How Much Do Games Value Your Time? | Calculating In-Game Payments

[@outsidextra]

How much do games value your time? Ellen decided to find out using in-game rewards and a lot of maths...

[@BruderEngel]

Did you guys actually get an education grant? I know Jane mentioned it in passing but considering how some of Ellen's videos have gone it makes me think it wasn't just a quib remark.

[@BrotherAlpha]

This needs to be sent to James Stephanie Sterling. They have been one of the leading voices when it comes to video game monetization.

[@PLAYER_42069]

I know these videos are comedy bits and aimed at a specific audience (gamers), but this one was very informative and educational. It's the definition of empirical research! The irony is Animal Crossing: New Horizon's wasn't included like Luke mentioned at the end since it's one of the grindiest games of all. It would be interesting to see how much players ear per hour in not just Bells, but also Nook Miles since that's the newest currency and incentive to grind.

[@VonBlade]

I do the opposite when buying a game. Hades cost me about 0.2p for every hour I played, whilst Tekken 7 was about £4 an hour. I know which I feel better about. (Elite Dangerous works out at an amount per hour so low I'd have to be post-WW2 Hungarian inflation to make it equal real cash)

[@krispiccini6046]

We need to add Predator Hunting Grounds...

[@WolfRose11]

We need more "Ellen explains things on white boards," this was fun to watch.

[@jaketheauroran]

They need to get Jane to critique the science like Andy critiques the art. Much like Andy points out Pikachu's tail shape, I want to hear Jane point out that the net money earned isn't proportioned to a precise amount of time.

[@BruderEngel]

I love how the Ellen height camera cuts Luke's head off completely.

[@MurrayTheMac]

I mean, we're assuming that's Luke. How can we tell?

[@jensensnare2173]

Thats not luke thats talking whiteboards

[@gruggerduggerhoose]

“Whiteboard boi” could be literally anyone. Well... anyone over the height of 7”3 lol

[@havcola6983]

I kept waiting for it to stop being funny but it never stopped being funny.

[@Bigguyinblack]

How tall are they?

[@EGRJ]

It's weird to see the team actually using The Clipboard™ for more than just a "[checks notes]" gag.

[@LeoAngora]

"Silence, whiteboard boy" made me laugh a lot... until I remembered that that kind of phrases are actually common in academia.

[@CantankerousDave]

Otherwise known as Teaching Assistants (ie. the ones who do all the actual teaching, since professors are focused on getting published).

[@wyattgehlen8251]

Ellen breaking character and laughing every time she's mean/aggressive toward Luke is the most wholesome thing I've yet to see on this channel. And yes, that includes the Pikachu drawing challenge and the Kirby yarn doll.

[@Omegamario]

I just love the fact Ellen went to this length as I try to stay as free to play as possible on many of these games and did wonder how much it is per hour. Bravo stuff here for sure

[@aka-47k]

@@SimuLord i say this is absolute bad. how many game hours does suicide squad has? or forspoken? but is it worth even a penny? isnt it negative since you have to suffer through terrible story? i say better a 5 hour game that has great story then 100 boring hours. or negative hours that are litterally torture like in the games above.

[@brentage5000]

"Agree with me." "....Yes, it will!" And the true boss and hierarchy of Oxtra is revealed.

[@morethanmoth]

Was there any question?

[@AndrewLanxonPhotography]

I always wondered why Luke left working with me to be a games journalist. Now, seeing him hold that whiteboard like a pro, I get it.

[@katfromthekong414]

😂😂😂

[@BogeyTheBear]

I can't believe Ellen threw away a perfectly lucrative degree in tree carving to end up crunching numbers on -YewCube- KZbin.

[@seand7042]

@@BogeyTheBear that's a deep cut

[@FumblesWumbles]

@@BogeyTheBear *yewchewb

[@RoughThief]

Yes officer, I'd like to report a murder.

[@tamago2474]

A video I didn't know I needed 😂 Great job guys!

[@recklessroges]

It was really good.

[@Max-ps9mg]

I love Ellen's mad scientist/annoyed overcooked chef energy

[@Sogeking79]

The other factor not mentioned is that the longer you play the more time between level ups so the fewer rewards.

[@CaedoGenesis]

This is an excellent video, and definitely something worth keeping in mind for monetary systems. Would love to see a part 2!

