How Sam Sulek is saving YouTube

Might also get inhumanely large.

[@motivationtheoryrunning]

That was the way KZbin used to be...non hyper edited vlogs. His works because he is massive and people are interested in someone like that and how they live.

[@thejayalto]

Live an interesting life. Share it. Simple.

[@navalshah5999]

It's insane how well you can articulate your thoughts. Love that I discovered you

[@thejayalto]

I'm glad you found me.

[@smixqse]

your videos are so calm and simple but they always keep me hooked from the start to the end

[@thejayalto]

That's the goal!

[@smixqse]

@@thejayalto goal achieved!

[@nikcherney]

I'm so glad that I found your channel, man! You're doing a great, and INTERESTING thing. I'm with you from here. Thank you!

[@LoveGod_LovePeople_Podcast]

Subscribed. Your videos aren’t over edited, but to me…you’re easy to understand and you articulate your thoughts well. That gets my vote lol

[@theultimateartist4153]

This is the dangerous of Formula, we often get caught in a creative blackhole without realizing it! Interestingly , I was quite moved when you mentioned, "broadcast yourself" I have been on KZbin since I was 13 now I am 30 and I have never realized the motto was moved. Thank you for giving me passion

[@Kat-yp2sp]

Nice one Jay! I reflected on this with The Score Takes Care of Itself - Bill Walsh...

[@JakeGrows]

Bro you're a big inspiration. You're very engaging and make me want to watch the whole video without all the overediting. I know you talked in an earlier video about how it was hard for you at first to start filming but I just want to say that it comes out amazingly and great from the viewer's side even with the minimal cuts!

[@thejayalto]

That's very kind. Just trying to get better with every video

[@Corrans]

He's a novelty in his physique...so that's partly why people are curious and interested.

[@renancamargo1611]

You will reach your goal, for sure. I was hoping to find a channel that talks about KZbin. But most of the big channels on this topic just repeat the same generic tips. Your channel is small (for now) but it appears to be genuine and authentic, with real and great info. I hope you continue to learn and share. I will watch.

[@benasleo]

This was my exact feeling, I just wasn't able to put it words, so this video simply explained what I thought about myself and the way I used to make content. This year, I am doing exactly the same - doing something I love and then using videos to share that journey.

[@IMDavid25]

I've now become your true fan, Jay! You're doing an awesome job, man! Keep doing it

[@thejayalto]

I appreciate it. Ain't stopping any time soon.

[@brickthinking]

Love this Jay! Thanks for sharing a) your insight on Sam’s journey and b) your vulnerability in taking this journey yourself, especially when you likely assumed your audience would expect you to nail it from day one give your history. The journey is so much more real and authentic now. I look forward to seeing how you go and please, don’t just share what cool thing you learned but also your wisdom on what we as aspiring creators can learn to improve our craft too. Much gratitude, Rich 🙏🏼

[@thejayalto]

Authenticity will always win

[@marianne_briere]

Hey Jay! I am going to steal your goal for 2024! I love your videos! You inspire me a lot! Thanks!

[@thejayalto]

I'm glad I could help. Good luck!

[@GarThree]

Just thank you for sharing your perspective!

[@DavidArmah.]

great video & great points Jay, I definitely resonate with this as well. Shifting your focus to "broadcast yourself" will really help all creatives create in the healthiest way to them. keep it up mate

[@thejayalto]

Thank you. I'm just going to keep broadcasting myself and see what happens

[@RaylenDavis]

Love the goal brother and it’s actually the same for my channel I just didn’t realize it until watching.

[@rowanwhile]

Love this, authentic and thought provoking! New sub.

[@Clintus]

100% man. I'm kind of on my second tour of doing KZbin and "daily vlogs" and in this 2.0 version I'm doing less and less for "KZbin" and doing more of what I want and how I want to do it. Letting the chips fall where they may. I've also heard multiple people say that "authenticity" is making a come back. People are starting to gravitate more towards the real life stuff vs the stuff made for entertainment purposes.

[@thejayalto]

I think authenticity is very much the same thing. Being authentic to who you are, and making what you want to make (not just for the sake of it).

