How to Build a Successful Brand in 2019 | Inside 4Ds

I love filming 4Ds consultations because it’s a chance for me to dig deeper into all the tactics of building a brand… and a chance for you guys to hear me get tactical for specific businesses.
In this one, I give advice on building a successful franchise brand business, why you should fire your most talented employee, why hiring is all tied into ego for some businesses and how that affects the business negatively on the long term.
Really valuable and in detail session here, hope you enjoy ;)
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Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;).
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.
Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.
Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both KZbin and Facebook.
Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.
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[@TeamGaryVee]

Everyone is trying to build a successful brand nowadays. What to do you think people can do to stand out and be successful in saturated markets?

[@Johnnywhatagentleman]

Not do what people are doing

Trying lots of different content! Upload in a massive way! Stop caring what people think and produce what you are passionate about! Focus on giving value instead of asking for people to buy your product.

[@thinklifefreedom941]

@ That's what I'm currently doing! I am uploading high-quality videos on self-development content every day for the past month trying to see what works and what doesn't. From that point onwards I will then double down on the content that showed growth.

[@tomyoffe]

Provide Relative Value

[@kolorkonexion]

I been doing art since i was 5, creativity is my strength. Automotive culture is my niche, paint, pinstriping, airbrushing. Now im making a transition to regional tshirts and give an alternative to what walmart, target and the buckle sells... never chasing money...

[@numberoneappgames]

What I learned from this video… 1. Know yourself 2. Be self-aware 3. Know how much profit you want to make 4. Build your business for legacy and perpetuity 5. Poor revenues back into the company/reinvest in your company 6. Brand (Build One) 7. Bring value for the ecosystem 8. Let happiness be your guide 9. What choices will make you happy 10. Have a MISSION STATEMENT 11. Lean into what you’re doing/triple down 12. Put in the work 13. Calibrate to what your doing and your goals 14. Distinguish yourselves from others 15. Deploy paid ads to enhance your brand 16. Use multiple thumbnails on different ads and then use the one that works on your video 17. Know yourself it’s important 18. Hire for the things you don’t want to do 19. Reap what you sow…so work smart and grind (this is just my thought) 20. Run ads to people who are concerned or work with companies or in industries that relate to your brand 21. Believe in what you are doing 22. Listen to the problems people are facing 23. Give content that has value to the end user 24. Brand/Sentiment/ and Karma all matter 25. Differentiate to multiple audiences by Using one social account for brand while another for the user or owner (like a human face account and a brand account) 26. Focus on cold hard business results 27. Focus on reducing friction for the end consumer 28. The goal is to build your brand or product 29. Learn to redirect eyeballs and clicks from your competitors (like amazon) using added value like emails newsletter, special promos, or something unique that gives the consumer VALUE. 30. Live your truth (do what matters to you because you do not want to live with regrets) 31. Let your competitors underestimate you 32. How does your funnel work (How does it function? what is the end goal?) is your goal sales, users base, returning customers, etc. 33. Document and create 34. Podcast Basics (8 simple questions/template/format) 35. Execute, Execute, Execute 36. Scale your business (like chunking your videos from 1 hour to smaller bite size bits that can be reposted like a direct message and on multiple platforms) 37. Everything is fixable/ have intent/have a lack of fear ( life all about alternatives) 38. Don’t over think hiring 39. Your only as good as the last good thing you did in business 40. DON’T WASTE TIME 41. Look for Paid/Underpriced paid attention 42. Target your audience with your specific video 43. Know exactly what you’re up to 44. Feed your business at if it were like your family 45. Catch growth because it's important. I hope you decide to drop by my channel. If you liked this then maybe i can do for other videos.

[@ujumuoghalu4615]

numberoneappgames Thanks for this

[@numberoneappgames]

@@ujumuoghalu4615 you are welcome.

[@ItzMarktheGod]

Nice

[@numberoneappgames]

@@ItzMarktheGod your welcome. it was really useful.

[@AdamDukes]

These 4Ds episodes are jam packed with value. We're getting a world class education in business/marketing for FREE on KZbin. What an insane time to be alive. Show your appreciation for Gary by clicking the thumbs up

[@itsELL24]

truth! modern education compared to a marketing class you'd take in college AND it's FREE

[@2legitk10]

Not a single thing he has said or done has generated even a portion of a penny for me. world class? dude, what world are you in?

