How To Find Out If Amazon Top of Search Placement Advertising is Right For You - Advanced Amazon PPC

[@amazonppc]

great stuff mate

[@Nomadzppc]

Thanks so much, hope you're able to bring down your ACoS and optimize your PPC with my tips

[@gauravrathod5858]

Nice video,how should I drop placement stats ? At once or slowly slowly .

[@Nomadzppc]

No need to do these slowly. Especially for TOS, either you are at TOS or you're not

[@homecrown]

Whats good bidding strtetegy like dynamic up down , down or fix bids when we are using the placements secondly best strategy when we have some campaigns which are running from some time & We understand fix bids are good for new campaigns but should we need to move to other strategy after some data, orders or some time. Please guide on these 3 questions.

[@Nomadzppc]

Thank you for your question @homecrown! Bidding strategies vary greatly for every brand, it takes a long time to find the right one for you, if you're unsure, it's best to find an expert. And even though fixed bids worked at one point, that may stop working so then yes you should try something new.

[@ryanmook6040]

Very informative video! What tool are you using to display the Best Seller Rankings, ASINs, 'Calculate Fees', etc. on the search results page for each product? That looks like a really useful tool to save time when i'm reviewing my direct competitors. Thanks for the help

[@Nomadzppc]

Helium10 is my go to plugin for PPC analysis and research

[@1V2N1V2]

Almost exactly my issue! I have a campaign burning money at 0% TOS and 0% product pages but converting great for rest of search! There really is no workaround to decrease these two and push the rest of search?

[@Nomadzppc]

They need to add in more control here because this is the case for so many amazon sellers!

[@StellaCascales]

@@Nomadzppc how can we add in more control in this case? can you pls have a video about this ? thank you!

[@roberts4411]

Interesting however your testing is showing all of that on a campaign level meaning it’s a combination of all of the kw in that campaign. Isn’t that somewhat flawed then ? One kw performing converting great while two others are not but they are all combined and measured in your example as one. Am I misunderstanding something ?

[@umair2813]

Top notch stuff mate, Thank you! For one of my clients, I was able to bring acos from 90% to 25-30%. We increased price and suddenly spend started to drop. Bids are competitive, everything same but spend is decreasing. Acos got up a little, still under control. But this spend thing is causing problems. What i do mostly in campaigns is i set default bid low and play around with TOS and PP Placements with 100% or 200%. What do you suggest?

[@Nomadzppc]

Thats a much more advanced way to run things and if you have the time to do it, it is a great way to go. Since metrics are so different between TOS and PP this will really help you to scale

[@MaryamMaryam-rg7ny]

Hello ) how are you ) Thank you sharing info ) are ppc expert ? Can you share your information , I am struggling with ppc

[@jarny2]

Were you actually really clicking on these ads (chocolate and else) fully knowing you would not buy it ?

[@Nomadzppc]

I was just trying to act like a customer who was just clicking on something that "looks good". The whole point was that PPC at the top of the page with inconsistencies like that can be dangerous and you as the seller need to know what the customer is look at on Amazon