How To Create Facebook Custom Audiences: Detailed Tutorial

[@angelicamaed.tolibas7693]

I never subbed so fast just by watching one random video on KZbin. I just know by watching this that I'm going to learn a lot more from you. Thanks!

[@BenHeath]

Awesome! Thank you!

[@MoreThanFoodChannel]

Wow, this guy is probably the best explainer on KZbin :D

[@BenHeath]

Thanks! 😃

[@BenHeath]

Thanks for watching guys! What's your favourite Facebook custom audience? Comment below

[@greencardepollutionltd3203]

HI Ben, I am afraid I can't even click on the 'create audience' button. It is greyed out - do you know why this might be?

[@neilcrawford3780]

Trying to create a look alike audience, but it keeps saying my custom audience is too small...is this because I tried to create a lookalike audience too soon after creating the custom audience?

[@BenHeath]

@@neilcrawford3780 yes that could be the case. I would give your custom audience 30 mins to populate and then try again. It could also be because your custom audience is too small. You need Facebook to be able to match at least 100 people in a country to be able to use that custom audience as a lookalike audience.

[@laddu888]

Groups

[@wiseguyai]

would I get signaled out for uploading an audience?

[@annie_jackson]

Thank you for this video! I really appreciate you sharing what your best practices are, it makes the whole thing a lot simpler getting started.

[@BenHeath]

You're so welcome!

[@rosedesouza301]

Thank you so much! Amazing content here. You are now probably my go-to marketing expert. Keep it up !!!

[@BenHeath]

Thanks, will do!

[@pratiiiek]

Great video Ben! Loved the way you explained everything

[@segnic13]

Thank you so much for this amazingly detailed video!

[@BenHeath]

Thanks a lot Sue - much appreciated :)

[@meelovideo1206]

Clear and very well structured and informative video-thanks Ben!

[@BenHeath]

Glad you enjoyed it!

[@anonymous-je3ih]

Well-expained, Straight to the point, no BS. You've got a like and subcribe.

[@BenHeath]

Thanks a lot!

[@ViktorKamenov]

The best video so far! Thank you so much for the detailed explanation. You have a subscribe and many likes from me! I have one question. I have already set the pixel long time ago and in pageview event i have tracked many pepole till now. If i create a custom audience for a certain page today (for tracking people in the past 30days), will all the people who visited my page before creating that custiom audiance be included? Will the information from the pageview event be used for including those people even through they visited my page before setting the custom audiance or the custom audiance will start tracking from today? Thank you so much again!

[@feruzkesete2623]

Love how clear you are! Very easy to understand, thank you Ben!

[@BenHeath]

Thanks a lot Feruz - much appreciated.

[@editzpov]

Informative video.tnx

[@BenHeath]

Glad you liked it

[@susankavisa6474]

God bless you Ben. You've helped me through the Facebook advertisement jungle. Thank you for sharing your wisdom

[@BenHeath]

Happy to help!

[@ClausStarr]

Great video Ben, very very good. I really enjoyed it!

[@BenHeath]

Glad to hear it!

[@corinnet9822]

I've learned so much from you. I've been doing my ADS WRONG. Thank you.

[@BenHeath]

Happy to help!

[@stevewilliamsonguitar]

Crisp videos mate!

[@rainerpedraz]

great video, clicked like and subscribed to your channel, thanks!

[@BenHeath]

Fantastic, thanks a lot Rainer

[@yoneshajj1]

Great value! Keep it up Ben!

[@BenHeath]

Thanks! Will do!

[@stuttle1rea]

Super! Great video with very clear and easy to understand information on creating custom audiences. Thank you for taking the time to explain this sort of complex topic.

[@BenHeath]

That's great to hear - thanks a lot for the feedback Sally.

[@simplycy919]

Is there a simple way to target people that have gone on to a hop link/vsl that started watching it and then exited out ? I want to advertise a direct sales pages for those people with a cloaked URL. Great content and I’m just getting started so I’m so grateful for people like you ! EDIT: I don’t know why anybody watching this would dislike the content .. 🙄

[@sujitg31]

Thanks Ben. this video is awesone

[@BenHeath]

Glad you liked it!

