How to build killer talk tracks for sales | Close Call Show

Sales talk tracks help your reps sound more confident when talking to prospects, and give them all the right answers to questions or objections. Learn the difference between scripts and talk tracks for sales, plus how to build them.
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Timestamps:
0:00 What is a sales talk track?
2:04 Talk tracks vs sales scripts
5:40 How to build a talk track for sales
8:05 Key principles for a great talk track
9:46 How to get team buy-in for talk tracks
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