How To Find Your Target Market & Build A Local Targeted Audience | MarieTV Live Call-In Show

Struggling to find your people? In this episode you’ll learn about the power of building an online community, why growing your email list is more important than your social media following, and how to find and sell to your target market.
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[@Cassiearan]

To be most effective in business, you need to know who you're selling to. Everyone is not your customer. A generic message doesn't appeal specifically to anyone. So defining your target market is a crucial thing in business. This is exactly what we are executing in our business. We own a cookie shop business in our college town. When we first started it, we were living in our car with very little direction, just a huge passion to be successful. We just graduated college as well. We started a cookie shop out of a local bagel shop in their off hours at night. We were living in our car in the parking lot of the shop at the time with my boyfriend, Bran. It was a crazy experience but it worked! We became a success! And how we have our first storefront location (a second launching soon!) We started it to fund a year long backpacking trip around the world and to be successful while living the life of our dreams.

[@SalmaJafri]

YES!! Niching down is such a hard thing to do for most business owners I work with too - i think it's the fear of missing out that drives it. But if you can be known for doing one thing really well, that's a great foundation to build on. Trouble is it's hard not to second-guess ourselves about what that "one thing" should be and it's especially hard if you have shiny object syndrome, lol!

[@Cassiearan]

Salma Jafri Exactly! haha and definitely about the shiny object syndrome! lol. People want to appeal to everyone and then end up appealing to nobody! You got it pegged :D If you subscribed to my channel I hope you enjoy being a part of the journey to our second storefront location in Tampa, Fl! It's going to be a lot of hard work but I am sure we will hustle through and have a lot of fun doing it!

[@chunhoochun]

Yes!! That's something I had to learn in a hard way. Studying your market and identifying who they are is so important to grow your business because if you don't study your market then you probably end it up spending a ton of times to create contents that don't stand out. Doing the research isn't sexist thing because it takes a lot of time and you feel like it's not important but doing the right research could help you to create contents that people want to watch and learn.

[@TaraWagner]

“People don’t buy information; they buy results.” YESSSS. 🙌🏻

[@PrettyBalanced]

Tara Wagner so goood

[@SalmaJafri]

#truthbomb

[@SalmaJafri]

Oh wow!! Such a pleasure to be able to talk to you Marie and hearing this perspective again. Thanks so much for having me on the call-in show 💜💜💜

[@tilism5442]

Hi Salma , good to hear you and knowing some one from my country on the show , Marie is awesome and my inspiration as well . Her strategies have helped me a lot in work .

[@FareenEffendi]

So awesome to see and hear you :) Loved your questions. Always proud of you! Love you, friend!

[@SalmaJafri]

@@tilism5442 You're right - she was one of my first online mentors and I started my KZbin after watching hers

[@SalmaJafri]

@@FareenEffendi Love you right back woman!

[@TaraWagner]

So good to hear from you!

[@jillianclemmons]

Marie, your advice on "Why would someone pay someone for something they can get for free on KZbin?" was so spot on. I am signing up to support an artist on Patreon (who gives excellent tutorials on KZbin) b/c she's proven that she's clear and easy to follow. She's creating content now that only her Patreon followers will get, and I can see the value in paying for them. I could probably spend hours on KZbin searching for other free tutorials, but I like this person and how she explains things. Exactly why I will pay her for her knowledge:)

[@takea.breath9843]

Who’s the artist?

[@musicmarketing]

Took me 8 months to build up 2k facebook likes... made it to 10k in the next 3 months. People are sheep, that little number determines whether or not they will value u and deem it necessary to follow u. It only gets easier after that. Trust me. P.s. To anyone out there who's a creative entrepreneur trying to create a business around art, I'm posting videos every single day on how to make it happen.

