How a Kenyan company with over 10,000 staff was destroyed by multinationals as government watched

[@LynnNgugi]

Hello team LNN:) Thank you for tuning in What are your views on today’s episode? To Support our work; Mpesa [phone] Download TapTap send app on either Play Store or App Store and use the code LYNN to get an extra $30 Bonus for sending any amount above $50 on your first transfer! You can always share your story via [e-mail] Thank you for watching

[@jamesnganga7672]

Lynn...Kindly Bring us Prof Daniel Ichangi we need to know more of Minerals in kenya.

[@LynnNgugi]

@@jamesnganga7672we will highly consider this🙌🏽

[@4custaywithme]

I don't promote beer but when Raila came to the rescue of one lady who owned keroche as the government demanded a tax equivalent to the whole company as Raila quipped, I found it ridiculous, then I realized how Kenyans grown is in an uphill, we have an affinity for the foreign, how many can remember? I also remember this guy very bitter about everything in a certain interview he vowed never to invest in Kenya ever again, I hope he changes his stance and reconsiders, we need him.

[@Reinhardbonnke688]

This kind of conversation are giving me chills is this a country or a living hell

[@sigungajoshua6149]

Was in school with his daughter... The story behind Softa was legendary !!!

[@eunicewachira621]

Peter Kuguru is an awesome person and a man full of wisdom ❤...i wanna thank him for employing my dad as a sales man in those days 🙏and May God restore whatever has been eaten by the locust to you and your generation....

[@mikepiers2430]

What's your cell

[@david_kinyua]

​@@mikepiers2430namba haimbombangwi hivi aki :)

[@kinyuathuku7783]

Very inspiring when you see someone who was touched

[@eunicewachira621]

@@kinyuathuku7783 yeah..a lot of gratitude's to Peter

[@mohamedsolomonkuma]

If SOFTA was to come back or any indigenous local drink i would never put a bottle of a foreign drink in my mouth.

[@seleinashurake1498]

I have actually decided to never buy from an international manufacturer.

[@willhector9478]

Infact sodas just have poisonous sugar better to avoid it as much as you can

[@arthurwanyoike5764]

lies

[@moseskiplagat5940]

We actually drank softa but cocacola killed them using other tactics.Another problem Softa couldn’t match Coca-Cola with flavor

[@jameskapombe6178]

Try Picana by Milly Fruits Processors based in Mtwapa, Mombasa

[@JMBM8822]

Softa.... his story imeniuniza. But for you to give a company like Coca Col@ a run for their money... you are the greatest business man of all time.

[@chilotaoliver6067]

As i Zimbabwean who lives in South Africa i must say that everything he says about the Kenyan government i have seen in both Zim and SA and the same can be said of the fact that if the gov was not stealing we could be far. African political leader truly work for the same person

[@lekis5975]

@@chilotaoliver6067 They have no choice but to work for the enemy because if they refuse they'll either be ousted or assassinated. Nkrumah, Modibo Keita (Mali), Silvanos Olimpio (Togo), Milton Obote were ousted. Lumumba, Cabral, Pio Gama Pinto, Boumadienne, Sankara, Machel, Gaddhafi, Magufuli, Kabila Sr, Biko, Hani were all assassinated. Thing is for his long will our best and brightest be killed and we carry on as if nothing has happened. They then parachuted in stooges like Mobutu Sese Seko, Blaise Campaore, Idi Amin ( who went rogue on them). They protected Omar Bongo and his son Ali Bongo. They propped up Kenyatta and lauded Mandela. Uhuru and Ruto re their stooges. We have to protect our leaders. Zimbabweans shirked Mugabe after the Britush began to attack him for asking for the land back, as had been agreed at the Lancaster Conference. After Mugabe asked for the land back, the British imposed ILLEGAL ECONOMIC SANCTIONS; cancelled all the PRE-APPROVED LOANS that had already been agreed, started funding a political party (MDC) which was funded by w hites and fronted by Blacks. And then they unleashed propaganda on Mugabe, claiming that he was corrupt and inept, and that he'd stolen money to buy a castle in Scotland. To this day we are yet to see that castle. You Zimbabweans turned your back on Mugabe. After Lumumba, Sankara,cet al were assassinated, their country men went quiet. No right thinking person is going to be bothered to stand up for us against the West because they're scared they'll be murdered and no one will care.

