How to Sell Anything in India? Cycle Pure Agarbatti Detailed Business Case Study

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VIDEO INTRODUCTION:
Today’s episode is a very very special episode, because today we are going learn about one of the most underrated business Maharajas of India!!
This is story of man, who went from being a sweet seller to building a 1500 cr business empire which now sells agarbattis not just in India but to 75 countries all across the world.
and the reason why this is case study is very very special is because this legend started his business in 1948, during a time when the conditions in India were so bad that most people were struggling to even survive!! Because during that time India had just got independence, was just recovering from the horrors of both the partition and the India Pakistan war!!! but even in these terrible market conditions, this man went on to build a premium agarbatti brand and eventually turned into such a humongous business empire that stands as an inspiration for the next generations of India!!
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#agarbatti #cyclepure #indianentrepreneur
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[@ThinkSchool]

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[@gayatricasey6618]

This link is unsafe. Please check n repost

[@aayu_sh06]

Please do comeback again with the business case study of zerodha. I had seen twice where you was about to premiere the episode but somehow it was deleted. Kindly add that back

[@maverick.404]

Pehle free me do..... aadat daalo.... Fir becho

[@mrperfect3197]

@@maverick.404 jio?

[@PiadasEyer]

HOW DID KNOW WHAT BOOKS TO BUY & HOW DID HE PLACE THE ORDER...??

[@zerotohero__ft.bibhor]

I started a bussiness 6 months..that become a loss .now i have to look for a job.that business failed because I didn't do my market research properly,and many things .learning from this channel and life exprience will surely grow

[@vedantmungre1702]

All the very best in your journey! 👍🏻

[@upadisetty]

May i know what is the business and mistakes made?

[@infinitefacts6721]

Bro which business you did?

[@scalerup]

What business you did and what market research mistake you did. Let us know pls

[@zerotohero__ft.bibhor]

Food truck . there were many mistakes.mistakes i wouldn't be repeating whenever I do my second bussiness..it's rightly said success doesnt teach u as much as ur failures :)

[@ajaydwivedi4912]

I did MBA with an average college but now it seems like I am studying through IIMs. the way your tech cases us is incredible.👏

[@rah28iie]

Trust me I did my MBA from the Indian School of Business and sifted through hundreds of Harvard case studies during my school year but you won’t find such localised Indian success stories/case studies elsewhere and the research, analysis/insights, storytelling and the key lessons top notch every time. Kudos!

[@ayushkanekar5698]

When are you starting your business when??? just studying will not get you any money . Food seller makes more than you

[@bharatavarsha10k]

What a case study❤️. I'm shocked that Indian media houses doesn't tell his stories to the average people like us. Dear Think School, Thanks for this case study

[@sudheervemula8163]

Do you still have a hope on media 😊

[@Lionelmessifanclub_1]

Your case studies are much better than many Management schools 🙌🙌🙌

[@notreallystrangers191]

have you studied in hbs? or wharton? or stanford gsb?

[@akhileshpatro4354]

@@notreallystrangers191 he said many not every.

[@sunilmakhija5819]

He is making paid videos, go and check his Zomato case study, you will understand what I am saying.

[@harshdesai880]

@@sunilmakhija5819 🥺 saw the Zomato video after you said, unfortunately it's true. 💔

[@radhamanohar2307]

@@sunilmakhija5819 Not every video can be best sometimes that kind of videos are required to survive the channel. What’s wrong with that, Everyone one is hear to earn money. Then you please do these type of videos investing so much of time and don’t expect anything. If you feel that video isn’t true, just ignore and find other sources to know facts

[@Svg2874]

One day in the future, businesses of our India will be studied in the Harvards and Oxfords of the world because of Think School. Thank you!

[@nishant54]

Nope say iim and tata institute.

[@MO-fg2cm]

@@nishant54 you're right

[@sunilmakhija5819]

Ye to ad kar raha hai, looks like you are impressed with this channel. Please ask him how much time does it take for editing so that people like you get impressed. This vid is an advertisement in disguise

[@manishrajpal4098]

@@sunilmakhija5819 someone is having a terrible day

[@rahulsah6410]

@@sunilmakhija5819 Get Well Soon brother 💐

[@AbhishekNag666]

Belief in own dream Dedication Hardwork Investing in R&D Goodwill for customers and employees And finally teaching the future generations his own vision 🙏What a businessman

[@sudhanshututi]

What a surprise!! I have recently watched your older videos about MTR, Lizzat, MDH Masale, Titan, Havells etc and was really missing old business case studies about success stories of indian companies. thank you for this one. Kindly keep them coming along with geopolitical case studies.