[@seanoconnell1239]

this is how you keep pushing.. I can tell from how often you're posting on youtube you're gonna blow up on here too

[@jalenaaron2013]

Full Stack Creative your channel focus on the art of music just clarifying

[@musicmarketing]

Music is my passion and is the catalyst for the channel as a whole, but what we teach translates to many other creative fields. The key is to build a core "fan base" of people who support your passion and ideas, and in turn allow you to monetize your audience. We have Indies all over the world who do things from make music to living in china and teaching kids English. It really is possible to make a living doing what you love and that's all I'm trying to accomplish! Hope this answer helped :) @@jalenaaron2013

[@SalmaJafri]

Love that you're posting regularly! It's always the seemingly small strategic actions that snowball to big results.

[@HealthQchannel]

To me the question that resonated the most is the question" how to monetise from social media platform? Because I'm seeing a growth in my social media following. But the content that I put on social media is not similar to the subject, were I want to grow my business. My Business caters to the people of two opposite directions. I am struggling to find a path were both side of my business meet together and walk in harmony.

[@Hendricana]

What I got from this was that my email list is mine, and social media is a bait and switch. Thank God. Facebook is a black hole of time suck and I don't need it, yeah!!! Love you! You are changing the world

[@creationslandscapedesigns]

I always say this... "God give me the serenity of mind to not give two shits about the things that I cannot control. Control the things that are within my grasp and the wisdom to know the difference. May I also have the compassion to treat others with kindness and respect, regardless of how they treat me."

[@TaraWagner]

creations landscape designs “not give two shits” you’re so my people. 😆

[@creationslandscapedesigns]

@@TaraWagner hahaha

[@SalmaJafri]

hahah yes, it seems easier to have that wisdom from the outside looking in, though, than it does while being in it! Perspective is everything!!

[@nestakorine]

Love to see Greg's thoughts at the end. I'm always wondering what's in his mind when I watch these. Thanks for note taking Greg! :)

[@singingbabe2]

I can never figure out why he is there so I agree with you. It was nice to hear from him. I wish Marie would give him more of a chance to speak.

[@JenniferKelly427]

Yes! The changes in the Instagram algorithm has impacted my bookish candle business so much. I've gone from 120 orders a month to about 10. And I've had other bookish business friends close shop because there's no organic reach. I do have a separate website from Etsy (Etsy also seems to have adapted the pay to play as well), and I have a few people signed up to a newsletter through my website, but I think I may need to seek placing my candles in local bookstores or try my hand at a craft show or two. But I totally agree. I don't even bother with Facebook anymore (too cluttered, too much social throw-up).

[@Digitalscoutingde]

Instagram is becoming more and more popular in the sales business. Generation Z is more and more influenced by influencers. I fully agree with you, Facebook is also overrated here.

[@EdenCroft]

That phone number sequence analogy....was golden. Thanks for that, truly!

[@SalmaJafri]

That had me nodding my head too hahah

[@shesontop]

Just love this. Seems like this is a theme that is rising. We believe in the value of the micro-influencer. If you can build an authentic dedicated audience it's so valuable. Even when we talk to brands they are much more interested in dealing with a lot of micro-influencers than one big influencer. There's is room for all of us. And Yes the email list is HUGE!

[@TaraWagner]

I do believe that some brands have it in their minds that building with multiple micro influencers will give them a bigger and more diverse audience!

[@PrettyBalanced]

she's on top so true!

[@SalmaJafri]

Such a great point and really interesting that you noticed a theme in all three calls/questions. I think we are at the point of wanting to build real relationships instead of just amassing social media numbers (finally!!!).

[@shesontop]

@@SalmaJafri Yes. And so great that Brands see the value too.

[@MusicHopeLikes]

Greg THANK YOU for reminding me to take notes!!

[@JaceJacobs]

✋🏼👊🏼😀❤️ Marie is awesome 👏 Namaste 🙏 ☮️ B School for the win! Focus on what you can control. ✅

[@SalmaJafri]

Agree! You can't change the people around you, but you can choose them and you can change yourself.

