Honda and Nissan's merger will end in disaster for Japan

[@electricviking]

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[@Ghosy01]

nissan should be allowed to go bankrupt . why is honda chaining itself to this corpse is beyond me

[@zythr9999]

lol

[@JefferyHagen]

This isn’t the first time Nissan has had problems. They almost went under over 30 years ago and Mitsubishi never did have it together.

[@nyanbrox5418]

Honda is also a deadman walking, hopefully it outlives Toyota and Nissan

[@stuartfit]

I agreed with what Sam said, it's the Japanese government who didn't want Nissan to collapse. In Japan, Nissan is known to be better than Honda but in many other countries outside Japan, Honda seemed to be stronger. Datsun, a well known brand decades ago which changed its name to Nissan has been the pride of Japan and Japan look at pride highly. In fact, if Nissan were to allowed to go bust, Honda and Mitsubishi will eventually follow so by merging all 3 brands, their chances of survival is higher even though it is not guarantee judging from the conditions of Car industry today.

[@jacquelineperet6599]

WELL SAID!

[@hendrx]

They made horrible decisions individually, now they make horrible decisions together

[@NoiserToo]

However, now that emission caps have been rolled back in America. The Japanese autos will resume their dominance and profitability. The EU will shortly follow suit or meet their demise.

[@JDMSwervo2001]

Honda is doing fine. Nissan has always been a struggling company and it has absolutely nothing to do with EVs

[@mukamuka0]

@@JDMSwervo2001 and now those Nissan's managers will take control of Honda and make the same mistake as they once did

[@jameshendrix8217]

@@JDMSwervo2001 I thought that it was the other way around, nissan was more into electrics than honda.

[@wedmunds]

​@@NoiserTooin other words, China does nothing and the US still loses 😂

[@whowhy9023]

Two turkeys don’t make an eagle.

[@michaeldgab999]

😂😂😂

[@potatopotatoeOG]

Okay this is funny but so true 😅

[@williamwongkimping3998]

Nissan + Honda + Mitsubishi = The Losers League 🤣🤣🤣

[@zes7215]

wr

[@aroundmeph1145]

Lmao Losers league, thats very true ​@@williamwongkimping3998

[@HLC64]

The blind leads the blind into the ditch! Old saying!

[@etbuch4873]

(Blind) = (- perceptive), therefore (blind) X (blind) = (- perceptive) X (- perceptive) = + perceptive?

[@nzoomed]

This will become like the British Leyland of Japan

[@neilritson7445]

BL died because of WW2 debt, government credit crunch, devaluation etc. There are books on this, hardly ever read or quoted.

[@sivx17]

What i learn about these Japanese auto companies, they will lie and cover each other asses since they're fellow Japanese and they should help each other. They dont like criticisms and have narrow minded way of running business. Nissan, Honda and Mitsubishi will run into a ditch together. At least they can keep each other company in there.

[@kevinchang18]

😂 it is scary down there

[@waichui2988]

The problem is that Honda and Nissan are global companies. They cannot survive if they lose market shares all over the world.

[@oceanwave4502]

We worship Japanese companies until its dark secrets were exposeed by Carlos Ghosn.

[@Expedition_Tranquilo]

Not just automotive, the same in my industry robotics

[@MrCanada-g7e]

The car industry is exactly like camera industry transform from film to digital. Only a few brands can survive.

[@horserous]

To note Canon, Nikon, Sony, Fujifilm, Panasonic, Ricoh, Olympus are still around from the late 70s early 80s, are now all digital.

[@OTPulse]

Ricoh, Olympus, Fujifilm are all gone. Panasonic is all but gone as well. Nikon looked like it was about to collapse a year ago and still hanging on a thread with the mirror less change. Currently it's Sony and Canon miles ahead of a struggling Nikon and Panasonic.

[@zythr9999]

@@OTPulse Panasonic focus on other markets like appliances.

[@PhoonBucgeneMY]

​@@OTPulseI thought fujifilm is still making good mirrorless. Succesful release line up

[@tonypuertollano9375]

Panasonic focus on 4k players and tvs. Plus home phones to appliance and air con systems plus Panasonic makes batterys for electric cars ​@@zythr9999

[@TheStobb50]

This sounds a lot like when BMC was forced into a merger with Rover and Triumph by the government, what became British Leyland, it was a disaster, which kickstarted the end of British mass production car manufacturing

[@WillieFungo]

No, the terrible workforce caused that. Japan doesn't have that problem.

[@mikemalone9678]

The demise of the British car industry was purely down to management, and forcing companies, whose management hated each other, to merge.

[@alexmckenna1171]

​@@WillieFungo NO. The workforce fight-back was a result of STUPID management. All Eton and Harrow boys of course. They knew Latin and Greek, but not engineering.

[@richjones5432]

Total dinosaur.

[@grahamkearnon6682]

It's not " a lot like" it's exactly the same, panic decisions made way to late!

[@Corsa15DT]

Nissan: I got 7 billion debt I can't pay, I must merge. VAG: Rookie!

[@grahamkearnon6682]

VW has $240B debt!

[@ouethojlkjn]

Last time I checked Toyota was about 260 billion

[@Corsa15DT]

@@grahamkearnon6682 yes, and you didn’t get the joke 😄

[@DwainDwight]

beginning of the end for Japanese auto industry. ULTRA poor leadership.

[@JanNowak-q7m]

Even the best leadership is helpless when govs and eco-nazi are waging war on cars.

[@MHolt-q1q]

Japanese made cheap cars good, now they make good cars cheap.