[@mcmoodoo]

Thanks for such a detailed video!

[@BenHeath]

Glad it was helpful!

[@projectcrowdturningcrowdin7372]

Great video very informative and insightful!!

[@BenHeath]

Glad you enjoyed it!

[@quaggadesigns]

This had so much valuable information thank you!

[@BenHeath]

Glad it was helpful!

[@digishadow9562]

Ben, i just love this video. i just want to add one more thing, if you could have added the timing also in the description for the specific topic, like website custom audience starts at 10.30seconds of this video. so that dont need to watch full video. thats it. but it is still awesome.

[@BenHeath]

Thanks for the feedback Sumit. Great suggestion

[@augrezchimaobi3572]

This is so much value, my question is the Facebook custom audience must you have a Facebook pixel? Must you need Facebook pixel to use the Facebook custom audience ?

[@BenHeath]

Nope, you can create custom audiences without using the Pixel.

[@ozairkhan13]

Amazing video!!

[@BenHeath]

Thank you!!

[@BenHeath]

I've just released a NEW FACEBOOK CUSTOM AUDIENCES TUTORIAL FOR 2021: kzbin.info/www/bejne/h3qtYmiqgbWHb6M 👈

[@dillonaugust2212]

Thank you so much for this. This was awesome!

[@BenHeath]

Glad it was helpful!

[@johannesluttmer1938]

Thanks a lot Ben! Great value

[@BenHeath]

Thanks Johannes

[@eugeniamatta7431]

Hi Ben, I'm not sure if I have missed it but did you post the link for the video on lead generation forms?

[@BenHeath]

Hi Eugenia - sorry about that. I forgot to include the links - I'll do that now. Here's the lead ad campaign video: kzbin.info/www/bejne/jGGTiJimerWIY5I

[@RaysIllinoisHomes]

When you create an audience, does it matter if you create after or before the ad runs. So if I run conversion ad and I get visitors to my website and I want to target those that didn't fill out my form and submit. If I create the audience at a later date will it still pull that data from the pixel or can you only grab those visitors from the time the audience is setup. In other words, is it best to setup the audiences before you launch any ads or does it not matter. Or course this is assuming you have your pixel setup correctly and working on your site.

[@ChauNguyen-on3qn]

Hi Ben, I would love to use your great video. Unfortunately my business page Create Audience doesn't show any of the options in your video. Do you know why? Thank you

[@edwards9845]

Thanks Ben! great information. @ 17:58, how do you add those Events like Purchase, AddToCart? Do you have a tutorial for that?

[@BenHeath]

Hi Edward, I sure do - here it is: kzbin.info/www/bejne/e2bJaqKIpMtrgKM

[@edwards9845]

@@BenHeath Thanks Ben!

[@lylyliu2776]

Thank you for the content. Really helpful!

[@BenHeath]

You are very welcome - thanks for the comment :)

[@hussainabdulghaffar535]

thank a lot ! nice

[@BenHeath]

You are welcome!

[@hussainabdulghaffar535]

@@BenHeath I really liked that and will recommend your videos for sure, bro keep that quality and the good work, It was really useful !

[@jeybiee]

Can you create CA of ATC and Purchase seperately then just exclude the Purchase CA on the detailed targeting? I know it's kinda hassle but just a question

[@movingtorichmondva]

Awesome! thanks for posting this!

[@BenHeath]

Thanks a lot Ron :)

[@davecasey4341]

Good video for an overall view of how to create custom audiences. I've also watched the video on creating Lookalike audiences. There is one thing I'm still a bit hazy on and it will make or break my use of these tools. I am an author and I advertise my books on FB. I write in three different genre including, horror, fantasy and Christian fantasy. I have run ads on all three genre and have had quite a bit of engagement with those ads. Now, I want to be able to create a lookalike audience based on that engagement on my horror series, the engagement being the CTA clickers. I only want FB to build the audience based on the clickers of the horror ads. I do NOT want them to include people who clicked on the fantasy ads and most certainly don't want to include the people who clicked on the Christain fantasy ads. I just created an ad based on what I hope is just the horror readers, but somehow, I have a feeling my ad is being show to people that read fantasy or Christian fantasy. I don't recall there being a step in the process to prevent this from happening. Did I miss something?

