signed to him or not. Ex Blocboy jb, lil baby gunna, and so on. Nobody has that impact on music but drake . Now drake can only do so much, the people under him have to produce as well and can’t worry about drake putting them on.

[@sugaeltrafficante8691]

Rap isn’t no team sport, he ain’t a team player. Toronto has way more artist that can outshine this fool

[@devante9555]

Roy Woods, DVSN & Majid sing better than drake period!

[@jasonalpha7136]

But cant make a hit but I get what you're saying

[@queensdontlowertheirexpect478]

There would be no of them with out Drake period

[@queensdontlowertheirexpect478]

10 years will get u someone where

[@ygnightkid6529]

that's cause they're all straight up singers Drake is just (what Pac would call) a rap singer

[@brando3424]

jason alpha yet they have hits

[@gbiggz_na]

Ooooh its OvO. It looks like an owl. Makes sense

[@GhostHunterB15]

Lol moron

[@gbiggz_na]

@@GhostHunterB15 lmao let me be

[@iniquity7]

@@gbiggz_na ur not alone I didn't know either, nore did I care too

[@adamsilver1717]

Godwin Ameya I cant tell if you’re being sarcastic because everyone knew that since day one that’s why their logo is an owl

[@jaychap2667]

Also ovo stands for October’s very own.

[@thescoobymike]

I always wonder why he flexes OVO so much when it's a label no artist would ever really want to be on

[@geoboy700]

Exactly seriously!!! Actually

[@candacemarcos4808]

All I know is that they doing my boy partynextdoor bad!!!!!!

[@geoboy700]

Mhmmmmm exactly

[@Courtneyig]

PND actually been lowkey active on features this year, I think he actually wants to leave the label but can’t or he’s going through something personal what’s holding him back...we never know what’s going on behind closed doors 🤷🏾‍♂️

[@draektears2794]

Courtney2020 contract

[@sozboy1]

If you sign to OVO knowing what goes down there your career deserves to die lol.

[@geoboy700]

Mhmmm

[@JasmineIVANNAEspy]

Don’t ever try to compare OVO to Motown EVER again. That’s suuuupppeeerrr disrespectful

[@sophspice32]

i don´t get why some ppl still buy the ovo merch when the label is clearly exploiting other talented artists and using their work without giving credit.

[@jaylon.713]

Jay Z and Drake are a lot alike. Very manipulative, steals other artists material, subtle sneak disses, and don’t really help artists signed under them

[@zb3391]

Jaylon Harris woah jay z let’s artists gain their own following

[@beatsbylu6728]

Jaylon Harris Jay Z created/put on lots of talent I love Drake but he’s more like Puff

[@shantylightbourne6799]

That's a lie (Kanye West) say no more. Drake is a culture and artist vulture. Jay-z's artist have reached heights and were able to stand on their own Drake just riding the shit out of his artist especially PND he should be way bigger than he is right now. I remember the first time I heard not nice I thought it was drake's song then I searched and found out about PND. When Lil wayne introduced both him and Nicki I never had to search for the song we knew who they were right away by name, because he made them known and promoted ymcmb to the point where that's all you heard over the radio Drake could promote these artist way more than he's doing he has the platform and he needs to let them start using their own big hits and stop using it for himself#snakey mfs hate to see other ppl rise around them.

[@toneliotta5411]

I don’t know what’s going on with OVO But PartyNextDoor needs to be on everything because he’s really talented!

[@ColonelZeta]

Tone Liotta Party writing Drake’s hits lol

[@kaybeepapi5921]

PND is a GOAT... i wonder why hes been ghost as of late he had a weird post on twitter that he removed. along the line of "this guy being foul and i didnt know people could be like this after all i've done and have always been loyal" not exactly the words buh along those line then he removed it since then hes been ghost... saying "hes working on an album straight PND not apologies"... so lets see...

[@kassandra5596]

Roy woods will be big right now if he wasn’t in ovo

[@Dre3010]

Wait Come and See Me isn't even gold?

[@Dre3010]

@La’Ren It is gold dawg. I looked it up in the RIAA's page. It would've been shocking if it wasn't even gold cuz i believe that bitch charted

[@thegoat8753]

Mario AKA THE GOAT Chalmers what about recognize

[@Dre3010]

@@thegoat8753 It's platinum

[@-SP.]

@@Dre3010 Bro Come and See me got nominated for a Grammy but is only Gold wtf???

[@Dre3010]

SP Yeh shits crazy I thought it was platinum fosure

[@SackTaster]

Drake got the ovo sweat shop running like a well oiled machine

[@big_brayo]

This is why people need to get with Kanye. He builds stars

[@GG-lr3gv]

Ryan Sikhira Or TDE

[@zclan4130]

Kanye Does the exact opposite. He is worse.

