How 7 Mumbai-based women Entrepreneurs made a 1600 Cr empire from 80Rs | Lijjat Papad Case Study

Everyone enjoys ‘rags to riches’ stories and everyone likes tales of stupendous success achieved through sheer determination. The story of Shri Mahila Griha Udyog Lijjat Papad is all that and much more.
Today, Lijjat is more than just a household name for ‘papad’ (India’s most popular crispy bread). Started with a modest loan of Rs 80, the cooperative now has annual sales exceeding Rs 301 crore (Rs 3.1 billion). What’s more stunning than its stupendous success is its striking simplicity. And perhaps that is the most interesting lesson managers can pick up from Shri Mahila Griha Udyog Lijjat Papad. Sticking to its core values for the past forty years, Lijjat has ensured that every process runs smoothly, members earn a comfortable profit, agents get their due share, consumers get the assurance of quality at a good price, and society benefits from its donations to various causes.
Let's understand how they did it in this video.
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#lijjatpapad #karramkurram #womenempowerment Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

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Same here❤️

[@173_gautamdaga5]

What I learnt : 1. Should Start small even we have very small capital. 2. Should always respect employee and treat them equally and make them feel like owners. 3. Quality matters more. 4. Degree doesn't matter to build startups. Thanks for Amazing Content.

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And may be one more 5.startups are for a change and not for a money only...

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♥️♥️

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Yes

[@sharyararyan]

My dad works in this company so I've already researched a lot about it and was really fascinated to know how 7 women literally became examples for *Women Empowerment*

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Learning more here than entire school and college life.

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♥️♥️

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Welcome

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What Lijjat papad did to the women, we need someone, some company that will do it for our Farmers.

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Well AMUL can be a close example! (Cattle farmers)

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Being son of farmer, and slave of corporate organizatio I worry for farmers

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Never tikait and lathait(new zamindar) will never let them to do that

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Hey everyone, Correction in the video. I said 'Importing' instead of 'exporting' 🙈 I am so sorry. Hope you learnt something Valuable :) Thanks for the love ♥️

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Put subtitle at that point in your video.

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No problem, It's understood !

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This video made me realise that when you think about helping people, you automatically set rules that will grow the business. Thanks for the video Ganesh!

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[@ThinkSchool]

Thank you so much :)

[@pratikjoshi9836]

I'm proud to say our Family is Costumer of Lijjat Papad since a long time I'm seeing it since childhood Excellent Video 🔥Ganesh Dada

[@ThinkSchool]

Thank you so much :)

[@navdeeptyagizero]

Same

[@yashkapoor2377]

Not more relatable 🤣

[@annaaditi126]

Same

[@srinivasanradhakrishnan]

Damn good! The kind of incisive insight you have is absolutely astounding. You managed to compare LIJJAT PAPPAD & APPLE in the same breadth and successfully proved that LIJJAT PAPPAD is a better example of corporate vision, mission culture & ethics versus a tech giant like Apple. Absolutely fantastic. You are amazing man! I did my MBA in the early 2000’s and never even heard of these case studies. These cases studies should be discussed in all B-schools in India and outside, they are shining examples of Indian entrepreneurship ability. You should be thinking of putting together all your case studies in a book.

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Mission, Vision, Values, Discipline, Honesty, Empowerment---aren't just words! They have the " POWER" to make/break any company. Too much in 11 mins.. Amazing

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during whole video....i was getting goose bumps........anybody else?????

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Me ✌️✌️

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♥️♥️

[@tejap6498]

Proud to be a lijjat papad user since 20 plus years

[@krishnamahale6428]

We keep reading books about people from other places and became so convinced that our people had nothing to offer. Stories like Lijjat and Chick shampoo are proof that we stand shoulder to shoulder with the world when it comes to innovation in business.

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Apple :- "Think Different" Think school :- "Inspire Greatness"..

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❤️❤️

[@ramswaroopmohanty2730]

There is a lijjat papad centre near my home and the lijjat sisters come to the centre in buses 🙂

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That's wonderful ♥️

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[@MANJAKOLI1]

This extraordinary story deserves a movie.

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Steve Baba ✌️😂 As i said earlier this secret gem is going to be famous soon and now u can witness it guys 😀❤️🔥

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❤️❤️

[@RaviRaj-gv8bs]

Sticking to the values is the most important in BUSINESS. The question "WHY" !