[@davidbahr9068]

Hey Ben, when i try to create a custom audience under the customer list tab i get this message: You've reached your ad account maximum. You can increase your limit by making a payment on your business account. See your ad account limit in Business Manager (go to Business Settings, then Business Info). My business account is payed current and ive never run an ad through the ads manager, only the basic ads that come with a business page.

[@cathzeta10]

Hi Ben, If you're creating an audience for a video of 19 seconds what option do you recommend selecting? People who viewed 3 seconds or 10 seconds or watched 25% etc? Just subscribed really love your videos very informative.

[@BenHeath]

10 seconds sounds like a good option to me :) Glad to heat it.

[@MehmoodNashriyatOfficial]

Perfect Explanation Ben - One Question What is your recommended audience definition for custom audiences ? It'll be very helpful if you answer this as I am bit confused here.

[@BenHeath]

For custom audiences - you want to go as large as possible :)

[@sweetdadi5028]

Great Video! All the details very cleared Thank you Ben for the great info. Do you have a video for email marketing strategy and how to set up? Thanks!

[@BenHeath]

Thanks a lot - that's much appreciated. I don't think I do, but I'll add that to the to-do list :)

[@sweetdadi5028]

@@BenHeath Thank you so much for the response, and we are excited about your free seminar this Thursday!

[@BenHeath]

@@sweetdadi5028 awesome :)

[@anthonyrad7240]

Hi Ben and thanks for the amazing content. Quick question, is there a way to disconnect an old an obsolete data source (old domain) from my pixel? What about deleting a pixel entirely and starting over? Thanks

[@BenHeath]

Thanks a lot. I'd probably start with a fresh Pixel in that case

[@willluague8944]

Can you use amazon storefront for website traffic custom audience?

[@BenHeath]

I don't think so I'm afraid. To create a custom audience from website traffic you need to be able to install the Facebook Pixel and I don't think you'll be able to do that.

[@masi4579]

Cheers Ben, very useful. I have an unrelated question: Wanted to ask, if an ad is performing well eg. 'above average' how would you go about scaling the results increase daily spend? duplicate the well performing ad ? or something else Thank you

[@BenHeath]

Thanks Masud - I would increase daily spend but don't do so too much in one go - incremental increases every 5 days or so is best.

[@masi4579]

@@BenHeath Cheers mate

[@D3IW3]

Hi Ben, I really appreciate what you are doing on this channel. I‘m creating custom audiences before launching my FB ads, but I have one problem that almost all our sales come from Facebook. We have more than 30K FB likes and almost all our audience are from FB. When they want to buy our products they just write us a message. We make about 200-300 sales a month just from FB messages. So the main problem is that I do not have an email list of my clients and do not have data about my previous customers (Basically I do, but only their Facebook names) Talking about website traffic, we have installed Pixel only about 3weeks ago and in that time about 1k people have visited our site so I guess it‘s not enough to create a custom audience from that data right? So what would be the best alternatives for your opinion in our situation? I‘m thinking that the first custom audience can be the people who wrote us a message on our FB page (because almost all our clients write to us). I am also thinking about creating LAA from that custom audience. In total I would like to create 4adsets in my campaign 1) Custom audience of people who wrote us a message 2) LAA of this custom audience. Can you suggest me what else should I target? Maybe create a custom audience from our FB page likes and then create LAA of this audience? Or maybe it 3 add sets would be better in our situation instead of 4adsets? I would really appreciate if you can give me your honest opinion. Thank you in advance, Ben.

