How to design a brand style guide

[@unseenorigins]

Hi, I just discovered this channel last week because as a web&brand designer I was looking for people that I could resonate with and could learn from. I kid you not, so far you've been extremely helpful and all your videos have been little nuggets of knowledge I keep in my heart. Thank you so much for your time and patience making these videos!

[@Kayla-app]

Oh I'm so glad to hear that! 😊 Thank you so much for watching and just let me know if you ever have any questions or ideas for videos you would like to see 🙌

[@braideshekinah1826]

Wow. Where has this channel been? Subscribed! 🎉🎉🎉

[@Kayla-app]

Oh welcome!! 🎉 I'm so happy you find the videos helpful! 🙌

[@zeedee7387]

Kayla, your videos are incredible! So glad I found you, learning so much. Please keep it up ❤

[@Kayla-app]

Oh thank you ZeeDee, that means a lot! Just let me know if you have an idea for a video you would like and I can make it over winter 😊

[@casisartorio6158]

Hi Kayla! I'm a marketer (not a design expert) and I blog on my free time. I wanted to put together some kind of "rules" to follow along the site and my social media to be more consistent. This video was really helpful since you explainde every single page and why you did everything, and I feel like no other video I've visited did that for us non designers to understand. Thank you so much for that & just subscribed! Keep it up :) Greetings from Argentina 🇦🇷 🇦🇷 🇦🇷

[@Kayla-app]

Oh that is perfect! I'm so happy the video was helpful and I really appreciate you taking the time to leave such a thoughtful comment 🙌

[@АлинаКвашина-ц1и]

thanks a lot! I really enjoyed watching your video, wish you all the best!

[@evasperberg1396]

Very clear and precise explanation of a brand book!! Thanks?

[@nizamakon]

I'm grateful to you, Kayla.

[@Kayla-app]

I'm so happy to hear that you find the videos helpful! 😊 Thank you for watching!

[@oneworldfamily]

This is WONDERFUL! Extremely useful. Thanks so much for explaining all this so clearly. Your work is a real inspiration to me.

[@Kayla-app]

I'm so happy you found it so helpful! Just let me know if you have any questions along the way 🙌

[@oneworldfamily]

@@Kayla-app Thanks for replying so quickly! I'm currently studying a 12-week intensive course in digital marketing. Our final assessed piece is to create a brand guidelines project. My question is if you remember how you isolated the square Remode brand guidelines (that you're scrolling through in this video) to show up nicely on the wide-screen display of the PDF. I fear it was something in Adobe, which I don't have. But it looks really nice and gives the square 'page' of the guidelines some breathing room. Thanks very much for any pointers. Adam (UK)

[@조에이]

Kayla I like your video but I am wondering which app you use?

[@branddesigner17]

the way u talk is so cute, thank u soo much for this video, I really need it

[@Kayla-app]

I'm so happy the video was helpful, thanks for watching! 😊

[@BatArtay]

This is a great video and I have some questions! How do you know when to go all out? Is it always okay to keep it simple?

[@nymulislamarif7336]

অসাধারণ..

[@TurtleOfObservation]

Could you please recommend the best way to get the branding side of things mocked-up? Where to get good mockups (buying or subscription?) and what can you do if you don’t have access to things like Adobe Photoshop. Are there any online mockup services you could recommend?

[@Kayla-app]

Great question! If you don't have Photoshop, Canva actually has a lot of great mockups templates. They have a free plan and a paid plan. They also recently added AI generation so I'm sure you can create some really nice images if you can't find exactly what you need. I use Envato elements and Creative market to find paid mockup templates. You can also create your own in Photoshop but that does require a subscription. I hope that helps! :)

[@salsabeelhany9808]

thank you so much it's very much helpful for me, I'm working in construction field, and I need your help in making a newsletter e-mail in indesign and how to publish it.

[@Kayla-app]

Hi! Newsletters are a great investment. I would create the newsletter in the same program you will send it in. I use Mailchimp but there are lots of great options out there. They even have templates you can use and customise. I hope that helps!

[@monzaman7195]

🎉🎉

[@nymulislamarif7336]

Nice...

[@LYKimsreangKH]

❤❤

[@matthewsmith1547]

Thank you

[@ilhemkacimi4787]

did you create it with illustrator?

[@Kayla-app]

No it is set up in InDesign 😊 I always like InDesign for templates but it is mostly personal preference.

[@ramoloii]

@@Kayla-appcan you please have a pdf option 😢

[@oluwolekehinde1542]

Hello, I am working on a dry cleaning brand

[@Kayla-app]

Exciting! Good luck with everything and just let me know if you have any questions 🙌

[@vuyelwahabs]

i tried downloading the template but it doesn’t show

[@Kayla-app]

I'm sorry, let's try to figure it out. Does it start the download or are you having trouble accessing the InDesign file after it downloads?

[@manitarathore5719]

Somebody plss tell me brand guidelines and brand book is same or not what's the difference???

[@Kayla-app]

Hi! I would say they are the same. A brand guide/brand book has a lot more information than for example a brand kit/style guide which are usually just one or a few pages. A brand guide tends to have sections that are more in depth - like messaging style, brand values etc. If anyone has a different experience, let me know! 🙌

[@manitarathore5719]

@@Kayla-app I think brand book included company Visions mission.and logo . Everything in this

[@nadinenaude7623]

Thank you❤

[@Kayla-app]

Thank you for watching! 🙌