[@pavankrishnas8204]

Feeling proud that it all started in namma mysuru , out of the many firsts this too is one ! But unfortunately many wouldn’t be aware of it (including me)😅 Thank you think school for bringing out such beautiful insights about this legend and using it to educate the future entrepreneurs of the nation. Sure this would inspire millions and bring about a valuable change in their business and also their lives ! Much Love from Karnataka 💛❤

[@aayu_sh06]

I am a student of business and a product of one of the finest bschool in india. Believe me the way this gentleman explains the cases storytelling and the ideas which he shares deserve much more than just appreciation. Love the way he presents beautiful businesses and thier marketing ideas. Thankyou for all your efforts. ❤️

[@sunilmakhija5819]

You are getting impressed by his style. Nothing else. According to me incense sticks business will shrink in the years to come. Do you use incense sticks at home? I stopped using it since my mom was suffering with COPD. I haven't used it since a very long time.

[@aayu_sh06]

@@sunilmakhija5819 You belong to a niche segment where a few people are not comfortable with the smoke or fragrance substance and here comes another opportunity for new product placement by these companies. If you had watched this video sincerely you might had seen that companies are now moving towards carbon neutral brands and hence forth it is great initiative. More over I left over you if you feel this business would shrink over the time. But I feel that this would be a great time to get into such businesses. Now on the personal factors you pinned on me - Sir, I am a very devotional person and burn incense sticks every single day. The thing is I switched from bamboo to bamboo less incense sticks. Another thing is.. sir I had been seen more than thousands of corporate stalwart speaking in front of me and a full time degree understanding the cases and summary of all these companies. So if you feel that this skills is just something which impresses you then yes why not!! A MBA graduate must have such skills. And I would request you not to judge me on what basis I am getting impressed by someone or not. I am not any public figure where you can simply comment on me. I respect your views and what I commented on this picture is my views with respect to the @think school content. No need of criticism. I wish you the best for you. 🙏

[@sunilmakhija5819]

@@aayu_sh06 I don't comment in haste. I watched the video till the end with and was very much unbiased. I strongly feel agarbatti business has no future.

[@aayu_sh06]

@@sunilmakhija5819 No worries. Everyone has thier own perspective and business understanding. I feel there would be more players and more competition for a emerging product in market. Wish you good health.

[@DiabloNemes]

@@sunilmakhija5819 same question was asked by Vineta of sugar cosmetic…. To Aman of Boat….Aman’s ans was “Roz puja krta hoon”…. So my frnd leave ur baseless mordernity and connect to real India

[@Limitless_motivation_official]

Please give this team a reward. It's not even 2 days and yet another Amazing business case study about forgotten Indian entrepreneurs... Thanks for putting this effort. 🙏

[@sandeepsmysore]

I am from Mysore and Vasu(cycle) is the brand we pick up by default. They have ventured into other areas of fragrances as well. The only Indian premium reed diffuser brand IRIS is again cycle.

[@athribhat2243]

💯 mysoriean

[@kewal6075]

❤

[@kewal6075]

I know arjun sir personally. I totally understand when he says humility and dedication built in family.

[@thevedickid]

My mother literally makes it mandatory for me to always buy Lia incense sticks for her Sandhya Puja. She doesn't like any other brand. Thank you for this bhaiya. This is a truly inspirational and powerful story for this "Make In India" generation. 😍😍😍❤️❤️❤️ Street smart business acumen, understanding the potential of indigenous products and staying resilient in the toughest times possible, this gentleman should be a lesson for all business enthusiasts. Because we always look at the West for unicorns and what not, but rarely look at our own countrymen who have been extremely successful in building business empires. 😍😍😍❤️❤️❤️

[@deepikac7826]

Got goosebumps when you spoke about 3 in 1…. After so many decades I still buy 3 in 1 at home… Such an easy explanation for everyone to understand…. Extraordinary work team !!

[@josephsanthosh7086]

I'm flabbergasted that many of us Indians don't even know these great stories of business and intellect. Thank you sir for creating videos like this. We appreciate it so much.

[@amitagrawal6452]

What an advertisement. A promotional video marketed as a case study. You're a marketing GENIUS.