[@ch3nguo]

hi Ben.. Arif from Indonesia.. Thank you for all your contents.. do you mind making a video about offline conversion?

[@BenHeath]

Thanks Arif, good idea :)

[@unfltrdpassion]

Ben, Great content. Do we need to keep uploading customer lists or does the pixel keep track/capture that info?

[@BenHeath]

Uploading lists need to be manually updated. Pixel based custom audiences will update automatically.

[@unfltrdpassion]

@@BenHeath Thank you so much, literally just updated my list. I stepped away from fb for a few months as my ROI has not been good as compared to Google Ads which were driving more sales but your content has me excited and updating the way I set up and approach my ads on fb. Thanks so much for clear and easy to follow videos

[@iliasskouidi6483]

Great value, thank you

[@BenHeath]

You are very welcome Iliass

[@sujitg31]

As always, great content Ben! Pls advice on this: Can 1 run two ad sets consisting of LLA based on past purchases( pixel data) in one set and LLA based on the Email list of past purchasers in another? Will the ad sets compete with each other if both the ad sets are used in the same campaign? Thanks in advance :)

[@BenHeath]

Yes you can do that and I wouldn't worry about them competing provided they are in the same campaign. I wouldn't run them in separate campaigns because then the competition would become an issue.

[@sujitg31]

@@BenHeath Awesome, thanks

[@dannbrady6515]

Thanks Ben, great video. I created a custom audience tonight. I can see it in my list of Audiences as a "Custom Audience" but then if I go to my page and try and "Boost Post" one of my posts, it isn't showing up as an option to use. Are custom audiences not available to use for Boosted Posts? Appreciate you time and videos!

[@BenHeath]

Hi Dann, yes that's right. You'll need to create your ad campaign within Ads Manager - there's a lot of functionality that isn't available when you just boost posts.

[@dannbrady6515]

@@BenHeath thanks very much. Do you know if Facebook made some big changes to the reach yesterday. I had huge success doing boosted posts to "People who like your page and their friends." Now suddenly yesterday that option is gone. My reach would be 5000 to 15,000...now today I am trying to do some boosted posts where the reach is 100 - 200...what happened?! Appreciate the help!

[@giodavid6966]

Hey Ben Thank you for this awesome Video! My one question is that why is my "customer file" feature is unavailable. It is greyed out. Although i am already running page likes ad for a week now.

[@BenHeath]

Glad to hear it. That will just be because you are quite new to running ads. Once you've been going 30 days, you should see this option.

[@williamsudders9946]

Hi Ben! Great video by the way! And loving all your content 👍🏼 Just a quick one you mentioned briefly about “Low website traffic”. I know Facebook says “your ad may not be delivered” but is there a chance it will be delivered regardless of the warning? Many thanks Will

[@BenHeath]

Hi William, thanks a lot. Yes, I don't pay much attention to those warnings, they are often wrong. I would run the campaign and see what you generate in terms of impressions.

[@mattjacobson3318]

Hey Ben! Great video! I have a question, should we be testing one audience per adset or multiple audiences per adset? How do you find which custom audience is best if you have multiple?

[@BenHeath]

Hi Matt, you want to go with one audience per ad set in cold audience ad sets. With warm audience ad sets, you don't need to work out which ones perform best - you want to advertise to all of them because they always deliver better results (provided you don't spend too much). Therefore you can include them in one warm audience ad set.

[@angelocastorina7131]

Hi Ben, very new to all this. So it was very pleasing to come across your video that finally explains Custom Audience in "simple English". Thank you. Question - before I saw your video, I created a Custom Audience (Facebook page visitors) however also added a created Audience - interests, age, gender etc. The Ad appeared, however, Facebook won't permit for the Ad to be shared - Facebook explanation "... the owner only shared it with a small group of people". Is the Audience too small? Is there something else I'm not understanding? Would appreciate your help. Thanks. Angelo.

[@BenHeath]

Hi Angelo, glad to hear it :) Yes you the audience is too small. I wouldn't add any other targeting parameters when targeting a custom audience.