[@burningknuckle26]

TOYOTA ON TOP😈🚀🔥💯🥷🔛🔝

[@chriskirkman6049]

Change is coming and they are not prepared, This will not change there outcome. Great video. Merry Christmas Sam to you and your family.

[@EfieldHfield_377]

So true, and very much true of the US car market. The government can only hope to delay it but they cant stop it. Unlike last time, this round of coming bailouts I don't think will work.

[@iany2448]

Honda and Nissan's market and product lines are more overlapping than complementary to each other. This certainly would discount effectiveness of a merger.

[@joseabreu5802]

Nao...pk ficam duas a fazerem os mesmos produtos???....juntam se e fazem um so....juntam se as sinergias....mss sera suficiente ou tem se apresentar produtos diferentes bons e baratos????

[@justinjones6810]

They are merging for two reasons one is the ev tech that nissan has that honda wants that way they can become a bigger player in the ev market and Nissan has a midsize truck that Honda wants the frontier and Nissan needs the capital that honda is offering

[@WenSwan]

Honsan

[@markjonz]

Nissan was about to go bust! That’s the reason for the merger. Honda’s credit rating will surely be revised downwards after this. The merger will make it harder for Honda. Japan doesn’t liquidate companies, they just live on as zombie companies like Mitsubishi Motors.

[@markjonz]

Nissan was about to go bankrupt! That’s the reason for the merger. Honda’s credit rating will surely be revised downwards after this. The merger will make it harder for Honda. Japan doesn’t liquidate companies, they just live on as zombie companies like Mitsubishi Motors.

[@ahpong]

The merger is a day of reckoning for the Japanese auto industry. There'll be more historic events to come.

[@bobwallace9753]

The ICEV market is shrinking and downsizing is likely to increase. It makes no sense to take on more factories from the most endangered producers. If you are among the strongest producers, let the weakest fail so you can take the market they would have served.

[@JedPotts-jv2ux]

their supply chains are intermingled so if one goes under, everything gets harder for the others. thats how aussie car manufacturing collapsed, every factory that closed made things more difficult for the factories that stayed open, as one by one they all went broke. the most accurate way to think of this merger is like shipwrecked survivors eating the body of a dead comrade rather than letting it go to waste. "letting the weakest fail so you can take the market" would be suicide in their situation, they need each other.

[@ouethojlkjn]

They are both suckling on the teat of publicly funded government provided subsidy. Whatever mummy says they will do.

[@samyb2834]

@@JedPotts-jv2ux Exactly this.

[@h2rider953]

Time is up on these Legacy Auto companies, no quick fixes are available but lots of future pain.

[@mrwpg]

You are insane, nobody is buy the electric bombs, they are useless... you EV / Net Zero cultists need help.

[@FrankiePo89]

​@@mrwpg 8 millions electric "bomb" sold worldwide in 2023.

[@Shinoku911]

with legacy automakers will die everything.. mass EV adoption will end transportation unless we start heavily building nuclear power plants, EVs are similar to fridges.. you buy it it breaks after 5 years, you cant sell it as used so you basically have to buy new car every few yers for full price and charging costs will skyrocket with more EVs on the roads.. right now is the best time to drive EVs.. with more and more EVs on the road it will start to be much worse and more expensive

[@jonathoncalabrese2035]

Yes. Carbon credits next!

[@waynek805]

@@Shinoku911 Yes, the EVs are essentially like a computer on 4 wheels. Just as nobody gets their computers or appliances repaired when they break, but just replace them every few years so is the case with EVs. It is still the case that hardly anyone is being trained to fix these things - they are intended to be disposable despite their high prices. I agree the phasing out of gasoline vehicles will end personal transportation as we know it! But that is exactly what our 'betters' at the WEF intend........

[@lvjinbin28]

they can't threaten Chinese EVs or Tesla, but they surely can threaten Toyota and VW

[@mrwpg]

EV's are no threat to Combustion engined cars though... two different markets also, why did you feel the need to conflate the two?

[@jessicayoung1190]

@@mrwpg Most of people in EU or North America can not affort EV because they are too expensive . I would buy a Chinese EV in a heart beat if there are allowed to come to North America .

[@FrankiePo89]

​@@mrwpg EVs sold around 8 millions in 2023 and ice felt threatened. It is a big chunk taken away from ice.

[@Janez-h1e]

@@mrwpg 2 different markets, ah? Hahahahahaha, nice try.

[@waichui2988]

@@mrwpg Each EV sold is one internal combustion engine car that is not sold. How can that be two different markets? In the US, EV are so expensive that it is a small market. But outside the US that is not the case. Honda, Nissan, Toyota are global companies. Even if the adoption rate of EV slows down, Chinese manufacturers are selling hybrids all over the world. Honda and Nissan will lose their Latin American, African, Middle East and South East Asian markets. Do not forget, as EV takes over the Chinese market, China has a lot of factories that make internal combustion engine cars going idle. China can flood the world with ICE cars. Those ICE cars will be cheap because the new owners of those factories buy them at scrap prices. An ICE car factory that once cost billions of dollar to build may now be worth 50 million dollars.

[@COLLAPSE.of.US.ECONOMY]

The merger is a very strong indication that these two Japanese autos are collapsing. No one should trust Japanese autos anyway because they continuously lied about their safety records.

[@OTPulse]

So are the Chinese brands, only difference is we all expect the Chinese brands to be "not as described" and if they atleast get close to what they claim then that's a massive Win.