[@lauramarschmallow2922]

Where they collect a bunch of lootboxes and calculate the actual worth of the content?

[@Ceece20]

@@lauramarschmallow2922 and then multiply that result % against the calculated number.

[@bonybloke905]

This and the PS phone video, they're just top notch. Definitely need more views.

[@Shannonnr]

“Time is money… not much in video games” had me ROLLING

[@RedKytten]

Luke: "I don't want to hold things up" Or hold them straight... apparently. :)

[@halcyon_echo42]

That was gold haha

[@Eckister]

Ellen: "You cannot cash these out for real money ..." Me, already on the phone with EA Support: "..... yeah ... you know what Tim? Fine. I will be magnanimous and will settle for that discount on my next purchase..."

[@voltzoen6262]

This is a nice sample sized insight on the psychology behind micro transactions supported by factual evidence using scientific process. Is it the only way to acquire the data? maybe not, but Its a great exposition on the current trend of online game modes and how they operate. Great work Ellen and the talking White board!

[@Ceece20]

I do like it because it is just a glimpse; conversation starter into micro transaction economy. Would love it if we could make a site that would gather data like this to show people. Even just random people playing 1 hr at random times to gather data.

[@kathrynredmond5294]

@@Ceece20 I promised myself I wouldn’t make any more spreadsheets this year and here you are making me want to break that promise.

[@ethanrobyn2399]

Jane's mad scientist-ness has rubbed off on Ellen and now she has gone too far,poor Whiteboard Boy.Whiteboard Boy really reminds me of someone tall that got experimented on and has turned into a whiteboard holder.

[@brentage5000]

Andy?

[@ilsingr5750]

@@brentage5000 Andy isn't that tall

[@SevCaswell]

And this poor specimin is even a father, Whiteboard Holder Jr has a lot to live up too...

[@CheerfulSpider]

I am a hundred percent here for more Ellen game sciencing!

[@travisspaulding5835]

Enjoying this “OX Reports” series

[@melvinkachere8782]

I would like this to be more often occurring also

[@insainraven9875]

And that is definite the name for it in my head now, no changing it

[@TheHUEZOX]

isnt it "Oxplain"? its in the title

[@insainraven9875]

@@TheHUEZOX that requires me to click the drop down menu which I obviously didn’t do

[@TheHUEZOX]

@@insainraven9875 drop down menu? whats that? like youre watching on a phone, right?

[@joeldfisher]

waiting for this seemingly innocent and light hearted video to blow the gaming industry wide open

[@danielollett9783]

Just wanted to add another comment requesting these Oxplain videos keep coming, whenever you can. Really interesting content this week, and after calculating Sonic's top speed I'm looking forward to whatever comes next 👍

[@mikoto7693]

Yes this was insightful. I might apply the equation to Star Trek online which has… four different currencies I think. Only one of which is buyable with real money and conversion methods are tricky. Oh wait there are five currencies sorry.

[@Fr0zenEagle]

This really shows how little you actually get in games that work with a microtransaction-based ingame currency monetary system. The fact that you often have to play hours a day to earn even a fraction of what you'd simply buy with a tenner is ridiculously sad. In case it wasn't obvious, I really miss the old days where $60 got you a full game you could play and enjoy for more than 100 hours.

[@akmal94ibrahim]

And now it's creeping its way into single player games like in AC Valhalla (& Odyssey and Origins). Even a single player game now roadblocks you to grind so they can frustrate and manipulate you into buying the items with real money to skip the grinding. And like psychopaths, they call it "player choice". No! Player choise is when you gave us cheatcodes. Not our credit card number as the codes.

[@ilsingr5750]

@@akmal94ibrahim I find that most all of the single player games with micro transactions are made by ubisoft

[@MinistryOfMagic_DoM]

I love that it was impossible to frame Luke with his head in frame while also keeping Ellen and everything else in frame.

[@nekohina]

I feel level up rewards shouldn't be included in your hourly earnings unless the rewards is consistent and level ups occur within roughly a fixed amount of time/games.

[@NickPiers]

Luke: "The whiteboard fell on the floor. It wasn't my fault." It's true. A spider knocked it over. A REALLY big spider. Don't tell Ellen.

[@brentage5000]

*gasp* Luke's in league with the spiders....my God.

[@Sableagle]

If that's Bogbereth respawning, remind her what happened last time she got too close to a Hobbit with a butterknife.

