How to find the perfect lipstick shade for you ǀ Justine Leconte

Let's talk about lipsticks! How to find the perfect lipstick shade for your skin tone? In this video, I try on 18 different lipstick colors, from gold to red, from brown to pink and purple, from matte to glossy textures. It is easier to find the right lipstick for you by comparison, instead of looking at one color alone.
Thumbs up if you liked this video :-)
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New videos: Wednesday 4pm & Sunday 12pm (Paris/Berlin time).
Take care!
Justine
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LINKS & THINGS MENTIONED
Lipsticks shown (with timestamp):
- 1'34: P2 020 "Forever Cayenne" (my benchmark)
- 1'54: P2 Super Slim Lip Stylo 040 "Explosive red"
- 1'58: sale sample, not for sale
- 2'04: L'Oréal Color Riche 344 "Retro red"
- 2'07: MAC Matte A02 "So chaud"
- 2'30: NYX Butter Gloss BLG10 "Cherry Cheese Cake"*: amzn.to/2HVQys9
- 2'33: Biotherm Gloss Shine 038
- 2'42: NIVEA Extreme Resis Coral (very old, not for sale anymore)
- 3'00: Alterra 08 "Classic red"
- 3'04_ LOV 540 "Isabelle's plum"
- 3'08: Givenchy 215 "Afternoon ruby"
- 3'11: Manhattan Lip 2 Last Gloss 48L
- 3'33: Mary Kay Nourishine Lip Gloss "Possibilities"
- 3'38: NYX Chunky Dunk CDHL01 "Watermelon cooler"*: amzn.to/2HTX0UL
- 3'42: Dior Addict 367 "Rose vidéo" (range)*: bit.ly/2rqoc26
- 3'51: Dior Addict Ultra-Gloss 383
- 3'59: NYX Matte Lipstick MLS02 "Shocking pink"
- 4'04: Revlon 663 "Va Va Violet"*: amzn.to/2IjhbuB
Note: some of these lipsticks are very old. I keep them for color reference and to paint, but I wouldn't use them on my lips anymore.
I AM WEARING:
Earrings*: goo.gl/9HSCt7
- Lips: Revlon "Wine with everything"*: amzn.to/2rpN2Ab
Visuals:
-
Music:
Epidemic Sound
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This video is not sponsored.

[@siramea]

A tip, if you buy a bold colour that you love but you are not confident to wear full-on colour, you can a apply a little bit of the colour and blend it in, you can work your way up to a full coverage when you get more confident.

[@justineleconte]

Good tip!

[@HopeHendershot-Moskal]

I put on a clear lip balm on first and it will cause less friction between your lips and the lipstick making the color look more sheer.

[@summerm3513]

Hope Moskal What I do everyday! I love it, it makes even the darkest colors appear somewhat natural.

[@tatianazal]

How you can talk for 20 minutes wearing old-fashioned lipstick and not eating it all?

[@katherinemargeson8082]

Sira Mea Applying it over lip balm also sheers out a color. Or, try patting it on with your finger and then rubbing your lips together back and forth, in and out, to get a stain effect.

[@WickedNPC]

It's not a disaster if you buy a colour that doesn't suit you. You can mix it with other lipsticks and end up with something really nice.

[@pjtaylor9492]

Frida Bergholtz or you can recycle it into blush.

[@WickedNPC]

I didn't know that. Sounds neat.

[@BtwAlice]

I even recycle them into eyeshadows cuz i don’t want to spend so much money on pallettes that look almost identical.

[@ShaktiWomaan]

When it looks washed out then mix with somewhat darker shade and if it's too dark then first apply on hand and dab on the lips and slowly mix with lighter shade..

[@courtneystroud503]

Marilyn Monroe was said to have mixed 5 or so different shades of red to achieve her signature red lip. .

[@thegrynne]

Something I don’t see mentioned often is how the natural colour of your lips affect the shades that you can wear. If you have fairly pigmented lips, even if you are fair in skintone, paler lipsticks will make you look sickly and bloodless, like when people put concealer on their lips to take out the colour.

[@CharoitNymph]

Diana Dai I totally agree with you. Would be nice, if Justine could do a video about that in future. :)

[@susancrawford5927]

Diana Dai I have this problem too. I am very fair with grey blue eyes and red lips. I wish they were pink. I have to use full coverage lipstick to hide my natural lip colour.

