STOP Using The Wrong Facebook Ads Conversion Event!

[@BenHeath]

Thanks for watching guys! Let me know what you think in the comments :)

[@jameskanu9363]

I have learnt much from you. Thank you Ben!

[@nevinkuser9892]

Can you please make a video about optimal ad budget per day?

[@giondigitalventures7988]

Ben would you say that Purchase event is also the best one for free webinars? (we want them to buy at the end of the video obviously, but there's a lot of other factors too)

[@ranzali5564]

What if it's a new site with no purchases... should the pixel optimize for Add to Cart instead or purchases?

[@chrispel84]

@Ben Heath great video! I want to set-up a conversions event for when users schedule a call...now I can set a "schedule" event which by what you're saying will target people more likely to schedule a call, but the end goal is to sell them a program just under $4kusd.... would you (a) set as schedule or (b) purchase?

[@Kevin-HB]

OMG! bro, now it makes sense why i got no purchase, i choose Traffic and it got so many link clicks but no purchase. Thank you so much for this free valuable lesson, Ben. You're a life saver!!!!!

[@shaunm382]

100% agree. We've tested this multiple times and purchase always out performed everything, even if we never got out of the learning phase.

[@BenHeath]

Awesome :)

[@felixfan3249]

Ben is the best FB ads consultant !

[@c4dder]

100% FACTS!

[@BenHeath]

@@c4dder thanks a lot :)

[@BenHeath]

Much appreciated Felix :)

[@gioacchinopalumbo6412]

Hi Ben, can i use the olso the costum conversion?

[@akishapeters]

Yup

[@Mortgagebykoukun]

Just made this change, my cost to acquire an email sign up just went from $10 to $1. Great advice!

[@BenHeath]

Fantastic - well done!

[@ginainong3366]

You have so much brilliance .. I wish I would've researched all this info before trusting an agency who just focused on Add to Carts and spent my entire budget.. so much knowledge. Thank you

[@BenHeath]

Wow, thank you!

[@alext4693]

This is so true. I have tested every single event. Purchase is what happens and what we want. lol

[@BenHeath]

Awesome, glad to hear it :)

[@yuriajones]

I've been looking at a lot of your videos, and this one really hit me. Thanks. I typically do "traffic" ads (I'm gonna stop that now) but in the past I've done "conversion" ads. However, even then, I did view content or add to cart. Thanks for the tip, Ben.

[@BenHeath]

Best of luck with it - setting things up this way could make a massive difference.

[@yuriajones]

@@BenHeath I'm sure it will.

[@seaggs]

I used "purchase" as my conversion event and i got 2 sales from the campaign and they cost about $24 to acquire each purchase. I spoke with someone on a fb ads team and they said to use view content. Why do you think they said that?

[@gobrad]

Hi, Great Video but the two categories your mentioned are ghosted out...??? I chose campaign name and continued through the rest and although "Auction" is automatically selected and ghosted, the "objective" filed is ghosted with "Traffic" displayed???

[@Ray_eddi]

Flipping dynamite dude! A brilliant insight into something we simply wouldn't know. Much appreciated!

[@BenHeath]

Happy to help!

[@saadaslam4191]

I don't have any purchases My active events are only add to cart and initiate checkout. Now what should I do?

[@myrronbranch5090]

Nobody says anything about that

[@hisham4evr]

Same thing....

[@oheras1160]

Do the same, I have done it all the time, and it works fine

[@dominik.szewior]

This is true even with "fresh" websites and "empty" pixels. Conversion campaigns - for me - always get me the results that I'm after.

[@BenHeath]

Spot on :)

[@muathshunnar8164]

What audience size did you use please?

[@dominik.szewior]

@@muathshunnar8164 no rule.

[@tieuchan284]

Thank you Ben, this is gold. I will try changing my conversion to Purchase as I'm running an eCommerce business.

[@BenHeath]

Glad to hear it :)

[@wmafendi]

can you share the results now?

