How Item Numbers Evolved in Hindi Cinema

Let's take a trip down memory lane and have a look at how item songs in Hindi cinema came to be and where they are going now. Which one is your favourite?
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[@Cinemawali]

Watch DJ Doll and India's Sexual Liberation: kzbin.info/www/bejne/raXdmqKdeMupebMsi=ZcWsmojJIKWZrMlw

[@Sun.Shine-]

Speaking of male beauty, SLB did it again with Jim Sarbh in Padmavat. I was in awe of that man. ✨ There was a relatively recent well recieved malayalam film called "Bheeshmaparvam" which has a man in the item song (very 70s themed). Song is "rathipushpam", which was relatively viral here 🙌

[@Cinemawali]

Just watched Rathipushpam. Love it 🤩

[@adikred24]

Love how you have traced not just the journey of item numbers in Hindi cinema but also the journey of female energy from being shy and dependent to bold and proud!

[@blastoff2moon429]

Looking amazing in Saree and thanks for the Film India ❤

[@sagarikaoceania]

Like many Indians, I have a deep love for Indian cinema. It has profoundly impacted my life in various ways. The languages I speak and even the way I perceive things are heavily influenced by the rich tapestry of Indian films. I'm enamored by the meticulous attention to detail, the nuances woven into each frame, and the sheer artistry that goes into crafting every scene. It's like a masterful symphony for the eyes and soul. Thank you for your incredible work in bringing this cinematic magic to life. Consider me a devoted follower from this moment on!

[@gia42472]

My problem with item number is objectification and context. Sexualizing your own self while being proud of it is okay, liberation of your own sexuality like "namak isq ka", " kaata laga", "dum maro dum" etc is very needed. But at the same time, the context of many of these songs is like a villain is enjoying dancing and the poor heroine is made to dance to save her lover, to generate money for orphanage or to distract the villain etc. We see only villains wanting to go to bars and all. Heroes only see or involve themselves in item number when he is searching for the villain. The girl in the choreography isn't the main lead in many cases, she is just a bar girl who has no relation to the movie,which changed in the 2000s. Like in dilbar, John is just roaming from here and there to find the villain. Also even though sheila ki jawani was empowering for a woman, the commentary of akshay saying "akho se *** krta hai" was still not empowering. The girls in the item numbers weren't respected in many cases, this has changed and is changing. But what can we expect when besharam rang becomes a political topic instead, in which the woman is embracing herself, is the lead, is respected. There are exceptions but mostly it is just a promotional strategy to make a banger. We want something like WAP, anaconda or side to side but we get overly objectified numbers instead of accepting our sexuality for our sake instead of male gaze's sake.

[@raja-jl9os]

How do Bollywood actresses wear short dresses despite India being a very conservative country?

[@raashiraghunath6889]

An absolute delight to watch this video Paromita! Thank you for talking about this in such detail! Great video.

[@24enigmatic]

Such a brilliant analysis. This was fun to watch. Waiting for the next one! 😊

[@mastusaraf6351]

wonderful video!! Great analysis

[@sanchitsharma4095]

I really enjoyed this video and your unique perspective on this subject(also kudos to the edits made, i bet that must habe been quite painful to do 😅). Another aspect I really apprecieate about it was that there was a seperation between the descriptive and prescriptive aspects of your analysis which helped me further gauge the subject. One question I have for you is if you think that since its origin do you think that the treatment of this subgenre went from regressive to progressive in a linear fashion, or do you think there were massibe pendulum shifts(i think the latter may be true)?

[@abhnav97]

The production quality improvement looks so good 👏👏👏. Ofcourse the content is, and always was amazing! Great video❤

[@lilacdust540]

This is such a good video. I hope you make more video essays. You are too good at this.

[@vishalratdiya1234]

Great research & excellent presentation❤

[@guerillahag]

i love this video and how seriously it takes the legend of the item number, something people consider frivolous and unimportant

[@uweil918]

Amazing video!

[@akhi2766]

Love your analysis 👌

[@historian3490]

Just subscribed your chanel the way you explain is just amazing love from Pakistan

[@ptarchives]

The placement of the red rose 🌹 .... Wahhh you look sooo good ❤️

[@thespiritedguy388]

Thanks

[@meghanabhuskute]

You are amazing.

[@AmirMak]

and the dard-e-disko song! ... and the moment i wrote this you mention it! haha

[@Pranay471]

Please make a video on Ship Of Theseus, I badly want to see explanation by you

[@mamunul_din]

I am a subscriber of your channel and appreciate your work very much. Just want to say something, please buy a microphone holder or stand or something like that. It will look much more professional and pretty if both hands are free. Please consider that. Thanks. Have a great day.

[@philosophyofart2164]

❤

[@jayshreejha1308]

Red rose maam ❤ U look beautiful

[@Pdpfire]

I guess you forgot about AIB’s party song 😅

[@Brahmmo]

Please tell us from which character your look is inspired from, this is bugging me so much! I know the look but I can't fathom from where?!? btw you look gracious

[@nupurbhatia3292]

Gangubai for sure

[@Brahmmo]

@@nupurbhatia3292 I can see resemble there

[@dobby3159]

Guzaarish

[@varunsaxena7436]

It also reminds me of Rani Mukherjee from Saawariya (2007)

[@raja-jl9os]

​@@varunsaxena7436 bollywood m actress ya to roti h ya fir skimpy kapde pahanti h ratna pathak ne bola tha 😂

[@validationkibhooki]

Can we talk about kajra re?

[@PareshMathur]

Research of this video must have been.... Interesting

[@vickytinta]

Om Shanti Om SRK dard e Disko did