[@jyothirmayi7895]

Bang on! The standard set of rules are based on ideal (and not real) skin conditions, unfortunately, and cater only to a small subset of the population. Which is why I do my facial makeup (whatever little I wear) after I wore clothes and basic jewelry. Whether it is eyeshadow or lipstick, if I look in the mirror (with clothes and jewelry in perspective) and it looks decent, I keep it; if not, I tweak it. We can always mix shades to arrive at the right shade. And this is what normal women do :)

[@thegrynne]

Susan Crawford I have quite dark mauvey lips, and I find that I look best in lip shades that are equal or more intense in tint than my bare lips - the exact colour is less important than the intensity of the pigment and the amount of white in it. Any lipstick with a hint of white in it will look chalky and “painted on”, and because you can usually see my dark lips peeking out through the lipstick.

[@thegrynne]

Jyothirmayi Sharma yep, I usually have to test my makeup against an outfit too. I think that should go for all women - it helps you work out the balance of colours and how much “made-up-ness” you’re going for. Jewellery is an interesting one. I wear gold, silver and rose gold jewellery, sometimes mixing metals, because I have a mix of cool and warm undertones (though warm is more dominant). It’s interesting how different metals play off against different colours in outfit and makeup!

[@EmpressOfDynaPurple]

I hope that beauty companies will come to the point when they‘ll mark their products as C, N or W like some of them finally do with their foundations! Don‘t know why customer orientation is such an issue 😏

[@AnnieIsaLau]

Seriously! I just bought a concealer from L'Oreal and it's with WARM on it, so much easier and it's perfect with my skin. :) Hope they are all going to be doing this soon!

[@velvetmau]

In the early 1980s my grandmother sold Avon makeup and all of the products were clearly marked with either a C, W or N depending on whether it was cool, warm or neutral, I have always wondered why other makeup companies didn't do that for their products, good to hear they are beginning to jump into the early 1980s Avon makeup sales tactics hahaha!

[@yenni5076]

Because they want you to buy more colors than you'll actually need! :)

[@randomyoutubeperson6954]

That is such a fantastic idea! I wish!

[@Mariathinking]

They would rather you buy lots of their products until you find the right one How many lipsticks or eye shadows do you own yet not use?

[@tinkatinke2415]

Hi Justine! My I suggest for you to make a video about materials combinations, like does leather goes with wool or some other combo is better, or maybe about textures and what goes well together? Thank you for the time you share with us followers :)

[@herboringblog935]

I’m a late bloomer into lipsticks and this video is so clarifying and crisp! I love that you are remarkably so jovial in your videos.

[@lucianacaruso1852]

There's something so relaxing about your videos. I love your accent, your voice and mostly, how you manage to go deep into the fashion industry without compromising your essence. Thanks for all the good quality videos!

[@justineleconte]

Thanks!!

[@user-ud7ti5bf3n]

I've been hoping for this video for SO long! Your lipstick choices are always spot on!

[@muntaha681]

Justine....always so helpful and wonderful! There is a clear difference between her videos and other videos, she actually helps you understand what would work for you and what not, rather than some generic tips.

[@TheMuffinKitty]

Yay! I love red lipstick! I always wear a very bright and slightly warm red because my lips are naturally dark and pigmented, it balances it self out and gives me a classic red somehow haha

[@madolynnhayes4340]

This is literally the most helpful video I've ever seen on determining lip color! By far more helpful than any Sephora, Ulta, or beauty brands employee has ever been! Your video on how to identify undertones applied to this definitely makes me feel more confident when choosing now! Thank you!!

[@valpurves45]

Justine. Be advice. I ve struggled for years and bought scores of lipstick s over the years that were totally different when I got home!! This is soooo useful. I am a firm fan of your fashion advice thank you so much x

[@crispyoctopus9037]

You are definitely one of my favorite youtubers. Always very informative, thank you Justine❤

[@sexydevil5890]

All your style tips are to the point and very concrète. 💕

[@joleenfelio-pettit2813]

Truly needed this!! Esp picking a red for me. Thank you so much!!! ❤

[@barbaraharper3691]

Very helpful as all your videos are Justine - u really put thought and effort into all your content - much appreciated!😊

[@kotrynasiskauskaite4995]

Thank you so much for those videos, they are amazing

[@heatherwhittaker6169]

I look forward to your videos each week Justine.Thank you so much.