[@debbysibert3630]

Thanks so much for this very informative video. I have one question. is it possible to create a lookalike audience for a competitor's website - too target them? Thanks for your help.

[@BenHeath]

Hi Debby, you are very welcome. It isn't I'm afraid.

[@ironbrotherscustomerservic26]

Great video, I have a list of 30,000 people would you recommend segmenting it into smaller custom audiences or just creating one Audience? I am creating a brand awareness campaign and I want to keep the cost low.

[@BenHeath]

Thanks Mia, I'd go with the one audience :)

[@jackong2099]

Really helpful video. Can I know for LTV the email or contact list must be registered with FB or FB will filter automatically?

[@BenHeath]

Thanks a lot Jack - when you upload a list with LTV in it you can tell Facebook which list corresponds to value

[@janjaworskyfromscarflady6393]

Hi Ben, Thanks for this video. I sell my items on my own website (Shopify platform) as well as Etsy. When creating a custom audience of purchasers based on customer lists, should I combine these or keep them separate. Whether they are separate or not could determine whether I market to them with the same ads and also whether I create a LAL audience based on a combined list or separate.

[@BenHeath]

Hi Jan, great question. I would combine them provided you can put them all in one category (such as previous customers). That way you'll have more people to retarget and more data to create your LAL audience from.

[@janjaworskyfromscarflady6393]

@@BenHeath Hi Ben, Thank you for the feedback. In addition, do you recommend combining country data or keeping them separate? And to create a customer custom audience you use an email list -- should you also create a custom list using the purchase pixel and combine that audience with your email lists? Or is this not wise.

[@manuelromero478]

so I just need a custom audience to create a lookalike audience? or do you use custom and lookalike audiences as an adset for a conversion campaign?

[@BenHeath]

Yep :) I would put those in separate ad sets in one CBO

[@MultiXeroz]

Hello Ben, thank you! Is it poasible to see demographic stat of custom audience? For instance I created audience: buyers of product 1 and want to see demographic info and graphs of that audience. Thanks! Jan

[@BenHeath]

Hi Jan, I don't believe that is possible for privacy reasons. When you run a campaign to that audience you'll be able to see data about that audiences campaign - things like demographic info. That might be a bit of a workaround.

[@MultiXeroz]

@@BenHeath thanks!

[@RobHenryop]

Hi Ben, Great Vid. Would you recommend doing a lookalike audience from your web leads too? (even though we only have around 200 web leads since started)

[@BenHeath]

Hi Rob - yes I would - 200 is enough to get started.

[@farazsiddiqui8781]

Hi Ben I have watched your full Vedio I m from India its a Very informative vedio thanks I just wanted to know which Type of custom audience is best for cafe or shakes shop.

[@BenHeath]

Glad to hear it. The best custom audience will always be your existing customers :)

[@nahlababnasawy2393]

Hi Ben, huge fan here. can I just ask u how can I automatically obtain all my existing customer data such as emails and phone numbers to make this list??

[@BenHeath]

Hi Nahla, it depends what CRM you are using. But you should be able to export that data. Glad to hear it :)

[@alexhein7583]

Hello Ben, is there any way to create a custom audience just from a list of facebook user ids? Or if not, any tools I can use to get other info about these users so that I can create an audience

[@BenHeath]

Yes I believe so but I haven't tried to do it.

[@TamTeaches]

Great video, Ben. I have a question, If we run an engagement AD through FB's audience and an custom audience AD via someone viewed your video at least 25% simultaneously, will all the new FB users who engaged in the Engagement AD be captured for the custom audience AD?

[@BenHeath]

Hi Tam, I don't really understand your question I'm afraid. Are saying that if you run a video ad to a cold audience on Facebook, you can create a custom audience from people that have watched 25% of that video? If so, that's correct.

[@TamTeaches]

@@BenHeath so if I both ADs simultaneously, everyone from the cold audience will be captured in the 25% video? Like it will constantly update as new people watch.

