History of Apple CEO Tim Cook

Today we’re going to explore the history of Tim Cook. Where he grew up, some of his career achievements, and how he ended up as CEO of Apple, the most valuable company in the world. So as you may know, Tim Cook is the current CEO of Apple who replaced Steve Jobs in 2011. And while Cook may not be as famous, he’s just as interesting and has contributed just as much to the company over his tenure. We’ll start off by covering his early life, then explain his career path, and finally we’ll discuss his major achievements within Apple.

[@AppleExplained]

We are about to pass 70,000 subs on this channel! The growth of this community has been incredible and I cannot thank you all enough. I deeply appreciate all your love and support!

[@L1PiD]

Apple Explained You deserve more subs with quality of content you put out, I'm glad I found you before you blew up. Keep up the content and you'll go far 😎

[@kingmontero7900]

Apple Explained, please make a video about "The History of the Macintosh and iMac Computers Part 1" (Part 1 for the Macintosh device by Steve Jobs and Part 2 for the iMac) and please Apple Explained, show this on your voting poll.

[@jedwardoo]

30k to go! ❤️

[@slimender1244]

Please make a Question and Answers video or History of Android

[@cyberdasherxd2505]

Apple Explained do Steve!!

[@XstonedmonkeyzX]

He is the CEO of a Trillion Dollar company. He is a target for many. $200K+ is actually pretty low for a year of security...

[@JPK1337]

Also it's nobody's fucking business how he spends his money.

[@huntoi]

J K that’s not his money. It’s the company’s money just to be clear. It’s showing up as security expenses somewhere in their financials. I agree with the thought of him spending as much as it’s necessary to have great quality security - he is the most powerful CEO in the world in the most popular and valuable company.

[@simonemascellari1215]

Well, that’s like just a couple of Mac Pros :)

[@hifiveguyy]

What be examples of people that target him?

[@JPK1337]

@@hifiveguyy people that hate Apple. kidnappers. people that love Apple like psychos. people who are mad because they got fired.

[@jamesrath]

I personally got to interview Tim on my channel about accessibility. During the time off camera we had, he was very genuine and was a strong supporter of what disability advocates do like me. Despite the criticism I think Apple is fortunate to have such a role model in leadership.

[@5sf4bw86]

it is easier to do ethical when you have a lot of cashes. this is a survival biases.

[@xiupsilon876]

reg file It's also easier to NOT be ethical when you have a lot of cash, look at Nestlé. Stop being so cynical.

[@nagalakshmi9486]

Wanna be an apple ceo...what can i do? And what i have to study...can anyone suggest me and plz wanna advise of apple☺

[@parallaxis261]

I think he is an awful person. He's one of those bad persons that think he is good.

[@vimalcurio]

I don't see any video of him on your channel!?

[@MauriceGucci]

Tim isn´t an out of this world visionary like Steve was, but he is a big reason why Apple became and is successful.

[@dh4444]

Tim cook is arguably better ceo thna Steve jobs No offense to jobs. Jobs weren't the best ceo. He treated employees badly

[@shriyansha9963]

True. After Jobs's death, the company went so downhill, it's market valuation went to 1.6T dollars. Tough chance they will survive without Steve.

[@MauriceGucci]

Dimer 97%+ consumer satisfaction rate, consistent long term success, happy investors, multiple new successful products like apple watch and airpods, industry leader in every category they are part of, etc. But Yeah, they really went downhill because some guys in YT comments don’t like them because they removed the headphone jack lmao.

[@dimitris_official]

@@MauriceGucci tim just cares about money.Like 1000 bucks for a stand?Steve would not let that happen.I don't agree with everything steve did and believed but at least he cared about the company and its products rather than just money.

[@MauriceGucci]

Dimer you know that the stand isn’t a consumer product, right? It’s for professionals who use this stuff for their work, like editing big budget motion pictures. You’re not the target audience of that product

[@bubblesfixated]

I was at school today and I wanted to do Tim Cook for my biography project. Came home to this. Just. How dare you. How DARE you make me a very useful video

[@chef_latte]

Ashleigh Hanna not what I expected

[@TheBrokenEclipse]

The way Cook changed and improved Apple's supply chain is simply astonishing

[@amirihashim4774]

He’s a buisness man and Steve Jobs was a visionary I honestky beleive if Steve was still alive would’ve seen some shit that we didn’t even think was possible that’s how crazy he was he achieved everything he set out to do. If he set out to make a hologram call as an update to facetime. I guarantee you we would’ve had hologram calls by now. But cook tries to milk us for all he can that’s why each iPhone barely has a difference from the previous model these passed couple models. And they left a glass back with the iPhone 4 just to go back to it with the iPhone 11. They have no ideas anymore without Steve he only gave them a plan up up until the iPhone 6, the last breath taking iPhone lol

[@theconsolethief]

@@amirihashim4774 iPhone 8 and X had glass back...