[@rebeccad3990]

Your videos are so fun (and helpful) to watch!! Thank you for your great advice.

[@Cccc123c33]

I'm fair neutral and leaning to cool! For years I thought I was just cool, but recently I embraced a bit more warm looks and I'm loving it. It's not as easy for neutrally toned people as you may think, because people are rarely perfect neutral. I would love your take on it sometime, Justine.

[@Meksinkler]

I know for sure now that my undertone is cool. Thank you Justine for all your practical tips!

[@MConcertPianoPlayer]

Another wonderful video again ! :) I have a cool tone to my skin, and love the look of a classic red lipstick!

[@timelessbeautiesbyjacqueline]

Very well done Justine. Sometimes it is hard to determine the cool and warm pinks. Also this could be applied to picking blush colours. Love your videos xo

[@bonniek91]

True, and there are also cool and warm shades of mauve and purple.

[@aldonzal]

Great, great video, Justine! Very helpful and to the point as your videos always are! 💄💄

[@lesd1923]

Another great, useful video....soooo appreciated. Thank you!

[@clairejordan7986]

Thank you for this video Justine. I have had a lot of questions about what lipsticks to wear and up until now I have not felt confident in this area. It helps that I share your taste and your skin tone. Now I will know what shades to wear and what will most flatter me.

[@Alynah2410]

This colour of sweater looks beautiful on you! Love your videos...very inspirational.

[@anjalii15]

I love your videos ❤️ They are all very helpful💞

[@clampotaku22]

This is my favourite video of yours so far Justine! I am a absolute lover of lipsticks, to the point where I have a makeup bag which contains all my lip products, which is as big as my other makeup bag which contains everything else (i.e. foundation, blusher, mascara, highlighters, eyeshadows etc). I have probably every shade of most colours you could think of (except crazy colours like blue or green or something like that). I tend to gravitate towards cool reds as I have a cool undertone, but when the summertime begins I tend to reach for more warmer colours just for fun. Love this video, I would love to see your lipstick collection! Love from the uk 🇬🇧 xxx

[@betsysuposs2778]

Thank you! Another great video Justine!

[@seattlegrrlie]

My perfect shade is a dusty rose. Any lipstick in a medium mauve pink perfectly compliments my skin. I get the most compliments when I wear a red that is only slightly to the purple side.

[@edennis3202]

seattlegrrlie Dusty rose matches my lip color. I have neutral skin, tending toward warm. Most people react best to my look when I'm wearing a coral-pink lipstick, even though a make-up artist thought I was nuts. I'm not sure why she said that; I'm a Warm Spring, and that color is in my range.

[@Laudanum-gq3bl]

Same! Dusty, soft rose colors suit me so well. I used to wear red, but the older I get (and the less I’m in the sun), the less it seems to suit me. I’m fair, a soft summer, blonde, and blue-eyed.

[@intotheunknown2363]

Seattlegrrlie... Same but also I think I m warm toned as gold jewelry suit well on my skin , also I have veins blue & mostly green.. I m confused urghhh

[@singinwithangels]

I love this, it's so different from most lipstick videos I've seen

[@kamilaminiyarova660]

this was very useful and exactly what I was searching for, thank you so much

[@laiagmartin]

I love makeup and especially lipsticks (and blushes), thanks Justine for this useful tip!

[@waterbanshee]

Dear Justine, discovered you a week ago, you are a joy! Kisses from Belgrade

[@fredfred-kt9vw]

I only wake up at 6am on a Sunday if I get a Justine notification. Loved this! Thanks ☺

[@riacraig526]

Thank you for the great tips on finding the correct shade of red lipstick. I'm warm undertone and have the hardest time finding the right red for me. Most that look like a basic classic red in the tube, when I put them on are way to blue. I have to go way over on the orange side for it to look like a true red once I apply it. I like your tip on keeping the lipstick that didn't work and taking it with you the next time you shop for lipstick as a reference for what to stay away from. I have fair skin, and have found I can't go too dark like you said, but I also find that light gloss tends to wash me out. This was great thank you for taking the time to do this Justine. BTW your skin looks radiant today.

[@hellothisislilac]

Omg it's been so long since I've watched your videos... I've been so busy. I've missed your personality and intelligence ❤️

[@Coananlover]

Thank you so much! Super helpful as always!

[@maureenbuck7477]

Love your content!!! Such great info!