[@BenHeath]

@@TamTeaches oh I see - yes it will update as more people watch your video

[@youkatoh3050]

hi ben, i have a silly question. after we add the mailchimp list as a custom audience, facebook will keep updating with the new subscriber in the mailchimp? or we need to update it from time to time? and the same thing for the traffic we set for 30/60 /180 day

[@BenHeath]

Hi Youka, no such thing as a silly question :) Mailchimp custom audiences do not update automatically, you will need to do so from time to time. If you create custom audiences based on Facebook Pixel data (such as traffic) they do update automatically which makes life easy.

[@joshmccabe7187]

Hey Ben - great vide! My email list is at 315 that I started growing last week but it is not allowing me to select 'customer file' because my ad account is too new. Do you have any idea how long the wait is?

[@BenHeath]

Hi Josh, I don't know what the specific time requirements are I'm afraid. When we create a new ad account in our business manager account we can create custom audiences from day one. But millions of dollars have been spent through our business manager account. I would have thought it shouldn't be too long - 30 days at the absolute most.

[@BenHeath]

@El Rey de las mercas you'll have to wait I'm afraid - it shouldn't be too long :)

[@MysteriesUnveiled96]

is it required to put/select location in ad set level once using custom audiences or lookalike audiences?

[@BenHeath]

Usually yes, but not in all ad accounts for some reason.

[@danielasgedom3656]

I am selling traditional spices to Ethiopians and Eritreans living in the US. I have tried a couple of FB ads but didn't work very well. I tried to create audiences which are interested with Eritrea and Ethiopia. I have got full names of potential customers of Eritreans and Ethiopians from different community sources. Can I advertise to them as custom audiences? if not how could i use FB to advert to these people. Thanx

[@nasabeter4716]

Hey Ben, thank you so much for the amazing tutorial. When I landed on your video I was looking into how can I create custom audience of cart abandoners for certain product. So I’d include Add to cart event audience and exclude those who have completed purchase. But I want to be more granular and create this audience based on products so I can serve them an Ad with the exact category they looked at. Is it something I can do on Facebook? If yes can you guide me through how. Thanks in advance for your support

[@BenHeath]

Thanks a lot Nasab. Yes you can do what you've described. You'll need to use custom conversions instead of the standard events. You can then create a custom conversion for each product. So you could have: Product A Add To Cart Product A Purchase Product B Add To Cart Product B Purchase Then you can create custom audiences based on those custom conversions in the same way I did in the tutorial. I've created a video on how to create custom conversions: kzbin.info/www/bejne/h33XeqeOi656gNU

[@mois6513]

Hey! quick question: Whats the difference between chosing a lead event in my custom audience(for example if someone opted in for a free consultation) and just taking the URL of the Thank You Page of the free consultation? Is it not the same audience?

[@BenHeath]

Hi Mohamed, if you have the lead event set up on that thank you page then there is not difference. Just two different ways to track the same action.

[@mois6513]

@@BenHeath Thank You!

[@mois6513]

@@BenHeath If you install the Pixel Basic code between the head tag in the website, does it track automatically a a page view on every page of the website?

[@BenHeath]

@@mois6513 that would depend on your website configuration.

[@christobelnjeri3781]

Hey Ben I am always look forward to your videos and keep up the good work. I watched this video today and realised I had so many phone number of my previous clinetel and u decided to go ahead and create a lookalike audience however I am experiencing an error whereby when I click on custom audience facebook tells me that I should be and admin of the page of which I am an admin so I cant go past that point. Kindly help.

[@BenHeath]

Thanks a lot. That is a tricky situation - you'll have to contact Facebook about that one though I'm afraid as it sounds like you're either not an admin or something has gone wrong.

[@MyLoveHoneyOfficial]

Awesome content 👍 quick question about lookalike audience. If I have enough visitors to create a lookalike audience, should I stop my original purchase campaign for a specific interest target? Create a new campaign with only custom audience and no interest target purchase campaign? Seems to be burning too much money with multiple campaign running on a single ad? Any tips?

