Honda "The Power Of Ridgeline" by PES

"The Power of Ridgeline" premiered on TV during the Opening Ceremony of the Rio Olympics in August 2016.
Some details: we shot on Stage 30 at Sony Pictures Studios, the legendary Esther Williams stage (her 700,000+ gallon tank lies beneath the floor). Almost entirely shot in-camera. It's a mixture of long exposure photography, stop-motion, live-action, and a dash of CGI. The letters were built at a 30 x 50 ft scale and filmed from the rafters. And yes, we constructed an 800 pound fish bag. Enjoy!
You can see my previous spot for Honda, the Emmy® nominated "Paper": • Honda "Paper" by PES |...
Credits:
Honda "The Power of Ridgeline" :60 | Directed by PES | Advertising Agency: RPA | Chief Creative Officer: Joe Baratelli | Executive Creative Director: Jason Sperling | Creative Director: Sarah Bates | Creative Director: Rahul Panchal | Sr. Art Director: Suzie Yeranosyan | Copywriter: Romero Ramirez | Chief Production Officer: Gary Paticoff | Executive Producer: Isadora Chesler | Producer: Joshua Herbstman | Production Company: RESET | Managing Director: Dave Morrison | Executive Producer: Jeff McDougall | Executive Producer/Bidding: Jen Beitler | Producer: Greg Schultz | Director of Photography: Eric Adkins | Production Designer: Damon Fortier | Assistant Art Director: Josh McQueen | Animation Supervisor: Eileen Kohlhepp | Animators: David Braun, Javan Ivey, Brandon Lake, Dillon Markey | Animation Assistant: Ponch “Chino” Arellano | Dragonframe Operators: Calvin Frederick, Matthew Philip Hazelrig | VTR: Andrew Rozendal | Wardrobe: Cris Aruajo | Editorial Company: Union Editorial | Editor: Jim Haygood | VFX & Finishing: A52 | VFX Supervisor & Lead Flame Artist: Andy Barrios | Flame support: Andy Davis | CG Supervisor: Adam Newman / Andrew Romatz | PreVis Supervisor: Dan Gutierrez | PreVis Editor: Gladys Bernadac | Colorist: Paul Yacono | Executive Producer: Patrick Nugent | Head of Production: Kim Christensen | Producer: Zach Wakefield | Color Producer: Jenny Bright | Sound Design Co.: Factory, UK | Sound Designer: Jon Clarke | Audio Producer: Lou Allen | Audio/Final Mix: Lime Studios | Mixer/Engineer: Dave Wagg | Executive Producer: Susie Boyajan | Shot at Sony Pictures Studios, Culver City, CA, on Stage 30 (aka the "Esther Williams" Stage)
#PES #stopmotion #honda

[@ryandonnelly8901]

you know he's good when he makes you look forward to watching commercials and its not even the superbowl

[@danmack3173]

It's for Rio

[@ramisabashar7217]

+

[@elizabethalvarado8698]

And his commercials are actually good.

[@may-sw1dz]

Ryan Donnelly exactly

[@henrikwahlman8898]

Elizabeth Alvarado åä

[@ellabougher3226]

This is one of my favorite commercials! I thought 'whoever made this commercial it a genius'. Little did I know that it was made by my favorite animators! The first PES vid I saw was one of the first KZbin videos I saw. It was the guacamole video. That was when that vid FIRST came out. Can't believe how far PES has come! :)

[@deltormedici]

Finally going to be a good commercial on TV. Well done PES!

[@danmack3173]

He's done a few with Honda, all equally amazing

[@fatmirosmani8325]

Noctua ml.

[@PikaPetey]

HE LIVES!!!!

[@brackin]

WHOLE GRAIN PIKA

[@achiladrien2295]

Holly Molly, wasn't thinking at anytime seeing you at these kinds of video! Well, I guess you mutated too.

[@bjarkisweetnuts5703]

Hello

[@elizabethalvarado8698]

You know stop-motion takes a long time to get right.

[@Cross1C]

WTF

[@Grexlivne]

Finally the only ad I will never skip!

[@PESfilm]

Haha. Appreciate that👊

[@teemo9677]

I normally never say this, but this is a great ass ad!

[@x332433]

well the next time u say it, make sure you don't have grammar issues. i.e. typos

[@rayman1220]

Says the guy who spells you as ''u''

[@fisheu3755]

+ricky gonzaga he doesn't have typos

[@fisheu3755]

+ricky gonzaga nvm take out the an and replace it with an A

[@teemo9677]

Thanks, I fixed it ;)

[@Scubadog_]

Now that is a proper commercial! Actually made me want to get one.

[@theeeamg5769]

Such a beautiful piece of art, I truly do love your work PES.

[@wigglyboots2]

Great work, hope you got some good scratch for it. Love seeing talented people get hired for this sort of thing.

[@danmack3173]

It's like seeing Corridor Digital on the credits for a big movie, or a small artist getting their music in a video game

[@aavnpn]

this is so good I don't even mind the ad.