[@evanshearin6490]

It takes presenters on the level of Luke and Ellen to make it fun to watch someone doing math.

[@nathanabel8169]

I'm mostly appreciative they aren't using any generic or common gags. They just are doing the math and their usual banter and chemistry fills the gaps. It's great.

[@SonicRooncoPrime]

I'm pretty sure Ellen just got the entire OX crew blacklisted by all of these companies, especially with that (completely accurate) breakdown at the end. It was worth it though, great work and thank you, OXtra!

[@Raymondocha]

Another way of looking at how much you can 'earn' in an hour is how much it costs to buy an hours worth of progress. For £3.86, you can get one hour of progress in SWBF2, or 24 hours of progress in FIFA21. Having said that, I know this is mostly a fun exercise and it was fun to watch. Thank you.

[@EdyAlbertoMSGT3]

That would be even harder to calculate though, as the cost of progress constantly scalates.

[@mastermaddog]

I feel like there is a Jimquisition somewhere watching this video and nodding their head and I am here for it.

[@broccoli896]

Just want to appreciate how clean Ellen's circle is at 28:56

[@penguingonemad]

Ellen! That was a really well put together video, thank you for all the time you clearly put into making it. Luke! Buddy, you held that whiteboard up so well!

[@nathan.w4981]

I now want to see a larger audience test this to get more accurate results.

[@scdef.6009]

Just want to say, I am loving these OXplain videos. This video, Andy's video about rigged baseball games, and I think Luke has one as well? The OxboXtra crew always make great videos, But these little insight into topics you're curious or passionate about are the most enjoyable. The true icing on the cake.

[@umitatsuky]

I always forget how much of a height difference Ellen and Luke have. It's just like me and my taller little brothers.

[@hello_robot]

When Editing Ellen appeared at 11:15, for a wild second I thought it was to explain to us all that Luke does not actually get paid in raffle tickets

[@J4CKH0110W]

First calculating Sonics top speed and now this. More video game math-centric videos please. I enjoy them. The only thing missing in this one is the lab coat. But I guess this was more maths than science.

[@HunterDrone]

Accountant glasses for next time maybe?

[@Kokuei7]

I love that you did this video! I knew that in game currency was predatory but having it laid out like that made it so much clearer. James Stephanie Sterling would be proud.

[@notoriousbmc1]

This was actually really interesting and I'm glad I didn't have to worry my own brain with maths, again. Thank you, Average Gamer and Whiteboard Boy! 👍

[@Jogproof]

I have already watched it so I will rewatch it to appease Ellen's grievances

[@Reganbowbegan]

Came back to rewatch after 'airing grievances'. Enjoyed it each time i watched.

[@ShinyHubCaps]

Absolutely well-done! Both insightful and well-explained while still being funny, and it must be hard to remain lighthearted when discussing the trend of how little your time is worth. I especially appreciate the side remarks about how convoluted the different currencies are. Some 2K games have as many as 4 currencies you can earn from play-through! I don’t game like I used to, and I think this is why. Games feel like work.

[@Mrstevemoore]

Coming back to re-watch this video after Ellen’s proclamation in the latest show of the weekend!

[@SapphireDragon357]

Ya know, when I saw the title, I thought it was a Josh Strife Hayes video, and was surprised it was Oxtra. But someone needed to do the math (yes, I'm American and we don't put an s here) and speak for the people, and you've done a damn good job of it!

[@rikijamie]

Blows my mind how this shit isn't just outright illegal. I still enjoy Assassins Creed but adding helix credits to a full price game was just outright insulting. I refuse to spend anything what so ever on in game currency.

[@AngelBeatYunara]

The latest SOTWE got me back here!

[@twinkiemonster4412]

I have never been so legitimately interested in mathematics , it's a subject that literally made me cry in elementary and middle school and even my senior year of highschool. But for some reason I find myself genuinely enjoying this video. Probably cuz I am not the one doing the math.

[@nightcatarts]

In conclusion, creating a huge fuss over this predatory, convoluted, obfuscated nonsense & basically guilting the publisher into behaving (multiplied by a bit) equals considerably better for the player.

[@TBSxDRUMS]

I am enthralled with this video. I would gladly watch more of "Ellen explains things with passion while exerting mild aggression towards the white board" type content. I am keenly aware of the time I've wasted on infinitely playable games with microtransactions (and also the money I've wasted on them). I cannot look away!