[@javen2532]

@@amirihashim4774 Not agreed. AirPods and Apple Watch are great products.

[@kulangotnisoobin5628]

@@amirihashim4774 is it fun contradicting yourself? the removal of the glass back for the iPhone 5 was a decision made with Job’s involvement. slapping the credit to Cook’s name is just plain wtf to my ears. and yes, steve jobs was a visionary and a genius in a sense, but he was also known to be very stubborn with setting up minimal updates in products the company releases during his career (lol the og iPhone, 3g and 3gs). calling out the company under Cook’s leadership like this is like a slap to Job’s ass. i very much agree with your first sentence but the following words after that are just plain absurd. Jobs was a genius, but he was also human - and so is Cook. they have their own merits and they have their own visions for the company. They were a dream team and i think they worked really well together back in the day. Jobs comes up with impossible things, Ives would give it shape, and Cook would make it happen with his supply chain - and i think that is ideal, so let’s just leave it at that. i could go on about how you think apple is milking the general public. The original iPhone’s price was placed at 500 dollars, and if adjusted to inflations, it actually isn’t that far from the prices we get today. (digg.com/2018/iphone-prices click for more info) cheers to you and i very much enjoyed reading your opinion.

[@vimalcurio]

@@theconsolethief he's right tho

[@aidanm4373]

I’m so happy that Tim Cook places so much emphasis on accessibility and clean energy. I wish more companies would act this way.

[@enzmondo]

“When we work on making our devices accessible by the blind, I don’t consider the bloody return on investment. If you want to do things only for ROI reasons, you should get out of this stock.” This is what a great leader is: fearless to their bosses especially when it comes to the betterment of humanity.

[@lbch_youtube]

That is their PR. He’s a guy where he’ll battle them if it profits him and will do anything to profit more (including shipping bad phones) if stocks are low. Don’t be fooled by what’s on the surface. Trump said “Latino you walk out you get shot” during the presidential debate. And what’s happening today?

[@andomi2760]

LOL.

[@xiupsilon876]

Liberal Badass does it even matter!? He could be a psychopath for all I care (he's definitely not). If your PR strategy involves sustainability, privacy and accessibility - it HAS to be good. They're not lying about these things, the facts are right there.

[@predatortheme]

Problem is, you cant run a company alone on that, you gotta take care that you make profit too.

[@Prince_Dracula]

@@predatortheme its apple, money isn't a problem for them. there should be no criticism here, he just simply wants to put the disabled people first. we need more people to think like him.

[@pavniverma1816]

It's a fact. Only two kind of people run Apple 1.) A great business man (Tim) 2.) A visionary (Jobs)

[@stefan_4508]

Rajat Verma they have a great business man, unfortunately they haven’t found a visionary to replace what Jobs had yet

[@nodnarbnaelc6819]

This is the most useless comment I've ever read.

[@DurangoCzechoslovakia]

Stefan Trifunovic they have Craig,it sucks they don’t make him CEO.

[@dh4444]

Nodnarb Naelc 😂

[@DurangoCzechoslovakia]

IndiaKitten yes.

[@enzmondo]

His own personal experience with his health and his passion for advancing human health has inspired him to create the Apple Watch, a wearable device that tracks health records and helps the owner better their physiology.

[@justqaisar4137]

apple watch is way better than any of the competition though.

[@Thettaco8899]

Woahhhh quick to attack there buddy! He said it leads Tim to create the "Apple Watch" not to INVENT the "Smartwatch" chill out!

[@MultiBlackMagician]

and the health app too

[@iwilitu6591]

I think that without him Apple wouldn't have survived after Steve's death.

[@anthonyi7834]

Dayto very vague. What direction is apple going in to you and what business model do you perceive them using atm?

[@jeromeblanchet3827]

This is your advise? here is mine, stop thinking and take action

[@etizoman2403]

Lulu Lili You’re an idiot if you think not talking about your thoughts is Smart. No wonder why you’re an idiot. 😂

[@MauriceGucci]

wouldn´t have survived in the early 2000s

[@Jasiel.95]

Agreed.

