How Data is Keeping TV King

Television remains a dominant force in media, but how is data helping it maintain its reign?
Justin Rosen, SVP of Data & Analytics at Ampersand, joins Deconstructing Data to explore how data is transforming the TV landscape, from addressing media fragmentation to leveraging addressable TV strategies.
Topics:
Data’s Role: Tackling Media Fragmentation
Addressable TV: Driving Incrementality with Holistic Strategies
Data Scale: Key to Accurate Insights
Tech Stack
If you’re in media, advertising, or analytics, this is your chance to gain actionable insights on how data is shaping the future of TV.
Don’t miss it!