How to Get Hired: What an Agency Owner Looks For From A Freelance Writer with Brooklin Nash

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Summary
In this session, Brooklin Nash discusses how freelancers can stand out in a competitive market. He emphasizes the importance of clarity in defining one's identity and value proposition, building a strong network, adopting a consultative sales approach, curating a varied portfolio, communicating a differentiated offer, and maintaining a sustainable process. The conversation provides actionable insights for freelancers to enhance their visibility and success in the industry.
Key Takeaways
• Standing out as a freelancer means clarity about your identity.
• Building a strong network is essential for freelance success.
• A consultative sales approach helps in understanding client needs.
• Curating a varied portfolio makes it easier for clients to relate to your work.
• Communicating a differentiated offer is key to attracting clients.
• Maintaining a sustainable process enhances collaboration with clients.
• Freelancers should not shy away from following up multiple times.
• It's important to share value in every client interaction.
• Freelancers should focus on their strengths and preferences in work.
• Defining your own success is crucial in the freelance journey.
Key Moments
[00:40] Introduction to Freelancing Challenges
[02:28] The Importance of Clarity in Freelancing
[03:23] Building a Strong Network
[06:45] Consultative Sales Approach
[12:23] Curating a Varied Portfolio
[16:36] Communicating a Differentiated Offer
[18:58] Maintaining a Sustainable Process
[22:46] Conclusion: Defining Your Own Success
About Brooklin Nash
Brooklin Nash is cofounder of Beam Content, a B2B content agency with a mission to reorient the role of content within GTM while providing an excellent work experience for freelancers. As a former freelance writer and in-house content marketer, Brooklin pulls on his 10+ years of experience to share best practices around content marketing and freelancing.