How Oakley came back from being CRINGE

Instagram: / jojpant
The audio got a bit messed up on this one so sorry about that if you care.
Music:
• baby chinos - drive by

[@easy306]

This is a really good breakdown, only thing I would add is a mention of how Oakley remained consistently popular in Brazil's rave scene. Many of the collectors down there are responsible for the preservation of archival Oakley products

[@canalcoloradoaado]

And funk ostentação scene

[@Miiferrei]

​​@@canalcoloradoaado Oakley It's more popular than you might think in Brazil, which goes beyond Funk and Mandrake style. But Oakley's presence in Brazil is rubbish.

[@rsjr9355]

That sassy the sasquatch reference made me even more aware of how good is you and your content. Love from France

[@wrong_trousers]

Wadiyatalkinabeet

[@rsjr9355]

@@wrong_trousersmy friend, any brand to look for a not expensive hoodie ? Me broke ass student, wearing cheap hiking gear (mostly Decathlon/Forclaz-Quechua) since 2013 (thanks mom)

[@wrong_trousers]

My biggest recommendation would be to just spend a day going to thrift and charity shops and actually trying on hoodies to make sure you get the fit you want. You'll find really nice faded stuff if thats to your taste. If that's not possible, I've heard good things about vintage russell athletic hoodies which often go for cheap online. If you are willing to hunt a bit and spend a bit more money, I highly recommend the older blank supreme hoodies (any of the ones with just the tiny logo). The brand is out of trend for a lot of people at the moment so you often find these going quite cheap online. The fits are great and true to size and the 100% cotton material is really nice, high quality and fades well. @@rsjr9355

[@rsjr9355]

thank you so much my friend I'm going to look on thrift shops and a bit online @@wrong_trousers

[@AliceBowie]

Luxottica is the worst.

[@datmoonboi2104]

oakley also makes combat boots and ballistic glasses for military.

[@tofu7397]

And some really nice gloves

[@cophater298]

bro you just unlocked memories with that luigi poker game

[@omarrp14]

My dad was issued Oakley M frames when he was deployed in Iraq back in 2005-2006. He retired in 2012 and gave them to me when I joined the military in 2015, I still use them regularly. Edit:corrected model name of glasses

[@boboso7238]

You mean Ballistic M Frame 2.0, "M2" is an actual different model that didn't come out until 2014.

[@omarrp14]

@@boboso7238 damn I’ve been saying the wrong model name for almost a decade! I looked it up and I have the M Frames. No numbers or anything else associated with the name. They came out in 1989 apparently

[@mightbetom8687]

You should start a patreon because I GUARANTEE that you are gonna get some crazy traction with this channel man. Some of the best fashion content I've seen on the platform keep it coming!

[@wrong_trousers]

I've been thinking about starting a patreon but I really want to make sure I can offer something of value to the people who pay for it other than just wanting to support my videos. So I have a few ideas but I need to figure that all out. For the time being, I am going to make a discord server sometime in the coming weeks to do some community focused stuff.

[@minnatodd9023]

I love how you tell a story about people and subgroups in each video. Just such a good storyteller. Your style immediately made me think of geopold but more in depth and long form rather than an outburst @@wrong_trousers

[@AntonioGarcia-zy5rs]

Oakley's Juliet's are still massively popular in Brazil, likely bc they were duped to shit. It's their most iconic product imo

[@glxrybxy8484]

Are they expensive here

[@LordVarkson]

The sport focused designs were all I knew of Oakley until watching Hackers (1995), where Lord Nikon wears Titanium E Wire and it blew my mind. I'd love for them to bring back that style, but also I know if they did the price would be absurd.

[@wax8271]

I absolutely love this guy's style. His editing, info, humor, vid layout. Everything is so much fun to watch.

[@Nyooommm]

Your content is really good it has a nice vibe and im learning about things i can spend even more money on

[@roy-cyber]

Totally unrelated but Luton has got to be one of the top 10 grimmest places on earth 🤢

[@zenith-kq8ty]

bro you're the best fashion youtuber rn

[@bruceswinford4901]

Been rocking the 92 e wires since 2017, love their old-school designs. Really liking the subjects you've covered so far, would love to see you cover marithe francois girbaud/mfgs stuff from the 90s

[@Patrick_Hession98]

Really great video. Legitimately some of the content I've enjoyed most lately in fashion stuff.

[@docBZA]

Great vid. Love that 2002 vibe oakley is so good at putting out

[@cysherbert6851]

favorite video I've seen in ages keep it up brotheran

[@snakih]

Dont think ive ever commented on a video before but shyyyyyyt, ur vids are the shit. Editing, content and humour are on point, keep smashing em out my guy

[@M3moryBurn3r]

Good video and hella interesting. You should explore the M frame type sunglasses as well. Like Heat Waves and Pit vipers. I work in the blue collar power line trade and almost every lineman and equipment operator wears Heat Wave Lazer Faces. Has like a high speed low drag look to it. Blue Collar workers in general love the M frame because it provides full protection and looks bad ass with a hard hat and sunshade. Good content mane.