[@imdadirtydan]

being a beginner in many of these games and being at the beginning of the passes also allowed you to level up much faster and get beginner rewards, so normally they would be much lower than even shown here for many of the games

[@jodinsan]

The only real takeaway for me from this video is that Luke is a giant.

[@CodaBlairLucarioEmperor]

Yeah. It's easy to forget that he's like about 7 ft I think

[@stace218]

It’s a sign of how much I love you guys if I’m willing to sit through 33 MINUTES OF MATHS!

[@connorburton1009]

It occurs to me... Tom Scott did a video with a title that accurately displayed the video's views... I wonder if it would be possible to do something similar with this title, changing the displayed currency based on where the viewer is.

[@offduty23]

In the US here, title is showing the amount in USD

[@connorburton1009]

@@offduty23 Me too, I think the title is just written in USD. I was more musing about the possibility of having an adaptive title.

[@CiscoCisco71]

The zoom in though when Ellen says" in cash money!" Lol

[@flyingkitty67]

I'm glad you're bringing this to more ppl attention. It's something more ppl need think about before making in-game purchases. I should know. I spent an obscene amount in a mobile game that I finally had to uninstall for my own financial health.

[@mathsalot8099]

I feel like this video is on its head. The more worthwhile question for me is "is it worth it to spend real money or not?" The vast majority of people say "no, never!" But, I'd like to know how long it would take to "earn" £5 by playing. Is it better to play to unlock, or is it better to just buy the thing? The results are the same, but it feels different when put that way. So here's how long it takes to earn £5 worth of unlocks rather than just spending the money. SWBF2 - 1.29 hours Apex L - 3.13 hours Fall Guys - 8.19 hours GTA O - 9.80 hours ACV - 18.51 hours Fifa - 31.25 hours Fortnite - undetermined (dividibg by zero is a no-no) But, suffice to say I'd rather spend £5 for an unlockable I really want than have to grind 30+ hours of a game. But with SWBF2, I can get an unlockable by playing for little over an hour, which means I will never pay to unlock something in that game. My son has a weekly allowance he almost always spends on videogame unlocks (Fortnite, Roblox, etc.) But, I'd rather spend real money and give him a gift of a buff-cat skin than have him spend hundreds of hours playing a video game.

[@NagatoNaoeProduction]

GTA Online USED to be fairly generous with payouts, but "not enough people were buying shark cards" so mission payouts got cut by something like 90%. That's when I stopped playing, came back when they finally released the Heists, and while those net a decent amount, they take time, setup, and if you don't have a group, you have to rely on randoms, and the amount of times people would troll and intentionally fail was staggering.

[@clairewoods1858]

Hello anyone from the most recent Show of the Weekend!

[@RangerBeef]

As a very big math nerd, I appreciate this video very much. The math is great, the amounts are actually fascinating, and the sass from Ellen to her very professional white board holder all combines for a lovely time.

[@jaorlowski]

sassy Ellen is the best Ellen! Also, I like how the "efficiency" rises, if the price per pack goes up ;-)

[@KOU-ZAI]

For all 33 minutes, this video was definitely worth my time. And with that said, you should do a Part 2.

[@Ceece20]

I’d love to see her try and earn $5 worth in each game and see how long it would take.

[@southpawfrenzy]

This is awesome. Now for hard-mode: do the maths for anything in Warframe!

[@innocentbrowncoat7333]

Unless you have something that's price is extremely stable, don't think you could. Rivens and most prime items would just throw all calculations into a blender of numbers.

[@charlessmith6869]

Bruuuuuuh. I cannot express the level of relation I felt when she described the gta online experience. The number of times I went hard, using inventory armors and snacks to get miscellaneous hub world missions (ie boarding the ship with weapons and stealing them, delivering drugs or supplies for my businesses, etc) just to get close to my destination and other players blow me up and steal my hard work at the last bloody second. My word, the levels of frustration are astounding. Most times folks blow you up, bully you for fun. I get it. Gta is a game for people that like just f***ing the city and it’s inhabitants up. But the online community is MEGA TOXIC BRO. Like I wish the toxic folks could get their choice of violence against other players sessions and people who just want to do missions and get money can have their own.

[@smoglesgames9333]

Oxplain is very quickly becoming my new favorite series, even with two videos out (I think?). Weird to have measured with math the gaps for some Pay2Win games.