[@sasankbarai2225]

Really impressed with not just cycle, but also your enthusiasm, story telling and research 👍🏻

[@debaprasad9379]

Sir I couldn't recognize your uniform 🤔 . Can you plz tell me 😁🙏

[@NarendraKv]

You forgot to mention one important learning, besides mentioning that in the passing. Agarbathi making provided livelihood to thousands of families, since women could make them at home and make adequate money. Cycle brand was an aspiration also because they gave jobs to the unlettered and disfranchised. Any industry that incorporates society in their growth story succeeds. IT is another example

[@biswajitsarker_Multi_21]

Its surely one of my fav case study from Think School. It proves that if you believe in your product and if the product is genuinely good it doesn't matter the market situation or economic crisis. The marketing strategy was a genius stroke. And the power of book. The change it can bring... Honestly when the cycle agarbatti lightes up it brings me back to my childhood. That smell... wow. Thanks again for this case study team Think School.

[@naresh2797]

I never thought of buying agarbatti from this brand despite of watching their ads for several years, but your video has motivated to buy one!! Thanks for your insight and research on this topic.

[@dparthibhan1]

Business not only requires profit motive, But also empathy. Cycle agarbatti became social enterprise. 👍👍 Requesting for business case study about HMT rise and fall and again rise(hmt has reduced to micro segment from machines and tools to watch making which still is profit)

[@chngmang]

Feeling proud of the brand that originates from our state, and student of ur school from days before MTR case study was aired..

[@Amoghavarsha.]

Yeah 💛♥️

[@dThreeFi813]

Cycle also has a sports quota for employees and has employed many cricketers of mysore and thus supports many players to forget economic status and focus on cricket👏👏👏👏

[@varshavageesh4887]

No amount of articles, news can make any case study as interesting as u guys do it. Hats off to your efforts. Hope this channel grows more and more each day.

[@KinshukJoshi]

Ganesh is back!! Gosh, how much I used to miss these case studies. The learnings are a gem. Keep posting such videos in future. It is your bread and butter.

[@nivedi5544]

One more good case study by the Think School team. I come from a family with generations of businessmen and businesswomen. Empathy definitely is the top priority. I remember my grandfather always telling my uncles and older cousins to provide customers what the customers require and not impose what we want. This case study reminded me of that.

[@anirband12]

It simply gives me goosebumps just to think about the amount of hardwork that you put behind making each of these videos. Just amazing. Please keep up the good work and enlighten us with these business lessons.

[@govindadas7095]

If quality exists,no amount of promotional push is needed, customer pull is something every company aspires for... thanks for sharing this amazing case study

[@YashTrivedi21]

- a small boy gives you a nice and free agarbatti everyday - rejects the idea of selling it anyway - refuses to elaborate any further - leaves 🗿

[@sumitsinha0504]

sigma grindset business strategy

[@adityakaithal3247]

As a person from Mysore, this video made me so happy that a success story from my city is being told to the national audience. Mysore back then was the startup capital of India!!! Mysore sandal soap, Mysore silk saree, Mysore Pak sweets, Mysore cycle agarbatti...(and the list goes on and on)

[@sudeepkamath1810]

This was amazing! Looking forward to more such case studies!

[@venkateshb4104]

This is not only a case study but also a great inspirational story too thank you very much Ganesh🙏

[@animeshagrawal8454]

I have been following this channel from past 4-5 months the way you explain the case studies with a very simple example is your USP. Right now I don't find any other channel to explain things in such a simple manner that a even 10th class student can understand such topics

[@paragshah7794]

I like your geo politics topics but I missed your Business case studies, thank you for posting this unique case study!

[@shreerajpillai]

Good Old Thinkschool is back with a bang! This is so so refreshing. Super Insightful 😊

[@MS-mm7wl]

True Entrepreneur. Hats Off.

[@adityabajaj6649]

This initiative of yours covering Indian successful companies is second to none.. Masterstroke !!

[@selvakumarsivasamy4585]

Once of the best business case study.. Please document all you case study and release it as a hard copy.. it'll be one of best selling books for ever. Keep the good work. You're making wondeful foundation to youngster.

[@parvaparekh6281]

Whenever I struggle with any business problem, I just search the solution on your channel and the problem is solved quickly

[@gopi_dg]

What bussiness ?

[@mahesh__vaishnav]

I suggest That make this video available In all languages This may go viral in Older generation And can be shared in uncles WhatsApp group

[@shubhampatil-cf2gn]

Thanks Think School for this case study... Got to know about a legend today..one of the best case study presented by Think school ♥️

[@ramkin147]

I am running my own business from past 5 years. From my experience many up and down i seen. And got a mantra that. . Self confidence and continue try is most needed in business to be live.

[@junglee-bee]

Yay, ThinkSchool is back! Nice one Ganesh (& team)

[@Ankitjain-mq8oh]

Mai is company me marketing ki job ki hai aor mai is company ke market strategy se sutisfied hu lockdown me full sallery mili h and company owner ne har ek person se by zoom meeting ki hai

[@lovepeace29981]

You know why I love to watch your video's. You simply put forth the data, explain in layman language, highlight the learnings. Just a suggestion: you can try lowering the background music.