[@mkmedia3006]

Sad state of our leaders 😢

[@simonwainaina7360]

And the person is their "bellies" .

[@simonwainaina7360]

And the person is their "bellies" .

[@gilberttigere5116]

Quasi colonialism

[@mosesnjoroge2208]

His a legend in Kenya. His the definition of a risk taker and never gave up after many challenges. Where can I get his book?

[@Msapere]

Textbook center, or Nuria as Lynn said.

[@donnziokasymo9660]

This is so upsetting. We have such potential, mind, history & greatness with us. Nikikumbuka jina Adani pressure inapanda walai. This is the definition of wisdom & acumen...

[@mercyk2672]

Greed is the word. Until politicians consider the greater good of our country, We'll always be in poverty

[@lucas_254]

they had such good flavors and pricing

[@mosesmathigu7535]

I've been watching Lynn for the longest time and one thing I admire is always going the extra mile to give us the best.

[@LynnNgugi]

Thank you🙏🙏

[@chrispinantabaye4866]

Sure!I've personally known her from Tuko talks and she is so amaizingly exceptionally talented journalist that Kenya has been blessed with!Love her❤❤❤

[@shikufm9690]

Another day to learn,Softa was a real deal fromlate 90s to 2005 eeish i miss the drink todate. Thimbsup team LNN for doing a good job. Let me balance well well and learn

[@MrMborokubwa]

Picana was heaven,It was like a smoothie.

[@vivianaroni9395]

It was my favourite drink😩

[@samuelkinuthia4125]

It's still there ​@@vivianaroni9395

[@seleinashurake1498]

Mine too

[@zakayomungai]

It’s still there

[@beckymaya1219]

Same❤

[@MwangiMuhammad-q8r]

These are the kinds of brains that ought to be leading or leaders in our country. Employing 10k people at a go is no joke!

[@Johnboscojr]

.... today someone is enjoying us with ghost jobs at affordable housing.

[@normanthenormand7554]

Unfortunately the tribal hatred towards Kikuyus who are without a doubt the most intelligent tribe in Kenya will not allow that.

[@MwangiMuhammad-q8r]

@@normanthenormand7554 that's true, tribal lenses

[@mikolowiskamikolowiska4993]

Yet they aren't. They don't care about you. Only their pockets. You should care about yourself

[@I_Matheri]

Lynn Does these interviews so well. She Asks a question, and let the guest speak, with minimal interruption!

[@gudasusan9735]

Peter kuguru thank you for employing my dad.he was the manager there them days.

[@daniells71]

Much Respect to Mr Kuguru. Doing business in Kenya is not easy. Had he been in countries where laws are respected, he probably would have become a billionaire.

[@JM-eo3wo]

Yeye dio ariasisha pombe ya kumi kumi wakati wa moi hunge mugusa harafu meakins na yule jamaa wa naivasha

[@jamesmwangi6004]

Nice insights by Peter Kuguru. Taking youths to foreign countries, especially unskilled or semi-skilled, is a big injustice. The broken family ties between parents and their young children are irreparable and the income earned is never enough to allow them to return and invest back home. Creating a conducive environment and supporting local entrepreneurs is the way to go

[@lekis5975]

WELL SAID

[@georgeikinya2779]

Thank you James

[@Shakazulu1]

My heart broke when i read this comment😢

[@dennismenace5174]

This is the darkest side of jobs in abroad, esp gulf countries, but people back home will never understand. They always see the money part of it, which is never enough anyway, but the time spent away from family and loved ones will never be recovered 😮

[@Delmont100]

It would be best if young Kenyans could see the opportunities available to them to start with small capital. Kenya still has many many opportunities of businesses to start with less than 100k kshs, even with 10k kshs!

[@DefenderOfLogic]

No one can name a single African that has complete control of a market in Europe. Yet I can name dozens of Europeans, Indians and Arabs and soon to be Chinese that control multiple sectors in Africa.

