How To CRUSH Facebook Ads For Ecommerce in 2024

[@BenHeath]

Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-ecomadvice0724-fam Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-ecomadvice0724-fbdfy

[@saykuus]

Home run with scarcity and urgency. I copied retail ads like Macy’s and DSW and noticed that as well. I started using that technique and it works like a charm.

[@hazegraystudios]

The whole thesis, Ben, hinges on the assumption that they will buy again - or once they have made their first purchase, that we offer something else that they will want to buy later. And this simply isn't the case for some products - depends greatly on the niche. So the key takeaway here is - have a lot more product lined up and available in order to be in a position to sell repeat orders, IF you plan to do FB ads.

[@BenHeath]

If you don’t have any form of repeat business I think it’s very difficult to have a successful business full stop.

[@MarkLadson]

Working with other founders, in these situations I've found that you likely do have a repeat purchase opportunity but will struggle see the best way to leverage that. Being internal to the business narrows your thinking, same for me - same for us all sometimes.

[@aronuchukwuezugo615]

If your business doesn't have a high AOV, high customer LTV, repeat customer purchases you should look into organic marketing strategies and not run ads. If not you would just be wasting money without being profitable

[@othmane-mezian]

Well said African bro​@@aronuchukwuezugo615

[@jmj.thomas]

This guy clearly knows what he's talking about. Thank you.

[@GregPayette]

Ben you’re genuine and generous with information. Appreciate the expertise you share every week. This was a great one!

[@BenHeath]

Thank you very much :)

[@charlesbollands8226]

You are so helpful! I never comment on KZbin but you explained why my advantage+ shopping campaign did well initially then dropped off a cliff so concisely and clearly, thank you Ben!

[@BenHeath]

Happy to help :)

[@ZlatlanDrake]

I'm with my company in the Very Expensive Luxury Barbecue scenario and with little to no experience with Facebook Ads, so I guess it would be so hard to understand Ads performances knowing that we probably will have almost no sales at all for months coming from any Ad we may launch. In this case, it would be more effective to just refer to the Influencer tactic, leaving ads for later when we have a more structured branding, or perhaps investing most of our budget over a creative and catchy media campaign but with a really low budget for running the ads to target a small niche of potential clients? These are the only two ideas I could think of in order to overcome this impasse after watching your really informative video and reasoning a bit over it.

[@chrislantzy7759]

Excellent advice! Both at the granular level and in general

[@BasilNadeem]

that first point is so true lol. one day I see the CPA I aim for then the next day it double and triples

[@brittanymeadows8990]

Would love to see a video of 'a day in the life' in this industry. Even at different stages? beginner -> advanced -> pro.... etc haha

[@kruszy6990]

"if people can buy what you offer on amazon for less, your campaign won't work" -> In Brazil not every people buy on amazon, shopee or aliexpress, so many sites offer the same product at higher values and it works.

[@MindfulDetailing]

What should I do with a client who have only 3 products? Also, should I do broad or target only his specific small niche audience?

[@mikefreemn4154]

I'd love to hand over my marketing to a business like yours but need to get to that point first where it's generating enough to pay for it. It would be great to see a structured route from zero sales and zero audience to the point where a business like yours would be willing to take it on.

[@salsandal9098]

Ben! Love your vidoes! What kind of data are you seeing website and shop vs website purchase optimizations? What do you recommend for ecom brand.

[@stefanfideli6513]

Ben, do you recommend campaign budget spread over longer term or to have a larger daily limit spread over short term? Thanks

[@RiaSmile25]

very valuable information! thank you.

[@sushinfish8584]

What if you ltv is literaly same as aov because its in a niche like art work and customers usually only order once maybe twice

[@Frankneee]

you are amazing, thank you

[@pabloh.5247]

Thanks for your video. I like this new format. Did you ever worked in a campaign with some ecommerce product, in certain country where the purchase of the product is made a lot more by messaging than purchase objective? For example, in Uruguay people tend to buy with message campaings (whatsapp) a lot more than purchase campaign directly in the online store. So I feel a little lonely here 😅 I should upload these sales as offline conversions right?