[@MrNobody-gp6op]

+Asiia Phan I agree, and watched it twice, haha. It's so satisfying!

[@heishahernandez3133]

Anderson Helms red

[@carolchow7708]

Anderson Helm

[@kiddfaith4397]

I almost always ignore car commercials, but I just keep rewatching this! I love Pes's stuff.

[@thosdid4855]

The kids that build in the LEGO ads: Finally! A worthy opponent, Our battle will be legendary!

[@jake5265]

Great work, fan since day 1. Hope you got paid well for this.

[@nathanjxaxson]

+

[@dogsneezer259]

thats a longggg time

[@zoeyalanaa3739]

+Rebecca fletcher |-/

[@하은안-f8w]

dh!! dhkswjs wkf aksememfdjaTek!!!

[@minhtamifanbink9940]

io

[@ozomini3400]

I always liked honda ads, they have a special kind of vibe that makes you wanna watch to the end, and pes making them makes them even better

[@Rheah]

I saw this commercial on TV just now and I said to myself, "This is absolutely made by PES." Lo and behold, I was right. Your style is so distinctive.

[@StopMotionCooking]

Your video is very good, I am always curious how you create it

[@nugget78934]

Probs CGI

[@stickykeys1234]

I loved this ad when I saw it on tv 3 years ago. Still do.

[@roadsigncheems1566]

0:46 that kid on the spring ride sure is having some fun 😂😂😂

[@blocksworldfan7611]

Ice cream cone and he drink energy drinks

[@arandomuserofinternet]

If this was an actual ad that could play on KZbin, I would not skip it.

[@tylorbray]

How smooth it is impresses me every time.

[@ilikegames8477]

I saw this as a ad i love it

[@ilikegames8477]

Who liked it

[@ilikegames8477]

Oh and PES please pin this and love it because no one has for me

[@orperish]

0:22 "hey guys and let's get ROOOOIIIT into the NOOOOOSSSSE"

[@achiladrien2295]

thatz som dank memz, m8

[@patuszodi7532]

quite dank, to be honest

[@postosaojorge973]

Achil ADRIEN ffggg

[@postosaojorge973]

Achil ADRIEN cvs

[@elizabethalvarado8698]

+Philly Kicks It's just a garden gnome.

[@waltergutierrez1449]

Even though it's a commercial, it's still awesome! Great job!

[@Alec_Fye]

MY KIDS!

[@PauIIy]

What an awesome TV spot you scored! This was so soothing to watch

[@chaselegoman]

I had no idea YOU did this! This is one of my favorite TV commercials of all time! Bravo, PES. bravo!

[@hollowmcat15]

Am I the only person who finds this satisfying?!

[@iKonographi]

This is great, I'd love to see more of your original stuff too PES.

[@VandrefalkTV]

Daaaaaaaaaaaaamn, a commercial that was interesting to watch! Well done.

[@MonkeyBunnyShop]

In very proud and happy for ur success ! Another great peice of work!

[@jovaughn_]

Love this stop-animation style!

[@Slottie]

I always love the sound you create and use in your videos !

[@nealbagai5388]

its nice that the recommended videos cover up the finished product at the end

[@JVONROCK]

Couple peanuts and some shells is a favorite, Looking at this, WOW ! Yes sometimes that's all one can say.

[@petersunnerberg2778]

PES: Making commercials good

[@lizellis7660]

Damn, the reveal at the end is 100% obscured by the recommended vids.

[@gianmatute7577]

This are few times in life that you feel your not looking to an add but to an actual high quality video

[@iris-lh6uk]

I watch it when I was a kid and I can’t stop watching this😀

[@Rice_Wolf]

0:50 cute fish

[@calebcaleb2021]

I remember watching this ad on my TV and I kinda liked it.

[@Munchito696]

whoa the part where the meat flipped on the grill was a trip!

[@numberblocks4108]

Frank : 0:43 Why did i find this chucking nearly

[@Ocean-blvd.]

This is the only ad I really enjoy watching.

[@ellenoraamrani2274]

My son worked on this commercial - so proud of him. It came out great!

[@EmperorWasHere]

I dont usually like Honda trucks but this one was great! Cool technology and rides like a sedan.

[@vwgti001]

すげー！さすがですね。 Wow! You are indeed experienced.

[@sinkorxymzz]

うみんちゅ海士 i

[@BNunes-mt2yo]

Honda always makes the most creative commercials

[@izzypinedaa]

B. Nunes except Honda didn't make it, PES did

[@UhhKhakis]

This is an ad I would pay to see

[@pringlebingle]

Okay it makes sense that this commercial was actually made by PES

[@cragscleft1658]

this is not a commercial. This is commercial-art

[@Alegiance]

This is more entertaining than 99% of todays commercials, so saying 'oh how the mighty hath fallen' is really lame. Good commercial, nice work as always.

[@tycho25]

Have I just been watching ads? Aw heck why not watch more theyre friggin cool

[@stealthlock6634]

WOOT! Another awesome animation! Keep up the great work!