[@gauravkumar-bl3ei]

Wow, we can learn more from the traditional businesses than we can imagine. It's time to pause our obsession with every american company and look inwards for the jewels we might have missed, like TATA, Lijjat papad and many more. Also, they teach us that its not the degree that's the roadblock, it's your own vision and nature for the business. Thanks alot think school for this one😊

[@cpvenkatanathanparthasarat4182]

I was riveted to my stool from beginning till end. So absorbing. I shared the success story narrated by you with my family. Well done. Best compliments.

[@tejasshinde7236]

Hi Ganesh, because of you I have gained so much knowledge about businesses, finance and geopolitics over the past 2 years! Thank you ❤️

[@swaminathan1959]

As always, Superb. Well researched. The volume of background music is at correct level almost not perceptible. The topic is fascinating as always. Excellent presentation. It is a pleasure hearing you. Wow Scent business has so many secrets

[@tanmaysaxena6214]

The way Ganesh explains the case study and his due diligence. Hats off I am still stunned, how does the Think School team pull out this research.

[@user-mq3yz1ij2o]

lighting incense sticks outside shops and leaving is just straight up badass, the trust you must have in your product to do that is unbelievable. Great lesson👍

[@lakshmikanthraju105]

Loved it! It is the perfect pack, business, marketing and social value all taken care of.

[@sriramk49]

How many watching this video use cycle at home? I was not even aware of any other brand for a long time. Great business case study.sometime in future someone will do a case study on think school and ganesh &team.

[@Lohiyaraghav]

I closely follow your page across all the platforms and you are truly an inspiration. I am fan of your work and looking forward for more such videos

[@thecoderboy8777]

Another amazing detailed case study by our favourite think school. And such case studies are really important where people are fooled by valuation, cash burn, marketing karni hein bhai and etc. This is what is called a real business. From day one you have to profitable.

[@sohamlakhote9822]

Thank you so much for covering this case study 😁. Great research as usual from think schools

[@rhythmsbyradhika]

presentation and research is just unbelievable!! Keep up the good work!

[@prakashbettadapur8265]

Thanks for covering this. I also use Cycle Brand in USA and I love it! I didn't know the story behind. Thanks for sharing. And I love your school teaching. You are a wonderful articulator, teacher. Great job! I love your videos.

[@sharankumar8399]

I was waiting for this kind of business study Kudos to Think School team 🙌

[@vishnu634]

Kindly do more case studies like this bro, it's so good to see and learn from your case studies

[@bijithkr8630]

I feel like be in my 7 year back MBA class room while watching your case studies...Kudos to the outstanding preparations by the team and fantastic presentation👌👍👏

[@yellappamallampatti6312]

Awsome quality of video. No nonsense. Absolute must watch!! Great information. Greater inspiration

[@amitarya4894]

incredible!!! hats off to both of you...

[@sujaydarekar2535]

Brilliant video. Will await more such business case studies from India

[@varunprakash6207]

The Cycle Pure Agarbatti Business " Selling Fragrance " The company to be Good company by Take care of employees and taking customer understanding and India First carbon netural company The Cycle Pure Agarbatti The man Raguhanth Rao selling Agarbatti as Fragrance " Instruments of Hope " Research analysis of fragrance other company The value of Product quality " Negotiation is not problem 19:34 True words 💯 Empathy and persistence make common man to king The Geniune of products and Genius marketing techniques sell the product than competition Think school 🏫 case studies better than Management school with Story of Common brand like Cycle Pure Agarbatti Business From Mysore to global agarbatti The case studies research analysis by Ganesh Prasad anna 👍 Presentation 👌 semma super

[@hiravpatel260]

I am so glad that I found this channel which help me to understand very important business lessons and different business strategies of big brands. Thank you think school for creating this type of channel which helps us to understand different business concepts in an easier way.

[@kediretsweakanyang8210]

A big fan from Botswana, you really are the best with your business cases. Keep at it

[@dr.deepthyprakash6726]

Great one as always!!

[@anjalisreeram309]

Such an insightful video!! I love your videos and the way you deliver them, be it business strategies, economics or politics. Thank you so much for such amazing content and Kudos to you!

[@abinvincent482]

Excellent.What a genius he was. He will live in the hearts of many proud indians because of this wonderful session.