[@mattjacobson3318]

This video answers my latest question! YOU are the best. Thanks Ben

[@BenHeath]

Happy to help!

[@julianoviedo]

Ben, awesome video! I've come across a term called "seasoning the pixel" which entices us to go back in the funnel and nourish a conversion event higher on it, i.e. If not getting enough purchases, go back to Initiate Checkout, or Add to Cart, or Lead... And then when having enough data (conversions) for that event, we can now upscale to the next one lower in the funnel, until reaching Purchase. Apparently it's a faster and safer way to get the right people to purchase. I would love to read your comments on this, please. Kind regards from Mexico!

[@DATAProductionsMedia]

^^^ I would like his commentary as well!

[@BenHeath]

Thanks a lot. Yes I'm not a big fan of that term or of the logic behind it. I have done that in the past and you end up with loads of Add To Carts but very few purchases. I think it's best to go straight for purchase :)

[@prabowotarantula524]

My thought also

[@julianoviedo]

@@BenHeath thanks a lot Ben.

[@criminologydocumentaries5669]

I think it is important to understand that if you have a brand new pixel with 0 purchases that it is not the correct event to optimize for because there is no data stored in the event, a lot of people don't have a clue about taking the correct steps, with a new pixel run traffic so you can grow the pixel data as quick as possible when you have 200 ad to carts then you should start running conversion campaigns optimizing for add to cart when you have 200 initiate checkouts or at least 150 should you optimize for that and finally when you have at least 20 or 30 purchases in the last 28 days then yes you should finally optimize for purchase, if you have a new pixel and start going for conversion from day one is totally the wrong thing to do, you always want to grow some data as the algorithm needs data in the pixel event to have something to work with.

[@lemonroti1]

Is ur 200 add to cart or 200 initiate checkout refer to last 28 day?

[@AtharJaber]

Hello Ben, thank you for your videos, they're very helpful. I got a question: I'm launching an online course. Website is new, all cold audience and I'm ready for my first Facebook ad campaign. But since all is just new, I'm obviously not generating any purchases a week. How does this relate to what you say at 5:34? Does it still make sense to create purchase conversion ads without any history? Thank you in advance for your feedback, I would appreciate it enormously.

[@ourstoryenterprises334]

Thanks. I learned some things. I'm not good at tech stuff. This was actually pretty simple. Thank you.

[@BenHeath]

Great to hear!

[@troyragland2759]

@@BenHeath I subcribed! -- By the way, I'm new and so is my page. I do have some questions but I will wait for my first 3 to 5 days then reach out to you.

[@eduardolucasdejesus]

Congratulations on the simple and direct content, hugs from Brazil.

[@BenHeath]

Awesome, thank you!

[@ralphmccarthy7374]

Hey Ben, Ur contents are pure value man. I've subbed and like ur videos. Best of LUck!

[@BenHeath]

Thanks for the sub!

[@enviyofficial8802]

Man u deserve 1 million or more subscribers you have the best explanation!

[@BenHeath]

Glad you think so!

[@micheleberto1846]

Hi Ben, I really get your point but what's the purpose of add to cart then? Why and when should be used? If never, why FB created? Every e-commerce owners eventually want sales. I also have another question. What kind of conversion objective I should use if I want potential customers to book an appointment to visit my local store? I have a page with a calendar where people can book a date to come personally to the store. They don't need to buy anything online. Is that a lead conversion? Many Thanks as always!

[@carlynbushman3057]

Thank you so much for the clarification! Question on LEADS: my FB ad is recording 2 types of leads (they show active) 1. Leads 2. Songwriter Leads Why is this and how do I resolve this since it is confusing my stats.

[@BenHeath]

Hi Carlyn, that is all down to how you have set up the conversion events on your website. You may want to delete one of those.