[@fettuccinealraver]

This is the only fashion content I want keep it going

[@martinhaugen9261]

Dont forget the m-frame series. Popular with military, law enforcement and civis from the beginning

[@danielconquer909]

Thank God for the military industrial complex - Oakley executives in the early 2000s

[@diltzm]

God bless the military industrial complex - Index

[@binnioo]

Much love from Australia. keep this quality shit going and you will get big.

[@dinodalle-vacche3958]

Just watched your dark side of gorpcore vid and now binging your whole channel, love the vids and the level of research. p.s. as a fellow Luton airport frequenter lets go hiking.

[@ettorechiereguini4193]

If you like Oakley, you should take a look at the Brazilian's "Mandrake" sub-culture. It's glasses never came out of style here (since x-man's movie lol) and it just kept going. Now you can spot Oakley boots, Oakley Romeo's, Juliets (I even own one, amazing how it doesn't come out of your face even when running), Mars, Oakley Vests and even, Oakley Umbrellas (?). Most popular in São Paulo I suppose, very common in Raves and 'Bailes'. imo, that's something you should really check on, btw I'm not sure if cringe of based, but helluva unique.

[@nirnimkovsky8806]

Awesome channel man, love the humor and editing style Subbed👩🏻‍❤️‍💋‍👨🏻🙏🏻

[@Miiferrei]

Oakley is a very popular and loved brand in Brazil. The most common and desired models are Oakley Juliet, Oakley Romeo, Oakley Teeth and Oakley Medusa, as it is known in Brazil. But in Brazil the brand's presence is regrettable, because it does not launch the same products that are launched abroad, our only hope is Oakley's collaborations with PIET, which had an impeccable collaboration that sold out in seconds and this collaboration brought essence of "Mandrake" culture in a completely revamped way.

[@YewBoy]

Smashing it brew keep up the vids

[@pgjudo]

Just watched all your videos back-to-back… so good. The background music is lit; what is it? Liked, subscribed, and shared. Keep em coming! 🔥

[@wrong_trousers]

Linked in the description now :)

[@nykielove]

Great content for sure, can’t wait for more!

[@sebp400]

becoming an Oakley rep is the ultimate life goal

[@arthurd6495]

Incredible work

[@subpoena.]

Great Video, so shocked it has so few views. Very concise and intriguing.

[@MJ-mo8en]

just binged all your vids, your channel is dope and very informative

[@danielrdz202]

Sick video another group whose huge into Oakley’s over here in the states more specifically Texas, Cali and most southern border states (probably other states up north too ,but here in Texas it’s impossible to escape)are Mexicans and Hispanics not sure if you’re familiar with this style as you’re in England(i think😂) but to become a proper “Takuache” or “Cuh” a pair of banging Oakley’s is a must, 9 times out of 10 they put them upside down on a baseball cap and are usually styled with a Polo shirt, Ariat jeans, and a pair of Boots or Twisted X’s,I’d like to know what you think of this style otherwise amazing vid👍

[@bhuuthesecond]

I'm 35 years old. And this brand was HUGE when I was in high school. The brand perfectly captured the outlandish aesthetic of the time.

[@teddd7431]

your videos keep hittin

[@auctober]

anyone know the background music?

[@zakkhartwig]

My dad has rocked Oakley for decades as a surfer and snowboarder in southern California. Kinda funny to see everything come full circle. Great vids man, just watched all of them and subbed. Keep it up!

[@Dominikkkkkkkkkkk]

Oakley Nike watch collab goes hard

[@renocicchi7346]

This video and background music go hard

[@wastepreserve]

as someone with zero fashion sense these videos are hypnotizing

[@lokator555]

another great vid bro

[@peteast0r]

brilliant. wish I'd kept my 1991 oakleys!

[@FADEDBYDYLAN]

Coming from the Southern U.S. there was a time where Oakley felt cringey and the first pair that come to mind are the gas cans. However, seeing the resurgence of sporty silhouettes and archive Oakley in fashion is refreshing.

[@RTanna89]

Half jackets where the first nice thing I owned back in high school in the early 00s, don't know what you're on about with the south, me and a bunch of my friends wore them, we where a bunch of stoner bmx riders in Colorado. Have custom ordered prescription split shots with the shallow water lenses now day. They don't normally offer the shallow water lense in there prescription glasses.

[@basedhalcyon]

Got myself a pair of titanium T-Wires with prescription lenses, never looking back

[@sfmay12]

Hate the rock pool shoes, but love the video!!

[@orey643]

Keep the videos up bro

[@destroysoloist]

low key eyeing the oakley X metal penny glasses and the half x metal, also the watches 🙄 they low key expensive tho but cool 😔

[@AApnah13]

Nice video bro keep it up.

[@instantkarma1636]

Ive been wearing Half Jacket 2.0s for about 10 yrs, i love em and am a big fan of the new factory logo. I couldnt care less what people think, it seems to me that oakley is very mainstream and the current culture wants to be anything but that. I will say their models and advertising they come up looks ridiculous.

