Who Will Be The Next CEO Of Apple?

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Last year, Tim Cook announced that he probably wouldn’t be at Apple in 10 years' time. While this may have come as a surprise to some, this made sense to most given that he’s already in his 60s and has led Apple for over 10 years now. This isn’t to say that anyone wants him to leave though given Apple’s tremendous performance under his leadership. Since Tim took over, Apple stock has grown over 10X even with the recent selloff. But, it seems like Tim wants to call it a day while things are still going well, and it seems that he just wants to stick around for one more product launch. Naturally, this raises the question of who will be Apple’s next CEO? While the fan favorite is Craig Federighi, there are several other viable choices as well. This list primarily includes Jeff Williams, Eddy Cue, and Greg Joswiak. Given their respective ages though, it’s very possible that Apple decides to go with someone a little young like Craig Federighi or John Ternus. This video discusses the top candidates for the role of Apple’s next CEO and each of their respective pros and cons.
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Timestamps:
0:00 - Tim Cook Retiring
2:16 - Jeff Williams
4:46 - Eddy Cue
7:37 - Greg Joswiak
9:32 - Oddballs
11:53 - Craig Federighi
13:58 - Apple’s Next CEO
Thumbnail Credit:
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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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Steve Jobs once said, Apple is a software company, a company that loves so much it’s software that it wants to make it’s own hardware. For me Craig Federighi would be the most interesting and innovative choice to be next ceo.

[@HT-vd4in]

Absolutely. Apple needs a face. Also Craig can communicate many of Apples shortcomings, just watch the MKBHD interview.

[@DaiBowie]

Gotta love Craig -Meme- Federighi

[@luqmanhakim2391]

Craig would definitely be the most suitable next CEO imo.

[@s3rverlord]

yes!!

[@Piipperi800]

For the community, absolutely. But investors would hate them, Craig does not seem like the type of guy like Tim who always has money in mind

[@yazad1430]

Yes mr craig very good for the ceo apple

[@remenyo]

Funny guys can't stay funny on the top.

[@PaulsTechSpace]

THAT’S WHAT I’M SAYING!! In my head I was like “they better make Craig CEO”

[@VeritasVortex]

I hope Craig becomes the CEO. He's the best!

[@AviaEboyRBX]

I hope so too! Hopefully Craig will look after Apple very well :)

[@winterwolfryan]

Craig is the frontrunner in my opinion. Apple 's biggest strength is not necessarily its products or its services - it's their ability to present and market them in a way that makes them seem indispensable. Craig is the only one with the ability to present the products in a way that will continue that trend.

[@nickbobronnikov7213]

apples biggest strength is definitely its products and services. No marketing can deceive people who have been using the products themselves for years. There are also tons of independent reviewers who acknowledge the consistent quality of apple products.

[@hankagura5355]

@@nickbobronnikov7213People wanna look for any excuse they can to bring down the greatest, how can billions be fooled into buying something? Why? Because its reality.

[@-WandreW-]

It’ll be whoever came up the idea of rebranding iPhones 13 as iPhone 14

[@LogicallyAnswered]

Lmaooo

[@emmanueloluga9770]

Ayo chill lmao

[@smoothbraindetainer]

@qtsssim based on region. Not just the same phone every year.

[@aymane.bencheikh]

@qtsssim no? The chip shortage made it difficult for Apple to have all of their new iPhones with the new chip. It also makes it more enticing to buy the pro model because of this

[@blue_ig1]

@qtsssim then xiaomi’s ceo will be the ceo of apple😂

[@barbarosozturk]

Charisma is quite important in a CEO nowadays - for marketing & stock price appreciation. So, I wouldn't be surprised if it turns out to be Craig.

[@YerStewpid]

I hope Craig becomes CEO but I also hope to see him in the WWDC Keynotes

[@LuisRamirez-xu2pi]

Craig can also outrun anyone else at Apple #TeamCraig

[@neilfordan]

A CEO nowadays has become the face of the company. They represent the company to the outside world. Gone are the days where nobody knows who’s in charge of a popular company. I believe in Craig. Whoever they choose, I hope they have the charisma and the vision to represent and push company forward.