[@LynnNgugi]

Sad state of affairs 🙏🙏

[@Sasha-yg2ng]

Very Sad

[@terrymwenda]

Very annoying...and that is where they want to keep us... No wonder we are poor

[@warigiapurity8252]

Read the book on economic hitmanship

[@Georgekamau-fs7lt]

It's greedy ness

[@Faith-xt5wc]

Sir Peter Kuguru should get a top job in the Ministry of Investment, Trade & Industry .His eloquence and wisdom is of another level.

[@bknzikali3626]

He is unemployable because he is a honest man and he hates all the shenanigans that go on behind political corridors.

[@janendegwa5462]

Nothing will work as long as you have a bandit in state house allegedly because those people fired from treasury were the same ones working when kibaki was there been praised that alleged thug has to go he could not even be helped by Njuguna Ndungu

[@rwenji22]

I remember this vividly. Softa was as good as Fanta. Sad we couldn’t support this man grow as a country.

[@jaro5603]

Come on hifiki Fanta.

[@christophermusangi5111]

Does not matter if it reached or did not- it employed 10,000 human beings-

[@jaro5603]

@christophermusangi5111 focus on what the subject matter is.We are talking taste.Dont set your questions here.

[@christophermusangi5111]

@@jaro5603 well. I am for the work and employment and the fact that it employed 10,000 human beings it had to be a good product. What is gold to one is fecal matter to another- Beg your pardon if you love Fanta. I myself do not drink sodas, I would not know.

[@rosamariewanjiru8659]

​@@jaro5603😅

[@feimohach]

This mzee is a kenyan gem, the powers failed him which failed Kenyans, Africa is never going to go up as long as we have weak leaders, what a show 👏

[@lekis5975]

@feimohach It's all good to blame the leaders, but the people are also silly. Most Kenyans can't be bothered to educate themselves by reading or listening to erudite vlogs in order to understand the quagmire we are in, and who the perpetrators are. All these people shouting RUTO must go are chasing small potatoes. Ruto has his MASTERS and we must go after BOTH. Don't even get me started on the tribalism. Who perpetuates tribalism, if not the people?

[@feimohach]

@@lekis5975 what you say is true, can we expect all the citizens to be smart? That is unattainable quest, the powers will make an educational system to make the citizens more educated fools, do you see the west? It's all about a leader who will change the whole mother board, we start a fresh, Rwanda started look where they are, Ibrahim Traore if he survives he's going somewhere

[@Delmont100]

​@@lekis5975Euro's masters are your masters too, since you are working hard to earn the money that will ultimately go to them when you but all the imported goods you use everyday!

[@mrman3363]

​@@lekis5975 Corruption is the biggest problem even more than tribalism. We can cure corruption by keeping people of your own tribe accountable without defending them or comparing with others. We don't even pick the best from our own tribe 🤦 People must start fighting corruption from the lowest level, the problem is that they think they first have to get the highest seat to fight it. Then after they get it they revert back to it's our time to eat. We can simultaneously fight corruption at all levels

[@lekis5975]

@@mrman3363 Eh? The corruption is just...mind boggling, what between the fake infrastructure projects, and the dodgy deals eg Adani JKIA. Not to mention that Ruto has turned Parliamentarians into yes men and women who rubber-stamp his every proposal, no matter how absurd. Kenyans are slaves in the country of their birth. The men need to stand up NOW. If this Adani deal goes through, Kenyans will have to go to the International Court of Investment Disputes, and there we will be forced to pay millions, if not BILLIONS to get the airport back! The way Ruto is moving with impunity is not a joke He is doing everything to line his pockets and to please his masters. I hope lawyers are looking to sue Ruto and Co, the way the Malaysian people sued their president, mpaka FBI and DOJ were involved. h He's currently languishing in jail. Goldman Sachs had to pay compensation and goods bought using stolen money were impound; Ruto and Co are bold because we never uprehended Kenyatta, Moi, Kibaki (he was problematic) and Uhuru. They got away with land theft, Goldenberg, Angloleasing, Eurobond and now this. Kleptomania at its finest.

[@IrushKansas]

I remember their advert… softa cola, softa lemonade… brighten your day the softa soda way…

[@phinehaswanjohi4586]

Legend detected😂

[@marlonsukura530]

Sure. Legend detected.

