How to Build SaaS Websites that Convert

From product-led-growth to enterprise software, not all SaaS are created equal. Similarly, not all SaaS websites are created equal either. Learn how you can structure a website that will help you sell more, considering your specific audience, type of product, business model, and competitive landscape.
00:21 4 Guidelines to make SaaS websites that convert
00:48 How you can communicate the value of your software
01:19 Who you should communicate with
01:33 What does it take to sell your product
01:43 The goal of your site
02:07 The ultimate conversion goal
03:33 How companies make websites that convert
04:43 Find your value proposition
10:47 The user is the hero
15:19 Get their hands on the product
21:55 Testing and experimentation is a culture
▼▼▼ Additional Resources ▼▼▼
Looking for more ways to market your SaaS business? Checkout our post on the 199 SaaS tools for growth!
productled.com/blog/product-l...
Join the World’s Largest Product-led Growth Slack Community!
productled.com/community?utm_...
Enroll in the Product-Led Growth Certificate™ Program and learn how to transform your business from sales-led to product-led.
productled.com/product-led-ce...
▼▼▼ Get the Best-Selling Books on Product-Led Growth ▼▼▼
Product-Led Growth: How to Build a Product That Sells Itself
productled.com/book/?...
Product-Led Onboarding: How to Turn Users Into Lifelong Customers
productled.com/book/onboardin...
▼▼▼ Stay Connected ▼▼▼
Don't forget to subscribe to our channel and follow us on LinkedIn, Facebook, Instagram, and Twitter for many more Product-Led growth tips!
LinkedIn: / productledinc
Facebook: / productledinc
Twitter: / productled
Instagram: / productledinc

[@LindsayGrizzard]

I'm a web designer and I often struggle when marketers want me to just make something look cool but I'm not a marketer so it can be hard to explain why story and user info matters so much. I will be sending this video to all of my coworkers in the future who dont get why I can't just make them a product page with lorem ipsum. THANK YOU

[@davechaffey3493]

Brilliant video. I’ve been in digital marketing for 10 years, and this is the best run down I’ve seen, we’ll done my friend

[@ProductLed]

All credit goes to Eduardo! He's the best when it comes to building SaaS websites that convert >> www.linkedin.com/in/eduardoesparza1/

[@medhagdave1259]

Really insightful video for budding UX designers to understand the marketing aspect.

[@AliHamza-wu3gh]

Truly helpful and realistic points. I really have no idea how to design effective Saas website, it helped me alot!

[@ProductLed]

Glad you enjoyed it!

[@rishhhuria8393]

thank you for making this video

[@trebrummell1431]

Thanks for the video. What are some online services that allow you to build a SaaS website yourself?

[@Kamanathan]

Great video, thanks. Is there a video that covers the upper right quadrant - high touch & enterprise sales?

[@eduardoesparza8227]

Thanks for the comment Kathir. It's on the works. I'll make sure to post a link to it here when it's ready.

[@georgesmith9178]

You could take a look at the sales literature of companies like SAP, Oracle, and IBM. High-touch implies lunches, free demos, sales architect present to answer very deep technical questions, support professionals to explain the different levels of support - because you will need a lot of support for a complex, Enterprise-grade product - and a whole other array of things, like a small team for POCs for some edge cases not covered by the product but achievable via some sort of non-standard customization or integration.