[@erwinmoreno23]

Youre videos are getting really good. So youre onto something

[@it_is_charisma]

Once again it is absolutely crazy how it seems we’re both in the same stages of “KZbin life” right now Jay. I love your goal to make KZbin a place for you to grow and learn cool things. That’s exactly what I’ve begun to realize as well. Moreover, I think I found something else that’s compelling that I wanted to share! I’ve decided to make videos I’ve wanted to make, and for the most part, I believed those videos were just videos about me. As I got closer to expressing more about myself, I realized just how little I actually had to say within the confines of my own life. I realized I could “play the KZbin game” by still making broadly interesting videos while still keeping to the core of what I want to keep making videos for, to develop human connecting with others and grow. An upcoming video I’m planning to make soon is going to be me trying to find a “Gym Bro” and have him be friends with me while having a nice chat eating ice cream. I think I have good packaging that can make for a more widely appealing video, but this video is ultimately still for me to get out of my comfort zone and find interesting things to talk about all the while. I’m glad you seem excited to make these videos for you. Similar to you, I realize the goal for 2024 isn’t to reach a certain number of anything, but to simply make videos that mean something to me, and bring out the spirit of what it means to truly be a KZbinr. I’m excited for what you’ll make, as you’re a person I can connect to deeply, if not for anything else, it’s at least our KZbin journeys; and that idea that I’ll get to see Jay Alto try something new no matter how overdone or mundane it is will be something I genuinely look forwards to. Thanks Jay! You sound remarkably close to Tom Scott with your “breathy” cadence in this video by the way lol

[@thejayalto]

I'm still yet to understand how to effectively play both at the same time. It's certainly possible. My guess would be it's at the point where you maximise optimisation (playing the KZbin game), without having to sacrifice authenticity (documenting, rather than 'creating'). There's only one way to find out!

[@it_is_charisma]

​@@thejayaltoIf there's anything I've learned, it's that KZbin is the perfect place to just keep shooting your ball at the hoop many times until you finally score (at least in accordance to this Basketball analogy lol). Documenting versus creating I think is the best way to treat KZbin as I've begun to realize as well, considering that running a KZbin business in the business of creation turns KZbin from a place of expression and passion to a place of monetization. Colin and Samir in their most recent interview with Emma Chamberlain points out the "complex commodification of creativity" and I found that part interesting. But for the most part, I think finding your place on KZbin is a matter of inevitability if you approach it with good intentions of creation and not clout. I've definitely learned to stop looking at KZbin in that way at least and it's so reassuring that you have as well!

[@JohannesDalen]

This was incredibly refreshing!

[@trevdawg2]

I could see you building a solid community by just being yourself. I wouldnt worry about chasing the numbers anymore or trying to make something "viral". In a lot of ways, I feel like "going viral" is a bad thing. I think it almost does more harm than good. I think the appeal with you will be your consistency. Those who really value your content will find it eventually, you dont need to cover any big story or name drop or do some kind of dumb SEO thing. You may not reach 1 million subscribers ever, but thats probably a good thing. idk, keep doing you. Just discovered you today and I really value your content and have subscribed.

[@Dalia_Paints]

I was looking for an analysis on Sam Sulek and this one is perfect! Thanks !

[@thejayalto]

My pleasure

[@TheWizardsBrush]

I love the one take, no bullshit aproach here Jay! I decided after much reluctance to join youtube as a creator after my freinds saying i should give it a go (boxing day 2023) I must say i am really enjoying it, feeling like i can offer something to people that enjoy my hobby and its also driven me to finish tasks that otherwise would go unfinished. I was an editor/filmaker before (still am) so naturally my stuff is very edited.... i edit fast and punchy (i think its the edgar wright fan in me. So it comes across as retention style editing I think, it does feel like me though) Talking straight to the camera uncut, i would feel very daunted, its an exciting thought though. Do you think heavily edited stuff (baring in mind i like to tell the story through the edit) can still be authentic? Or is the very manipulation of attention thats built into editing pull to far away from that concept?

[@codyballardmadden]

GREAT video for content creators to watch!!!!!!

[@thejayalto]

Wooo!!!

[@WW_Studios]

I love how you are making these vids!! Nice work:)

[@thejayalto]

Appreciate it! Finally found my style

[@WW_Studios]

That's awesome - and I'd love to see your process when it comes to making videos :D@@thejayalto

[@jordanwhite.]

Brilliant brother. Amazing video

[@Omnicronnn]

Very well written; nice job! :)

[@thejayalto]

Thank you

[@PaulYuNow]

Sam Sulek is an inspiration for me too but I don't watch his videos because they're so boring. You know who I do watch every upload of? You, Jay! Your videos are way better than Sam's and time and consistency will push you to big numbers too. I believe in you.

[@thejayalto]

Kind words. Thank you, Paul!

[@Corrans]

I agree, I have checked out Sam Sulek and they're very boring to watch.

[@bhodro]

You'll get, brother in 2024, If God Will

[@InbalsKL]

Can I say, Thank you Jay for making inspiring videos with inspiring and important goals. :)

[@thejayalto]

Anytime!

[@PlaydePrata]

Great video. I really have the same way of thinking about the Sam moves at KZbin. Thank you for your video

[@thejayalto]

My pleasure

[@Amiralimrt]

I think you have already achived your goal i have learned new things from you in a constant basis in these few weeks

[@thejayalto]

Yes, that goal has definitely been in beta testing for the last few weeks. I'm getting there!

