How to Nail Your Product Positioning with April Dunford

Product positioning is the basis of your marketing, sales, and product strategy. In this video, April Dunford, author of Obviously Awesome, shares her proven product positioning framework.
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In this video, April Dunford (author of Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It) will:
✔️ Describe how smart product positioning can deliberately shape how your customers perceive your offering to set your company up for success
✔️ Show you examples of startups that have used product positioning to unlock rapid growth with their ideal customer segments
✔️ Give a deeper dive into her product positioning framework
► Purchase April's book, Obviously Awesome, on Amazon. www.amazon.com/Obviously-Awes...
03:14 Market Categories
15:59 Trends
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[@ProductLed]

What were your takeaways? Let us know in the comments below. Sign up for upcoming product expert webinars and Q&As at productled.com/events

[@sunilchacko9874]

April, this is a super cool video. Awesome content.

[@finneganjaime1669]

instablaster

[@dheerajchavan3316]

This is crystal clear information to understand an aspect of Marketing.

[@danielsaraolu5343]

How this I found this gem? It's true what they say that when you're ready resources will come.Who wants to be part of a Unicorn?

[@GideonShalwick]

Incredible. Been reading your book and loving it too! Thanks April!

[@sand-sun-and-rum]

"The sharing economy for cats" 😂🤣😂🤣

[@Surgebrawlstars693]

Awesome video! Thanks for the content, never thought of my product through the positioning lens...

[@fionnafaulk]

While I learned a lot (again, I'm now binging my third video/podcast of April covering this topic...clearly, I need to buy the book...) 21:24 was my favorite part. Hilarious. 😹

[@SeanRedinger]

Same!

[@JeffNelsonx]

Excellent presentation.

[@ProductLed]

Thanks, Jeff! Any good takeaways?

[@motivation4u]

Positioning, yes is vastly misunderstood