[@Bou89]

History of Jony Ive

[@SovietBear4]

THIS!!!!!!!!

[@bibasik7]

*A L U M I N I U M*

[@jqyhlmnp]

_N E W E X P E R I E N C E S_

[@Bou89]

_M A G I C A L_

[@jeffreyongcay]

Bibasik7 HAHAHAHHHA 😂

[@angelo_villones]

Steve Jobs was necessary to create such an innovative company, but Tim Cook was necessary to keep it alive.

[@rickkarrer8370]

I think Apple is lucky to have Tim. He is a humanitarian and a great CEO. What I think Apple needs for innovation is a CTO (Chief Technology Officer). Someone who is more of a visionary like Jobs was.

[@Jamesaw85]

Rick Karrer they need to get Scott forestall back, he and Steve were the visionaries of apple.

[@amoskouame7317]

I would like to do it.I can use my imagination to help Apple reinvent the iphone.I will start with concept iPhone and its Smart Shadow.(IPhone SSH 1).

[@tvolta4830]

Amos Kouame yeah, it does not happen like that

[@aerohk]

How about Jony Ive for CTO!?

[@JPK1337]

@@Jamesaw85 scott forstall was bootet the crap out by Tim Cook when he fucked up Apple maps. they won't ever hire him back.

[@artisttwo22]

I admire him the most . I think he’s a great guy & really wants to make a difference in a good way for the world

[@kalospsofos]

Tim Cook is such an inspirational person... Steve as you said left the company in really good hands

[@vinny30]

Kosta Chatzialexiou your joking right

[@bxnycrampage]

NotAlemon shut up idiot

[@vinny30]

Tristen Patrick Allison gosh i hate it when people eat my food

[@vinny30]

Tristen Patrick Allison and hate doesn’t have much to do with technology

[@boiledfrog5739]

Kosta Chatzialexiou gay

[@PatrickCruzromero]

I think Tim Cook has made Apple a more kind company.

[@joshuajoe1419]

Yeah I don’t know why everyone seems to attack him

[@carat2947]

The COMPLETE History of Apple

[@vatsalgoyal9576]

People Think that Steve Jobs was the only one who created products but people neglect that every apple product is a result of a combied effort done by the whole company. Tim Cook is working good and is definitely an amazing CEO.

[@mrhunterf2869]

Actually alot of people don't realize but Steve Wozinak did most of the hard work with Steve Jobs at the start. Steve Jobs never really programmed, he was a great leader and visionary but people like Steve Wozinak did great things too.

[@percymakubaza5997]

This man is everything the business world should be!

[@Sam-xn2ie]

6:50 is the reason why we love Apple

[@footynutguy]

I am blind and I heard about the shareholders trying to stop making devices more accessible, but until this video I couldn’t find anything about it. Thanks for talking about this.

[@D.Marquez88]

History of WWDC

[@saracole7623]

This is great! I am doing a paper on leadership about Tim Cook, and this was a very information-dense video. Along with other recourses, this was very very helpful.

[@rh9329]

100k for travel and 200k for security is chump change for the CEO of the world’s most valuable company. To be honest, I would have thought those expenses would be 10x that! This is a typical “read the headlines” biography. Scott Forstall left due the non-apology (which was justified) for iOS6 Maps, and Browett was cut as the head of retail because he was trying to introduce a typical corporate bullshit mindset to the premium Apple retail experience; in other words a culture clash. None of those executive departures had anything to do with the Q3 2012 financial results.

[@imatlastheyote]

I've always admired Cook's stance on privacy and ethics within the technology industry. He knows the impact that Apple has on the world and wants to set a good example for all the copycats that Apple has. One of the many reasons I use Apple products.

[@koriecull]

Loved this! Tim Cook is a personal inspiration of mine.

[@JoaoPedro-mk9ou]

OMG!!!! THANKS FOR THIS AMAZING VIDEO!!!!!! LOVE YOUR CHANNEL, KEEP DOING THESE AWESOME VIDEOS. THANK YOU SO MUCH

[@andresfurious8302]

Thank you for bringing this topic he gets criticized for many things but seeing all the good that he has done even if it’s out of our field of view

[@Bou89]

Oh boy. My nominee finally has its own video.

[@rupal_hs]

Mr. Tim Cook is a great ethical Businessman

[@wclifton968gameplaystutorials]

unlike Steve Jobs who tried to sink the company he founded (reference to the Macintosh vs the IIgs)

[@jayr6637]

Tim Cook might be an ethical person, but Apple is far from an ethical company.