[@itsELL24]

2LEGIT k then why are you in the comments?

[@2legitk10]

@@itsELL24 trying to learn something, not going to lie, I was here to learn but its always the same shit man, nothing

[@AdamDukes]

@@itsELL24 Great question 🤣🤣🤣

[@RRL28]

"Content that actually brings value to the end user, Game Over" that's all I needed. Sorry Gary, I stopped the video after that.. that's all we need, time to execute.

[@senyforever]

He has to appreciate that, Gary does say stop wasting time...

[@lk1286]

just go, I am sketching my content now

[@kayj6755]

yess!!

[@micheleriley8985]

Ditto 😂

[@LancasterAcademyofBrandDesign]

Hey Oliver, Saw your comment and couldn't help but want to connect. Building a powerful brand can be complex so we're trying to make it easier for people to take action. Would love your feedback on our approach. Hope all is well, Scott & the Brander team

[@NTKLife]

"Listen to the problems they're all facing. put out content that addresses it"

[@JaronWhelan]

Patience is so KEY, something I realize I struggled with but I'm learning to enjoy the process and the journey! It has changed so much I no longer feel stressed but just am overall motivated knowing every small step is still a step!

[@nicola-socialmediasuccess8687]

Being inside of a meeting of this level is mind-blowing!!! 🔥😍💪

[@LancasterAcademyofBrandDesign]

Hey Nicola, Saw your comment and couldn't help but want to connect. Building a powerful brand can be complex so we're trying to make it easier for people to take action. Would love your feedback on our approach. Hope all is well, Scott & the Brander team

[@jcschoeman1407]

Time Stamps 0:35 “How much should you spend working on personal brand versus working on product and generating revenue?” 9:53 “How do you look to grow in a membership based company in a competitive area?” 14:03 “What worked and what didn’t work for you as a Chierf Operating Officer?” 20:13 “How do we differentiate our company to our multiple audiences?” 35:52 “Should I put more time in my companies branding or personal branding?”

[@Katrinagreen5252]

Thank you my friend!!

[@theoroy7684]

you resourceful person! thank you

[@badbadstanley9275]

In business and in life, “You can do anything you want, you just can’t do everything you want”. Every morning your content is like Red Bull and meditation in one pill. Thanks for it all. Also, thanks for setting up a mic for the participants. It really helps.

[@thecharlieliddle]

I LOVE LOVE LOVED this video! I can’g believe Gary is giving me all these incredible insights for free!!!

[@AbdulqadirAjabsha]

Providing so much value for free. My man you do deserve so much more respect.

[@MiguelAragoncillo]

Thank you for posting this, been watching every single 4DS since they started. This is by far the best 4DS, hands down.

[@fabletty10]

I just wanted to share with you ... I really feel that you’re a genuine guy with God in your heart ❤️ my discernment went off with your humbleness as being natural. I’m not in the business of making money. I’m quite comfortable. I feel that peace of mind is worth way more than shallow money… I’m in a good place and I’m happy with God in my heart. I’m more into the saving humanity thing right now… You know like saving the kids from being trafficked from elites. Has nothing to do with your line of work… You came up on my feed I’ve never heard of you before… But I’ve been an entrepreneur since I was nine years old selling golf balls I would find in the woods at the golf course… LOL so I enjoy hearing your clips. I have to say I find you quite unique and wish you all the best for I can see you have a great heart. God bless and keep paying it forward! 🙏🏽😊

[@VlogCity]

"Hiring around you on the things that you don't want to be doing is unbelievably powerful"

[@jan-michaelviljoen8676]

When i watch these videos of gary, i just love it when someone asks a question and seeing gary's mind go to work.. I just fucking love it.

[@JR-pk1fr]

Dude. This is GOLD. I can't stop pausing to take notes.

[@VisualVortexArtStudio]

I'm pretty sure this talk cost many thousands for the people who was there in person, they did get personal questions answered but it's awesome we get this for free, this is basically boss talk 101 talking high level business strategies that we can all tune into no matter what stage we're all at.

[@rhysthomas623]

These 4D's are the best thing in the world! Thank you so much for this stuff. I find it so very valuable!