[@BenHeath]

Good question, I would create a new ad set that targets your custom or lookalike audience and run that alongside your existing ad set. If it outperforms your existing ad set you can pause your existing ad set after a few days.

[@MyLoveHoneyOfficial]

Ben Heath are you suggesting that i shouldnt create a new campaign with a lookalike audience? Say I started of with an add to cart conversion campaign. My pixel for this campaign has enough conversion, should I edit that campaign's objective or create a new campaign with a new objective for the lookalike audience? There is always a myth that if you create a new campaign, the data received from pixel will not be carried onto the new campaign.

[@BenHeath]

You wouldn't be creating a new campaign with a new objective - because you are using the same objective: conversions. I think you are referring to which event you're optimizing for - Add To Cart, Purchase, etc. In which case I would just create a new ad set within that campaign and adjust the new ad set accordingly.

[@evanchicheluk8329]

do you have to keep updating your custom audiences or LLA's , if i make one for website visitors, do i have to make another in a week or two to get the new data or will facebook update automatically?

[@BenHeath]

Great question and the answer is no. If your custom audiences are based off Pixel data (as opposed to uploaded lists) they update automatically. As do the corresponding LLA's

[@mlotusstore3635]

Hi Ben, your videos are useful, I have a question regarding custom audience, I have 115 ATCs, that's what I see in the Ad Manager, but when I create the custom audience for ATC in order to create the lookalike audience, under the Size column, it says, Pending Size not yet available, can I still use this ATC custom audience to create the lookalike audience? will the ad will be running later on if I use this lookalike audience in my campaign?

[@BenHeath]

Yes you can still use it provided you have more than 100 in the same country.

[@mlotusstore3635]

@@BenHeath thanks a lot for your reply!

[@manuelromero478]

What about the people who have already seen an facebook/instagram ad? Does it also count as video view?

[@maggieullrich1021]

When you customize audiences for your business FB page does it also target your IG page/followers?

[@austinkhodumo290]

thanks Ben this was fruitful, how do you add a custom audience from a facebook group?

[@BenHeath]

Glad to hear it :) You can't I'm afraid.

[@chongsteven8118]

Ben, It is truly awesome...thanks. a question here. At 35.27 you created a lookalike audience from a custom audience lead 180 source, At 37.15, you insert the custom audience lead 180 ...is that a matter of preference ?

[@BenHeath]

Thanks a lot Chong. It depends which audience you want to target. If you want to target your custom audience then you should ad that to your ad set. If you want to target the lookalike audience, you should add that to your ad set. Hope that helps :)

[@chongsteven8118]

Thanks 👌👌

[@MoreThanFoodChannel]

Hello, is a customer list worth doing if I only have phone numbers, names and addresses, and not email?

[@BenHeath]

Yes it is but your match rate will be lower

[@SpringsUncovered]

hello Ben, i have a list of people from a third party in a certain niche. i have not done business with these ppl. would i be ble to use this list?

[@BenHeath]

Probably not I'm afraid. You'd be in breach of privacy rules.

[@karolinapolatova9926]

Hi Ben, can I create Customized audience based on competitor website? E.g. use their website or name in section "Specific Website"? Thank you

[@BenHeath]

You can't I'm afraid. They may appear as an interest targeting option but that's as close as you'll get.

[@cryptocomix]

how do you make an audience form scratch with no previous data?

[@BenHeath]

You'll have to use cold audience targeting options such as interests.

[@nityanandhputta7432]

Thanks for this Video! Question - before I saw your video, I created a Custom Audience using customer list with phone numbers and campaign which I created is REACH(campaign objective) by using this customer list. Unfortunately there is no reach. any suggestions? my requirement is I need to target the customers with phone numbers. could you please help to achieve my requirement. NOTE: the size of the audience I tried is 20 as well as 100+ still no reach

[@BenHeath]

Both those audiences are too small I'm afraid. Facebook is now not letting people reach any audiences less than a few hundred.

