How to get customers to a BRAND NEW BUSINESS [4 STEPS]

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbitl in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@sasmills]

Four year marketing degree in 30 seconds.

[@lgchris1]

better know your market or this will be the worst advice ever

[@JohnnyDahabra]

@@lgchris1 no this is how you find your market

[@andrewbouwkamp5455]

That 4 fingers 3 things was so smart and hooked me for the video. I'm probably going to use it now.

[@BibleHacks]

I am totally using from now on also! Lol

[@miyabera9103]

What? I don’t get it?

[@redlipmarketing]

😂 Marketing at its best. We got duped 😂😂😂

[@ebonyeverything2751]

🤦🏾‍♀️

[@fghkrlg]

yes

[@acooper080106]

I love how you hold up 4 fingers and say 3 to increase engagement. Very smart. Thanks for everything you do

[@erdftzgh]

Thats right,. I better stop obssesing about monitization and optimzation and back to the basics again. Thanks alex.

[@the.trustguy]

3 things that are required in order to promote: 1. Who you are trying to reach, which is your avatar 2. Your media/medium - choose what you're best at 3. Pick platform where those avatars and that medium is 4. Which activities to do - reach out 1on1 and broadcast Do as much of the last two as you can as those are the only things that will get you new customers

[@dcytrades3562]

4 fingest but 3 things so there is a hidden secret

[@andreigalateanu2959]

I was just about to say that

[@ystl1093]

The activity

[@sheanathan3566]

Thanks Alex. Your a good personal trainer to get businesses going

[@johnnyappleseed6887]

Ahhhhhh... i remember you talking about purposely making mistakes to get engagement. Smart and funny. Congrats on all your success

[@mattm7426]

Wow you just blew my mind. I've never heard of this before!

[@shimarkghaffoor6314]

Love it

[@MarketingHarry]

Promoting explained in the easiest way possible! 😉

[@kieranwatts9201]

Billboards work too

[@connorwildeman3048]

Thank you... this is gold.

[@FilipLjungberg]

This is very helpful. Thank you ❤

[@FinancialFreedomMadeSimple]

Thanks Alex for sharing these very effective tips.

[@Morgann_mindset]

Beautiful

[@ColtenSweeney]

Hormozi the goat as usual

[@jacquesfunchess2821]

You got a new subscription for those Fast Fingers man!😂

[@salmanahmed5400]

great,

[@TroyPange1]

Alex always gives top notch info!

[@AlexA-tx3ql]

Thank you for your advice more helpful than others thank you

[@integrity-medical-training]

The finger part has me so fumbled that I've had to watch this video more than 5 times to fully understand without being distracted haha

[@doitright5819]

He’s the goat 🐐

[@kirantariq2228]

What good business ideas are best for tiktok because there's so many different ways people are making money on there and I never know which one to go for. I do like the idea of brand deals though as I don't need to create my own product so its much easier and quicker to get started. I just don't know enough about it.

[@raeezgaibee1679]

I am eagerly awaiting "Real world sales course"

[@TrueWealthFinancial]

Clever

[@Raspil]

King Protein speaks 💯 love it

[@blakeandrews7655]

We just had a laugh seeing you look at your four fingers and saying there are...3 things that are required

[@JasonSpasoff]

@Young Ay A guy makes a simple mistake and it deems him as not smart? His mind for business is brilliant.

[@JasonSpasoff]

@Young Ay it wasn't counting. It was a visual representation.

[@blakeandrews7655]

@Young Ay he's probably smarter than you lol

[@blakeandrews7655]

@Young Ay keep trying to antagonize strangers on the internet lol

[@mihirrasal588]

He did it intentionally so people like you would comment and increase his engagement. He’s a genius marketer.

[@joseramos5420]

Any advise on how to start importing coffee to us? Akready have the coffe- need advise on how to sell it in Us

[@bonniec.ddisashi6686]

This is exactly where im currently in

[@ayork4161]

Thanks!!!!

[@rahulisgreat4911]

😮

[@dominikspieler5308]

Gold!

[@johnnyi1337]

Industry marketplaces are another option, even for new business.

[@justincady6563]

Wow, so wise.

[@gohomecookrice]

his voice is like diego from umbrella academy

[@yeetdeets]

Gold.

[@adrienmagpoc2096]

Why don’t you post on how to make 100k a year (not asking for me)

[@preferredstories]

Is Instagram dead? Or can I still use that? I feel like that’s what I’m “best” at. But I love making longer videos they just take so long

[@TheHappyHummy]

I need a list of every book you've read right now.