[@denali6935]

And that’s why you get the least reliable of Japanese and German cars the USA gets the worst version of Japanese and Germans cars stick to your smoggy fords and dodge trucks

[@EfieldHfield_377]

IDK, seems like all large companies lie to protect profits. VW, Toyota, Stelantis, etc. As a consumer I need a reliable car at a much better price than is offered today. Our family has owned 5 Hondas - 4 new, 1 used. The new ones were good cars, the used was a lemon. I don't trust any of their business ethics, but I personally can't say the same about brand quality. Cars just too overpriced right now, but if I could buy it would likely be another Honda.

[@davidbridge5652]

Still rather have a Honda than a crap Chinese car

[@JDMSwervo2001]

Honda is a solid brand

[@douglasvoncannon3073]

Reminds me of the telecom and airline business in the US. They are still in business but the customer service is terrible due to lack of competition.

[@grahamkearnon6682]

You could mention the chicken tax, that guaranteed the US truck builders decades of unopposed sales which lead to stagnate tech updates but, price rises purely for greedy manufacturers.

[@johnb4183]

Too bad for Honda , nissan and mitsu are lesser cars , not in the same class as Honda.

[@galaxiedance3135]

Honda is not what it use to be. I'd rather have a Corolla than a Civic these days.

[@daweigo6851]

Honda sales have been Declining in many markets, only reasons drops is that they are not producing what buyers want

[@JDMSwervo2001]

@@daweigo6851they are producing what buyers want and it’s not EVs. Sales for the entire industry is down

[@davidthompson7817]

@@JDMSwervo2001 eV’s will take over… That’s why I’m keeping the mileage off of my diesel truck. It’ll be worth it’s weight in gold soon Doesn’t matter who built it. It’s a diesel truck and the way electric trucks are now it was still be relevant for at least a decade… that’s all I care about… The next 10 years cause I’ll be dead after that …so will you probably!

[@JDMSwervo2001]

@ I doubt EVs will take over anytime soon especially in the American market, especially with the possible of v8s making a return

[@alereon]

Bought new Honda CRV. Two active safety recalls. No fix due to no spare parts. Next car is BYD!

[@OTPulse]

Still better than Renault controlled Nissan crap boxes. So sad as both Nissan and Honda were powerhouse manufacturers of mid sized cars for about 30 years.

[@JDMSwervo2001]

I wonder how many recalls those vehicles are going to have lmao

[@oceanwave4502]

In order to keep the cost down, to compete with Chinese's, Japan companies will cut corners here and there. You won't notice much until you get an incident...

[@jdmguy44]

Good luck with that! Think you need to do some research on the after sales and parts availability on Chinese cars. Problems are rife here in the UK with parts problems on MG cars.

[@olentangy74]

BYD?

[@kubibear2890]

Peugeot, Renault, Citroen merged into one , whatever happened to that success? Oh yeah STELLANTIS!

[@lorizoli]

The Viking keeps singing the praises of Chinese EV manufacturers, however I would love for him to make counter-case. Where are they weak? Where should we expect Tesla or some other automaker to outperform them in the future?

[@ouethojlkjn]

Europe and America are making a very strong case for the quality of Chinese EV’s. The word is tariffs.

[@jbg48]

I like the channel but Sam does come across as funded by the CCP. In the UK, EV sales are a disaster, the only real sales growth coming through fleet buyers. Residuals and insurance are horrendous and individuals are not only not buying them, many existing owners are going back to ICE especially if they don't have a backup ICE. As the recent Select Committee Hearing showed - and although it was ridiculously biased towards EVs - the real problem is 'charger anxiety', and it is a problem that isn't going to be solved any time soon.

[@ouethojlkjn]

@@jbg48 *BINGO* !! Yes! I just won tired old trope and made up stuff BINGO! (You did miss the bit about Cobalt being mined by children in the Congo though). You might also want to check out the SMMT (Society of Motor Vehicle Manufacturers & Traders) here in the UK before you try your next post. You know, maybe get something right next time.

[@williamdebene2394]

He should show us his nda

[@stuartfit]

I agreed with what Sam said, it's the Japanese government who didn't want Nissan to collapse. In Japan, Nissan is known to be better than Honda but in many other countries outside Japan, Honda seemed to be stronger. Datsun, a well known brand decades ago which changed its name to Nissan has been the pride of Japan and Japan look at pride highly. In fact, if Nissan were to allowed to go bust, Honda and Mitsubishi will eventually follow so by merging all 3 brands, their chances of survival is higher even though it is not guarantee judging from the conditions of Car industry today.

[@crosslink1493]

Nissan's got a commercial truck business that makes good vehicles. I could see Honda snapping that up and keeping it going.

[@leeprice386]

Nissan's sale staff don't even buy nissans ,gear boxs fail all the time

[@alterbr33d]

I worked at Microsoft in 2011. They were giving away Windows phones to many of their employees, even with the option of the free phones, most Microsoft employees used Android or iPhones. Many of them complained that they couldn't do their jobs at Microsoft with the Windows phones.

[@fredwilliams8898]

Their sticks are ok though, too bad they stop selling them here.

[@kimmurphy1683]

Such a shame. I've owned 3 Hondas, 3 Toyotas. No Nissans, but recently rented an Altima SV and loved it. If only they had been willing to accept the possibility that EVs would take over.

[@LancelotLink1]

The Altima is one of Nissans best vehicles IMO. The rest not so much.

[@skyliner6785]

Most car companies losing money, i wonder why.

[@feiyu2205]

because China is the biggest car market, and most western and Japan brands heavily depended on Chinese market as long history, but suddenly the all losing dramatictly to Chinese brands EV, so most brands need put all hope to US market now, losing profit to stable their market share become only choice....