[@ibrahimelsakally5354]

رائع

[@haroldinstrumentation8499]

Hi. I watched all of your videos. Is it possible that my audiences are from a specific Facebook Group (members in a Facebook Group)?

[@BenHeath]

Glad to hear it :) You can't create audiences from a Facebook Group at this point I'm afraid. I have more than 28,000 members in my Facebook Ads Mastermind Group so I'm very much hoping they introduce it soon!

[@samnewman5927]

If I'm just starting a business for an app, what would be the most effective way to collect data and target a specific audience if you don't already have an email list or website traffic?

[@BenHeath]

Hi Sam, you'll want to create a custom audience from all app users. Then you can use that as a source audience to create a lookalike audience. That's a very effective targeting audience for an app based company. You won't be able to do that straightaway of course - but once you have a few dozen users you can get started.

[@palwindersanhotra1268]

Hi Ben , I hv less than 100 visiters on my landing page should I create custom audience for that small audience ?

[@BenHeath]

It's probably a bit small at this point. I'd wait until 300+

[@JeffTomlinson-Consultant]

How do I add more names to an existing custom audience facebook list that I have already uploaded to facebook? Or do I have to add more names to a new list then upload that new list?

[@BenHeath]

I don't think you can. You'll have to upload a new list.

[@JeffTomlinson-Consultant]

@@BenHeath Thanks I didn't see an option. How stupid that a simple feature like that doesn't exist!

[@soldwithpaul7157]

Is it possible to update a Custom Audience after you create it from a customer list? For example, I have a list of open house attendees/leads. I upload this list as a Facebook Custom Audience. For every new open house, I would like to upload new leads to this Facebook Custom Audience. Can I use Zapier to automate the process? Can records in the Facebook Custom Audience be updated/modified/deleted?

[@BenHeath]

Hi Paul - you can't as far as I'm aware. You will have to upload your updated list as a new custom audience and target that instead.

[@browneduni28]

Is there a way to select more than one pixel when doing custom audiences?

[@BenHeath]

No I don't believe so :)

[@browneduni28]

@@BenHeath Thanks. I have activity across websites on two different pixels. How can I use both pixels when creating custom audience for retargeting?

[@healthcare5213]

hello. please if i just started with first product and the campaign working for 7 days. so who can I use last 180 days for website visitors

[@BenHeath]

If you're just getting started I would still use 180 day website visitor audiences. It won't have much data when you start but as time goes on it will populate and become a more effective retargeting audience.

[@Wolfway762]

hey guys, I did understand well the meaning of the customer audience leads180, could someone explain? thanks :D

[@nerf2752]

I was looking through all new option they added to FB page custom audience. those option are really complicated to understand. took me 2 hour just to make notes on them. In end only CTA, messenger is worth it.

[@mumin4sure982]

Is it possible to Target people who click on competitor's link on Facebook ?

[@BenHeath]

It isn't I'm afraid. You could target people that are interested in your competitor if they are large enough to be a targeting option. But that is as close as you will get.

[@michellewang9428]

Hi Ben, what a great video! Thank you. If I import the list from mailchimp, does the “list” imported included both customers who have purchased and people on the email list?

[@BenHeath]

Hi Michelle, thanks a lot. It will include who you have on the imported list. So that could be customers, could be email subscribers. Most people will have separate lists for those but not always.

[@digimuz01]

Can you tell me how to create an audience excluding the present Instagram followers

[@BenHeath]

I'll have a video on that within the next couple of months :)

[@digimuz01]

Can you please give a small idea about it? Had to do it

[@utilitybeats3748]

When using customer file (uploading email list), should you keep re-adding your email list and make a new audience (and therefore ad set) whenever you get more emails? And if so, when? I got 3.500 email subscribers now, as my list for the lookalike audience, should I keep uploading every time a new 100 or so subscribe? Thank you:)

[@BenHeath]

I got to this question in the other video where you asked it :)

[@utilitybeats3748]

@@BenHeath Thank you:)