[@Derpy-Sasquatch]

Ellen (to Luke)- Agree with me Luke (begrudgenly)- Yes it will... I feel like this perfectly sums up their friendship! (@ 2:28-ish in the video)

[@ApesWithEgos]

Missing: Laughing like the Count when counting.

[@mpbMKE]

The way Ellen says "coyeens" gets progressively funnier to me throughout the video as she becomes more and more annoyed by the very concept. 😂😂

[@ventedbus4917]

Here from the new SotW

[@RedKingdomWarrior]

I'm half tempted to show this to my math students to show how ratios and conversions work! Strike that, I'm fully tempted!

[@maccaebus]

Every single episode of Oxplain so far has been fascinating and I'm thoroughly enjoying how much work you guys put into it. Keep up the fantastic work!

[@samgonzalez8662]

This was fascinating to watch. I am very much into this series. More please!

[@carolinemiller6151]

"We're going to do maths" *Helicopter sounds and flashbacks intensify*

[@natesmith7599]

This is really a great video! It's great to show information like this to people to show some manner of transparency with microtransactions. Showing an actual concrete number to people really helps with showing how much you spend/can earn. Love seeing this information

[@Amaranthyne]

I introduced my brother to Genshin impact and absolutely regretted it. He’s spent _at least_ $500...and I originally liked the game as a hardcore free-to-player because they weren’t super stingy 😅

[@z216ghost]

I played that for about 4 hours then realized the pay walls and pay to play mechanics

[@Amaranthyne]

@@z216ghost It’s a free-to-play mobile game. Why did it take you so long?

[@M_M_ODonnell]

The alternate angle on "how much am I being rewarded for playing an hour" is "how much will they charge me to skip an hour of playing." Because it's all about paying to *not play* the (grindy or boring parts of the) game you probably already paid to be able to play in the first place. Or a third way of describing it: to be able to play the fun parts of the game, you need to pay money and then pay in hours, though you can pay more money in place of the hours. (I mostly only worry about in-game currencies at all if I can accumulate them by playing the parts of the game that I wanted to play anyway.)

[@sergentboucherie]

I hope you paid Luke in Ellenbucks, real money is for people who can hold boards correctly

[@tigerseye1202]

I see that Oxtra is fishing in Sir Swag's waters, very interesting. Another thing to keep in mind is that you can't transfer these winnings into your local currency, as game companies usually only use exchange rates when the number goes up compared to Dollars.

[@windofhorus666]

Ellen this was amazing dedication to the art of playing game that give you "free money" i have always been trying to work it out on some games, fifa included

[@Darkmatters711]

Nice end. Answered all my "wait but what about ..." questions that I typed and then deleted twice because I jumped the gun before the ending.

[@notthatcreativewithnames]

I wonder if the number would be different if you do it over, say, 6 hours and then average instead of just one hour to take the effect of going up the levels into account.

[@notthatcreativewithnames]

And by "wonder if", I mean "wonder how".

[@Nakker42]

Loving Oxplain, and of course the height gag

[@TastyAxolotl]

The lack of legend tokens on the screen isn’t even a bug or anything, just a weird UI change respawn made, but if you hover over the currency’s with your curser it’ll tell you how many tokens you have👍🏻👍🏻

[@Michael_Lindell]

This settles it, Ellen truly is Hour Hero!

[@B.J.Camire]

This is fantastic! I would watch an entire series of Ellen doing video game-related math. Outside Mathxtra, make it happen!

[@bob-omb9760]

Ellen and whiteboard boi just made math and microtransactions fun. Thats impressive. I hope they get to buy that snickers bar

[@deebea6364]

I kind of like when games include an in game currency that cannot be bought ; In Clash of Clans for example you receive legend tokens for participating in Clan War Leagues, you can use these points to buy THE BEST items in the games (Hammers, which complete a build instantly at no cost, and also statues that are just a slight flex on others who haven't saved them up for the flex, or reached a high enough tier to buy the higher statues) Another interesting thing about Clash is how they reworked their entire $$$ system : in the past they relied on the highest level players spending a lot of $$$ (and insane hours of activity) to compete at the highest level, however... they removed the benefits to spending hours and $$$'s at the top, brought in a $5 fortnite style gold pass, that offered perks, and effectively moved their market to something much more appealing to any player. Clash also gives you gems (in game currency), and as you upgrade your base you can actually improve that revenue too (ie. Gem Mine Upgrades), and completing achievements.