[@Alex-m4q1s]

Hi Ben. We have an Ad+ campaign - one ad set and many ads beneath. Got good results but they've dropped off a noticeable amount. Can I try changing this to a Cost cap strategy in the ad-set level without loosing all my social proof or would I have to set up an entirely new duplicate campaign - ad set - ads etc.

[@sanjayjethwani2958]

Hello Ben Thankuu so much for this valuable video, A quick question for you when you mentioned that we are going to have a new feature which would allow us to tell meta to focus more on acquiring new customers I guess we already have one feature by the name existing customer budget cap which can allow us to deploy a certain percentage of our total budget to target our existing customers which would include ATC and website visitors please correct me if I'm wrong.

[@themcocom6049]

Ben, thank you for always providing valuable information, really appreciate your work! One question right here, is it suggested to stack up both Omni Content and Conversion Ads with same Ad? Or just go for Conversion if already run with considerable budget?

[@bjorndehondt2599]

Hi Ben, love the video’s quick question. I would like to run a warm and cold campaign for €10 a day (so €5 each, for a smaller company). Would you think that is enough or should it be a €10 minum to test everything out and get results?

[@narinhuseynli-qh3in]

thank you Adam

[@chefgoyar_d]

as always great content! If you could make a video on how to work with micro and macro influencers as an ecom biz owner, would be amazing! I'm a tiny bit reluctant to start just because I don't know how much to offer them and what the other "standards" are when it comes to working with influencers

[@BenHeath]

Thanks and good idea :)

[@khaledarja9239]

Great business tips here, not only for FB ads Thanks boss

[@BenHeath]

Happy to help :)

[@drjawaidiqbal988]

Hey Ben, you are just amazing! Love from Pakistan. 😊🇵🇰.

[@LOAMMAWI]

Same

[@atiqmarketer6470]

i want to do a meeting with you about marketing strategies,, I have done all of evn yours too.... if you have time please let me know.. need to sort out somethings and also mention some problems

[@Maxi3311]

Is it better to have two different ad campaigns for 2 different products (perfumes and hairstyling products) or it is better to have only one campaign and two ad sets? Thank you 🙏

[@JoeGomezco]

It's better to have 2 different ad accounts for different products. That way the ad account will optimize for each specific customer.

[@manuelherk3236]

hey Ben thanks for your videos they have helped a lot. But recently I keep stumbling about the problem that whenever I add a new campaign for a different product (same or different niche) the existing campaigns stop working pretty fast. I use advantage + for all. If I sell two different kinds of shoes e.g. should I create one adv+ campaign and ad set for both or one for each?

[@JoeGomezco]

You should create a new ad account for every product. Ad accounts are trained to learn how to get customers for an specific product so if you put in more products it'll start looking for clients for those and it wont work for every product.

[@danielezabrini9857]

Nice one!

[@karimabdelghanie4762]

Awesome ❤

[@brandonfletcher3161]

Bit off of topic but in your professional opinion when do you think they are going to allow you to breakdown creative elements on flexible ads? Probably the most annoying thing for me and everyone else I know right now.

[@BenHeath]

Good question and yes I’m sure that’ll be added soon

[@muhammadsaadfarooq2342]

Ben I want to work with you 🙌🏻

[@subajoti8826]

Please make a detailed facebook ads strategy for coaches, consultants and agencies. Like👇 if you want same

[@roberta3049]

What if my average product price is £16. How much should I spend to make a sale

[@BenHeath]

That depends on your AOV more than product price.

[@arsiqarsiq]

I love watching you because you are a cutie 😊 and the ads of course

[@Qilian1188]

Hey Ben are you currently open for partnership?

[@KingOfLongevity]

Hey, I've been putting in a lot of work, tried numerous strategies, and I've got a no-quitter mentality. It's been a long journey, and I haven't given up. Can you offer me some guidance?

[@BenHeath]

Keep going :)

[@ranstxx]

There just seems to be way too many variables to make it viable. Its like gambling

[@ASHMARKTING]

why this contant free i can't belive that

[@SarahDigit.]

fastest way to build a brand is to hire influencers 8:30

[@plutonicyotobe9996]

First

[@wealthliteracy6093]

Come to think of it, dropshipping business is just like affiliate marketing business😅😅. Both of these business ventures don’t hold the business owner the rights of the product. The product delivery is directly from the manufacturer itself.