[@skyliner6785]

@feiyu2205 I would say not being able to sell what the public wants is bad for buissness

[@hernandez-perezandroid5983]

#1 reasons for that is car prices $$$$$$ have gone insane. Chinese vehicles are selling well globally because they not only look nice but are quite good and are very affordable compared to all other legacy automakers.

[@benedictchin5261]

Merry Christmas, Sam!

[@electricviking]

Cheers!

[@burritosburritos]

I play piano in senior citizen homes. 3 times they've called 911 for a resident in crisis. Sometimes playing piano and listening to the music on the deck of the titanic is all one can do. Can't stop entropy.

[@vahjayjayaddict]

I passed by an assisted living high rise today. About 20 residents were outside soaking up the Sun with company. An ambulance & fire truck was parked at the front door. It's such a common event, no one stops what they are doing. They know one day the ambulance will come for them too

[@tallowturq]

None of us get out of here alive.

[@walkerdarin2003]

My Wife twisted my arm to buy her a 08 Lancer. What a POS lol. Insanely underpowered, inefficient (it's a four banger WTH). The only redeeming qualities was It was a four door and had a rockford fosgate sound system. The starter would flake after frequent use, transmission would downshift because it had no power, Aux port for audio stripped all bass. The only way the sub would fire was via CD player. iPods were the car defect and iPhone came out a year prior. The idea of pulling a disc out of a binder was ridiculous. I traded that POS in 2011. I test drove an eclipse in 2005 and happy I passed on it. Impractical fun car.

[@jeffpaquette9035]

Great information, u r always on the mark, thanks😊

[@lvjinbin28]

they can't threaten Chinese EVs or Tesla, but they surely can threaten Toyota and VW😅

[@MirkoRatar]

I swear, The Hidden Path to Manifesting Financial Power is one of the best books I’ve read. It’s life-changing.

[@StephenJohnson-jr5hp]

Ford was quickest to learn, "our ICE engineers cannot compete in the EV marketplace." So, Ford started a new division. Now Ford is making noise on how to bring EV's to market to the end user. I wouldn't want to be a Dealer Principal right now, of any legacy brand/brands attached to the ICE business model.

[@tonypuertollano9375]

Ford is making noise with the new Ford Capri 😂 and other boring over priced electric cars were can get better else were

[@StephenJohnson-jr5hp]

@@tonypuertollano9375 The current offerings, including the Europe only VW platform Capri are not from Ford's "EV skunk works." Ford's next move will be from the new division and their new North American battery plants will go into production sooner than later.

[@adama8570]

Tethering life boats to eachother but the storm is still here!

[@LILEE376]

In the near future these merges will happens a lot, because simply the automarket will shrink tremendously. In 15 years I think the volume of the sold new cars will be halved at least if we still on the track this forced ICE replacement. I think in 3 years or maybe less the german brands also will merge. The goal is sharing the costs in the development, the production and the marketing.

[@larryc1616]

And sharing their debts especially VW's 200B+ and their resistance to EV's. What could possibly go wrong?

[@shepherdsknoll]

It’s amazing that there is a stock price surge in Honda , temporary, I would imagine, totally agree with your assessment.

[@fatdoi003]

haven't seen any innovations from Nissan for over a decade

[@OTPulse]

Since Renault took them over they've essentially been a dead brand.

[@larryc1616]

Their GTR is 18years old

[@fatdoi003]

@@larryc1616 back then the GTR outran the 911 but now seriously behind......

[@larryc1616]

@@fatdoi003 yes the 2007 GTR beat everyone in its time back then. Everyone else has had new models light years ahead of the GTR now.

[@fredwilliams8898]

I feel like they have lost appeal since the Renault deal. Kind of like Jeep after Stellantis. Hopefully Honda will be a positive influence.

[@MNAKHUDA96]

Very informative video, thanks 👌🏼

[@Tampa0123456789]

Honda is not just a car company; Their engine unit is a big deal. As more companies use electrical engine, Honda market will shrink. People forget Honda makes other stuff like lawn mower and street bikes. Even tho the car business is doing well they are still loosing business to electric engine.

[@twocupstwodrams7535]

A nice reminder, "Honda is the largest ICE manufacturer in the World, how happens to make cars

[@edwarddejong8025]

My brother who worked selling compressors for his entire career before retiring rich, says that there is an old saying that combining the #3 and #4 firm makes a #5 firm.... This never works, and the merger with Nissan will harm Honda

[@ouethojlkjn]

Whilst you are right, I think Honda have been strong armed into it by the Japanese government. Same thing happened here to Lloyds bank when they “rescued” HBOS

[@marcoz6801]

Nokia and Blackberry merge 😂

[@alterbr33d]

Then Nokia was bought by Microsoft and tanked them.

[@Barryhick186]

Nissan's reliability, Honda sound, Mitsubishi resale value. 3 gooses don't make an eagle.

[@antiguarocks]

This only gives them a oretext to borrow more money from the banks to keep them afloat for about 18 months.

[@johnfritz2944]

Right you are sir! This is a huge mistake on Honda's part. Reminds me when HP bought Compaq computer. A total bust for both sides. Its a genade that will blow them both up.

[@punditgi]

They are all doomed. 😮

[@warntheidiotmasses7114]

Not really. When people realize EVz are crap they'll stop buying them and start buying Japanese again.

[@jeditoto3441]

⁠I hope you are right, but I think you are wrong because they won’t survive the intermediate period

[@davidbeppler3032]

@@warntheidiotmasses7114 My crap got a free ota and drives 300 miles for just $9. New battery estimates show that the batteries will last more the 20+years. Oh... and it drives itself for me.

