How to Go Platinum - Grooming | GQ

From beginning to end, here's the whole process of going from brown to blonde in just a few short (okay, long) hours.
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For more than 50 years, GQ has been the premier men’s magazine, providing definitive coverage of style, culture, politics and more. In that tradition, GQ’s video channel covers every part of a man’s life, from entertainment and sports to fashion and grooming advice. So join celebrities from 2 Chainz, Stephen Curry and Channing Tatum to Amy Schumer, Kendall Jenner and Kate Upton for a look at the best in pop culture. Welcome to the modern man’s guide to style advice, dating tips, celebrity videos, music, sports and more.
How to Go Platinum | Grooming | GQ
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CONNECT WITH GQ
Web: gqm.ag/GQVIDE0S
Twitter: gqm.ag/gqTWITTER
Facebook: gqm.ag/gqFACEBOOK
Google+: gqm.ag/gqGOOGLE...
Instagram: gqm.ag/gqINSTAGRAM
Pinterest: gqm.ag/gqPINTEREST
Tumblr: gqm.ag/gqTUMBLR
The Scene: gqm.ag/gqTHESCENE
ABOUT GQ
For more than 50 years, GQ has been the premier men’s magazine, providing definitive coverage of style, culture, politics and more. In that tradition, GQ’s video channel covers every part of a man’s life, from entertainment and sports to fashion and grooming advice. So join celebrities from 2 Chainz, Stephen Curry and Channing Tatum to Amy Schumer, Kendall Jenner and Kate Upton for a look at the best in pop culture. Welcome to the modern man’s guide to style advice, dating tips, celebrity videos, music, sports and more.
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How to Go Platinum - Grooming | GQ

[@azabujuban-hito8085]

That lady with short, pixie hair is incredibly beautiful !!!

[@callumboscoe8685]

Other women are also available

[@rrxqz]

doesnt look bad tbh

[@stupidtaurus6039]

rxqz kind of hot ¯\_(ツ)_/¯

[@zaidimran7188]

I realize I am pretty randomly asking but does anybody know a good website to watch newly released series online ?

[@Honeymoon1988]

I love being a platinum blonde. I’ve been one for so long no one even remembered having dark hair. Nothing is sexier than a guy having platinum hair too.

[@Patinhoe]

Dude, looks great on you!!

[@joegonzalez8206]

You look alright with that hair color not bad.. "the face of regret" had me dying lol

[@NiklasForsman1]

Thought this would end horribly, but actually looks good.

[@moskayin]

I like how he asked the tough question, asking the professionals if this will suit the person wearing it.

[@waynecager93]

extraordinarily useful and random because I'm actually doing this to my hair later today

[@deananthony3170]

that short hair girl, she beautiful.

[@countalucard3405]

Exactly

[@damianson]

That Alexis girl was hot XD

[@720pLyrics]

lets show jackie some love

[@christianlorre]

I love the look on him, but if you look at his instagram, he cut it out as soon as the roots were growing out. That's depressing that he didn't like it enough.

[@TheLegend-og4st]

But J. Cole did it with no features #facts

[@TT-nh2od]

The Legend I'm dead

[@msherwood69]

well done

[@user-nd6sw7ln3n]

Lmao wbn? 😂😂

[@TheLegitMiles]

Where's more of that 2 Chainz most expensivest shit! It's the only reason I'm subscirbed in the first place

[@tlawford]

WOW he looks awesome as a blonde. Cant get enough of that. More more more.

[@bravalanche6840]

that guy be looking like draco malfoy

[@simon5005]

I haven't done it since the eighties, and I think I'm ready to do it again now.

[@tonydraws]

decent color hair for the guy, good comment from the colorist on masculine eyebrows setting off the femme/peacock quality of platinum on a dude, yes the chick was hot despite the wide jaw. I would add that you cant rock a color that light indefinitely without nuking your hair very quicklly unless your hair is already very light and only needs one application per touch up

[@ihatejeffreecampbell]

milk?! is that to soothe the scalp after the bleach

[@jhaidollente2669]

i want that hairrr

[@alistermckinnley638]

Clariol 7th stage lighter is awful trash left over at Sally Beauty supply... Why pay upwards 200$ when you can buy it for 10$? Their bleaching products are weak AF

[@Peter1825red]

I think it looks great- I had to have chemo to get mine to look that great!!! I don't have a grow out line- if you have a choice use your colorist they rule👍

[@RM-lj8bv]

Cool, looks great.

[@morganolfursson2560]

Did it , very bad idea, it completely damaged my hair and i ended up shaving it to grow healthy hair back, and on top of that i had to use countless creams and other stuff to heal my scalp which was completely dry. And it was done by a professional . NEVER , bleach your hair , if you are naturally blond , then yes you can go for a lighter shade, but if you have jet black thick hair like me , don't go for platinum . I looked nice , and i liked the result , i finally looked Scandinavian (i'm Icelandic) , but the pain and the damage wasn't worth it .

[@kelslo74]

They discontinued 7th stage lightener (that's what she used) that makes me 😭

[@DabidRobinson]

It actually looks nice on him.

