How to Build Your Copywriting Portfolio - Even if You're a Beginner (Free Masterclass)

[@iantakashimoore2927]

Johnathan reminds me of a ginger Patrick Bateman. The loud hysterical laugh followed by the low, quiet, calming voice & demeanour just fits the bill perfectly.

[@Benji-if5iz]

Jonathan's laughs is contagious! 😂😂

[@enesballa236]

He has that Late 80s-Early 90s anime villain laughter

[@osato2066]

​@@enesballa236 I was about to say this 😂

[@osato2066]

Its not contagious, its SCARY! 😢

[@RankbotSEO]

He has that Jeff Bezos laugh. He laughs like he had a highly profitable morning in the Wall Street trade and has millions in the bank 😂

[@lachyphillips]

he laughes EXACTLY like jeff bezos

[@noelontheroad]

Can we have a full vlog on Jonathan's laugh please! We need this as a motivation! 😅

[@thebrebear]

I agree 😂❤

[@Lynerss]

Jonathan's laugh at the beginning already satisfied my curiosity. Also, Sean's reaction was priceless. Now, I have to stop smiling and focusing on learning how to build my portfolio lol

[@Mario-98-t9k]

This is the video that I needed most! Thanks

[@MaLi-pk7lr]

Thanks, this gave me an impulse to reorganize my portfolio.

[@Tanmayeeeee]

A beginner may not have the stats and results? How to convince the prospect in such case?

[@Mike-Downs]

This video is insanely good. Thanks guys.

[@rizwansheikh2172]

Thanks for this i was desparately looking for.

[@clodsalvador9751]

This video is valuable... Learned so much within this 30min video It's a big help for me as an aspiring copywriter Thank you for giving free game I am curious about the book now I will definitely have a copy of it... Thank you!

[@odin5848]

Bro I literally was looking for this right now

[@Yash_Patel_3]

Jonathan's laugh is hilarious 😂😂

[@ashucreates]

Hey Sean, thanks for the awesome content. But would you mind adding subtitles in your videos?? Thanks!! 😊😊

[@marksznamenskis5590]

Hey Sean. I'm going to apply for copywriting agency and inhouse jobs. I have 0 experience, 0 stats, 0 testimonials. My questions are: Should I record a video of me breaking down my spec work copies and add it to my spec work portfolio? And if so, do I need to explain the customer journey, awareness and sophistication level of the copy, how big of an idea it is and how it COULD sell? Do I need to explain my research process for the copies I'm writing for? Can I just have 3 spec work pieces in my spec work portfolio? Appreciate all your work, Sean!

[@CopyThat]

Of course you _can_. There are no rules here. You may omit or include anything you like, from spec pieces to an essay you wrote in the 3rd grade. The question you have to answer honestly is: Do you think that will help you stand out? Do you think that will adequately display your personality, knowledge, competence, and skillset to someone who wants to hire you based on your personality, knowledge, competence, and skillset? If you answer yes, I hope you are correct and wish you the absolute best of luck as you apply! If you answer no... well, then I'll just say that you shouldn't expect extraordinary results from ordinary inputs.

[@GoalDen]

Hey how did this work out

[@enesballa236]

Hey Sean, I hope this comment finds you well. I wanted to ask, should I build my portfolio with some copywriting specs first and then look for clients or look for clients first while building a portfolio?

[@CopyThat]

Specs first! Get practice and make it easier for clients to hire you.

[@enesballa236]

@@CopyThat Thanks Sean, I knew I could rely on you, have a good day man

[@enesballa236]

​@@CopyThatI'm sorry to bother again, but I don't have any past experience with any client, so is it ok if I just put a spec email sequence and a sales page copy as samples for my portfolio, and then record myself how I did it ?

[@lazylazenbyproductions]

Hoping Jonathan recently moved into his appartemnt, because the state of it doesn't scream, "I'm a success, listen to me!". I kid.... excellent advice as always from the Copy That! team.

[@EzraRay12]

This is FANTASTIC. Thank you so much guys! Quick question, though: what mockup software/tool is being used for the funnel strategy at 17:22?

[@CopyThat]

I believe that is Funnelytics, if I recall correctly!

[@hollowpoint4777]

Do I need to learn to design a sales page as a copywriter or just focus on writing good copies?

[@CopyThat]

You do not need to learn design as a copywriter. It helps, but you don't need it.

[@hollowpoint4777]

@@CopyThat , thanks alot mate🌞

[@ALPHAMINDHEALTH]

hey sean, I need your help! I Have a question: how can I go to a busniess and try to sell myself as a good copywriter while i have no portfolio and no testimonials but my self knowing and believing my copy work thank you for taking your time

[@CopyThat]

We have a whole video about selling yourself: kzbin.info/www/bejne/ZpLSg2mZe7JpbK8 But why don't you have a portfolio? Write some spec and practice pieces. Turn your belief into reality and SHOW what you're capable of producing.

[@Gale1061]

Hey Sean, quick question. Can I apply to an agency with just spec pieces or do I HAVE to go freelance and get actual clients beforehand?

[@CopyThat]

You absolutely can apply with just spec pieces

[@Gale1061]

@@CopyThat thank you so much for replying. I intend to apply very soon. Btw, I used your videos from the 'Copywriting 101' playlist to get spec piece ideas. So thanks for that as well.

[@metalmaster76]

bros laugh Is pure cash

[@luca25.]

i love his laugh so much

[@rogerroger6864]

Can it be effective to make fake testimonials since I am a beginner and I have zero experience when it comes to having clients

[@CopyThat]

We strongly suggest you do not do this.

[@MaLi-pk7lr]

Why is his book not available anymore?

[@CopyThat]

I just checked: it is still available. It might be a regional restriction.

[@jessechuks5270]

I just had to ask. Why does he laugh that way though? Like a sort of coping mechanism for awkward silences? No hate.. Just curious.

[@jakefrosher]

Nice

[@AM12Skills]

19:20

[@lachyphillips]

7:42 he laughs exactly like jeff bezos lol

[@RollerPigg]

This guy's book only has 39 ratings on amazon (plus, it's only an e-book, and he want's $50). How is it a "best seller"?

[@CopyThat]

He ran a launch promotion for it, during which time it was priced iirc around $5. Amazon has a very elaborate subgenre and category system, and for a lot of categories you only need a few hundred or even only a few dozen sales to rise to the best seller rank in that category.

[@sagarpanwar69]

How is this relevant to beginners? How Can I begin with the actual work to PUT IN THE portfolio? It's just a 20 min long portfolio showoff.

[@CopyThat]

Building a portfolio--assembling your sample pieces in a coherent way to show off--is the subject of this video. Writing practice and sample pieces for your portfolio is the subject of another video.

[@anakinskywalker2306]

Jonathan laugh is kinda creepy somehow 😅

[@CopyThat]

kzbin.info/www/bejne/b6DGgn6of657nK8

[@ethio_cityzen4743]

U guys confused me

[@erichollins7156]

When carrot top decides to write copy ....smh

[@razin275]

Very valuable video thanks! But his laugh is very scary haha

[@CopyThat]

Between his laugh and my face I'm pretty sure we have the number 1 grossing horror movie of 2023 on our hands.

[@realheckertrustmebro]

@@CopyThat lmao