[@TesterBoy]

Neither Tim Cook nor Apple is ethical!

[@TesterBoy]

Jay R How can Tim Cook be an ethical person if he is the head of such an unethical company?

[@jayr6637]

+Reality Check I'm giving him the benefit of the doubt and assuming he has personal ethics.

[@kingmontero7900]

Apple Explained, please make a video about "The History of the Macintosh and iMac Computers Part 1" (Part 1 for the Macintosh device by Steve Jobs and Part 2 for the iMac) and please Apple Explained, show this on your voting poll.

[@ktsp2538]

King Montero I want this too

[@dragontechroyale4k447]

He’s name is Greg he says this in the begging of every video. And yes it good idea

[@AppleExplained]

It will show up in a voting poll eventually! I have a list of over 40 topics that I'd like to cover.

[@ktsp2538]

YEAH!

[@kingmontero7900]

What about Apple Explained, please show "The History of the Macintosh and iMac" on the voting poll.

[@TrainerGray1]

I love this channel! I legit subscribed 2 hours ago!

[@AllAboutInfo7]

it's been 2 years now mate

[@mr.stealyourspaghetti8004]

@@AllAboutInfo7 3 years now

Thank you for creating these awesome videos for us ❤️

[@Chrissy4605]

Very informative and I am glad to be a new subscriber to this channel!

[@prohz9129]

Honestly, he’s underrated.

[@ajl488]

Great video! extremely well done! You should consider doing all kinds of biography videos you clearly have a talent for it.

[@tlf361]

Honestly, he's one of the best CEOs out there.

[@Kat21]

wow u upload so fast!

[@iamflartebartfarst]

Great video man, very interesting, I had no knowledge about Tim Cook before this but he sounds like a great man!

[@KerrieRedgate]

The consciousness (or lack of it) at the top always affects the entire company. This is one of the reasons Apple stands out. Very thorough yet succinct exposé. Many thanks!

[@boogeyman2036]

What a great person Mr. Cook is. I hope the reason he's done those good deeds is beacuse of at least a part of genuine kindness in heart, but not entirely for PR reasons.

[@vladmazare1999]

Very well explained video of Tim Cook!

[@saskiavanhoutert3190]

Tim Cook is a busy man, thanks for that and kind regards to him and all others.

[@wendydrinkslove6516]

Thanks to this channel

[@ronchua3031]

At lAst, the under rated ceo now has his own video thanks! Jobs legacy grows!

[@PrakashKumar-nh1dd]

Good content & nice presentation. Very cool & clear voice. Most suitable person for such kind of job. Best of luck.

[@AnalyticalMenace]

This is only the 4th video of yours I've seen. And I just hit that subscribe button.

[@hondbob9263]

I hate it that Apple Pay is still not supported in my country!

[@SuperCoalBlox]

Hond Bob What’s your country? In the United States places like target only supports Apple Pay but in their app not in store since they don’t want to pay.

[@DeDuistereRobot]

Beastie Boys USA Belgium, i am Hond Bob. This is my second accound.

[@wclifton968gameplaystutorials]

use PayPal instead since that supposedly supports NFC tap to pay or at least it previously did on windows phone

[@DeDuistereRobot]

wclifton968 PayPal does not support my bank card, so I can't register an account.

[@wclifton968gameplaystutorials]

+DE DUISTERE ROBOT OK. change bank then or just not use NFC Tap to pay

[@garycoleman64]

Please do history of Apple retail employees!!!

[@ulyssesandthesirens]

I'm already a huge fan of Tim Cook, but the fact that I now know he is a man I can relate to for we share the same values towards human rights and LGBT+ rights, I look up to him even more. This video made me so happy.

[@Vatabg]

tim cook is awesome

[@Litvagopnik]

Steve Jobs was and is my idol. I read his biography, and I respect his audacity.

[@vimalcurio]

Now I have big respect for him. Thanks so much for this video now I think we can learn so much from Ceos such as Tim and sundar pichai

[@BenjaminDenverstone]

Tim Cook is a great man. I only wish that I can achieve just a small portion of his life.

[@ThunderTails95]

Thanks for the info dude. ✔

[@TheSystemExplorer]

1:01 listen very carefully i heard the Windows XP shutdown sound or was that only me

[@AlecWantoch]

Wow, I had no idea this guy was so awesome.