[@haribhismaka5393]

For the new campaign, which campaign I should run for the first time consideration or conversion objective? I like your video. Thanks

[@thetileempire6471]

We don't have any purchases yet, would the best bet be to go with checkout first and then purchases in a later campaign?

[@cjmarchi]

hi Ben! Wonderful content, thank you for that! I have a question, if you can help me...I have an Auction House client, they auction jewelry on their custom website. No pixel installed, never did any facebook campaign, that´s where I will come in to help them out. The purchase does not happen inside their plataform, it happens offline (the client that won the auction will go in person to the place and pay for the product bidden). The furthest I can go on event tracking is the bid, for which I intend to use as a conversion event to optimize Facebook campaigns for. That been said, I thought of using the addToWishList event for the bid and save the Purchase for the future, when they will intend to implement the online purchase. What dou you reckon? Any ideas would be so important to me. Thanks a lot!

[@ДенисСамчук-е3ф]

Hi Ben. Do you have data to prove your statement? For example AB +/- conversion lift test btw add to cart and purchase conv campaigns? I doubt

[@sempraktis1597]

Yes. Open the dashboard, please Ben 😁

[@QYLOH]

Useful even in 2022 with quite some new FB settings came out !! Thanks Ben!!

[@3DAnimationForBeginners]

Wow Thank you sir!!!! I wish I had listen to you a long time ago and save me money I lost on Facebook ads , I never would have known about this if it was not for you !❤

[@BenHeath]

Glad I could help!

[@nastikbeats8386]

Thank you for the video man I have bee targetting cold audience for a while now I just started this so I don't really have any constant purchases How should I go about doing this purchase conversion event. I am getting good amount of clicks and add to cart but no purchases

[@DoomCatcher]

Hey there I’m hoping you could possibly give some advice and insight on three specific questions. Since post IOS as you’re already aware has caused data loss in ad reporting. To address this I’m using CAPI which I hired someone on Upwork to help me set up using google tag manager for events to be sent through a server as well as my browser. Which has worked to send all of my events including purchase events to Facebook. But the problem is, even though Facebook is receiving the purchase events which I can see being tracked in the events manager… For some reason only some of my purchase events are being reported back as conversions in the ads manager, and I’m not able to get accurate data to know which campaign or ad set the sales are coming from. So with that said I have some quick questions I’m hoping you can help me with… 1) Is there anything else I may have missed that is causing Facebook to be unable to link the purchase events to the ads in the ads manager reporting? 2) Does running ads without the data being picked up properly by Facebook “dumb down” the Facebook AI resulting in an impact to all my ads and future ads I run? 3) How do you determine to scale the correct ad sets when not sure which ad sets are doing well due to data not being received accurately in Facebook?

[@JoseMichtka]

Hi Ben, I hope you can help me with this . What to do next : I run my shop website , using my landing page with Toneden, using the facebooks ads conversion campaign (view content) for 1 week. I spent 34 pounds, 5 pounds daily budget , 1 day click. My results are: Reach: 18431 Impressions: 22848 Cost per result: 1.18 Link clicks: 589 Results : 29 (website consent views) Purchase in my shop: 0 My question is: it is a waste of money , and what should do next? Thanks in advance.

[@s.sbless9999]

This is absolutely true, even if I run an ATC conversion to my best selling items it still somehow just finds all the people who will add to cart and bounce for whatever reason.

[@BenHeath]

Yep it's kind of crazy how Facebook is able to do that.

[@samilisadeikis5658]

Hey, Ben. Thanks for all of the videos, they really help. Hope you read old comments :) I have a question. In one of your videos you said, that if a website's pixel is not set up or not working proprely - you advise to use traffic campaigns for generating sales. But here you say, that facebook might still be able to show ads to "better" people, even if there's no pixel, but you still choose purchase conversions. So which one would be better - a traffic campaign to get better reach or to blindly do a purchase conversion campaign? Running a physical and online shop - outdoors/camping/hiking/survival/hunting. Ad budget (a day) around 10-20 euros for constant e-shop ads, ¬30 euros a day for a flash-sale, for example. Thanks again, keep it up!