[@mychaospeace]

I've been watching your videos for a couple weeks. They are all so well put together. Easy to follow along with useful advice and info. You have such a lovely persona. I love how each video can be watched alone or on a binge. I tend to watch a few in succession that relate to each other and get better inspired on how to carry out a look and expand my personal style. Thank you for all your work.

[@justineleconte]

Thank you!

[@christiannemclaverty5836]

The benchmark is such a good idea, thanks🙏

[@medosenotetso5103]

Love your videos💓 really helpful

[@amulyaruthpriscilla1581]

This is really a good guide for the ones searching for a help in the context of Lip Colors ❤

[@PratishthaPatny]

Your videos always help, Justine!

[@olagerta8199]

Amazing video! Thank you so much for making my life easier!

[@ladyzakari2342]

Thank you, It is such a pleasure to learn from you.

[@parismorning]

Love your approach, Justine! My veins are both green, blue, and purple. So tricky!

[@janasmirnova2713]

You are amazing! Love your channel and topics

[@yuliethsach4447]

Merci beaucoup Justine! i sooo needed this

[@rachelbentley8220]

Thank you for the video! I have cool skin tone and love pinks and some cool reds - will have fun experimenting!

[@chechesheshe7493]

Amazing! Thanks justine!

[@colourfulkenyan9362]

Most helpful youtuber. Thank you😍😘

[@akshanavr6695]

I luv red, pink and also brown color lipstick shades. It suits me . Justine u look superb always. Luv ur style .

[@lavitaconcarolina142]

This was a very helpful video! Thank you Justine :)

[@taylalaswift96]

Hi, new subscriber here! I just stumble upon your videos and THEY'RE ARE GREAT and very informative. I love how you always include some tips into these videos! Thanks!!

[@maureenconroy6160]

This was soooo helpful! Thank you 😊

[@reginarodrigues2262]

♥Thank you was that topic I was looking for! ♥♥♥Very well explained, gratitude!♥

[@florenceholmen8304]

I'm always wearing orange red lipstick, the one Mac calls chilli. It has a good contrast with my jet black skin of mine😄. Now I've ordered a pixie platinum blond (white) wig, I can't wait to see the contrast😄😅. Nervous even.

[@carolinefreak]

I'm sure you'll look amazing in this! If only I were so daring! ;)

[@thynguyen911]

Chili is also my favorite Mac lipstick!!!

[@leesbegley6231]

Wow, sounds gorgeous!!

[@marymac1646]

Thank you Justine. I always have trouble finding a lipstick that I think suits me. This helps.

[@soniachauhan4459]

Your videos are so informative and intelligent. You take fashion seriously. Thank you for the excellent content.

[@ebruergen7382]

Hi Justine. Lipstick shades are so tricky. Thank you for your tips! You're so right, lights matter. I bought so many lipsticks from well-lit department stores that were different shades when I got home!! Love your videos. Cannot wait for the next one xx

[@justineleconte]

yes... the light in department stores... so tricky!

[@missyc86]

Very useful video! I am def warm toned but I always gravitate towards cool tones, for hair colours, clothes, nail polish and lipstick too! I need to watch more of your videos and think more before I buy xD

[@philoasuzhou]

Merci Justine! This video is right on time! I'm repurchasing make up at the moment and lipstick was the next thing on my list. I'm a brand new subscriber, just found you a week ago and have been going through all your videos. Honestly, I never used to subscribe to anyone on KZbin. Je suis francaise aussi, a l'etranger depuis longtemps et j'adore vraiment ton etat d'esprit dans lequel je me retrouve beaucoup. Keep it up!

[@aquanitemare]

I really liked the pink/purples when you held them up against that top 💜💚

[@edn5274]

Justine you really are a fashion Guru! Hugs from Costa Rica

[@Gevedon]

That was very helpful, I have Never heard lip color explained this way! Thank you! ;b

[@kaushiid]

These videos are so helpful.

[@LiLiLoVo]

Thank u for this video!🤩

[@dorchaswan8534]

I look forward to your videos. Very informative. 💖

[@denisescull4227]

So good! Justine, you explain things in a way that is interesting and easy to understand. You have a gift of teaching, as well as your design talents. Thank you so very much!

[@justineleconte]

Thanks 💜

[@Lana_Light]

Love your videos, Jastine. Keep posting them, please. :)

[@NoorAlShihaby]

Nice, I never thought of comparing in this way.