[@JDMSwervo2001]

Honda and Toyota will be fine.

[@jeditoto3441]

@ I hope you are right - but I think it will with a lot of pain before they’re fine ….

[@garycard1826]

Thanks. I agree with you Sam. It is reminiscent of when Burroughs merged with Sperry- Univac to create Unisys. The result was predictable as Mainframe and Mini computers were replaced by Microprocessors (ie: PCs).

[@trevorgale1176]

The last Nissan I had was a 2012 Diesel T31 X-Trail it had DCT absolutely fantastic car, Honda has been a basket case since the 2008 financial collapse, the Civic is overpriced and has a crappy CVT, as for Mitsubishi, it's been on life support for decades. None of these companies are bringing good products to market and I don't think the Chinese would even buy the brand as the companies themselves have flushed their reputations down the dunny years ago. I think the only way any of them can survive is for Toyota to take all the companies over, and ensure they sack anyone involved with engineering and design. The Chinese will make 70-80% passenger cars within the next seven to ten years. Then you will have VW group, Toyota group, Ford and GMH as the only major manufacturers outside of China.

[@The_Macaroon]

Um Hyundai/Kia might argue differently

[@trevorgale1176]

@@The_Macaroon I know Hyundai is a massive company, however Korea doesn't have a huge population to support a local car industry. Ford and GMH will survive and VW because they have North America and European markets, and Toyota through economies of scale meaning they will continue as is world-wide. The Chinese are already targeting Korean market, the family friendly budget cars $20,00-$50,000, just like the Koreans did 40 years ago. So short answer the Koreans days are numbered, the premature push for EV's and the subsequent huge losses incurred have only hastened the result.

[@fredwilliams8898]

Might be ok for both? Honda can wash its hands of electrics and market its captive battery builds as Nissans without defacing the piston parent brand. Honda can market Honda and Nissan versions of Nissans trucks.

[@blackhorseteck8381]

As Ghosn has stated in his recent interview, the Japanese government will intervene to prevent Nissan from sinking and they have Honda in their crosshair as the perfect victim.

[@dewfend]

Sad truth

[@nebulaone908]

It's KNEE-SOHN, not however you pronounce it. Good video.

[@NeonNow-ib4sh]

They need to start tooling for robots like yesterday.

[@Dw91-k8n]

I'm waiting to start work at the new aesc battery plant being built in sunderland uk to supply nissan is it a good idea just to stick at my current job I'm really unsure what to do please help advicee needed

[@0utcastAussie]

BYD will probably buy the plant. That's if Starmer the Granny Harmer doesn't take us back into the EU.

[@Dw91-k8n]

@0utcastAussie I was thinking a Chinese car company might as they have already took the old nissan plant in Barcelona think that was saic either way u think nissan won't make it I was looking forward to a new challenge in a new industry aswell

[@olimpix8]

batteries at the price of gold, who needs that?

[@camsmith4047]

If this merge goes ahead they should focus on the best 2 or 3 cars they make each and use the spare factories for EVs. No more Honda robots, hydrogen bullshit or trying to have vehicles across most segments, ICE is dying so must your range as you transition to EVs

[@NoiserToo]

With all due respect, ICE is nowhere near dead, only in the minds of Chinese cheerleaders who seek their demise. Once woke EU politicians remove the emission caps, the German and Japanese car makers will enjoy renewed prosperity. This is a political issue not a technology issue.

[@messertl]

ICE cars are not dying. One thing killing these companies is money wasted on stupid EV's. EV are a niche for urban dwellers only.

[@alterbr33d]

How did the US Kmart and SEARS merger work out?

[@WayneT00]

Simply put this is a smart phone moment, where Nokia and Ericsson joins and buys the same 3G phones while China is production smartphones, doesn’t end well for Nokia does it

[@The_Macaroon]

Ericsson joined with Sony, not Nokia

[@WayneT00]

@ I know just meant as an analog

[@etbuch4873]

But the US has successfully "persuaded" among the 5-Eyes, and its allies in Europe and the UK to embrace Ericsson and to ban Huawei though.

[@captainwin6333]

That smacks of desperation from Japan's government and this merger could drag Honda down rather than boosting them.

[@mauriceharting5877]

Nissan is becoming a failure and Honda is becoming a failure, but with a merger it will just become a bigger combined failure. Bigger is not always better, unless the products one develops are consumer friendly, cost competitive, and reduces overhead expenses.

[@isuruthiwanka2595]

Finaaly BYD has launched in Sri Lanka. I am so happy here that.. I wish my to buy my dream BYD next year

[@Dihorse371]

"Nissan" literally means "Made in Japan". So can't sink. 😂😂😂

[@Kaybe-i6f]

This move hasn’t worked in the past, British Leyland and now the Volkswagen Group are in big trouble as well as American Group Brands…

[@tonystorcke]

Toyota is holding Japan hostage.

[@HansMilling]

Question is. Will Nissan disappear as a brand?

[@chinesecrested9528]

Merry christmas to you! The desperation in both companies is palpable

[@aintplayingaround]

See this is what I always wondered about Nissan working there. If your main goal is ev then we are we so behind tho all I been trying to say or something like that

[@jamesd.9955]

Nissan has been in trouble since the 90s. Probably long before that. I remember all the talk, I was working at a dealership back then.

[@bjm23vancity92]

Blind leading the blind. What is in it for Honda?