[@AC-zs8su]

Hey Ben, valuable video! I have a question, my pixel is new and active, i sent tests events and it has registered them so it's working. However when i create a campaign the 'purchase' option is a red dot and that message saying 'set up a conversion' is appearing like the way it appears to you on the screen at 11:30. Should i ignore it or do something about it? Thank you!!!

[@abrahamprieto1466]

Very good information, but a question about leads, what if the site is new and has not yet generated leads on the web, which would be the best option?

[@BenHeath]

Thanks Abraham. I'd still use the lead conversion event.

[@abrahamprieto1466]

@@BenHeath Thanks Ben

[@MaxiZee]

what would you recommend to use for a Musician to use thats trying to get Spotify followers via a fanlink (landing page) like once they made it to my Spotify Artist URL would be the Lead the "Follow Button"? or would I have to manually set that up as a "Lead" via my own domain + FB ads manager? I obviously have used the "View Content" Event function for my past coversion ads (story ads only btw) with really good and engaging visual content which got me quite a bunch of decent growth on my Spotify streams but I really care more about Followers at this point then streams on my spotify. would appreciate a tip. Great Video btw liked & subscribed!

[@FlorenceSJaya]

hi ben, Thanj you for this very useful informations. Want to ask you one thing. I think i've put everything on the right plave. but when i click publish, it said "no promotion object found". Could you help me with that? thank u

[@b28mathstutor]

Makes a lot of sense, thanks. Shame about the frequent ad interruptions though.

[@kberwager]

Is the "Contact" conversion event used for Call Buttons on a website?

[@othmane-mezian]

Without a pixel.. what could be the best conversion objective to get ecommerce sales

[@BlueHoodie74]

hi Ben, thanks for this video. Make sense now that I need to use just Purchase event if I want purchases and ATC for ATC etc. I Have a question though, so when I selected Purchase as my event, my Conversion is saying that I may end up with 0 Purchases, is that even important? Should I still go for it eventhough it's saying I may end up with zero purchases, eventhough I entered a high daily budget?

[@MomchilBrashnyanov]

What would you recommend if our store is new and actually has zero purchases per week. Still the "Purchase" event?

[@annacrang5912]

Hi Ben - Thanks for the video! Is there ever a reason to go for Traffic first, before Purchase/Lead Conversions? For example, if the FB page doesn't have many followers?

[@BenHeath]

Nope :)

[@annacrang5912]

@@BenHeath Ha, love it - thanks!

[@miraclechijioke1213]

So much learnt. Thanks Ben.

[@BenHeath]

My pleasure!

[@Nicholebesocial]

Do you have a video on landing page vs conversion? I have a product based Shopify and wanted to run a Facebook ad but had a message about this.

[@lukatomko]

What about using "Initiate checkout" conversion event, is this one better or worse than add to cart? If my goal is purchases but I have less than 10 purchases a week.

[@DeviDalyYoga]

Oh no I wish I'd watched this video sooner! I have a conversions campaign with an Initiate Checkout objective for a course that begins soon on March 15. What do you think I should do? I'm afraid to reset the learning phase with my short timeline. I launched the campaign 5 days ago following the setup advice from your other videos, and I initially set the conversions objective to Purchases and made one $450 sale in the first 48 hours with budget set at $50/day, then I increased the budget to $100/day and changed the conversions objective from Purchases to Initiate Checkout, thinking it would give FB more data to go with in its learning phase. Now the campaign has 6 initiate checkouts and 0 additional purchases, and is still in the learning phase. I see from this video that I may have screwed it up a good thing. Do you think I should change the objective back to purchases even though it'll reset the learning phase again?