[@leonardquirm]

Of course, the 'fun' thing about doing the calculations and presenting the numbers in this way (conclusion re-contextualising not withstanding) is that if one of these games wanted to look better, they can just whack up the prices of the real purchases by 10 or 100 fold and suddenly it's "Fifa pays £16 an hour!" Yet somehow I don't think that'd actually be a good thing...

[@StanMarsh1]

Great video, the lengths video games will go to to make their gambling not look like gambling is mind boggling.

[@Blackdracko7]

This is video has everything anyone ever wanted, videogames, math, money, bitterness and tall person abuse. A spark of joy for the day.

[@diegomarino]

Unsurprisingly, the more popular a game is, the less it values your time. Great job, Ellen!

[@no_genius]

What I learned is that youtube subtitles interprets Ellen’s crying at the end as [music]. Not sure if that’s a compliment or not And also I really liked the video, when I watched it the first time it made me think about how these games (really don’t) value your time.

[@00pugsly48]

It just goes to show how utterly shagged the gaming industry is. All this shit usually in games you’ve already bought, they have no business putting a free to play economy in a game that you’ve paid for. And worse yet they’re designed to be confusing and manipulative, especially towards kids. It’s disgusting. Yet it’s normalised now, plenty of idiots defend it too.

[@jonbrookes9434]

I am completely here for Game Science with Ellen. Can we have which Sci-fi ships are the fastest? Or which AC Eagle Dives are survivable? Keep them coming

[@jonbrookes9434]

@The Gaming Meta rplaying black Flag after Origins, and there are some mini leaps which are a couple of stories.

[@SolaScientia]

Excellent work and it further supports why I never pay real money in either a free to play game or game that I've already bought. None of that microtransaction bs for me. My mom has not learned that and I've more than once seen how much she's paid for stuff in her little mobile games. It's shocking. I'm so glad I stick to single-player games (or turn off the online/multiplayer option) that don't have microtransactions. If I have to pay real money to get something in a game I've already bought then I don't need it that badly. The pay-to-play and pay-to-win strategies are such a scam. Spending real world money in a game that I've already fully bought pisses me off more than the free-to-play ones that have microtransactions. I play Animal Crossing: Pocket Camp. I've played for a year now and not once have I spent real world money to get leaf tickets or anything else in that game. It helps that I'm very selective about what I spend leaf tickets on. The occasional bit of clothing or item, the occasional fortune cookie, and that's it. With the cookies, I usually wait until the last day it's available unless it's a cookie where I like the look of everything I might get. So yeah, in that game it's actually pretty easy to save up leaf tickets and avoid spending real world money in it.

[@peterhague5626]

I was in London last week. If you're there, adding all those figures up will not buy you a pint........

[@chrisbelmore104]

That was awesome, if there is a follow-up video it would be cool to see how long it would take to grind out some of top tier items by only using the earnable currency in game

[@Mattocon757]

Brilliant video, and it's really refreshing to see games journalists, especially on youtube, actually tackle this subject matter. A lot shy away, and some even seem to mention "bAtTlEfRoNt 2 Is AcTuAlLy GoOd AcTuAlLy" every video.

[@ejgeldart4820]

Ok so when was the last time you've actually played battlefront 2 or if at all?

[@Mattocon757]

@@ejgeldart4820 I refuse to spend any money on EA games as a result of what they tried with Battlefront 2. The game represents the first attempt at putting F2P mechanics into a video game that charges full price. There is no compromise on this issue. No improvement, no compromise, is worth encouraging this behaviour. EA need to burn as a company. They have a history of being evil since they existed.

[@ejgeldart4820]

@@Mattocon757 fair enough that's usually my stance on Activision-Blizzard games however that being said battlefront 2 is a good game now and hell there are some skins in the game that you can't spend real world money or in game money to get

[@ejgeldart4820]

@@Mattocon757 but to each there own

[@danamccormick1366]

Thank you guys for going through this I will unironically well likey be using this for a citation on a case study for my masters degree

[@mattd3224]

Luke is the OX version on Ms. Bellum from The Power Puff Girls and I love it.

[@JosephGorndt]

"QUIET Whiteboard Boy." Sure that won't stick and Luke won't regret it forever.