[@dianejimenez27]

0:46 oh my that rocky thing i can't stahp 😂

[@akashboys6125]

The

[@hankscorpio7910]

Awesome video must have been one of the largest videos PES has made so far

[@frostbot75readaboutsection53]

0:10 me building a bunch of random builds in minecraft knowing damn well I'm gonna eventually forget about it

[@izzypinedaa]

I HAD NO IDEA PES DID THIS, BUT WHEN I FIRST SAW IT I WAS THINKING "OMG THIS REMINDS ME OF PES FILMS"

[@jassykat]

Oh.... my..... god..... that.... was... INCREDIBLE!!!!!!!!!!!

[@theprocrastinationartist]

oh my god i didnt know he made this. thats awesome

[@genopa6807]

These are the types of ads that I don’t skip

[@jacobmutti1528]

...best...advert...EVER!!!!

[@EricMichaelLP]

An AD thats worthwhile

[@LunaHiddenStars]

THAT IS FREAKING EPIC! 😃

[@haileystalion5145]

Omg this was my favorite commercial back in 2016, and now I found out who made it!

[@daradan7475]

Wow PES your stop motions are like animations now AWESOME

[@rom-ps2uo]

0:46 i find that kid playing on that swing thing really amusing

[@FoxderjaAwdFox]

why the heck isnt this an ad on youtube? its masterpiece!

[@MisterTTG]

youtube ruins the last shot of this by having it covered up by cards. frustrating

[@omnominynom]

Amazing! Saw this ad during the Olympic ceremony and I thought it reminded me of someone ;)

[@JayCyrZak]

Happy 1 million subs, dude! Been a fan since 2012!

[@user-ed7bq6vc9u]

今頃ハマったんだよ、、、、！！！ あ、後0:46のところめっちゃ笑えた人笑笑 後日本人カモン！ 他の外人も！ みんなで共感してもっと動画を見る楽しみ方が大好きです！(*^^*)

[@kimpossibleyescruelladevil4960]

I am laughing on the inside because I don’t know how the fuck this could’ve been made it’s just so impressive

[@roadsigncheems1566]

i absolutely adore the sound design, how in the world do you do this?

[@chuckespinosa7072]

This was made by three weeks not three years!

[@thebeefyminecart1223]

I wish all ads were like this.

[@maxinemah1694]

I didn't even know this was PES until now!!!! great job

[@fishsticks6969]

the folly sounds are just perfect

[@mog398]

Oh, I get it! You can put stuff in the back of the Ridgeline! It's not like you can do that with every other pick-up ever.

[@danmack3173]

But the swinging tailgate? That's cool shit, you have to admit

[@timm5362]

You must have missed the hidden compartment and outlet in the bed

[@nermket4849]

+Tim M ohhh, because consumers are lazy and can't do that stuff themselves.

[@greatestever5879]

and also the truck bed is small as shit

[@timm5362]

+Nermket ....riiiight. How does mentioning a compartment and outlet even remotely relate to consumers being lazy?

[@mennah5691]

This deserves 7B views...

[@enriquenasution2720]

PESFilm back at it again making some satisfying vid

[@manuellabor661]

This is the kind of commercial I would watch

[@TheFlashStickman]

PES is a stop motion genius!

[@samyukgu369]

honda, you really did good job for hiring pes.

[@sophiyastudios]

The sound effects are so satisfying!

[@MaplerLeeTbeats]

The sound effects really make my day.

[@MrKubahades]

Filming this must have been a lot of fun

[@Thlormby]

0:23 Looks like PES got right into the news

[@chasetherightenergy]

That's amazing! would love to see the "making of" from this video

[@Razoredge]

The part with the bikes is hilarious.

[@BanilyaGorilya]

I thought I had my video settings at x2 from a previously listened to Slayer tune, turns out it was just PES. Love this video, the subcabin container holding steaks was hilarious.

[@Arthur-qc9vv]

0:46 that child is playing on speed of light!

[@cookie2675]

I like watching this so much! I don't even know why!

[@SpartanM34]

omg PES this is a masterpiece !!! My favorite one of your so far !!

[@ratfink8332]

HOW ARE U SO GOOD AT MAKING THESE THINGS!?!?

[@littleperson8315]

I can' stop watch these videos omg

[@danmack3173]

Glad to see your work put on for a big name again, for Rio at that, congrats

[@user-uo5kd4ii7e]

日本でもこれをCMとして流してほしい

[@andrewvazquez7798]

WHY WHY WHY DO I LOVE THIS SO MUCH!!!!

[@flutterfan862]

This deserves to be a commercial

[@Brickertown]

Somehow I knew this was you when I saw this on during the Olympics. Nice work! And by nice work, I actually mean DAMN SON THAT'S GOOD

[@DanteTube]

I saw this on TV!

[@Kirbyfan261]

That’s super Duper impossible

[@Kirbyfan261]

You have a 1.000000000000000000000000000000000 chance that you get this on TV

[@paradoxx1998]

PES just keep everything you see so perfect.. How?