[@donaldduck5731]

Honda is now larger, has more loss making capital overheads, has more shareholders to pay out to, more employees and therefore is less flexible, less able to refocus and more likely to go under. We will see, this may be a way of winding down Nissan, closing down their plants and laying off their employees without allowing BYD to buy the Nissan brand identity, but I can't see it working.

[@maputomuppet2322]

In my long experience as a consumer, when a company with a good culture merges with a bad culture, the bad culture wins. Simply, to be good takes effort, mediocrity is the easy default. Unless you fire EVERYBODY from the bad culture, they will wear down those trying to do a good job. Bye bye Honda, you were great.

[@OTPulse]

Correct, Nissan is the perfect example after Renault destroyed the Nissan reputation and quality.

[@tZydeco]

Boeing McDonnell Douglas

[@JDMSwervo2001]

Hondas too smart to let that happen

[@bingham7957]

Honda isn't that great itself anymore. The current Accord does not match up with it's prior versions in terms of being a classy car to own. It used to have an appropriate use of exterior chrome, beige colored interior, and available V6. Now you have to go hybrid, the exterior is trying to adapt "euro-styling" (NOT), and the only interior colors are grey and black. Their flagship vehicle has fallen off it's perch.

[@johnwayne8475]

The difference between Japanese autos and Chinese autos are like chalk and cheese, one is trying to squeeze the very last drop of life out of ancient ICE cars and improve internal company culture, while the other is pioneering cutting edge battery technology and flying cars of the future.

[@edfrancis7001]

Only Carlos Ghosn has a plan that might allow Nissan to survive. I agree with The Electric Viking that the Japanese government has surely stepped into this matter in hopes of buying time for the Japanese auto industry beyond Toyota. AND....don't be surprised to see Toyota in a panic mode very soon.

[@maxr4448]

Nissan get rid of the CVT TRANSmission!

[@warntheidiotmasses7114]

You must be a rocket science-tist LOL Such putzes over there at Nissan.

[@alterbr33d]

While I don't like CVTs, supposedly the CVTs in Hondas are reported to be reliable, so that could benefit Nissan I guess.

[@markjonz]

They all buy CVT gearboxes from Jatco

[@fredwilliams8898]

@@alterbr33d Even the Honda ones not as good as old fashioned stuff. Nothing but straight drive in my palm.

[@ondago2]

Actually a GGOD video. No hype, lies or false promises or like things are known that really came from elsewhere Good analysis and recap of other analysis.

[@jchong416]

Who would have thought Honda would be scratching for it's existence a decade ago

[@Mananhkataria]

The worst part is I don't think Honda is doing bad . They have been trying new things . They recently made the Honda Elite Jet and Im pretty sure they could have been an engine supplier for some hybrids but this just feels like bad investor decisions following the hype train.

[@jdmguy44]

Honda scratching for its existence?! Honda have been making profits. Nothing wrong with the way Honda has been doing.

[@jchong416]

@@jdmguy44 Honda won't survive the Chinese or electrification. You can't see far out can you? Merging with Nissan is a desperation move like the formulation of stallantis or whatever the league of unpurchassable auto manufacturers wants to call themselves this year. If you disagree or ask your money into Honda stock and I already have a huge position is Tesla and byd. Let's see who is broke in 2 decades

[@jdmguy44]

@@jchong416 EV's from Tesla and Chinese brands are junk. Unlike you I prefer real cars. Quality cars from established car makers.

[@711colonel]

Well they have no choice. It’s funny to listen to the media trying to spin this.

[@stephenc6955]

Ancient Chinese proverb "Two Wongs don't make a white"

[@JefferyHagen]

😂 Man with hole in his pocket feel cocky all day.

[@oggyoggy1299]

man who walks sideways through turnstile going to Bangkok

[@rogerfaint499]

Another ancient Chinese proverb: Sucking a male chicken is not what a real man should do.

[@jonmcclure10]

Honda makes great vehicles and I now own two of them. My wife's CR-V, just positioned right as an SUV not to big, but just right, 24'. I bought the bigger seven seater, as I must deliver my eighth book, to hundreds of cities in beautiful Alabama, and now it is a best seller for ten years in three editions, now with 55 pages of travel destinations to see, 325 recipes from the best restaurants, and the wine & antique trail added to 3rd. edition. Most my best sellers are from New York publishers, also on food. My vehicle is the new Acura MDX three row and I can put down my 3rd. row and still put 20 cases of books for gift shops, supermarkets, drug stores, post office, etc. Never an issue with either vehicle. However, Nissan which many friends have became just a copy cat, so-to-speak of other companies. In fact they have a SUV that is often mistaken for a Lexus in design only. As many car companies are now sorry they went all into the EV pushed frenzy with super high prices and issues with an owner anxiety about how many miles can they travel to get to client call, especially if they live in a cold country, or say state like anything in the upper great lakes, etc., with long winters -20 degree weather and thus reducing a 300 mile EV to 150 from the get go! I did many book tours with my fourth book decades ago for Dell Books, New York, but let's say I had to do a book tour like I do often with a EV in wonderful Alabama from say Birmingham, central Alabama to Mobile. Well, that is 4.5 hours away, and my EV indicted I have just enough for 290 miles left on charge at a level 2 charging station. So, I start, but must get a hotel in Montgomery, ( 90 miles away) book a charging station and a room not to far away and also pray that they work, not vandalized for the copper wire, like they do in Seattle ( I visited not long ago and they hit over 30 charging stations and they are kaput for months by copper gangs) Go figure! So, now we are in Montgomery near the state capital where the also sell my Alabama book at the gift shop, and I found a charging station just two miles away. Good night. Next day, how do I get my car? CAB. Ok, now I get back into my vehicle and have plenty of juice to make it to Beautiful Mobile, Alabama still many hours, but must get a hotel and find a charging station and this is why we in America are not buying EV's. Not to mention very high cost. Sure when they have say, 500,000 level 2 charging stations with the so-called Sodium solid-state batteries being promised now for several years with say a 600+ mile range, ten minute charge to 80%, no concern about runaway fires, explosions, and little concern in either very hot or -20 degree weather for our northern friends with very little battery life degraded, then most may say it is time to make the switch. For now I pray if Honda makes it, with this most risky dive into taking over a looser who had only enough money to make it 11 months or go bankrupt, good luck! I will be watching, but keep in mind V.W. is closing plants in China and two huge plants in Germany, they own also Audi and Porsche, (have a friend now with the EV Porsche Taycan in Atlanta who got stuck on the interstate, out of juice last week, siting on the side of the road, NOT HAPPY, for sure). Bottom line many car companies have unsold vehicles, some three years old, like Stellantis Jeep, Chrysler & Dodge, and they too, are threatened with cars they can not sell, and they have real issues with cost above what consumers will pay today. Yes, there is a huge shake-up coming in 25' & 26' and sometimes a merger is not the best thing, perhaps just letting Nissan go bankrupt would be best. Time tells all things! Sure nice in Hoover/Birmingham today, Christmas 68 degrees with Sunshine, sure beats are living in Philadelphia, now 42 years and 56 years of marriage and never go back! Marry Christmas and happy peaceful new year to all.