[@GG-lr3gv]

Zach Clanton Kanye showed the world John Legend, Big Sean and Kid Cudi. He helped Travis Scott find his sound and perfected Pusha T as a solo act with Daytona. A handful of artists have struggled but Kanye can’t be there to hold everyone’s hand 24/7, people gotta step up and make hit records themselves sometimes and his artists haven’t been doing that lately. Not sure how you can compare Ye to Drake with how he takes care of his label, two very different approaches.

[@GG-lr3gv]

utubegirl Of course everyone knew who Pusha T was already dummy I was talking about recently. Daytona has a chance to be RAOTY at the Grammys which Push has never had and it’s because of Kanye’s production. Cudi is not a one hit wonder, there’s a ton of music on his first two albums that tons of people still love and Kanye helped give him that platform to be a big commercial artist. I’ll give you Teyana, she’s sort of a failed project but that’s not totally on Kanye. She can branch out and be featured on other albums or release more music but she never made an effort to be as flamboyant as other female artists, that’s the style she chose and that’s not how you sell music in this day and age. Kanye produced a great album for her and let her be in his Fade video. She doesn’t have the “it” factor clearly. Like I said, Ye can’t hold everyone’s hand.

[@GG-lr3gv]

utubegirl That’s usually how people get signed, otherwise you’re an industry plant. You don’t have a very complex understanding of the music business.

[@THATDUDESME]

Drake was 19 in '05 not '15 bro

[@stelinamukaj148]

Actually he was claiming that in 2015 drake said that he had been writing for aftermath when he was 19 , not that in 2015 drake was 15

[@bigiron7547]

How bout I pack you in nigga?

[@Dblup]

Nick Alonso 👀👀

[@THATDUDESME]

@@bigiron7547 I don't know what that is. Enlighten me, please.

[@blackjackool]

Half the reason I even like Drake is because he helped me discover Weeknd, PND, Majid Jordan, Roy Woods etc. He has excellent taste in music.

[@RandoManFPV]

And ILoveMakonen 😂

[@tobbidagur3463]

He made Blocboy Jb Famous

[@Supergod-Dynasty-SGD]

He's a street rapper.. & Drake didn't sign him... u do notice Drake doesn't sign Rappers right, he already knows how to rap... he only signs R&B acts so they could eventually work together.. they'll get a boost & Drake will take a little sauce from them... & Drake is my favorite rapper.. well used to be.. I see how he move.. but I'm my favorite rapper now

[@gtjohns220]

JB already had the hit. Drake just wanted to ride the wave like he did ilovemakkeon

[@Supergod-Dynasty-SGD]

@@gtjohns220 exactly.. mostly all Bloc songs was in the Ms ALREADY.. he did ride the wave cause JB is a street rapper that DANCE & the only 1 who got his own dance rn.. but was a fair trade cause Drake put Bloc into a newer, more broader audience..

[@ThisIsntTwitter]

@@Supergod-Dynasty-SGD "he already knows how to rap" lemme stop you right there

[@Supergod-Dynasty-SGD]

@@ThisIsntTwitter duhh nigga... I been listening to Drake since "More Room For Improvement".. he not no Kendrick but he can put words together & actually spit.. what did I say crazy?

[@miguelprado8675]

Everyone signed to OVO SOUND are very talented, the only problem I think is that there own movement they have is not really out there poppin' :/

[@canonogic]

dvsn should be WAY WAY WAY bigger than they currently are

[@ezraprzytyk]

OVO could NEVER be like TDE

[@abcgray100]

Never...not even close TDE show real homie love...OVO is FAKE FUCKS

[@raidetac4762]

Lotta aggression over here in the corner, keyboard warriors. 😬

[@ezraprzytyk]

@utubegirl jcole is a multi platinum rapper.. dreamville has been.staying on the rise and JID has made waves in the hiphop scene..

[@julien156]

tick tick tick...that label is sick sick sick

[@Nobodyhas2]

Cringe

[@igonshootboii4468]

OVO sound more like OVO sweatshop amirite?

[@LieLikesMusic]

Love this stuff man! Keep at it.

[@ste6647]

It’s so sad that party hasn’t been able to fully cement a solo place for himself. I love him and saw him live back in February but it’s seems the only real recognition he gets is when he’s featured either by drake or Kanye. I hope he branches off, he has so much potential. I wish he’d gone the same route as The Weeknd.

[@daughterofyah6209]

I was wondering what happened to PARTYNEXTDOOR 👀👀 I was like yes he’s next and nothing happened. I stream Majid Jordan EVERY DAY!! Like I introduce people to trhem everyday!! Same thing with Dsvn! I really don’t understand why Drake doesn’t push them a little more because people are starting to here about them.