[@nitishdhingra5489]

I'm in Sydney in 20s. I always prefer consuming Lijjat Pappad for the same reasons..

[@prathibharajkumar3340]

Damn! Such businesses should be spoken about more often. The business case studies are amazing and to the point. Love the way you simplify concepts.

[@vatsaldesai1243]

I am from Gujarat. Eating These Papads for Years now. kudos to your Research!

[@souradeepsen2430]

I have been eating this same exact papad for years without knowing it's backstory. Never imagined this could be the story.

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"If this isn't epitome of greatness, I don't know what is."

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❤️❤️

[@theniravpanchal]

All of them were Gujrati women livin in mumbai, at that time Gujarat also had thousands n thousands of mahila Griha udhyog... But gujrat lacked market & infrastructure

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True 💯💯💯

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I wish i could show your videos to my grandma This video especially was very heart touching, An Indian company felt indian for the first time. Kudos

[@mzahirps]

I have thought about these women for sometime now.... As we can compare the present situation where there are plenty of well qualified professionals.. staying jobeless due to the over education they receive and greediness towards maintaining high bank balance!! The world would be better if they keep helping for others progress! Thanks for the message with an Excellent example. Good luck to you ✌️

[@arunmaity461]

What I learnt: 1. We should not compromise with our values just to build profit which would literally have a bad impact on the image of the company and it would lose customers. 2. Employees must be treated well so that they dedicate their time and effort with love, not just for the sake of money. 3. The motive of any start-up must be to solve problems of the society and would be reward back with profit directly/indirectly to exist in the market.

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this story is first one that strikes in my heart. The value they created for women inspire me a lot. Thank you for incredible video. waiting for more. thank you

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Thanks Abhi and niyu for introducing this wonderful person

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❤️❤️

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When and how did they??

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HONESTLY..I STUNNED BY THIS STORY...It really blew my mind ❤️🔥

[@mithunnair8587]

I love their papad so much till now, the unique taste makes it so good and so memorable and heard about their story but didn't knew that it started in 1950 and it's a 1600 crore business ❤️🙏

[@malavikaganesh9970]

This has always been my brother's favourite. He's been eating these for more than a decade and he sticks to the fact that their taste is consistent!! And from a business perspective too, they're ❤️❤️❤️❤️ The Sarvodaya mission is soooo sensible! Now Lijjat k liye ijjat badh gayi.

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This was mind-blowing content. This is a true example of women empowerment. Loved your storytelling style, kept me engaging throughout the video.

[@SurjeetSingh01]

aahhhaa!!! his voice is just like a informative melody, never knew when we reached to the end of the video ❤️. till date whenever i was eating LIJJAT i was just wondering about the profit it makes but today rectified my thinking 👍

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♥️♥️

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Means a lot

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In India, We have a lots of quality ideas. But our biggest mistakes are we are not giving value to them...

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Please make a “riches to rags story” Failure stories teach you more than success stories.....

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❤️❤️

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Hats off to the seven ladies . Extremely inspiring video . Thank you

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Pls make a full course on startup like fundraising marketing laws finance and books pls

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Okay noted

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Thank you so much bro :)

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I guess this is the only youtube channel which i liked first then watch later..

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Thank you so much :)

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The way you present yourself and the fact/info/knowledge you shared is always amazing Sir. 👌❤️🙏v soon its gonna be a million family just like LIJJAT.

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The country Singapore was also built on the same principle of ownership... This principle not only solved their housing crisis but also made them a hardworking population who stay true to their land. LKY their visionary leader was behind this.

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Coming soon bro :)

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My dad was one of the leading hand when it came to distribution and opening branches of lijjat papad. He was worked tremendously for this business.

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While people are spreading hate on the internet, it is content creators like you who are changing people's lives in a positive way. I'm really inspired by your work. Please keep producing such content. Kudos to the women of Lijjat Papad. This is what women empowerment looks like. 💯

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This is absolutely fantastic!!! Being a business student its great to know about these organizations. 😃

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Hey, thank you for this case study, I knew it before but you added some insights which I wasn't aware of like their supply chain and ownership system.

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Apart from the inspiring story of Lijjat I am also happy that this video doesn't have any big shot sponsorer which truly makes this video what it's about!

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A must watch video for indian teachers!