[@stellarombe9614]

I thought I forgot the words yes the millenials here .....hahhahaha....it's good to remember them days.Thanks Lyn 😊

[@jeffwakamu175]

Softa soda softa soda buy one get 1 Free brighten your day the softa soda way 😅😂

[@Wanairobi]

I love the fact that he has no regrets and uses experiences as learning opportunities. Thanks Lynn Ngugi for this one 🤗

[@jesusfound8758]

Learnt something today.Never look at a malicious, propagated downfall with bitterness.Instead reverse to plan B,plan C as he says as a transition period!This man has a unique resilience plus he is highly intelligent.Thanks Lynn you are a gem.Keep on doing what you are doing bringing remarkable guests.Your channel is very empowering and l hope the youth learn the summarised leaps into the world of Buisness. 🎉

[@kurtismutisya5439]

Respect for this guy. Thank you for sharing this story.

[@melodywambui3459]

Watching this as a Food Engineer/ Technologist. Can't wait to contribute to the food sector🤗

[@dalvoh4237]

More power to you 👏

[@fredrickmunyoki3245]

A lot of learning in such a short session. He's such a great gem. Thanks for availing him to us to share his in-depth knowledge.

[@ajemos]

This is such a gem of an interview. What a genius of a man. We celebrate you sir Kuguru

[@njeriratliff5918]

Keroche should come here to tell her story.

[@lekis5975]

Yessss!!

[@JosphatWachiraMugo]

Oooh yes

[@bgmuch]

True businessman and elder. You can almost give him a flywhisk the way he demonstrates as he talks! Much respect sir!

[@Julius.mureithi70]

Oh Mr Peter..you are strong. You are a strong man. I didn't know you have gone through all that

[@Gachango-mr2xq]

👏👏👏thank you Lynn for bring us these amazing guest Peter Kuguru .It’s a high time we start correcting the past mistakes committed by our black colonial leaders who replaced the white colonialists.I’m very sad 😫to hear what happened to softa company because we used to love it & knowing it belonged to one of our Kenyan son & sabotaged by the black government tells who these governments serve. Lynn you’re amazing & you’re going very far, may God protect you coz what you’re bring, the mainstream media don’t other than garbage.

[@williengumi6173]

Thank you Kuguru for sharing your story.. and for your resilience. You really need to document this story fully. And universities should be queuing to get Kuguru to speak to MBA students.

[@ekm4881]

Multinationals will never allow africa to be independent because to them we are a market and a producer of raw materials. Thats why Mosanto is salivating over Africa and trying everything to get rid of indigenous seeds. On top of that the alcohol industry is a trillion dollar business and any attempt to produce local brew is met by resistance from govt. officials in the name of countering illicit brews who are sponsored by huge western brands. E.g Uhuru received visits to statehouse by European alcohol brand ambassadors disguised as dignitaries and the next day chiefs in Central kenya raided villages and overturned maize plantations in the name of combating illicit brews. That's why if you go to a local pub over 50% of alcohol being sold is foreign and we have been brainwashed into thinking that taking foreign is synonymous to being successful.

[@gidionkipruto3540]

To add on that, apparently many people do not really know these things. We hosts and they are parasites.

[@_martin_oduor_]

Plus in Kenya, they discourage gava in business yet their multinational corporations are heavily funded by gavas money......how can private sector compete with almost inaccessible bank finance against huge foreign funds that supports foreign companies locally ........noma Sana

[@lekis5975]

Well said!!

[@chebukosiwasike]

That is why Mdm Senator Tabitha Karanja CEO of Keroche industries in Naivasha has been frustrated by every regime in power!

[@lekis5975]

@@chebukosiwasike Kenyans have to make a conscious decision to BUY KENYAN. Stop supporting multi nationals. *They don't pay taxes* and *they don't invest their profits* in Kenya!! Africa loses $88 BILLION dollars annually through these multinationals. They employ chicanery to take money out of our country using TAX EVASION, TAX AVOIDANCE, DODGY ACCOUNTING, INTELLECTUAL PROPERTY THEFT and UNFAIR TRADE (they want free access to our markets, whilst they impose all manner of restrictions preventing our goods from accessing their markets; tariffs, custom duty. Kenyans need to make a conscious decision to BUY KENYAN, to support our local entrepreneurs and grow our INTELLECTUAL PROPERTY.