[@Paul-fj2mm]

Hope Honda does not inherit Nissan's CVT transmissions or both companies will fail big time!

[@alterbr33d]

Nissan gets their CVTs from JATCO, hopefully they'd get them from Honda after the merger. Honda makes their own CVT transmissions.

[@NopWorks]

At least the good news is that now Honda will inherit Nissan Leaf.

[@SuperChaoticus]

I'll second that. I've owned two Hondas with CVT, and as long as you keep the maintenance current on them, they seem to last well. Although I've never pushed them much past 100,000 miles since I tend to get bored with cars after a few years and trade them in for a new one.

[@jvaneck8991]

Tht chain-driven CVT transmission keeps me from buying one of those neat little Versa sedans. Now that Honda is running the show, time to sell the Versa with a 5-speed manual and clutch. that would make for one neat little car!

[@osuk1]

Remember Stellantis here in the US😢😢😢

[@NoiserToo]

When woke politicians remove the emissions caps you will see new life in many of the branches of Stellantis. If not, the EU is doomed.

[@Mr31Vince]

100% agree, I cant see any benifit in merging two/three dying manufacturers.

[@JO-et2ir]

Disappearing like Chrysler.

[@alterbr33d]

Jeep won't disappear, it has a strong enough name to get bought by another company again, where as Chrysler, no one wants to buy that.

[@jcfallows]

Another informative video thanks mate and a very happy Christmas to you Sam and your wonderful family. All the best for the new year!

[@rollotomassi8251]

Is the future 3d printing autombiles and very limited human involvement in production? Time will tell . Thank you! greetings from Sweden

[@0utcastAussie]

As someone that uses a 3D printer I can tell you they are Waaaay too slow and you'd still need to add all the extras. Pressed & Vac formed panels take seconds to create.

[@rollotomassi8251]

@0utcastAussie I take your word for it. Im a truckdriver what do I know. 😅 So are there no significant production efficiency techniques in the near future?

[@0utcastAussie]

@@rollotomassi8251 I'm a Truck Driver too but my hobby involved 3D printing. I think there's some videos of my printer in action in my videos list.

[@rollotomassi8251]

@@0utcastAussie nice I will check it out

[@larryc1616]

Right now it takes only 35s to make a Tesla or BYD

[@normyanke2515]

Elephant in the room! Do the math, EV's avg 15kWh/100km. In 2020 Australiapassenger vehicles travelled 170 billion km. Where will you get the electricity from?

[@Paeoniarosa]

I think at some point there will be the acceptance that combustion engines will always exist, and in good numbers.

[@camsmith4047]

The sun

[@JedPotts-jv2ux]

30kw coal powered portable generators that can turn any EV into a REEV and power your house via V2L/V2X for a fraction of the cost of electricity bought from the grid. coal is 16c a kilo and has the same energy content per unit of mass as petrol, and we've got the largest coal reserves in the world. the greatest thing about EVs is that they end our dependence on imported oil and allow us to use domestically produced coal. people keep yapping about "the future is renewable" or "the future is nuclear", they're all wrong. in the far future we'll be using nuclear fusion, but until then our EVs will be coal powered whether we're buying coalfired power at night or burning coal in our own generators to power REEVs.

[@Paeoniarosa]

@camsmith4047 In most of Europe, for example, there isn't enough sunlight.

[@alterbr33d]

In the US electrical capacity has increased 400% since the 1970s with population growth, if all gas cars were replaced with EVs, we would need 30% more electrical capacity, what is that compared to the 400% of the last decades? Electric companies want to make more money and will expand as demand increases.

[@sidewindersid4180]

The 15 minute city is coming.

[@jvin248]

Hey EV, M&A research I did years ago revealed when both company's stock prices jump positive the first five days (week) after announcement then the merger does play into success, it's a predictive action. Reverse is also true. This particular smashing together of companies is better than most because: both are Japanese cultures at core leadership, Japanese banking behind both, Honda has superior ICE+transmissions, Nissan covers truck segment better, Honda small cars better. Nissan has EV insight. And they will have a combined 2000 US dealers to absorb slow consumer sales which is super important in the conventional vehicle game.

