How I Sell My Baked Goods Online: A Website Tour for Home Bakers

Tour my home bakery website!
In this video I walk you through the website I use for my home bakery business. It is a combination of two websites paired together to create the perfect system for my business.
My website is clean, simple, and makes it easy for potential customers to get where they want to go!
Check out the sites that I use:
SquareSpace: squarespace.sy...
Square: squareup.com/u...
Access all of my recipes that keep my customers drooling and coming back for more!
Buttercream Recipes: thestationbake...
Cake Recipes: thestationbake...
Price your cakes with ease using my cake pricing calculator (created in Google Sheets). thestationbake...
MY PRODUCTS
Stand Mixer: amzn.to/3LmKglP
Silicone Spatulas: amzn.to/3qJYYeC
Styling Plates: amzn.to/3NEslZU
Storage Containers: amzn.to/3Lra28B
My Favorite Baking Tools: www.amazon.com...
MY VIDEO EQUIPMENT:
Camera: amzn.to/2SYuRT0
Lens: amzn.to/3gK4qK3
Budget Camera: amzn.to/3gNiKS8
Mics: amzn.to/3xZ7mbA
Adjustable phone holder: amzn.to/3A4Vaba
Tripod 1: amzn.to/3qHjX0J
Tripod 2: amzn.to/2UO0FuJ
Tripod head: amzn.to/2Tf87OX
Tripod Phone Clip: amzn.to/3vZ3YMj
PROGRAMS I USE:
Music: www.epidemicso...
Taking Orders: squareup.com/i...
For Business Inquiries: [e-mail]
Instagram: / thestationbakery
Facebook: / thestationbakery
TikTok: vm.tiktok.com/...
Pinterest: / thestationbakery
DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission (at no cost to YOU). This helps support the channel and allows us to continue to make videos like this. Thank you for the support!

[@jeanfonvil5298]

Great video. You can consider adding a down-payment to help prevent non serious orders, encurage pickup and help recoup loss if people change thire mind or act up

[@TheStationBakery]

For sure! Thank you!

[@veliciawilliams1018]

Yes. Excellent idea.

[@thegillettefamily]

Love those ideas . That what I am adding to mines.

[@ginnylawson8533]

I love your way of thinking! Your advice can apply to almost anyone who is starting a business. Great advice!

[@TheStationBakery]

I appreciate that! 🙌🏽

[@lindahickok5536]

Thank you for sharing such informative and valuable information. You and your channel have great vibe!

[@TheStationBakery]

I appreciate that! Thank you!

[@louiselemon9717]

Thank you for sharing! Great information and I’m excited to see you soar!

[@TheStationBakery]

Aww thank you!!

[@molove3408]

Thank you for providing us with this tutorial. It was very helpful. Keep up the good work.

[@TheStationBakery]

Thank you! I appreciate your support!

[@goldencrown6388]

I love this ! thank you for these great tips and advices.. I'm starting out a home-based cake business too and I wanted to expand with a website as I realised that only social media is not enough to provide clear instructions and price details.. Thank you and wish me luck !

[@PriscillaS-i7v]

Love binging all your videos! Recently started my own at home bakery business in August and your tips have been super helpful!

[@angelikgomez6239]

I definitely learned a lot thank you!! I would love to see a video of how you send out invoices or a complete process of an order form from beginning to end. I struggle with finishing the process in a professional manner.

[@lindabeisner8692]

❤ Thank you so much for being so transparent with your great ideas! My only quick question is this: You mention a pick up or a delivery for your cakes. Do people who live locally come to your home?? That sounds scary in this day and age. Thanks again Courtney, for being so sweet and helpful! ❤

[@tammywalker4036]

Thank you for sharing information that is helpful ! God bless you and your business!

[@TheStationBakery]

Glad it was helpful!

[@allysonwigington3472]

This video was soooo helpful. Would you ever consider making a video discussing your pricing based on effort concept? I love that and I’d love to hear more!

[@madiruiz3814]

Great advice on pricing and sticking to what you have in your business. Thank u 💝

[@marshellelder-key1119]

Thanks for sharing. All this is so new to me and I’m starting my home based business with 5 to 6 items. I’m taking a lot of baby steps. I need to have an excel ingredient price listing page to factor my prices. Again…lots of baby steps but I’m listening to what you’re sharing!!!🍪🧁

[@TheStationBakery]

Yes! Take it piece by piece! You got this and will be there in no time!!

[@judichristopher4604]

9:15 I noticed you have increased the cost of your Mini Pan to $7.00 The last time I saw your prices was $6.00 ... Good to know Thank you again for all you do... This video is EXCELLENT...

[@sayers0571]

This is a great overview. My 17 year old daughter is starting her baking business (primarily cookies) and I will be sharing this with her.