[@ireneatieno8729]

I remember the Chibuku sagas. Omg we were brainwashed but we didn’t even know! Sorghum sake, chibuku etc. Jameni! I support Kenyan business anytime I set foot in Kenya.

[@Sophie-hl5hq]

what inspiration! Kuguru, ahsante sana. Full of wisdom, alot to take home. The person I would want to see next would be Mbugua - the late Wambui Otieno's husband. I may not know his full story but, I feel that what we know may have valuable lessons to our young ones.

[@RobertGicheru-dv4vu]

Sure it would be good to know how the succession case of late Wambui Otieno Mbugua ended. The hullabaloo that followed the death of Wambui was a wake up all

[@mw6175]

​@@RobertGicheru-dv4vuwhat happened later?

[@enidgachunku]

We have a good example, currently, Tabitha keroche. She has fought with all powers. We saw it happening, bringing down Kenyan company for the sake of mzungu to repatriate profits and build their country

[@Sasha-yg2ng]

Exactly, mzungu is everywhere in Africa, taking everything to go and build their countries. Any effort by locals to introduce local products into the market is squashed.

[@buzzharbor]

It’s such a disgrace and disappointment

[@rosamariewanjiru8659]

Tabitha naye hakutaka kulipa tax. Ni ngumu kumpigania

[@lucksonomari4999]

Get your facts straight keroche breweries failed to honour the agreement they signed with kra on pending taxes, interest and penalties.

[@Mumbi.G]

​@@rosamariewanjiru8659 look at the source of the so-called "back taxes" that were being demanded,how can kra come to collect taxes 5+ years later saying that the product tax was incorrectly calculated? That's why he stated they were targeting keroche,taxes was an excuse created to take them out

[@chrispinmwakio4015]

Very Industrious man. We need more of this. Very Inspiring .Kudos LNN

[@Fellazora]

He is behind many brands I knew as I grew up in the 80s and 90s... 👏🏾

[@henryodongo1911]

At his age, his command of english and eloquence married to his wisdom can easily send some fresh graduates back to kindergarten!! PK is a gem we thought we never needed. His resilience and business acumen needs to be studied in the world's best business school, infact as a unit on its own! Your labor wasnt in vain. Kudos

[@NungariwaMuchaiCeo]

I will always respect this man! We were with him at a Coro event he was one of our sponsors,Ngai arogutuuria Mr.Kuguru.

[@xxxyz326]

Times have changed, let’s have this company back and with my favourite Picana! Those who didn’t find this drink don’t know what they missed😔Coca-Cola will be surprised, this time We the people Shall!!

[@opamarobert]

Very soft and down to earth man once used to be the chairman of millers association is where I came to know him,God bless you sir

[@patrickmukabikamau3104]

Watching from Taiwan, I miss Kenya.

[@augustynnecko1696]

government should recall softa and support this man

[@Janever-qs1uc]

I still have this softa bottles on our home from our shop in early 2000’s

[@joyjacqueline4733]

It was 90's hapo 98,9,2000 sasa

[@Khalid-mf3iu]

Umezieka kma antiques 😂

[@martinmuriithi4286]

Same here, my mum have around 5 crates

[@franjethi]

Most respected man on Earth. God bless you Sir. Kurugu

[@techenya]

This is the first interview we have watched from beginning to the end. Mzee has so much wisdom to share. We need more from him, especially on competition and marketing strategy.

[@ARICHA_SAMSON]

Lynn hii nimependa👍🏽👍🏽,,, more like this.. These are our own stories that have not been heard... Especially GenZ wengi ata hawajui legends kama hawa.

[@jamesnganga7672]

Amazingly well informed man.....

[@babeskjo]

I’m scared to even watch this story,seems very heartbreaking 😢

[@africaine4889]

I don't want to watch it because it's always the same story. Our governments do not protect us Africans and prefer non africsn foreigners.

[@waitherambugua7972]

Peter Kuguru - the man who dared go where most wouldn’t. Greatness.