[@gilgamesh310]

It’s just to do with the internet making it easier for everyone to know who they are. Some CEOs were always well known.

[@JohnMichaelGadier]

Since I was a teenager, I always wanted Craig to be the next CEO. I mean look at him. He has a very unique appeal to the audience and that's not easy to break especially for what he already established over the past years. The audience loves him for a reason.

[@EinCloudy]

I would love seeing Craig as the next Apple CEO. He is a very cool guy.

[@nithishwarm880]

I would love Craig to be the next CEO He would be fun and innovative #TeamCraig

[@jakefields8018]

my love for hair force one is strong team Craig

[@LogicallyAnswered]

Yes sir

[@FearlessP4P1]

Idk but it’s probably some guy from India

[@LogicallyAnswered]

Maybe

[@cj-hw3pv]

I have a feeling, this comment will age well

[@fanban2926]

@@Yellow936 who cares who it is as long as they're qualified??

[@TheJohnnyJohnny]

@@Yellow936 diversity is BS, merit is everything

[@MV-qs6yj]

@@Yellow936 so it's ok if apple or othe company bankrupt as long as we have diverse CEO? Ok den

[@abhishekkholiya_official]

this video is basically how to prove craig should be the next ceo. btw huge fan of him

[@AC-ge2tr]

Steve Jobs was such an inspiring guy. I regularly watch his iPhone introduction which was delivered so geniusely back then and also his Standford graduation speech which is very motivating.

[@beforethebigbang1329]

They need to find a indian origin IIT alumni 🤣

[@LogicallyAnswered]

Hahaha

[@mefisto05s.20]

Lol

[@akshaypendyala]

😅

[@nithishwarm880]

lol

[@youcantata]

I like Craig. He can lead Apple to next era. He has passion. Great communicator, loved by many Apple fan, and relatively young. What can we ask for more?

[@LogicallyAnswered]

For real, what a superstar

[@wifine1951]

But he’s a software guy

[@gangsterboy3664]

Craig is the first name that came to mind for me, Really would be surprised if he didn't get the position which could happen.

[@ArthArmani]

Craig Federighi would be for sure best for CEO, really smart and funny guy.

[@egoisticrayyan433]

Apple's next CEO would be Jeff Williams for sure. People have no idea how important the head of operations ,supply chain, logistics is given the volume of trade that apple does.

[@faclonx6275]

Noo it’s gotta be hair force one he will do a good job as CEO of Apple

[@PhilippStachs]

Yes, and Tim Cook was COO under Steve…

[@DrRichardMarques]

Great job!! ⭐️

[@DavidRaitan]

You literally read your comments! Very impressed 😊

[@LogicallyAnswered]

I try to on the day of posting :)

[@hamada3ido125]

Looking at all those industry giants and how they ran corporations like Apple as well as their contributions to the Smartphone industry, I find it impressive and inspiring to rise to a grandier levels of technology.

[@Chuck8541]

Consumer electronics are peaking, it’s getting harder to sell more iPhones, harder to make them more interesting - the last ‘amazing’ innovations were back with the iPhone 5. That’s the last time I was amazed, and surprised at the technology. Ever since then, it’s just been micro-iterations that need to be explained to consumers, on why they should be amazed. Yes, the technology has vastly improved, but that doesn’t make them amazing, or innovative. Come on, a major selling point of this years iPhones is the “Dynamic Island”? lol Really? That’s ridiculous marketing fluff, to make the camera notch less noticeable, because we have t figured out how to hide the camera under the display yet. With a global multi-year economic downturn, major war on the horizon - leading to further supply chain problems, I’d say the best person is someone the people like, AND can help weather slowing sales, and profit declines. Tim Cook’s logistics prowess help catapult apple under Steve Jobs. Since taking over, Tim plays it safe, doesn’t change designs much, and just keeps making money. While making money is great, any fan of Apple products from a decade ago I’m sure would agree, there’s no more ‘magic’. We lost that with Steve Jobs. He was a showman we were excited to see on stage. Tim Cook? No stage presence whatsoever. A cold and calculating, logistics, genius who makes a lot of money for apple. Who else are we happy to see on stage? The Commander-In-Hair, Hair Force One himself, Craig Frederighi. Plus, as you said, seeing him on stage DOES make me think of the good exciting days of apple innovation. It’s nostalgia. Which is nice to have, as the world is crumbling around us.