[@FeelGoodWithin]

Thankx so much so much Gr8 tips 👌 yeah when you work online we get addicted to social media😝 It's hard to stay away. It's so imp how you get right clients without spending much time on social media!! You are one of the best mentor!!! Also I realized the way Female Entrepreneurs run business are so different than Male entrepreneurs😝

[@SalmaJafri]

I'm curious to know what differences you see in how women approach business versus men!

[@karlacordova8180]

Marie you are my biggest inspiration. Greg, we need more of you!!

[@raisingmaxi1601]

Not my favorite call-in episode, but I think I still got some useful ideas. Marie, I like your sweater! Stay warm💛

[@SkatefreshVideos]

Many, many thanks Marie for answering my question today. I'm already looking my website with new eyes and will implement the emotional results aspect you crucially mention which is visible on my sales pages, but more of this needs to be immediately seen elsewhere. Many other Take-Homes too. Thank you. You've been my inspiration for many years. I'm sure there's a skater inside you Marie. I saw the home video show where you and Kris Carr et al go to the roller disco. I can tell you skated as a kid. Let me know if the MF team would like to have a skate lesson with me when I pass through NYC end of May? I'm mid-way through the World Tour Blessings from Rio de Janeiro.

[@Eccaly]

Marie, THANK YOU for making us better!❤

[@FareenEffendi]

I’m a friend (and fan) of Salma’s. I wanted to stop by and say GREAT show Marie!

[@TaraWagner]

Agreed! They killed it

[@ParisTNT]

Such great advice. Marie, you're a gem! Thank you x

[@jyotikaur5039]

Greg- I will be part of your flow group! I am an accountant who loves art and being creative - yes, that is possible!

[@toilettalkme]

I need to keep defining my audience. Thank you, Marie!

[@femmeflora4320]

Sequencing is everything, our very DNA depends on it. As always, thank you for B-School and you!

[@BlockchainDaddy]

Wow this was some cool knowledge, ive seen your videos before Marie very cool content!

[@TaraWagner]

Hellz yes to spending less time on social! It rarely builds businesses like most think, unless you’re using it soooo intentionally. But I’m curious if Marie is saying to almost QUIT social, or still use it to promote products/services, build and nurture your community, etc.

[@SalmaJafri]

I think what she may have meant (or at least how I understood it) is that social doesn't always move the needle in business. Social can be the first step, but you have to invite people into your home (email, website) to make deeper connections before they'll trust you.

[@assistanttodrramani1089]

Thanks Marie. I am saving money for the B-School 2019

[@marieforleo]

Awesome, Emre! We'd love to have you join us. - Team Forleo

[@joycaroni4545]

Apply for their sponsorship program!

[@thatswhatisaidCA]

I love Salma (Jafri)! (Marie, she's kinda famous! Have subscribed to her for a couple of years. If you don't know her, check out her channel - SO EXCELLENT). So excited to hear from her here! Cool. :) Thank you so much for this video, excellent!

[@SalmaJafri]

Thank you so much for the kind words!!! 😘 Love knowing you as a subscriber and as a fellow entrepreneur 🙏

[@FareenEffendi]

Yes!!!! Salma is awesommmmmme ♥️

[@TaraWagner]

Totally agree! She is awesome!

[@SalmaJafri]

@@TaraWagner 🙌😘🙏💜

[@sagejunkie7089]

Something for your soul 🙏🏼

[@BlockchainDaddy]

Thumbs up for Marie saying the word "Shit".

[@claudinesouza8995]

Hi, Marie! I was curious about your answer to Salma. I keep wondering if I should start KZbin videos (I have a website, etc, all branded properly). I don't appear enough on social media because I think it is A LOT of time to actual build everything properly. SO you can find me, but I am not "on the ball" with daily (or even weekly) posts. The reason I do all that (even though I am not posting regularly, is to build a brand that people can see me, understand who I am and ultimately to trust me professionally. So I was confused about you telling Salma not to show up on social media at all? Or that was just about monetizing? Because your own brand was build a lot on online content, from what I know of. So in my case personally, it is still worth the effort to show up and be consistent, to build a brand? Thank you to Marie and team!