[@richardhodge4556]

Hello, setting up my 1st conversion campaign, using WooCommerce. Ok, a couple of questions... - I started with a Traffic Campaign (that's supercharged with an engagement campaign going to the same ad), it's getting about 50 sales / week. - Should I allow that Traffic campaign to continue? This way it will help feed the pixel and get more data for the conversion event. - If I do that, I presume I should use the same post ID from the traffic ad, yes? (it's got a lot of great engagement). Vs starting a new ad from scratch. - Last question, how should I split my budget now? I have allocated about $50/day to the traffic and $40/day to the conversions ($90/day is a lot). But I'm afraid of lowering the traffic ad budget and Facebook algo not liking that, lol. Thanks in advance!

[@pawpatrol55]

what would the conversion event be for getting people to book meetings?

[@slack.]

Question: I don’t have a website at the moment but I sell my merch through whatsapp & Facebook post (someone orders via comments or dm) What should be my event? Purchase? Engagement?

[@MrBig-gt9hu]

I have created custom conversion events for the website. but when i create the conversion campaign the same conversion event doesnt appear on the ad set level. How do i do it??

[@sidneylucero3155]

Great video Ben! I learned a lot! What would you do if the ad gets into "learning limited" because of less than 10 purchases a week?

[@meganhorrocks7745]

Hii great video... i am trying to generate leads coming through to watch my free webclass but then get them into the discovery process which is £90 to see if they want to start an online business,,, would i still click the purchase option ?

[@KordTaylor]

This is really good Ben. Thank you. I will have to see if you have info on how the conversion event interfaces with the e-commerce providers data layer so you see real numbers.

[@morefitmom2796]

Hi Ben, what about when you're just starting out with a new website and a fresh pixel? What should I select as my conversion objective initially? Before I have ANY purchases for FB to optimize by.

[@aiizenfreestylemw7401]

Im searching for this too

[@aiizenfreestylemw7401]

I find the answer, even w no sells choose purchasr

[@BenHeath]

I'd still go with purchase :)

[@mpavlou]

@@BenHeath but then you get 2 purchase in like a month and youve spent hundreds. It feels like wasting budget if you have a low budget or small client

[@radhikabhatia5798]

@@mpavlou What did you finally go ahead with?

[@ECOMMichael]

Hey Ben, if you are trying to run ads to a site that has an external checkout (Shopify Landing Page -> Udemy Page/Checkout) what objective would you use? What exactly would you be tracking through this setup? I understand there is no "value" attached to the udemy link button, would I need to set up a custom value for that? Thank you for your input

[@BenHeath]

I'd use conversions if you can make it work with the tracking - otherwise I'd got for traffic.

[@gustavoquirosalvarez9245]

Hi, Ben. Thanks for your videos! I have a quick question: it is smart to turn my ads on only in the hours that I have more engagements and reach? Por example: my Instagram follows ad that you suggested in another video performs well specially from 19:00 to 23:00 hours. I was thinking in running the ad only during that lapse.

[@BenHeath]

Hi Gustavo, you are very welcome. Good question. You can using rules and I wouldn't if you're using a conversions based objective. But if you're running a traffic campaign then it's a good idea.

[@Techinfinities]

Where to check my friend if we passed 50 evenst for our campaign,we are promoting our store.

[@zexten856]

Hey! I have a questions about this and general service based ads. I have IPTV reselling(television over internet,simply i buy 10 credits for 40$ then i sell them for around 60$) "business"..I don't have website yet, so I use my facebook page for selling service. What is best marketing objective for my business ? I used messages for weeks now and it's not very effective.. I offer 48h free test so many of them just send message to take that free test.. Usually 1 of 15 customers actually buy service, and i got only around 1.5$..Also is there any better marketing method ?

[@BenHeath]

In your situation I would probably use messages. If it hasn't worked for you I don't think it's the campaign objective that's the issue. It's most likely other parts of your campaign.

[@jacobthelion]

But if I'm on a brand new pixel (not seasoned) and fb ads manager tells me I'll get zero conversions and suggests that I back up to link clicks or LPVs to teach their pixel?