[@sharkydanstan2987]

This man is an inspiration to me

[@georgemayo5623]

I would love to see Mheshimiwa Koigi wa wamwere on LNN show.

[@ndayegamiyealainguy8228]

Thank you Lynn for the conversation. I salute your work from Bujumbura... Keep inviting more people and influence posively Africa at large.

[@machariamartyn157]

Great to see you Mr Kuguru. I worked for KCC too.

[@catherinekuria7251]

He is a legend. He is full of wisdom. Great listening to him

[@RedemterMbuvi-g8b]

Hi I salute this HERO i was taken my first date UHURU PARK we got 2 sodas at reasonable price i have photo somewhere

[@lekis5975]

Cute!

[@BoniOdinga-m5g]

Thanks Lynn for being Patriotic in your podcasts....there's so much, wacha tu! So sad what happened to these pioneer-trailblazers! Examining post colony is a damning indictment on the leadership we've had in this country, Kibaki earned some cred but the rest....Wacha tu! Pushing past the hegemons si Mchezo!

[@ogolakay]

Hit the button if you got a taste of Softa in the early 2000s.

[@bethkiragu3809]

Hi Lynn. Thanks for hosting Peter Kuguru.

[@mikejohn2195]

So as Kenyans can we bring it back even if we have to buy shares to bring it back

[@patrickkarumbi1931]

We should really truly bring it back

[@haronkipkoech4401]

Wow , an amazing discussion. Kenya has bright , brilliant minds . The government should behave!

[@amedeogikonye4694]

Softa was my favourite. This is where the govt should invest it's energy not Adani the thieves.

[@perpetuankirotek5868]

All along I have been wondering where softa vanished to 😢. I loved it.

[@deborahbett412]

What i say is [ let us pray Lynn God protect you] Team Lynn OYEEE 🎉🎉🎉🎉

[@deborahbett412]

How i loved to drink picana

[@landmarkcentre7363]

This is well articulated, sir Kuguru and madam Lynn. Most of us grew up during the hey days of Softa.We need to rebuild and support our local industries

[@joycem47890]

I remember reading Tales of Wamugumo back in the early 90s. I hope there are still copies available in Kenyan bookshops - we need to expose our kids to local content in as much as we want them to have a global mindset. Kenya ni home!

[@zakayomungai]

Millennial with dreams in Business and dormancy and control we have a lot of lessons from Mr.Kuguru

[@JackOdero-xk2rr]

Let’s bring softa back

[@OurlifeinCzechia]

Inspirational! What a great man! Take away; Never give up!

[@JayTwenty]

Peter is an awesome soul ❤ you Elder, these are the sort of minds that should be running government, this is an Elder who can run for office and will have my vote, because he's in touch with reality, has a vision and a back up plan when one way fails. This is the perfect example of A Marathon Mindset. Please Elder after your PHD, come to the Limelight, Lynn can show you the ropes , and share your wisdom, your brain is a Gold Mine. You can be a Dan Pena but the African Version, Humble, and doing business the African way which is Equitable and win win for all. Kenya and Africa should make this way of doing business the norm, internally First then hopefully influence, externally on this mode of operating.

[@mgakii4655]

in the 90's we had a shop and i loved Babito and softa😊 Sir Peter Kuguru our government failed you badly. This Business man is a gem..my note book is full.Thank you so much.

[@wagithomo]

Thank you, Lynn. I have always wanted to know more about Peter Kuguru. I love the wisdom he shared. This is a very informative interview. Thank you for all your interviews too. I recently started following you and now I am hooked 👍🏾

[@zipporahnzisa1084]

Please bring for us bon mwangi our activist this guy has fought for us since them days and no one recognizes him..only backlash so sad aki i respect and feel him 😢bon mwangi i salute you🌹🌹🌹🌹🌹🌹

[@KimaniWaGikimah-c9t]

Yes

[@FitzevansOPaul]

Haki woiye ..I really love and respect Mwangi .

[@FaithShirley-p1e]

Always risking his life to fight the ills in this govt. MWANGI, may the Lord protect you en your family.