[@SeanLuchtel2]

Great video My only friendly advice would be to work on your speaking voice, where it doesn’t sound like you’re reading a script And I’m not saying I can do any better when it comes to sounding candied I definitely couldn’t

[@williamstrong2068]

Not to mention the domination they had on snowboard gogles in the early 2000's

[@JohnDoe-yq9rt]

There's nothing more uncool than trying to be cool 11:41 is a great example

[@luiscc2884]

Top tier content Mr Beans, 🎉❤ love it.

[@elgatto3133]

One thing I'll mention is the watch industry in the 90s wasn't quite that traditional. Sporty digital watches were very much in, even Bill Clinton wore a Timex Ironman. Casio was in its golden age, and you had stuff like Shark watches and Seiko Alba Spoons around too. Mechanical watches were almost dead and the trendy watches among rich dads were those godawful 90s quartz TAGs that for some reason haven't been picked up by vintage scalpers. I don't know a damn thing about fashion outside of watches, though. Keep up the good work.

[@willypro4949]

What’s weird is that Oakley has the same reputation like KFC (popular elsewhere but the US)

[@mrfamilyfriendly4370]

WHO LET YOU COOK love from Germany

[@stinkendemudda6431]

gooooood shit , i enjoy youre vids bro !

[@plizzle]

commenting for engagement, gj gj keep it up

[@OLICIT]

I’m a cyclist and Oakley became a bit daggy when they were only releasing the Jawbreaker’s and skinny Lance Armstrong era sunglasses, whilst competitors, most notably 100% and POC had moved into very large lenses with minimal surrounds. Oakley didn’t become cool again till they released the Sutro range and then Katos

[@feIon]

you're the only good fashion youtuber imo

[@jockardl]

Even if the reputation in the mainstream broke in I think it would be fair to say that they still were still are very popular and a, when not the top brand in the sportsconsumer circles, where they actually got their roots and product lineup focus. Edit: Nvm just realized you have said that lol

[@rustino660]

I can’t remember what or where but I saw a video about a different brand getting fucked over by this “Luxottica” conglomerate smh corporate sucks

[@memelord3348]

Personally think they haven’t redeemed themselves on the sunglass department, nowhere close to as interesting as it once was. Only cool ones have been the Vetements

[@GuiFerty]

If you're Brazilian, Oakley was never cringe, it's a big part of the baile funk scene

[@slammoski]

Another classic

[@n34m]

i live in north LA county and you can't get away from oakley bros, i just gave in brother 😔

[@FlakeSE]

I am still fuming over my x metals being stolen from me back in 2002. 😤

[@mattd1659]

Oakley to me is Bob Burnquist winning the xgames

[@betomatheus1495]

How could you not talk about oakley in brazil

[@satzbau9185]

oakley gots them partiboi69 vibes fr

[@CMCairo]

Peter Yee was almost solely responsible for most of the amazing designs that came from Oakley, can't believe you missed him! Sick video otherwise.

[@theduke7268]

10:25 is that linus?

[@hurleyhandouts3949]

ooh nani nani

[@RampagingChipmunk]

For the algorithm.

[@amp4105]

Sunglasses from oakley 🎶

[@stee8345]

Keep going 💪

[@Dosemen]

there like grandpa glasses where im from 😂

[@qbcomicaddict2590]

I wouldn’t wear them if they were given to me for free

[@monkett2231]

its cool bc strawberry lip gloss sunglasses from oakley

[@rasclartdog]

his name sounds like jim jammys lol

[@cuhrlitos]

Oakley was never cringe 😂

[@nomanejane5766]

❤❤❤

[@whatfleshmeanstoskeleton]

Rise of Oakley

[@TEZAFIM]

❤️‍🔥

[@mwwtt2875]

oo nani nani

[@Sp00nslegacy]

news flash it's still always gonna be cringe

[@xlaronak]

babes they did not, get your shit together

[@STRAWZY]

V good video

[@NFNTY88]

Oakley didn’t get cooler. People got cooler. And people didn’t get cooler, more people started realizing they were always cool

[@CyborgNinjaNinja]

Wow you completely glossed over the military impact Oakley maintains

[@mozart116]

ThisFeelLIkeaQuaalude

[@sammi3521]

SKOG!

[@53af00d]

When are the zoomers gonna make kappa kool again?

[@amp4105]

Destiny viewer??

[@springchickena1]

1:06 u_u

[@wisedabossyeet5749]

Second

[@mackcool1000]

Generally people in america thought they were cool until like 2010

[@KidMangaX]

I resent how so many fashion videos needs to virtue signal against fascism. Like, dude, you are not expressing a controversial opinion. It’s so cringe that you can’t just address the topic respectfully and move on.

[@wrong_trousers]

Because I am aggressively against fascism and I don't think that's a controversial opinion, it's just related to the subject. Why should I have to respect neo-n*zis and white supremacists? Such a hateful and vile group of people deserve nothing but ridicule and anyone with more than 2 braincells would agree with me. This is my platform so I will express myself however I see fit. If you don't like it, then don't watch my videos. Crying about it in the comments is just embarrassing.