[@hypelightsband]

Hi, I’m having trouble identifying which conversion objective I should use. My Fb ad is about promoting my new single, and redirects to a landing page on which the client needs to click on its favorite streaming platform to listen to the song (Spotify, Apple Music etc). I was thinking either of « lead » or « purchase » ? Could you please help?

[@LightsFollowOfficial]

Hi Ben. Thanks so much for the info! Just curious. When running a conversion campaign to get someone to click on a "Listen Now" link that runs them straight to spotify to a specific song, which conversion would you link that event to? I currently have it linked to "view content" but wondering if that's telling facebook to aim at the wrong people? Thanks so much

[@BenHeath]

You are very welcome. You won't be able to track conversions on Spotify I don't think. You will most likely have to use the Traffic objective.

[@aamirrahman6046]

My ecom store is brand new. i have zero purchases, few add to carts and around 200 store visitors. Which conversion event would eb the best for this scenario?

[@BenHeath]

Hi Aamir - I'd start with purchases :)

[@aamirrahman6046]

Ben Heath Thank you!!

[@thien-thanhtran5218]

Hi can I still use the Purchase conversion if it’s marked with a red dot? My store is new and has yet to generate sales so I wondering if I can still use purchase conversion in this case? Thanks!

[@BenHeath]

Yes you can but make sure it changes to green once you have generated a purchase - otherwise your Pixel could be installed incorrectly.

[@daniellanga4903]

Hi Ben, this is my first month of advertising so you can imagine that I have limited data to work with. My view content pixal is fully optimized and I have no purchase as of yet. Can I use the purchase event or should I rather settle for something like add to cart or initiate checkout to build some more data? Thank you

[@BenHeath]

Hi Daniel, I'd still go with the purchase event :)

[@daniellanga4903]

@@BenHeath thank you very much

[@saidelt1686]

@@daniellanga4903 hi daniel did purchase strategy worked with you

[@_natureheal]

Really cool video, cheers Ben : )

[@_natureheal]

What's the name of your FB group btw?

[@BenHeath]

Facebook Ads Mastermind Group :)

[@maxjakobsen8603]

Hi Ben, great video. I've got a new customer, who just launched their website, and sell luxury lewelry but only have sold 17 times after there first 28 days, I've been advertising now for 3 days, but havn't before this had a purchase for to weeks, should I still use convertions?

[@BenHeath]

Yep :)

[@donnasy5521]

Thanks for the video. Very helpful. I have a question. I don’t have a website. I just have a facebook page. My customers order through messenger. How do i set up for conversion ad? Do i still need pixel?

[@BenHeath]

Hi Donna, thanks a lot. If your customers convert via Messenger then I wouldn't use conversions. I would use the Messages objective. You don't need the Pixel for that.

[@donnasy5521]

Ben Heath oh wow!!! You replied!!! 🥰 thank you Ben! Thank you 🙏 so very much.

[@beatzbyjordan331]

hey ben awesome video i just started a CBO campaign at 20 dollars a day and for purchase conversions. i haven’t sold anything before but facebook is still smart enough to generate some sales right? or do i absolutely need a minimum amount of purchases in a certain amount of time? i’m letting it run and testing it to see where it is going thanks in advance

[@BenHeath]

Facebook is no guarantee of sales. You still need a great product at a great price. With that said, I judge things over a 7 day window usually.

[@avnishjohn5039]

This video is really helpful.. thanks

[@BenHeath]

Glad to hear that!

[@Mike.the.cleaner]

Hey @Ben Heath, where did conversions>PURCHASES go? i cannot seem to find this anywhere in my ads manager when setting up campaigns

[@BenHeath]

Hi Mike, that's odd. It's certainly still an option. You know you need to select the campaign objective at the campaign level and the conversion event at the ad set level?

[@SamStrydes]

Can relate! I had 500 add to carts and 13 purchases

[@BenHeath]

Exactly!