[@LogicallyAnswered]

Craig would def be a exciting choice

[@thecapone45]

Checking in in 2024. I have to say, for me its gotta be John T. The man has been behind so manyof Apple's latest innovations. He's younger and has an aura of know-how and expertise. He's my top pick for sure.

[@RyanMonoxide]

Apple, and the world hasn’t been the same since 2011. Sure we’ve made improvements but I know if Steve was still around it would be better. I wish Steve could see the amazing cameras and display quality on the iPhone 14 Pro.

[@himanshshah9425]

I think I heard somewhere that Jeff Williams might be in line as he is the most similar to Tim Cook

[@ESS982]

Honestly they gotta put my man Craig in there. Dude is such a memorable personality. He’d make a awesome CEO

[@muhammaduwaismuhsinmuaz4385]

Craig Federighi for sure, he's such a cool person

[@Harry-my4lm]

For stocks reasons included I think Craig is a good choice. Here’s why. Steve Jobs wasn’t a mastermind behind everything. He was incredible puzzle player, and I think Craig would be a really good puzzle player too. Especially since he runs software engineering for both the main products Apple offers. From a stocks standpoint, sure Jeff or Joz would be an outstanding choice, but I think Craig is better: let me explain. Craig obviously holds a huge fandom, as stated in the video, people LOVE Craig. His charm is that (almost, if not equal or better) of Steve Jobs, he’s funny and really sells the features WITHOUT SEEMING LIKE HES READING FROM A SCRIPT. And he sells better than any current executive does, he makes things sound WAY more exciting than even their marketing executives. Shareholders would KNOW the community loves their new CEO, Craig. And that’s what will help push Apple into the next 3 centuries. Him being meme worthy is great, because he’s not necessarily a meme, he makes himself a meme, and in a very cool way, cause he’s a pretty cool dude. And besides, the new-generation of kids will really click with a meme-ed up and down with the times typa CEO, and that’s for real. Stocks would be great too, because the more us fanboys like the CEO, the more they like the products, and trust them. And they know that. I think it’s almost setup by Apple to make craig the next CEO, even tho I do believe others have a better chance theoretically. (But Craig would be fineeee, he’s passionate and would direct everyone in the right direction and they would do their jobs as usual, and Craig would still oversee software development regardless, just as Steve did.)

[@ronakdotexe]

We all want Craig to be CEO

[@ZaneKyber]

Yeah based on what you said it does seem like Craig is the front runner with all factors bring put together

[@LogicallyAnswered]

Yep

[@MOBMJ]

I would say Jeff Williams would probably the next in line, and in my opinion the best one, I do like Craig though very knowledgable guy. I would like and I think a lot of people would to, it would be nice to have a product guy on board.

[@TorqueSteer]

So, we all want Craig then?

[@thecapone45]

John T (-;

[@spde]

I literally was so hungry for a new video that I searched for the channel and I was rewarded with this 😁👌 Thanks for being so incredibly consistent!!

[@LogicallyAnswered]

Glad to hear that Sarai!

[@gilgamesh310]

I don’t think I’d ever want to be a CEO, considering the enormous pressure and responsibility they succumb to. I’d be happy being a standard executive. They still get paid in the 6 digits, or probably more in Apple’s case.

[@raedbilbessi4397]

I’m a long term hard core apple user. But I do not like the direction the company took under Tim’s leadership. Very greedy and money hungry.