[@An-fi8is]

Just read his book. It's defo worth the 99 cents. It's eye opening.

[@JakeBrian]

@@An-fi8is fr literally the best book on internet marketing/offer creation

[@Jasonstaniforth]

Yeah his book $100m Offers is AMAZING! I read that and it no doubt added to my first ever 25k week!

[@An-fi8is]

@@Jasonstaniforth I had to watch about three videos of his before I even believed that he really didnt have anything to sell me.

[@RR-et6zp]

The unplugged alpha by Richard cooper and the Almanack of naval ravikant by Eric Jorgensen

[@chriscornman221]

Fire

[@usynnstradler]

Still trying to get my first client for my social media marketing agency. This will help. Thanks

[@Jasonstaniforth]

Offer your services for free to start and then upsell after you get a result for them to stay working with, leverage the results and testimonials of your free clients to act as social proof to attract new clients in the same industry - boom!

[@AshcroftCoaching]

You deserve to make money 😂

[@bobwhelk2115]

I count 4. 🖖

[@vernonsutton]

Random question Alex, are you a man of faith? Just curious what your viewpoint is.

[@eliodell7927]

Does changing the way you market your product change the opinion of your current customers?

[@specialgems]

Not enough man something missing.

[@xavier_uncle.]

You resembles to Indian SuperStar Yash.

[@Jonnybravo589]

This Gary Vee 2.0. If you ppl need these to guru’s I’m sorry but life’s gonna be tough for you.

[@Jasonstaniforth]

What a load of nonsense.

[@James-qp3nh]

Video link?

[@ebonyeverything2751]

He explained something that would be considered common sense as if it was mind blowing😂😂😂

[@renanrambo7283]

How is that strategy a "Common sense" unless you have good business knowledge, which means it's not common sense?

[@ammadasif1771]

How to get attention to your post?

[@1231mn]

Avatar Platform Medium

[@timothywilson3253]

Neither, I'm doing neither. Sales or marketing or both or something else . I chose what I'm doing . Time will tell, the second quarter of 2024 rolls around I should know if its real. 🤣

[@CruzVerdoza]

1. Run across hormozis 2.listen to hormozis 3.execute

[@michaelblanco8099]

You said 3 things put out 4 fingers out 😅

[@JuancoPRoFlow]

How about you drop 3 of those fingers, step back and literally xxxx your own face. Tom Cruise, lmaoo 🤣

[@anatomybarfitnesscoaching]

Simple and effective! It works! and get his book its awesoeme. Time to take action

[@yeetdeets]

Can you elaborate on what you mean by "your avatar"?

[@Fernando-ry5qt]

Your target audience, the people your product is created for

[@TheHappyHummy]

"I only target stay at home moms who are struggling to build a business and make time for their family" as an example Or, "I only target hispanic 18 year old aspiring entrepreneurs who are willing to move to improve thier life" Make it VERY specific

[@yeetdeets]

Ah alright. He actually says this in the video, I just interpreted it as "target informs what your avatar should be", instead of "target is the avatar".

[@sasmills]

Consider a video game version of someone you create, and know really well. You know what they eat, where they live, what they struggle with every day, what they seek, their habits, and what they want most. You have to know your specific type of customer so well that it's almost as if YOU created them (like you would create a video game person /character (avatar). Then... Write your avatar a love letter. Make them feel understood in your love letter. If you don't quite know them well enough yet, date them a little, via asking them more and finding out more if what they want.

[@sasmills]

Also... Read Alex Hormozi books. And read Russell Brunson books. That will give you a ton of info about marketing psychology.

[@sinnexz]

wait... 3? i counted 4

[@lucasbarbosarei]

The funny thing is, everything is actually so simple. You just gotta make your brain shut the fuck up.

[@hiteshkapdoskar9943]

Alex I am 18 years old I want to make money with working with you

[@SongSupply]

🤦

[@doma3199]

😢

[@TYSON.G]

That's 4 not 3 😅

[@jacobmefford5480]

No

[@GrrrGrrr1]

After this dude showed his lady to the world nobody listened to him ever again. lol 😂 dude used to get millions of views now he gets 100-1000 lol

[@kkomzz6144]

i post the best quick shorts… don’t believe me? see for yourself😼 literally posted a bird doing a backflip on 2 feet….

[@KingMinosxxvi]

this guys is the worst

[@JohnBrown722so]

🛑. Stop get a way

[@josephinstagram9673]

🐱