[@TheStationBakery]

Congratulations!! 🎉 I hope it gives her some inspiration ❤️

[@latoyabush2622]

This was a very helpful. I’m inspired to use square to build my website in the near future.

[@dotdot_8003]

So I’m sitting here like omg these cakes look good. Where is she located, I’m scrolling and see whataburger cups in the back. So I start digging and see you in my area. You about to have a forever customer

[@TheStationBakery]

Yay! So glad you're here! Welcome ❤

[@FatHeadEnterprises]

Love what you do! Keep going strong. You are very talented ❤

[@TheStationBakery]

Thank you so much!!

[@rachelr95]

Thank you! I definitely needed a video like this to help with how to best format my website. Love your content! Thanks for sharing 😊

[@TheStationBakery]

Glad it was helpful!

[@LashawnTerry]

Thanks for this info, I set up my square last night. It damn near drove me crazy. Imma check out square space

[@SergeantMcClain]

Thank you so much for this. My mother owned a cake business that I helped with as a kid. She passed away a few months ago but still has a lot of people who loved the unique taste of her cake. I was thinking about making small cake trays and cupcakes to give away for her birthday and eventually sell to her prior customers. The way you have set this up is so brilliant. I am a software and web developer and you echo everything I tell people when they are starting the web side of their business. I was just wondering what you do for CRM? How do you maintain contact with people after a sale to keep them in the loop about upcoming specials you might have or you remind them about holidays and birthdays?

[@tashabrown8301]

love this! I’m not even halfway end but excited to revamp my website. Quick question did you do your own website?

[@TheStationBakery]

🙌🏽🙌🏽🙌🏽 yes! Go for it! And yes, I do it myself.

[@tashabrown8301]

@@TheStationBakery Good morning, thank you for responding! I am definitely going to give it a shot on my own. Have a great day I will see you on your next video❤️

[@susanagamino2246]

Thank you for sharing all that valuable information. Greatly appreciated.

[@TheStationBakery]

Glad it was helpful!

[@SergeantMcClain]

Thanks again so much for the inspiration

[@TheStationBakery]

Glad it was helpful!

[@ElizabethThomas-px4jq]

Love your videos, so informative. Thank you! Any suggestions on who can develop a website for me. Thanks

[@TheStationBakery]

Hi! Thank you! Glad it was helpful. You can hire someone on fivver or depending on which platform you use, there are custom templates you can buy!

[@tiffanyc8307]

Very clear and to the point, do your insurance for your business.

[@TheStationBakery]

Thank you! 🙌🏽

[@QueensCurryKitchen]

I’d like to know how the website you started is different from what your business actually ended up taking off as? Would love to know ! I’m considering square for my upcoming cookie concept

[@TheStationBakery]

Hi! Do you mean what did my square website look like when I first started and before I switched to Squarespace?

[@dancebethany6828]

You are awesome! Thank you! "Toss that in the trash" 😆so true

[@Butterfly-ug1iv]

Thank you for sharing your information. ❤️🙏🏽❤️ I have a question. Are you not able to collect a deposit to deter fake cake orders? Like a non refundable 50% deposit?

[@TheStationBakery]

Oh always! It's super easy to do in Square. I do 50% at time of booking then the remaining 50% 7 days before pickup/delivery. Square will automatically send the reminders.

[@DailyJAB]

great video and thank you!

[@TheStationBakery]

Glad you liked it!

[@nhenderson03]

Hey Court! Thank you for sharing. Do you have the free version or the PLUS version of the Square website? Thanks.

[@TheStationBakery]

Hey! For SQUARE it’s the free version. For SquareSPACE I have the business plan.

[@ruqiya1304]

I benefited from you a lot, thank you, from Somali 🇸🇴

[@TheStationBakery]

Thank you! I appreciate your support!

[@blondellsingleton6561]

How much do you charge for your 8oz jar cakes/peach cobbler. I am getting ready to start my cake business and want to do only farmer's markets and festivals. Disability Retired FCS Teacher. I have been watching you more than anyone else and an interested in talking with you to ask some important questions, so that I can be successful. Thanks.

[@monicamrozek]

Hello, I have a question as to how you are able to use two different services for your website. (Squarespace and Square) I thought it had to be one or the other. I couldn't find a good check-out option on Squarespace because it wouldn't allow me to put a calendar for them to click on and the delivery options were difficult. Do you use Squarespace or Square for your checkout page? Also, your special form you showed gathering information, was that Squarespace or Square? Thanks so much.

[@TheStationBakery]

Hi! I host my website on Squarespace then use a button to link to the checkout page on square! My form is hosted on Squarespace and I send invoices through square! You can do all of the above directly from square by creating a free website. You don’t need both. I chose both because there were certain things I wanted for my form and I was already using Squarespace for the digital side of my business! If I didn’t have that part, everything would probably be through square.