[@Bigol2incher]

Well we now know that the Vision Pro was his last product

[@L1tgawd]

You make being well informed a great experience ✊🏾

[@LogicallyAnswered]

Thanks Ienny!

[@silverchairsg]

I am not that knowledgable about Apple, but it seems to me like many of the candidates have deep experience only within their own fields. I thought it was part of succession planning to groom potential leaders with expertise and experience across multiple areas in the company, and create a pipeline of multiple suitable candidates?

[@gaogaigarfinal6]

Love this channel fr

[@LogicallyAnswered]

Thanks Soothr!

[@rosskrt]

“Hair Force One” killed me

[@jordanbiffle27]

Co-CEOs also seem to be on the rise as well, and with Apple's size, I wouldn't doubt they're weighing the option.

[@jamesklusener]

HAIR FORCE ONE AHHHH 😫 I love Craig and his energy, great video as always

[@LogicallyAnswered]

Thanks klsnr!

[@stariqa2]

Tim has done a great job and removed any doubts that Apple without Jobs is not possible. But the company is getting stale under Cook. He should step down now and get a product focused person as CEO.

[@DavidDav1dDav1d]

I think I will be the next CEO. Might also take me about 10 years to pass the interview process. Also for the fact I currently know nothing that would get me an interview 😂😂

[@LogicallyAnswered]

Good luck!

[@DavidDav1dDav1d]

@@LogicallyAnswered Thanks! If it happens, I expect my own dedicated video 😂

[@TejasGuptaMusic]

If you become an Apple CEO, I promise I'll write a song dedicated to you...deal?

[@faclonx6275]

@@DavidDav1dDav1d but how are you gotta be the Owner of apple

[@DavidDav1dDav1d]

@@faclonx6275 Buy enough shares that I become a majority stakeholder and then position myself as CEO. Need at least £1 Trillion.

[@dragodite]

you just earned a another sub 🎉🎉🎉

[@guptabhishek]

Best candidate would be some IIT or BITS Enigneer from India lol!

[@LogicallyAnswered]

Maybe

[@Hahahaha10188]

Letting a Indian run a major company like apple will collapse in 10 years!!!

[@bijhua]

Craig would be the most “Steve Jobs” like by far but….but. Johnny Ive is the ONE

[@user-gp7zt8sm4w]

Johny Ive always favored design over functionality. With him gone, iPhones are actually a bit thicker for more battery life. Do you really want useless paper thin phones again?

[@bijhua]

@@user-gp7zt8sm4w I want to feel excited when watching an Apple Keynote, feel that “magic” again. Jobs delivered every time and frankly I think only Ive can make us feel excited again about that “one more thing”.

[@keepsteddy]

never been this early to one of your videos. peace and blessings

[@LogicallyAnswered]

Thanks for being early bro!

[@Itsyaboibaby]

“At least from a financial perspective” I get your point, but Tim Cook has taken Apple to where Steve imagined it would go. Steve laid the groundwork, and Tim has taken the pass absolutely perfectly. I don’t think anyone could have done better, not even Steve. That being said, Craig is probably who everyone imagines as the next CEO

[@brickandmorty7624]

Hopefully itll be craig

[@LogicallyAnswered]

Yes sir

[@Dallemations]

ya well that headset debuted a few months ago so...

[@martinbraden7110]

The next CEO of Apple should have clear understanding of keeping things simple, holding onto original company basics, and young enough to stay a long course of stability.

[@simonsvennung590]

I think that Tim will give Craig the chance and he will take it as CEO

[@hinkhall5291]

Steve Wozniak would turn Apple into a billion dollar company.