[@poulavbiswas8743]

Hey Ben, I am having some issues with my ad account and I am shifting to a new ad account. How do I transfer custom and standard events to the new ad account?

[@nicolinawerther]

Facebook aks me if I want "sale" or "purchase". 😬What is the difference? Thank You 🙏🏼

[@BennyLeeFitness]

Thanks for the video Ben! I came to your channel as i search for facebook retargeting strategy, then i start watching many of your videos this two days, found so much value, really appriecate it! I have one question related to this video: What if i optimise for add to cart, and then i retarget those people with a retarget campaign? let say, if i only get 5 sale a week when i optimised for purchase, but i get 50 add to cart when i optimised for add to cart, so i am thinking about what if i optimise for add to cart first then retarget those people? Thanks in advanced

[@MiguelFernandes-xs4mq]

Hello Ben Heath! Everytime i use Purchase as an event my cpc SKYROCKETS. Its not normal im talking about 3$ cpc because of the purchase event. When i use Add to Cart or Initiated Checkout my cpc is at 0,50€. Its not good to start with purchase at the beginning.. is it not better to work the way up? First ATC then IC and after 30 sales going for PURCHASE

[@MiguelFernandes-xs4mq]

My Product is good and i use over 4 Creatives now to see whats working better, but its not enough.

[@RR-ez9zs]

What is Ad Set enters Limited Learning stage? Would you recommend changing to a different conversion event? Do you have a video about this?

[@BenHeath]

Hi Rahul, good question but no I wouldn't. I'd stick with the conversion event you really want.

[@יונתןזוהר]

Hi! I'm selling an online service that costs about 180$. but I don't want leads, I want them to buy online, but I'm not sure it will be even 10 sales in a week. Which event should I use? One more question - in the section where you can put the event, there is a button "set up conversions" I found it very easy to use. more than installing the pixel on the web. is it ok to use it like this? Thank you for all of these great videos.

[@wealthbuildingrockstar]

I ran an add to cart campaign on accident but got 3 sales the first day lol then my account got hacked so idk if I wanna test both at the same time now

[@errolcrockett5021]

Which event do you use if you're promoting and affiliate product or directing to a website where you don't control the shopping cart.

[@BenHeath]

It that scenario you won't be able to use a conversion campaign. I'd go with traffic.

[@arinacp8448]

so if I sell my product on e-commerce I should choose purchas, right? even if I don't have my own website. gonna try this soon!

[@BenHeath]

You'd need a website to optimise for any conversion event including purchase. But that would be the best option

[@JWReynolds96]

Hey Ben, I'm a marketer by trade but don't have experience building campaigns from the ground up. I've recently started helping out a friends small business and you've been incredibly helpful! Here's my question for you on this - the business I'm working on has high value, low quantity products. We might not even have 50 units available for certain products. Do you think it still makes sense to target purchasing? I want to make sure I'm able to share info with my partners about who our target market is and what their buying behavior looks like, but I'm wondering if this is too small a sample size to justify a lot of ad spend.

[@rojohnson26]

Would optimize for purchase when running retargeting?

[@BenHeath]

Yes :)

[@AdrianStasiak1]

How many campaigns do you recommend on the beginning? How many ad sets in each campaign?

[@BenHeath]

Hi Robie I'd check out my video on 'Facebook ad campaign structure' :)

[@KeinChito]

Hi Ben, how about I only have 4 purchase events so far. Is that okay?

[@BenHeath]

Yep - everyone has to start somewhere

[@KeinChito]

@@BenHeath Awesome. Thanks for this Ben!

[@bilalbaig1017]

Great Tutorial Ben! I would like to ask you I'm running CBO campaign optimizing for purchase on a newly installed pixel for my ecommerce store. The campaign is into 12 hours but Facebook is not spending any money. Everything is zero. Could you please help me with that? What could be the problem? TIA

[@BenHeath]

Thanks :) Sounds like a technical glitch. I'd recreate the campaign and try again.