[@Mersoh]

I came here from some of your other videos and as refreshing as it is to see a channel try to break the formula of talking head videos, I do think you are holding your channel back by not using other shots and maybe adding quiet music in the background. I have to watch your videos on 1.75 speed to stay engaged enough to make it tot the end

[@abundantslife]

This information you just shared is priceless

[@thejayalto]

Use it wisely...

[@Cilreilly]

Truer words have never been more said Jay. I was starting to look into Gary Vee recently and he gave great advice in the past about documenting over creating. Humans are obsessed with humans. I know you gave great examples of Sam Sulek and the others who are documenting and doing something quite extreme with their goals. However I would say you don't even need to be that extreme. Personally I have started getting addicted to watching Uber Eats cyclists delivering food to people or Taxi drivers talking to their customers. And these videos are doing extremely well on Shorts and longform too!

[@thejayalto]

100%. Those extreme examples obviously get the headlines, but it's absolutely not a requirement. I mean, Emma Chamberlain is another great example - she was just documenting life as a teenager.

[@Cilreilly]

@@thejayalto 100% Emma Chamberlain is great!

[@OllieSach]

Really interested in Sam’s growth and I do feel like there is a lot to learn, but are there any other examples of success stories like this where it’s much more natural and less optimised for KZbin? Genuinely curious because I only see people talking about him with regards to this kind of success story.

[@thejayalto]

Emma Chamberlain is another fantastic example. I think Ryan Trahan is finding an excellent balance. The thing with this type of style is the success stories aren't normally as 'headline worthy'. It's mainly the channels that have built a solid community, get consistently good viewership, make what they want to make etc.

[@OllieSach]

Yeah, maybe I am just viewing this too thumbnail-focused rather than the actual content, because you're right and with regards to Ryan, although his thumbnails are optimised they're still very real and the same with his content. I agree that 2024 will, more than any other year, pull focus on building a community of people who understand and align with your 'why'. Loving the videos as ever and can't wait to see your mission for 2024 play out 🫡

[@_mapaloo]

Great video!

[@thejayalto]

Thank you!

[@6lack5ushi]

This made me think about KZbin Holistically and you are right... were overproducing content for contents sake when that not what made this platform special. MKBHD, Lew, the OG's are production companies not enthusiasts. probably why TikTok is winning...

[@thejayalto]

Organic > manufactured

[@impierrefrancois]

Great video. Well done

[@thejayalto]

Thank you, Pierre!

[@WalkingandTalkingAussieGirl]

agree with everything you said

[@dingpongcrate]

Inspirational. My channel is small. I’m being myself as I create content. Thank you

[@thejayalto]

That's what it's all about. Keep going.

[@ItzSneakyMinecraft]

sam grows in two ways

[@thejayalto]

yes...

[@it_insane]

good video

[@thejayalto]

Thank you

[@Feytown]

based jay alto

[@thejayalto]

Always.

[@burnieclimber]

Best videos

[@thejayalto]

He's a beast

[@MariuszStankiewicz]

Since I was introduced to Sam's content I just can't stop thinking about how he's going about this YT thing. Truly remarkable. I would love to implement a little bit of his MO into my content. I'm more prone to this longer form, reflective videos. I wonder when we're gonna start seeing Sam Sulek' copycats the way people are copying Mr Beast etc. :)

[@thejayalto]

Very soon. But it's even harder to pull off.

[@MariuszStankiewicz]

@@thejayalto Yeah, very hard to fake authenticity

[@RandomDeforge]

ironically you are what is actually wrong with youtube. people that get into it not to create content they love and care about but for social clout and likes, etc. even this very video is essentially a nothuburger word salad praising someone else for doing the opposite of what you do.

[@thejayalto]

That's literally what the whole video is about...

[@LoveGod_LovePeople_Podcast]

I do think some watchers are just going to be more inclined to some people’s videos and channels than others... I’ve seen Sam’s videos but personally I wasn’t drawn to him bc of his personality (I’m sure he’s an interesting guy and all) but I just couldn’t believe how ripped he was lol it was so bizarre I was like, “let me check this out , is this even real??” 😂

[@BananaTVofficial]

I loved this! Stolen 🙏

[@thejayalto]

Good luck!

[@junipercrawford1941]

*Promo sm* 😭

[@jakefelzien]

Fantastic stuff man. So here for it. Been in the exact same place myself and boy does it just feel like I lost 300 pounds off of my brain 😅🫡

[@SolidDub]

I am also saving youtube with unedited videos that are like 10 seconds. 🫡😂😂

[@thejayalto]

Keep cooking sir