[@estherwambui147]

I support you pliz Lynn bring us Bonnie

[@kenyawomenschamber]

Congrats Dr.Kunguru !! ❤❤

[@melphonejoan6410]

I love the current episode keep it up Lynn and the team🎉

[@LynnNgugi]

Thank you🙏

[@JosphatWachiraMugo]

There is a lot to learn from this legend in manufacturing and industrialisation.Big up team team Lynn

[@nancykabibi431]

Thank you, Lynn. I admire Mr Peter's story and I can't wait to hear more from him. The man has a lot to offer and it's such a shame how he didn't get enough support from the Kenyan Government and institutions. He is the true version of forging ahead and never stopping the grind.

[@cetricinzoya3784]

So proud to have witnessed the beauty and tasty of softa while a kid in early 2000....indeed failure is just a learning opportunity,,,am not giving up or afraid to take on a challenge

[@rosekimemia1500]

Sir Kuguru is such a resilient man, full of wisdom and guidance happy to have worked for him.

[@DANSON-id2cm]

I really remember that softa taste,it was fantastic

[@risperkariuki1459]

Thank you for this conversation. Such a poignant illustration of how we are set up to fight against each other and our own brands. I wonder what possible for us in this area from a point of patronizing our brands. So much to think about.

[@yawahviskinda3038]

This so upsetting to what African government do to their own people other countries stand by their own citizens not African.

[@bernardkataka7425]

Waaah! Very inspiring. Extreme business resilience at its best. I've to buy his book asap

[@mbuikibuga5447]

Coke cola spent alot of money buying softa bottles from market. Softa could not find bottles for refilling.

[@lekis5975]

Tragic

[@mikolowiskamikolowiska4993]

The game is the game

[@directorme6669]

I will never forget that softa radio advert and their "soundtrack" in the mid 2000s when I was in primary school 😂 Does anyone remember Babito 🤔?

[@eunicemunyua268]

Babito nanananana.🎶...baba bibi toto,babito! God am old🤭😁

[@terrymwenda]

Babito soda yake tamu sana kuliko,babito soda huondoa kiu,babaito hupendeza jamii yote, Baba,bibi,toto babito Babito!!

[@eunicemunyua268]

@@terrymwenda That's it!😁

[@terrymwenda]

@@eunicemunyua268 Mimi ni fossil kabisaa

[@freddybamaraki8731]

Such stories always make me sick to be honest, I don't know who will save Africa is african can do this to them selves

[@sammysam486]

I really enjoyed drinking Babito in the early 80's...

[@florencendungu6855]

Wow. Power of sharing your story😊 lovely man with such great wisdom and knowledge 👏

[@victorosong]

Trailblazer by P.N. Kuguru is one of my favourite biographies.

[@bensonmuiruri7976]

Sorry Mzee Kûgûrû. I am shocked that local industries such as yours are messed-up by the local gate keepers of multinationals and the government. I pity Africa.

[@nathanngumi8467]

Very inspiring and educative, looking forward to read the book!

[@markmfalme]

Every country protects its home grown companies. Kibaki should have been president in 1990.

[@mikolowiskamikolowiska4993]

Are you a country?

[@carenthusiasts3804]

Great content watching from Zambia 🇿🇲

[@SoftRod]

I remember Softa it was Delicious so nostalgic

[@LilianTulaj]

Kudos Uncle Peter kuguru from the Bilhas ❤ of Kiriko

[@vivianhinzano2967]

Lynn, Refreshing Evenings ❤ Hearing Our Hopes For Tomorrow

[@LynnNgugi]

Thank you🙏

[@GODFEKA2009]

He is working on his PHD. This has motivated me to finish my own journey. Keep evolving and never stop.

[@david_kinyua]

My village people mko wapi! Good to see a story from my village in Nyeri! Thanks LNN!

[@Kenbritgitahi1058]

Tuko.....kwanza nyumbani kabisa hadi family ❤

[@Lyn-d4k]

This Kuguru man is soo intelligent you can listen to him the whole day..I have picked the transitioning and reinventing concepts.Thanks

[@bellatv9]

Had this guy story never knew it would come to light wee God reveals the truth at the right time for those getting into business in africa study this guy and dangote and the neocons crushing their business

[@timmusumba5846]

I had even forgotten about 'Softa" indeed had i not come across this video. Peter Kuguru is an intelligent business man indeed!