[@bilalbaig1017]

@@BenHeath Thanks for replying back. really appreciated. Fix the issue by changing bid strategy to the lowest cost previously it was bid cap.

[@yassinejamil4032]

Hi Mr Heath, i just join your Facebook group, and trying to watch all your availble videos, im working on my e-commerce website with Shopifiy, for so long now without having any sell, im investing a lot of money in Facebook Ads, i'm adjusting everythime and correcting my Ads parametres, i really want to launch it and get my business profitable. Thank you for the free videos and helping. best regards

[@BenHeath]

Awesome, thank you!

[@amarbari_ofc]

Hi Ben, can you get into more funnel style of ads? Like video engagement ad the re target then for conversion. What scenario that should be used, how to do that. etc?

[@BenHeath]

Great question and I'd recommend you check this free webinar out for all that stuff: event.webinarjam.com/register/1/lx4z0iy

[@henrya8965]

Thanks so much for the confirmation. Question: When is it a perfect to scale a campaign and how do you confirm that it is winning?

[@BenHeath]

Hi Henry, you are very welcome. I would look to scale provided your cost per conversions is at least 20% less than your maximum allowable cost per conversion.

[@henrya8965]

Ben Heath Awesome! Thanks!

[@rakheeharidas7720]

Just started my store and have had only 4 sales so far (none of them from facebook) do you recommend that i use catalog ads and use conversion as the objective (facebook shows a message saying i will get 0 conversions)

[@emalov98]

I was thinking if you still want to convert sales with FB ads and you choose Awareness -> Reach this may convert sales too? if you just want to share your product but not optimize really for -> Conversions but also can generate sales? What is your thoughts about that

[@BenHeath]

Yes you can generate sales with most objectives but you'll almost certainly see better results with the conversions objective

[@nicoleabrukwe]

Hi Ben, i set up an ad and it’s been 4 days now but no sales, i do see about 15 conversions though..what am i doing wrong?

[@sjinvestors250]

Say if I want to get leads for real estate What’s the beat option to pick? Conversion? Or lead form?

[@BenHeath]

It really depends on your approach. You could go either way or my preference - test both and see :)

[@scottiewardle]

Hi Ben, Great vid. Have you had success with purchase behaviors > engaged shopped for purchase conversion? How was your experience?

[@BenHeath]

Hi Scott, yes and no. It seems to depend on the business. Sometimes it helps and sometimes is doesn't. My recommendation is to test.

[@youssefar4210]

Hello Sir, I chose lead as the conversion event for my campaign but my ads manager dashboard does'nt show the cost per lead, what would be problem? thank you

[@yovelshoval5139]

About choosing the purchase you mean even when my pixel not optimized, like i dont have 15-25 purchases per week im asking that cause i have saw some video of fb which saying it will be better if i will use something lower than purchase such as add to cart or content view and only when im getting 15-25 conversion(of the spesific event) to go up and make the "better" like initiate checkout or purchase events and i just will make it clearly this situation is only for new pixel which don't get optimized an on i really need some pro advice cause there are too much info out there and im not sure what is the best way to choose the final event from the beginning or maybe to start low on the events and then go up ..... ty

[@mattrubas6682]

Hi Ben. Do you use purchase on a brand new ad account/pixel - so literally no data what so ever on the pixel yet. Or do you run traffic first and then optimise for purchase?

[@BenHeath]

Yes I do!

[@mattrubas6682]

Ben Heath yes you do purchase or traffic?

[@kaka86851]

@@mattrubas6682 Hi, have u figured it out? same question :D

[@thomascornu3652]

Hello Ben ! Do you use the same conversion events across ad sets in each campaign ? It is a problem to use different conversion events in the same campaign with CBO ? Thanks

[@BenHeath]

Hi Thomas - yes I do use the same one and that's what I'd recommend you do as well.