[@PositivelyPresent1]

I love Cycle Agarbattis especially Rhythm. I have a severe allergy to the strong smell of the cheap agarbattis. I get a severe headache and get nauseated. I actually avoid going to any shops in the morning, because that is the time when the shopkeepers light like 4-5 of those cheap agarbattis with no ventilation in their shops! It’s suffocating…The first time I went to a shopping mart, after I was married we had a puja at our home, and I was determined to buy a mild simple fragrance agarbatti… and that’s when I found rhythm by cycle agarbatti. It’s so so so good… I never get headaches, this is the only brand of agarbatti that does not give me a nausea !! Thank you so much for making a video about cycle agarbatti… this brand should actually be celebrated, I never knew how progressive they are with paternity leaves and being a completely carbon free company …!

[@harshadworld]

Genuine video from think school after a long time. Superb. No influence of personal political opinion. Nice one.

[@arvind6248]

Content is the king, and your story telling crowns the king.. Gold standard video as always 🙂

[@arvin43346]

I start my agarbatti business with 3000 last year February. Now , I can sell over 800 dozens / month . And looking forward & process to start my another business which cost 15 lakhs also this year 😌

[@Ishant007]

3000 rs?

[@Ishant007]

Where you sell?

[@Ishant007]

1 dozens Price?

[@gulshankapoor5638]

Missed your case studies!! Please keep uploading more videos like these regularly!!

[@chartered_youth..]

That initial technique to enter into the market was amazing. Liked the video very much very informative.

[@priyadharshinim6607]

This case study is too good to be real!!!!👏👏👏

[@AyushSingh-ur5bk]

This is going to be my forever favourite youtube channel I suppose.

[@akshayrao5793]

Wow!! Amazing strategy by Rao sir..im blessed to be born in mysuru❤️ Thanks Ganesh for the case study..

[@rajniranjan]

Your story telling is amazing and the Story truly deserves to be told. Job well done.

[@sushreedash2699]

Your team has done a tremendous job in bringing up these case studies. The marketing part by Rao Sir was just superb.

[@Josyabhatla]

Wow this a great case study! Well done Think School.

[@Aditya-ny8ur]

Rao ji was playing 3D chess all along. You can bargain in the market but the strategy won't work on peer pressure at homes. Excellently played.

[@shaikusman536]

Amazing Rao ji....Rspect from Mysuru.....Thanks Ganesh& team....

[@BabyIshii]

Very good reasearch and insights...love this type of success stories

[@aruneshnagarajan8790]

What a great success story. Every time I see your content, I learn something new. Thank you and keep up the good work.

[@dondit]

Great to know another legendary business from India which flourished in bad times too...

[@MO-fg2cm]

Cycle agarbatti office is in next road to my house here in mysore !! Thanks for the case study

[@aeroamit142]

Superb case study sir !!! Will like to learn more from other similar case studies.

[@Rahulram87]

Just another level of content! Brilliant episode and thanks for this

[@dbansal1810]

One of the best case study made by you. We want more such genius marketing and business practice case study.

[@madhuskm]

Hello Sir! Thoroughly enjoyed this video on Product Positioning! Felt guilty to have got the inspiration for free. Keep up the awesome work!! God bless you and yours!

[@srinifreezer]

Guys you nailed it. This video just gave me goosebumps.

[@jagdishhejmadi4657]

What a marketing genius was this Agarbatti King without even doing MBA. Very good case study. Please also take up cases of people who have failed as it would also be a learning lesson of how not to fail 😜

[@speechbots]

MBA is a 3 letter word and it has nothing to do with managing money. Because MBAs dont have money but scribble on paper to get a MBA. 🤣🤣🤣

[@sachin_2601]

Good to know about this business coz we are using this product only from many years. Thanks for the wonderful presentation 👍🏻

[@buffalorex321]

Amazing amount of work you have put in Brother.. have to appreciate the amount of in depth research that has been put in the video.. what you said in this video abt cycle pure agarbathis is 100% true and I can vouch for it.. coz my father was a devoted employee of this prestigious company for 27 years! I grew up with my father carrying the baton of this organisation in the nook and corners of Tamilnadu. I just relived the history in these wonderful 20 minutes.. keep coming up with such superlative yet humble case studies 🌟🌟🌟🌟🌟🌟

[@AnweshAdhikari]

Greatly Insightful!❤

[@shubham672]

Every time when i open youtube the first channel pop up in my mind is Think School ........ love you man 💫

[@CaptainJack911]

In today's world the entrepreneurs are cosmetic and more cinematic. Very much relied upon social media and other stuffs, but from this kind of Pioneer in the industry we can understand what is the main value of business. Good job

[@hashstarplayskannada]

Man this is insane how he built and kept growing the company 🫡🫡 It's a shame that we didn't know about this story despite the company being from Karnataka. Thanks for bringing us this story.