[@picandvideo]

Japanese ICE motorcycle industry is still surviving which still profitable. That’s why Honda still pretentiously flexing financial pocketbooks to take over dying ICE competitors. However; EV 1,2,3,4 wheels are moving fast replacing ICE in all sectors.

[@undisclosedthai]

Japanese motorcycles are already very fuel-efficient, so people see no reason to use electric motorcycles.

[@picandvideo]

@ - Electric mopeds 🏍️ can go for 500km per charge. Once price dropped below ICE 150CC many consumers will switch especially in SEA. Significantly less noise, green, little maintenance, better safety features since everything is digitally driven. Battery is continuing to improve every year. Range and fast charging have accelerated improvement due to proliferation of 4 wheeled NEV.

[@yulusleonard985]

​@@undisclosedthailol switching from honda 125cc to yadea 2000w, i save near 90% of anual operation coat from fuel to maintenance.

[@stickynorth]

Plenty more where that came from. Do you think a Subaru-Mazda deal is next? I do!

[@fredwilliams8898]

I think somebody going to want their Wankel tech.

[@yulusleonard985]

​@@fredwilliams8898their wankel are nowhere as good as the Germans

[@Car-crazy]

They will in fact do just fine. With them merging they will become a very big company and do well. I am back in the UK for Xmas and surprised to see not as many EVs as the media and certain KZbin channels make out. Lots of unsold EVs piling up here I noticed. In my parents street, not a single EV anywhere. Toyota are going to produce EVs for the china market only otherwise stick with ice vehicles. Honda and Nissan merging will be a good thing as long as they stick with mostly ice vehicles.

[@Dw91-k8n]

Well in uk they can't because new petrol diesel being banned by 2030 so they won't do fine here by doing that

[@joeconnolly89]

@@Dw91-k8n we will have a non communist government by then

[@Car-crazy]

@@Dw91-k8n You know it, I know it, that 2030 mandate will never happen. Not physically possible. Petrol and diesel cars will be here for a long time yet.

[@Dw91-k8n]

@Car-crazy that's true they will be around but In new form I'm not so sure

[@FrankiePo89]

Uk is to small to support the survival of these giants.

[@monkeymagic4555]

Honda would leterally be foolish to go into this deal without ULTIMATE control......

[@nulnoh219]

They need to merge with a battery company like Panasonic, not another Automaker. There's too many overlaps. This will lead to layoffs.

[@vinniechan]

Japanese car makers aren't as beholden to labour regulations as their European counter parts so layoff might not be an that big an issue

[@alterbr33d]

Honda and Sony are collaberating on an EV, the Afeela, might be too little too late, it was announced before many Chinese cars were announced, and it will be released after, longer development period, for only one car compared to so many Chinese cars.

[@yulusleonard985]

Panasonic already merged with Toyota

[@elmerdenbraven5643]

If they merge and then reduce models, they can then buy time by selling some of their factories to Chinese manufacturers. They’ve got a couple good products. They need scale though. Perhaps a Honda version of the Nissan leaf? Unless the Japanese government steps in, which they likely will, there won’t be a high chance for survival though.

[@sivx17]

The cvt transmission on my two nissan vehicles went kapoot within months of driving them and nissan told me i have to pay for the replacements since its not covered under the warranty even though i was assured it was prior to purchasing the vehicles. So F them seriously.

[@daweigo6851]

It is covered under new car warranty in all countries,

[@joeconnolly89]

Nissan is Renault

[@sivx17]

@@daweigo6851 In Malaysia, after inspection by a Nissan authorized service center they said to me the transmission faults was caused entirely by, and i quote 'my way of driving'. Not Nissan's fault. I guess i shouldnt be driving these cars regularly on the highway/motorway at 100km/h commuting to work. And im not the only one in my country facing this bs. Found out recently a class action lawsuit being filed against them for not adhering to its warranty commitments. Lets see how that goes.

[@SoloTravelBlog]

I live in Japan and I’m scared for the local economy 😳

[@jimsteinway695]

If you’re smarter than all these companies why are you making a couple hundred on KZbin instead of millions running a car company?

[@ouethojlkjn]

I suppose it depends on how much you want to sleep at night

[@venivediicommented4046]

Exactly!

[@treasurethetime2463]

Because anyone can be a critic. As you read this, there is a broke dude with a journalism degree writing articles about financial institutions, the Fed, what companies need to do....

[@patmcdaniel2016]

All I see here is a bunch of jealous losers making comments about a youtuber making more money than they are.

[@crazyJEEG]

The merger may go bad, doesn’t mean they have much choice or have no idea what they’re doing. It’s a changing market companies like these can’t rework their whole manufacturing process like flipping a friggib light switch. What would you have them do?

[@antonbanulski1262]

Only time before Mazda falls as well.

[@ginog5037]

What are you talking about, Mazda isn't going anywhere!

[@alterbr33d]

I see so many CX-5's these days. Mazda interiors have gotten really nice. As for automatics, they don't use CVTs, so could be a better option than NIssan's or Subaru's JATCO CVTs. At least compared to other gas cars, Mazda is getting pretty good. I'm a Subaru guy, and if I had money for a brand new car, I'd probably choose an AWD Mazda 3 over a Subaru Impreza. I'm in a snowy state in the US market where we aren't allowed to buy Chinese cars though.

[@ginog5037]

@alterbr33d Mazda's today are the best kept secret in quality, comfort, reliability, performance, and safety. Zoom, Zoom...

[@alfredfleming3289]

Why would Honda want to do this. They make a pretty decent auto with a good reputation.