[@JDunamis]

@teamgaryvee this is one of the best 4D episodes I've watched so far. Sooo much value!!!! God bless you all!!! :)

[@xaario2483]

I love getting a Gary Vee notification while watching a Gary Vee video. Content, content, content!

[@vivianmachado6912]

As someone learning currently about creating your own personal brand I am so glad I came across this video, I would love to connect. It really gave me an insight on what it truly takes to create a business.

[@jobsjarabo]

Indeed conversations here are super valuable! Thanks for filming this Gary V. and team!

[@nilesclark6696]

“It’s quite biblical” Hahahaha bro I love you so much. It’s so cool to see your mind swerve between both sides and in the middle it always comes back to your humorous and good vibes. A lot of love.

[@JoelMKariuki]

Gary your constant mind racking arguments makes me do better with every client closed. Real estate is great for me now by implementing most all these as my brand grows especially on KZbin.

[@avimalak7568]

Hmm this is a very wise way of doing things...building a brand. Thanks Gary... Hey guys I think it's now the time that we give back to Gary. The best way is through action, and execution. Whose tired of watching these videos and doing nothing? Whose tired of feeling inspired then sit behind the computer and suck.....

[@itsELL24]

I noticed there's less DailyVee's lately but I'd rather see these all day. 4Ds are packed with value every time!

[@josh0ne941]

Thank you for everything you do Gary. It means a lot

[@LancasterAcademyofBrandDesign]

Hey Josh, Saw your comment and couldn't help but want to connect. Building a powerful brand can be complex so we're trying to make it easier for people to build amazing brands of their own. Would love your feedback on our approach. Hope all is well, Scott & the Brander team

[@franksm2822]

Eat well work out sleep... I love how he says that like it’s one word. Brilliant.

[@LancasterAcademyofBrandDesign]

Hey Frank, Saw your comment and couldn't help but want to connect. Building a powerful brand can be complex so we're trying to make it easier for people to build amazing brands of their own. Would love your feedback on our approach. Hope all is well, Scott & the Brander team

[@oilanatyndar8218]

Hi from Kazakhstan! I love ur attitude Gary!

[@NimiandDanny]

Thank you soooooooo much for increasing the volume on the questions. It brings so much more value to these!!!!

[@LancasterAcademyofBrandDesign]

Hey Nimi & Danny, Saw your comment and couldn't help but want to connect. Building a powerful brand can be complex so we're trying to make it easier for people to build amazing brands of their own. Would love your feedback on our approach. Hope all is well, Scott & the Brander team

[@Itz_Orptonic]

The phone is the television and the television is the radio

[@sandradubeau9817]

Orptonic NO TV’s in our home😉

[@tylerwest3820]

Truth

[@RUMBOYZ]

Love the sports reference at the end I'm looking to push those big media guys. I took so many lessons from this beginning to end. I needed this. Practically brought us into the meeting.

[@CitrinesIn]

Great discussion. Nothing like providing content that adds immense value. I liked the part about the intent behind the content. Great advice. Thanks.

[@JosePintoHBL]

So much value per minute...! Tanks Gary and TeamGV

[@K4R70]

Hey, Gary this was fantastic content! I saw a similar 4D from a while ago and it was nice to get into this one like a fly on the wall. Brilliant stuff.

[@MarioSargeant]

Such a gem this is! I mean, you always give us gems but damn! Thank you so much!

[@AlexMcDaniels]

Best Show Ever!! Love 4D ❤️ Thank You!

[@prathvirajsingh9513]

Gary ❤️ ... You always inspires me to execute! And work !

[@gwendolinechione]

Amazing. Thank you Gary. Sooo many gems.

[@Clockles87]

This video just changed my professional trajectory

[@erikatredironnation2639]

4:35, NO WAY TO AGREE MORE! That is exactly what we are doing with RIN. We are building a brand 1st and a sales department 2nd. BRAND is the priority

[@laneewert]

This is amazing in the sense that this company is worth so much and they are asking questions I would ask 🤯🤯

[@jennaahern194]

I’m giving you the credit though Gary!! 🔥👊🏻 #honestindigital

[@miketimothy6642]

100% biblical...Gary's heart is for the greater good. To see others win and succeed..There in lies pure freedom...The Golden Rule that will always give back and provide opportunity.