[@SalmaJafri]

HI Claudine, you might be referring to Marie's answer to Yolanda and not to me, but I'd like to add my perspective on this question because it's such a great one. I too have been building my KZbin channel for over 2 years now and just crossed 10K subs, but for me what stood out is how Marie did it - just one quality video a week. Too many people try to do do much and it leads to burnout and not fully utilizing the platform. But I learned from Marie that you can grow faster if you grow smarter. So with that mindset, whatever social media channel you choose (and just pick 1 or 2 to go deep with), create regular weekly content for it. Quality over quantity :)

[@claudinesouza8995]

Thank you so much for taking the time to read and answer, Salma! I found you in the comments and saw you teach about KZbin content! So I subscribed! I didn’t watch your videos yet but I will! Great advice by 1 quality video a week! And yes, I chose Facebook years ago but more recently I chose Instagram. I’m just having a slow beginning of the year... my husband had a heart attack in December and we are just beginning to feel “normal” again. He is recovering well! Thank you again for taking the time to respond! 🙏💕

[@SalmaJafri]

@@claudinesouza8995 Appreciate the sub and I'm so happy to connect with you! Hope your husband has a speedy recovery. I understand how out of sync and frustrating it can feel when things are not in your control. Slow and steady is definitely a great groove to build your brand on so pace yourself and do what you can, when you can. Wishing you both all the best!

[@FrankObservations]

Haha "screen sucking" LOVE you Marie!

[@RockstarRochelle]

❤️ you Marie!! This is sooo what I need right now😊.

[@deneedreams]

Wow you’re amazing! Thank you for your insights and always sharing your wisdom. 🙏🏻💜

[@DearGodAreWeThereYet]

OMG love your channel

[@AndreChaser]

Hi Marie, I've subscribed to you channel... and I love it! You're a great entertainer! Cheers from Brazil!

[@PrettyBalanced]

Why do you look so fab?! Omg I haveng watched a video in a while I guess

[@TammyPerry]

OK, so I can get off social media. But how do I grow my email list without Social Media? I have 300 people of which 200 are friends not clients.

[@reebee474]

Love the q and a !

[@daniellee.3597]

Another geat episode, Marie. Speaking of email marketing, what are your thoughts about Gmail, for instance, taking steps to pre-sort emails from list senders into the promotions folder. It seems a little like social media algorithms controlling which posts get seen. In essence, does it make email marketing more difficult?

[@AndrewK]

Salma Lead me here great show, and will be back! :D

[@Monas99]

great video and great advice Marie, as always! thank you. I totally agree with you that we shouldn't spend a lot of time and money on social media. What do you think of spending time and money on developing and implementing an SEO strategy along with email marketing? Is it worth spending time and money on focusing on SEO? Thank you so much!

[@Itsdaraj]

great how to video! Gives me some creative ideas for videos for my channel! :)

[@stylistcamilla]

Great questions.

[@DanslaviedeHouda]

Hi all, I didn't find the video in the description. So here it is : kzbin.info/www/bejne/r4qkaXiFgsigq9E

[@prissillad47]

let Greg talk!

[@stareye8]

Hey Marie Team! Where do I go to ask a question for your next Q & A? Thank you!

[@marieforleo]

Hi there! You can submit your MarieTV question here: bit.ly/2UOO2Kq - Team Forleo

[@stareye8]

@@marieforleo Thanks so much guys! :)

[@kouturekitten]

Hi Marie! Hi Greg :D

[@aboubakramzil9252]

I didn't make my mind yet about you guys but for now it look broad and gereic talk. Nothing special !