[@nmgamerzr]

Tim Cook you’re such an inspiring person

[@tinashezimunya2288]

A great leader is one that can find a great successor RIP Steve.....hey AE you are almost on 700k subs from 70k well done 👍🏽

[@riazamod8108]

He is a good man, great video

[@balderoine]

These are so cool

[@4is67]

I've met Ive twice in past, and definitely he is the best designer I've ever met.

[@JustAnNPC69]

Basically, Tim is a great businessman and a humanitarian and Steve is a great visionary. I wonder how the next CEO would follow these two people.

[@saskiavanhoutert3190]

Tim Cook is doing a good job as COO and CEO of APPLE, thanks for that and kind regards

[@frncs.r]

History of the iBook and PowerBook

[@JohnCasacop]

Industrial Engineer represent!!! 💖

[@dragontechroyale4k447]

I don’t understand why people hate him so much. He saved Apple

[@tonydarcy7475]

DragonTechRoyale4k I believe that crown goes to Microsoft as in the 1990’s they helped save Apple by making apps for it in order to avoid being split up because of it being close to a monopoly at the time. He certainly helped though.

[@TesterBoy]

He didn’t save Apple at all.

[@SuperRedux]

Please do a video on personality of Tim cook. Like his daily routine, eating habits,

[@StelmachsWorld]

Considering other big tech CEOS, Tim’s a great person

[@saltyyt8612]

I contributed to this videos existence

[@rhys7719]

Salty Yt Same

[@oldfaithfuliii5997]

Steve Jobs was an absolute business genius ! It’s no surprise he hired the man he new keep Apple’s success alive , interesting to see if Tim has the same foresight for his successor in the years to come

[@ameensha6416]

Watching on my iphone 6s😍

[@AppleFanBoy2893]

I love watching your videos. I had no clue Tim Cook was gay until after I watched this video. Keep up the good work!!

[@renae0007]

EXCELLENT

[@solelgammal]

Great man

[@mattjw16]

Can you do the History of Steve Wozniak? There aren’t many good videos about Woz like there is for Steve Jobs or Tim Cook.

[@Rivs5117]

Tim a LEGEND!!!!!

[@part4963]

Cook also offered a part of his liver to Steve Jobs when Steve was having cancer.

[@AdenaKaiba]

I'm so glad someone remembers this!

[@part4963]

@@AdenaKaiba yeah right? No one knows this. Steve didn't accept the offer sadly. But he got a liver transfer a year after. It was sadly too late. Man was great.

[@AdenaKaiba]

@@part4963 It shocked me to hear this story. If I remember correctly, Cook came up to him with lab results proving that they were compatible; not only Jobs refused, but Cook said it was one of the very few times Jobs ever yelled at him, and it was to say something like "I won't do this to you.". It's so heartbreaking. I wish more people knew about this, especially before judging either of them.

[@chikinnugjits5452]

Wow man I gotta respect the consistency, same song all this time for the background

[@tomsu7475]

I really love this series, I am genuinely surprised by how you make a boring topic interesting. Keep up the good works!

[@Nedwin]

Glad to see Tim is the successor of Steve's vision.

[@dh4444]

Cook has some awesome leadership

[@LisaTherobloxer]

Almost 1m!

[@ankittuli1746]

tim cook is a jewel for apple

[@cyberdasherxd2505]

History of Steve jobs.

[@milloandfriends5544]

Liten !!!!!

[@crises8254]

What’s the background music it’s really good

[@cleve3731]

I love Tim Cook!

[@detailsmove]

Imagine if Cook and Jobs were fused into one

[@AyeeSecret]

Woah. That was fast.

[@leilaqian6704]

He is great!

[@mikao.6305]

Tim is a Good Man.

[@mrbignatedog_Official]

3:05 lol why is Tim Cook sitting there like “ I hate this dude.” 😂

[@s4turn421]

For those who live in America like me, happy Independence Day.

[@enzmondo]

Apple will be celebrating the iMac’s 20th anniversary this August. Will you do a revamp version of the history of iMac, similar to what you did for the history of iPod?

[@chrishewittpiano]

I really love all the stuff Tim Cook has done as CEO of Apple in the last 10 years! Great video!!!

[@UnsightlyThinker]

6:18 As a vi person, this just makes me happy.

[@DJantrocks]

tim cook is my dad

[@jitheshsuvarna5986]

Please make a video about the history of Phil Schiller !!

[@rolltide09ful]

Never knew cook was from mobile al.. my hometown.. crazy

[@chiefmonkey8235]

4:20 that’s a lot of emails...