[@DekiaryCarter]

This is juicy content!!!! Love some of these ideas. I will incorporate some of these ideas into my biz.

[@somewhatfunny4939]

Awesome to set in on these meetings. Keep em coming!

[@JamesRuddle]

Super creative Ideas!!! Love listening to you

[@king_mic9179]

Gary Vee, one of the greatest!

[@GreekUnboxing]

Garyyyyyyy I love you sir. Thank you!!!

[@dewadebadon]

Great Energy about Brand! Thank you Gary!

[@MindNow]

*Be consistent, know what YOUR AUDIENCE WANTS! See what’s working. Find your unique voice and CONNECT with your audience. PATIENCE!!* 🙏

[@TimRoseOfficial]

All the same tips I give people all the time, well said my friend! Gotta build connections! :)

[@bling6272]

Lit LeVeLs Fam.... #Blessed

[@loucidskinz]

Gary Vee is a beast and is telling what everyone has to do. It's just up to you whether you choose to follow his advice or not

[@ChrisInvests]

Everything requires dedication in order to achieve success 😀👍

[@TimRoseOfficial]

Bang on the nose my friend!

[@citizenthrift6654]

What an amazing video. So much valuable content in an hour.

[@thispersonnolongerexists]

Brand and value always matter 🙌🏻

[@LancasterAcademyofBrandDesign]

Hey Jenna, Saw your comment and couldn't help but want to connect. Building a powerful brand can be complex so we're trying to make it easier for people to build amazing brands of their own. Would love your feedback on our approach. Hope all is well, Scott & the Brander team

[@robinson5218]

Unreal video. I got some seriously ridiculous value from this. Thank you.

[@RetrospectsToo]

I am working on creating a brand right now as a fun little side gig. I am taking everything GV is saying to these guys trying to make these big businesses and applying it to my fun little POD project.

[@rickharold69]

Brand is everything ! I love the amazon is your gateway drug acquisition comment. Thanks!!

[@fuzzywuzzy599]

Always something new to learn from Mr vee

[@TimRoseOfficial]

Bang on!

[@JaronWhelan]

I know!! never stops

[@vain3d973]

Gary for President

[@kiko1992]

that was an amazing podcast ! valuable talk & info.

[@thinklifefreedom941]

Hard Work + Patience + Desire to Help Others = Success 😀👍

[@winterramos4527]

Patience!!!!

[@winterramos4527]

Can I email you?

[@blackadee26]

More of this 4ds would be AMAZING !

[@blackyetioffroad7529]

I’ve been implementing Gary V’s content model. We just started a month or so ago and we’re gaining speed!!!

[@nicoloborghi8055]

Happy to see Nathan from Foundr!!

[@fuzzywuzzy599]

First like First view First to learn something new

[@TimRoseOfficial]

Congrats!

[@ShaneDilshan]

Thank You very much Gary for motivational words. Thank you fgor making my day worthy

[@jg_media9]

Gary bringing the most value to the internet.. facts or facts?

[@seventreemedia1352]

big facts

[@future2331]

I love witnessing this forum. It makes me think...

[@vivaan8042]

Who else wants Gary to be a Shark on Shark Tank?!

[@TimRoseOfficial]

Absolutely would LOVE that!

[@erikatredironnation2639]

I want Gary to mentor me, I dont watch TV but I get what you are saying.

[@sandradubeau9817]

That would be a waste of his talent.

[@SirJohann]

This right here is pure gold

[@BridGemini]

Gary always on beast mode lol, thank you!!

[@LancasterAcademyofBrandDesign]

Hey Robert, Saw your comment and couldn't help but want to connect. Building a powerful brand can be complex so we're trying to make it easier for people to build amazing brands of their own. Would love your feedback on our approach. Hope all is well, Scott & the Brander team

[@miguelmontesdeoca5872]

insane amount of value. thank you.

[@HindiPodcast]

Gary Yaynerchuk is❤️...Love...🍁 Love from india...🇮🇳

[@izzymizzle]

First thing's first. Love the intro

[@thePlum]

Great to revisit this post-pandemic!

[@fbenz4459]

Con artist is the KEY!!!