[@shakithyanpuvithasan4173]

Dramville stacked like the warriors!

[@TheFineGreat]

Makkonen is TRASH thats why he has ONE hit lmaoooo

[@femioki3861]

Go and listen to Ilovemakonnen other songs on KZbin and ask yourself if he is really trash like you say...

[@Kal-El207]

@@femioki3861 I just went and listened to them. You’re right he’s not trash. He’s garbage.

[@kidyusei413]

Aww what happened to the iconic HHM background music in this one dude! I love that subtle instrumental that always plays while you talk!

[@tendoe528]

Imagine if The Weeknd actually stayed at OVO. Drake would have sung Starboy, The Hills...etc and The Weeknd would have been a nobody

[@BrandonGaza09]

Dvsn, woods, and pnd gotta dip...

[@fitchgirl02]

Brandon La Flame and majid. Unless ovo improves their marketing

[@onaleronasrandomthoughts7793]

Great points. Only problem is OVO Sound is a reflection of what kind of music drake really is. Notice that their music is different from commercial music. Drake has an excellent ear for music. But try looking at his signed artists and compare them, say to your Migos... Let me ask you. Do you think such sound would really make it mainstream? So looks to me like Drake wants to get this sound and feel at the very least some recognition. Give him a break browdie.

[@indiaxlovee]

O'Nalerona Dinkebogile then why doesn’t he promote his own artist? He never posts to his 40 million followers to buy their albums & why doesn’t he ever sign rappers?

[@dotwavlogan]

They don’t call it the ovo sweatshop for nothing

[@katlegomehlape8623]

I'm a drake fan and this is shocking💔

[@mpendulombhele5036]

Who did Michael Jackson sign Ask yourself that Bare in mind, he's bigger Than jackson

[@diantem8235]

Partynextdoor wasn't properly credited as a producer. He has hits with Khaled and writing credits for Rhianna. Those are the little things that would make this video different.

[@kap3469]

Roy woods got great music

[@JOHNALLMIGHTY11]

A Pimp Named Slick Back Exactly they tripping

[@THIZZAVELI]

Lol the actor aubry who plays the rapper drak is OVO's creation. Everybody else is there just to give him a script. They sign N.D.A's not to speak on this or do interviews.

[@JoshSamuel]

This video needs more views

[@chantejacob10]

Drake just doesn’t want anyone from Toronto to blow up like Tory lanez did smh. He definitely wants to be the only big artist from the city

[@VickStarkiller]

I think every artist that does a label benefits from having talent help him further his career but goddamn man even Kanye stayed out of Cudi’s rise after 808s. It’s crazy how nobody in OVO is really popping like that.

[@veepeecee8630]

Your right... It's all about Drake.. And nobody else. Everyone signed to ovo hasn't made it besides party next door

[@olliesmith4997]

And he really didn't make it. PND supposed to be bigger than he is, but his lack of success due to lack of marketing, lack of personality, and plus drake and other artist is taking his best material

[@TheFineGreat]

“Moe G with the dance moves” HE GAVE THE MAN CREDIT

[@aishaomar7434]

Drake is a conniving man who takes advantage of smaller artists creativity ,get over it

[@villavelli]

I thought he signed that dude he did DNF wit. But anyway, The Weeknds was smart! Very talented and about as big as Drake til this day. You gotta be confident and wise to not sign with the biggest guy out there. And back then there were no examples to say it would be a bad idea.🤷🏾‍♂️

[@MrAde-jy3uu]

Drake doesn’t care about OVO artists like Wayne cared about Yoong Money artists

[@Bnicoley]

Where tf is PARTYNEXTDOOR ?!

[@thygreatmark]

Getting ready for work, listening while I get ready, dope video. I subscribed.

[@DRIZZYMAC02140]

Party is Lit! But can I ask is writing credits worse then tryna be famous? Party wrote maaaaaaad music doing numbers he’s so lit because his 🖊 he’s my favorite artist to date so I agree he can be bigger than he is to a mainstream point but I’m sure he’s doing a lot better than a lot of Artist and he’s not as big as them

[@djtriumph38]

PND should be way bigger.

[@kingdomcitizenship5613]

None of them seem to get the push Drake gives to himself

[@dela4755]

who's here after the beef

[@aronjohnson871]

yeah but who would makkonen be right now without drake jumping on tuesday? who would dave be without drake jumping on wanna know? who would most of these artists be if drake never co-signed them in the first place is the question.

[@AnonymousBased]

Drake was born in 1986. The narrator said Drake was 19 years old in 2015. He messed up. 8:34

[@9lirba7]

Majid Jordan are so so soooo good, people are sleeping on them

[@mihlalimase6397]

This is the only time I'm hearing OVO's artist after years I heard of it