[@sanghamitradhara8330]

Thanks for sharing this information. Very helpful. By the way, I love your cashmere sweater.

[@swatibishnoi2171]

Yayyyyyyyyy! I love your videos And this one is about lipstick! One of my favorite things

[@justineleconte]

lipsticks are my thing as well ;-)

[@KarinaSwan]

Justine, I really loved this video! I love different shades of lipsticks and experimenting with them, so it's fun to see you have so much variety. The way you described everything! I know my shades already, but you made it so interesting, I listened to it as if I didn't know about it. It made me think of how great it would be to have teachers that explain something in school in such a fun way as you did 🌞👍

[@andolique1075]

I liked your advice on trying new colors in sheer versions! Cool colors generally suite me better but when my hair is warm golden in summer, I enjoy warm lipstick more. So I somehow range from cool, deeper winter shades to warm ones in summer season.

[@marthag339]

I just love all your videos!

[@justineleconte]

thanks!

[@KVandendriessche]

I love your giggle! Great video.

[@elisaastorino2881]

Wine with everything has been one of my favorites for many years!

[@carola-lifeinparis]

Very helpful, thank you

[@StephanieRZ]

Super helpful! I've definitely gotten into the hang of precision with color schemes and/or certain cosmetic shades, except am more iffy on lipstick shades. To the point where I feel lip balms and/or glosses, or lining may be nice (though I care in having lipsticks that suit me). I notice warm, orange shades suit me very nicely, nearly nude in appearance but in a warm tone. I'll def. try this method, thank you Justine!

[@Woodalchii]

This was helpful, thank you!

[@Lisa-iu9pe]

This is so informative! Turns out, the day I watched this video, I was wearing a sample red Matte gloss from YSL, beautiful red simply amazing texture & orange based, and completely wrong color for me! And, I had been walking around most of the day probably looking like a clown. Thank you for giving me a direction towards finding my go-to red lip color!

[@alexandrafingleton7407]

Excellent. Merci beaucoup for taking the time.

[@AuroreCoursera]

Bonjour Justine. Great. ..as usual! Personnally as I m very picky with ingredients, I use only lipstick pencils, then I put my home made lipbalm with beewax and vegetal oils....So I end up creating my own color and it s very nourrishing. And the trick is to find the right color of pencil.

[@kamakshibhalla1435]

Great channel with some amazing, practical tips for women around the world - and really easy to follow! I am Indian. I am definitely trying them on my next shopping trip for clothes.

[@maryamamohamed7407]

Thank u so much i have been looking this video thank u again

[@shangjamil6787]

Love your tips 😍so useful 💕

[@mildaosina]

I haven't even watched the video yet, but I wanted to say thank you for the regularly-uploaded interesting content! It's become almost a ritual for me: sunday coffee + Justine's video. :) Greetings from Latvia!

[@justineleconte]

thank you so much!

[@emedwards9611]

Thank you for another very helpful video. I am a new flight attendant and red lipstick is part of our uniform so choosing the right one is essential.

[@lionessprowess3581]

Very helpful. Thanks!

[@amygregg1658]

How do you do it? You manage to make everything so logical! You've even found the science to choosing a perfect lip color. I just love your brain!!! Thank you for the way you present these topics to us. You are brilliant! ❤️

[@tn532]

Purple and berries suit me more, and gloss as well. Matt lipstick usually too much for me. Thanks Justine, great, great videos!!

[@meganmulcahy7831]

Love this! I have definitely trial and error a few reads before realizing that I need a more orange red or coral color. Thanks!

[@justineleconte]

You're welcome!

[@nikeshalakaluthanthri6440]

This is an amazing guidance. Thanks 🙂. I found my undertone thanks to you which is really helpful for my next shopping experience. Lipsticks were already well chosen somehow by me lol.

[@sherryg1838]

New subscriber. Your videos are very helpful, so easy to understand. Thank you for the great tips!

[@gorejs8396]

Merci, Justine! Good idea to create a gradient from neutral to extreme cool or warm. Following your advice, buying lipstick will be much more fun. I'll be sure to wear short sleeves when I go lipstick shopping. :)

[@inesygm111]

Love your style of video making. Thanks for the tips.

[@justineleconte]

thanks!

[@jillradcliffe3346]

O My Goodness. Wine With Everything. .. that was my mom's shade. 👄💖💖💖