[@GabrielteiltSachen]

Learning so much!

[@garrettlegacycontainers5511]

Gary is the man! Thank you 🙏

[@chibudoahukanna1797]

That logo on the screen is awesome!!!

[@RafaelBCastillo]

Thanks agin Gary! Awesome!!

[@waltertrejo2534]

Currently working on my products and listening to this as I'm interested in building my brand for my business. It's awesome listing to Gary but a little hard when a five year old daughter gets up early and hears all that swearing. I know it's Gary's nature and I'm no 👼 when it comes to swearing lol. Keep up the awesome work Gary!

[@treasuretroves5497]

woww! if only i can find the courage and daring to pull that off! thank u!

[@dukerstop]

Oh man I love these

[@RJMartinez]

Bad ass Gary Vee Thank you man

[@johngerringer3273]

I've been consuming your content for a few weeks consistently and I LOVE your focus on the mentality as opposed to the process, it really has helped me identify how much I care about people's opinions that shouldn't matter to me. But my biggest question thus far is with regards to self-awareness... how do you or what do you suggest people do to gain that self awareness i.e. I am driven by helping people but when it comes to identifying roles or opportunities either in existing businesses or in entrepreneurial initiatives that can facilitate that, I am unable to find a role or initiative that I can say I am equally as passionate about as I am skilled. Do you have any tips for people diving into their own self-awareness and trying to figure out where to apply their efforts? Hope that makes sense... Thanks again for being you @GaryVee

[@HannahCruz]

my babbbyyyy💯🥰

[@acehowell701]

Damn this is pure gold!

[@LancasterAcademyofBrandDesign]

Hey Adam, Saw your comment and couldn't help but want to connect. Building a powerful brand can be complex so we're trying to make it easier for people to build amazing brands of their own. Would love your feedback on our approach. Hope all is well, Scott & the Brander team

[@MERGELosAngeles]

Beginning to think that personal branding is becoming a necessity ⚡

[@toolboxtalking]

I think its fascinating the way Gary's mind thinks - there is no problem too big to get over. I have been listening a lot to what Gary has to say lately and every piece on content weather on you tube , linkedin or podcasts - you cant help but admit her knows whats hes talking about! I only have one question that I haven't seen or heard him answer. I hope to meet him one day to ask this myself - Have you ever been wrong on a business decision and had no choice but to hold your hands up and say I was wrong? If so please tell 😀

[@wanst666]

Lots of input, good job gv

[@thehustlemastery]

Branding is the tool to Success🔥

[@JaronWhelan]

yesss

[@ajanaya8055]

A drop of water to what is already an ocean.

[@ginnywilliams8159]

I stay in my own lane. I don’t even know what other people are doing. This is something I see so many people struggling with...trying to be like other people and agonizing over what others are doing and creating. Stop it guys. Do you and what you really enjoy. My focus is plant based food photography and nature/wildlife photography only. Those are my passions and it’s lead to me getting published many times. :)

[@alexanderjimenez5253]

Awsome Gary Vee can’t wait two watch it completely btw yesterday I got CRUCHING IT and it looks great keep on doing what makes you happy

[@TimRoseOfficial]

Absolutely! Well said :)

[@CurlyHairArtistry]

As a curly hair specialist there is a discussing about products in this video for the salon owner and how Amazon is their competition - this has been going on for awhile and people do not find it convenient to go BACK to the salon to get their products - so, #1 if a salon raises its prices to not care where a client gets their products that can help some. #2 - if the just ask their clients to support their business many will return compared to not asking. There are more options but I find those two have helped many I teach on building their salon brand.

[@caribradler]

this content is second to none, this is a life hack

[@masterwaymack1706]

Love you bro!!

[@FalonRyan]

Gary bot is awesome. It brought me here :)

[@LancasterAcademyofBrandDesign]

Hey Falon, Saw your comment and couldn't help but want to connect. Building a powerful brand can be complex so we're trying to make it easier for people to build amazing brands of their own. Would love your feedback on our approach. Hope all is well, Scott & the Brander team

[@AdonisAction]

Great Video Thank you for what you do Gary

[@TimRoseOfficial]

Well said!

[@hunchosportstv1020]

Great video Gary as always, love and blessings to everyone who's trying to create a brand.