[@monicamrozek]

@@TheStationBakery I also have Squarespace for my website (through GoDaddy) and use Square to process payments. I didn't know I could use a link to a different checkout page. I don't like the Squarespace checkout page because I can't use a calendar or get specific with pick ups. I'll try doing it another way. Thank you!

[@lijianasilberman5643]

I live in New York and I looked at the cottage food laws but how do I sell strictly online meaning outside of New York ? Or I can’t ..

[@CJ_Figy]

Did you use a specific template for your squarespace page?

[@TheStationBakery]

@@CJ_Figy hi! No, I built it from blank

[@CJ_Figy]

@@TheStationBakery Thank you for the response. Do you pay monthly for both your square space and square websites?

[@thenannerclaire6899]

‘’Please don’t play with me” 😂😂😂

[@abear8504]

How much would an hour or two on the phone with you cost? Want that insight and love your energy!

[@TheStationBakery]

I don't offer 1 on 1s right now, but I'm hoping to have something set up in the next couple of months! 😉

[@zeenamade]

@@TheStationBakery do you offer coaching/mentorship? just discovered you and I love your brand and the informative knowledge you have. I'm from the UK, a single mom and I want to start my home bakery, would love you as a mentor.

[@DMOREL11101]

Nice video thank you. I am new on this but I will like to know if shopify is good too I see a lot of girl using that platform ..

[@TheStationBakery]

Thank you! I think it is a great option. I know other bakers use it. I can't give a full option because I have not tried it.

[@tee96]

Question, as a home baker where do your customer pick up their presale orders? I'd love to do presales but that's one of my biggest questions.

[@TheStationBakery]

Before we moved they picked up at my home. Now that I have moved, I plan to have pickups at our community center or a nearby local business.

[@TheStationBakery]

You can also offer delivery!

[@KidTokyo_]

where did you start your LLC?

[@MzNesi50]

I have square.....can you speak more on what to include in a customer contract please? I have shared this video with my cake groups...

[@shirleyhenry6402]

Any idea of how to earn a sum of money I see so many earning opportunities but I can't do them and I never did because I don't have anything

[@TheStationBakery]

Thank you for sharing! Square has contract templates built in to their services!

[@lourdesgarrotelima4681]

❤thank you for sharing ❤

[@TurkeyCreekGal]

Thank you so much!❤

[@TheStationBakery]

You're welcome! Thank you for your support!

[@michellee.8075]

I have a sandwich shop, it has a kitchen with oven, proofer and commercial mixer because we bake our own bread. I want to sell other baked goods separate from the sandwich business, have a separate LLC and don't want to sell it in the sandwich shop because it is a franchise. I want to sell it online and just have the baked goods pick up at the sandwich shop or meet my customers at the parking lot. I'm not sure where to start, I'm in WA state. Basically I want to use my commercial kitchen for what I'm more passionate about which is cake and other pastries and make money while having fun.

[@QueensCurryKitchen]

Go ahead and do it!! You got this! Just make a separate corporation for it and get your inspections and insurance in order Since you already have customers from the franchise, give free samples and rest the recipes

[@MzNesi50]

Very informative video.

[@TheStationBakery]

Thank you! Glad it was helpful!

[@ivonnecardenas100]

Where do you deliver, I live in long island NY.

[@TheStationBakery]

Hi! I don't ship. I am in the Fulshear/Richmond/Katy, Texas area.

[@chrislund59]

👏🏼 2:51

[@tanyaruby]

Do you know how we can make an app on the app store for our home business?

[@TheStationBakery]

I'm not sure what you're referring to. Can you share a little more? Thank you!

[@preshberries]

Thank you so much

[@TheStationBakery]

You're most welcome

[@tonyaakers3149]

Thank you ❤

[@TheStationBakery]

You're welcome 😊

[@shirleyhenry6402]

Any idea of how to earn a sum of money I see so many earning opportunities but I can't do them and I never did because I don't have anything

[@HopeFilledchats]

Ok so wait how do i buy your cakes. I've been clickin here there seem like everywhere and all in seeing is cake business advice/ products. How can get myself? That's what i want to know😂

[@TheStationBakery]

Hi! I'm currently not accept new orders. I hope to open back up end of Summer/Fall.

[@trinajames7222]

I need to figure out how to add a writable online order to my website, I can't figure it out. It will need to work with my schedule's open days and take payments, if anyone has any idea, please feel free to send 'em. Thank you for your videos, new sub here :)

[@abeautifulfamily8654]

Is there any FDA certifications you needed or any government regulations you had to follow

[@TheStationBakery]

It varies per state. For mine I only needed a food handlers permit to operate legally.

[@BennyGrimm]

Cake 🍰 Lady😘