[@tom_4615]

It’s gotta be federighi… the man is a legend. IMO the ceos role as the face of the company is very important… Craig is the only guy in the company who has the charisma for it

[@fissinho]

Everyone would like Craig to be the next CEO, but the reality is that Jeff Williams is the real candidate

[@HughRussell06]

Hopefully it’s Craig Federighi, although Jeff Williams would make a good CEO as well

[@grzymsiu]

Most important task for new ceo in my opinion is getting Ive back to apple as cook's style of managing company was one of most important reasons why ive left

[@matthewgarber5517]

A lot of people want and seem to expect it to be Craig but then again a lot of people also expected Scott Forstall…

[@xIntoxicat]

You are doing god's work sir

[@sylvianblade75]

No mention of Bob Mansfield. Dude was extremely integral in engineering all the products whatever design Jony Ive threw at him during the 2000s

[@jonas8266]

I can’t wait to see events with any of them saying “GOOD MORNING”😂

[@superchargedgamer1992]

Craig should get the ceo job ❤

[@Logan.]

Eddy cue lost my vote when you said iTunes…. Lol. That nightmare inducing thing they called software

[@and-sg1co]

That intro got me

[@MangoKitty]

What apple really needs as thier next CEO is the return of JONY IVE!!! never gonna happen but i wish it would

[@theabu7]

no doubt. Craig is the Next

[@nothingtoseehere449]

Apple may have two CEOs like a Netflix situation

[@CerdurTV]

apparently they're looking at ternus as the most likely successor now

[@thecapone45]

He's certainly my top choice. Since their latest iPad event, I have been surprised at just how much he's been behind. His CNBC interview about chips was THE segment that convinced me Apple is currently competitive in chips and AI and John did that interview so well!

[@danielvasquez3758]

It’s going to be all of us!! We’re going to be the CEO of the company that owns everything around us!!

[@LogicallyAnswered]

Hahaha

[@pasteleftDane]

How about Scott Forstall?

[@DavidRaitan]

It’s Craig Federighi for me

[@LogicallyAnswered]

Same

[@XiphexOG]

I can bet right now that when he retires an Indian MasterMind will take his position...

[@beebeedeeie]

Craig would be great im a big apple fan he's fit for it

[@andreylucass]

Jeff would assume for a couple of years then Craig or O'Brian in the long term

[@NDakota79]

I will take the job, thank you very much!

[@Nikolai2i]

What about Johny Srouji ?

[@johniii8147]

Eddie is definitely not the best choice and probably not even in consideration and knows it. As the feedback shows he's just riding it out at this point.

[@davidajaba]

"Hair Force One"??? 😂😂😂😂😂

[@danielvasquez3758]

Brother, hope you and everyone else is doing well. Glad to be watching another great video!!

[@LogicallyAnswered]

Thanks Daniel, you too!

[@myeternalsin]

My wild card for an Apple category is “Apple HealthCare”

[@TheNothing7586]

I would love Craig to be the next CEO of Apple.

[@yashaspradeep7073]

It’s gonna be Craig, Phil is a fellow which means he works in the back ground and is basically retired. A strong contender is John srouji

[@ManunKanava]

Craig feels just like a strereotypical apple ceo which has a very distinct feeling of apple

[@igorcosta5482]

Craig is the best choice. He has it all.

[@jordawesome1716]

It’ll be me. I’ll show them how much I like money and I’ll get hired 😤

[@LogicallyAnswered]

Hahaha

[@reboxtherapy]

I hope either Gillian Anderson or Steve Wozniak

[@Solkerate]

pov: your trying to find a comment which dose not include: Craig

[@RyanMonoxide]

What would Apple look like if Steve Wozniak was CEO?

[@5Melons]

Craig is by far my favorite

[@FlamingJoe22]

Yes Craig make him as the next CEO similar like Steve Jobs ☺️

[@noone2838]

Also not Eddie

[@gauravkalele7491]

Craig for CEO !

[@Alexzw92]

Steve Jobs would be pissed if he saw where apple is today. They stopped innovating years ago.

[@SlamJamMusic]

i already see craig as the face of the company, i would be so happy if it is him.

[@Fanatic17]

I’m 100% for Craig

[@Crytkee]

#HairForceOne for CEO

[@nobody9706]

Hi Tim