[@backstabbers123]

Ellen looks good with the new hair colour

[@apero96]

I want to do the same tbh

[@NiklasForsman1]

Ahmed Sekhri Go for it mate

[@stevensawers9214]

I'm sat here with orange slim shady hair!!!

[@zuchrinata]

in short how to go platinum : seek a professional

[@nicholasgerry6931]

Lol she looks, acts, and speaks like Victoria Chase

[@lashazaridze813]

whats meaning of heavy eyebrow?

[@juanth27]

So if i die my hair like this i need to go back every 2 weeks to dye again?

[@bubbacalling]

probably the roots

[@reedstein]

@@bubbacalling the fresh roots, lends a captivating contrast between the white and new growth. I'd wait longer than 2 weeks, probably a month or more for the shock value of seeing 2 colors in my hair, it's cool to see it growing out.

[@ossio4916]

You are looking great! I really hope, that you will wear it for a time.

[@crabcakes4194]

Stick to dark hair fellas. Leave the coloring to women only.

[@MimMdance]

Shouldn't you have done your eyebrows blonde too?

[@user-lu2iy9uc8w]

But how much does it cost ?

[@mrstantastic1990]

and in case someone regrets it, is it easy to dye it back to black for example? :P

[@bettylouis795]

No, not at all. If you have blonde and want to go at least 6 levels darker, you have to use a filler to restore the red tones lost in bleaching aka go red and then do the black over that.

[@koala4204]

Betty Louis u would know

[@bravelittletoaster3439]

Dude was so boring. Had he ever been on camera? How tf did he get a job at GQ? 🤦🏻‍♂️

[@chelogarcia69]

the stylist looks like Sasha Grey lol

[@recnepselyp]

chelogarcia69 who's that?

[@flkajfdfrier7312]

I thought you were Danny Gonzalez for half a sec.

[@chh7681]

alexis :)

[@nadasaad30]

what was the milk for !? 🤔🤔

[@marquamfurniture]

That hair color isn't 'platinum' ... it's goddamned BRASS. Ughh! Platinum=classy. Brassy=trashy.

[@theembassy4230]

IKR

[@alistermckinnley638]

TRUEEEEE

[@Rudenbehr]

Dude his hair is almost white, wtf.

[@ToniCarrington]

Wheres the brass wtffffff

[@RoflJoker1994]

@@Rudenbehr they didn't tone his after after bleach... are those hair dressers stupid or something l0l

[@fagbowsa]

Dude you're so cute ahhhh hahaha congrats on the blonde ;)

[@spencerwesley2284]

I don't think she did a good job toning it. It's too yellow for his skin.

[@whitethunder1111]

does anyone feel platinum would look good on me, thinking of doing it!

[@nguyentran378]

+Erik Petrie bro, can you explain more lol because i also want to dye it platinum blonde

[@nguyentran378]

so those shampoo and conditioner must be expensive then. But that's all i need for maintenance? Anw, have you done it before?

[@bigst0ve247]

supreme tee....

[@lopposof]

to be fair the colour is quite good but the cut is not right

[@jordinhocharles]

Is he related to Alex and Nat ?

[@Superfastjellyfish669]

You look really handsome with blonde hair

[@crabcakes4194]

Stop lying

[@gietradcliffe]

love it

[@realkahmin7476]

HOW MUCH DOES THIS COST I HAVE BLACK HAIR

[@barnabasbaack1237]

laurent like 3000$

[@lilballsak8770]

@@barnabasbaack1237 I wanna know where tf your going I got it done for 200$ granted I had brown hair but I do t think being a little darker would add over 1k to it lol

[@crabcakes4194]

$200+ it’s not cheap and monthly maintenance

[@JakobHighRoller]

Haute Couture

[@wilwad]

Alexis Unno

[@gw7389]

gq is so swagless

[@guildrich]

Aaaaah! My eyes! They burn!

[@htm2250]

The face of regret lol

[@RexosaurusNess]

I’d wife her up instantly 😍😍

[@malabar2010]

this dude is the least charismatic dude on earth, hair looks dope tho

[@OmarAld-iv8qm]

2020???

[@nikkingman]

I thought all stylists were required to be covered in tattoos?!

[@N21-s7e]

Why does he remind me of big bird

[@Mujadidcool]

he still regret

[@nicoletheunissen7077]

Open your eyes in the last days For What is the deal if you gain the whole world but stil lose your own soul. ..Repent!!!💯Wake up💤💉🧬=⚰

[@bjorncopperside4572]

It kind of looks like he has no hair at all

[@CloudFly99]

Pleeeaaaaaase thin your eyebrows a little

[@jenatsui6284]

will asian hair achieve this color?

[@bravalanche6840]

Of coarse

[@crabcakes4194]

Not in one visit

[@frankied6208]

He looks hot with that color hair

[@crabcakes4194]

No he doesn’t 😂. Stick to dark

[@thecitizenjoan]

hes pretty cute

[@Mr.vintage1962]

looks like a 300 dollar salon

[@crabcakes4194]

Every month

[@Schovitzzz036]

he looks hot ..

[@jj7958]

I'd do it too if I wanted to kill my hair and scale. lol no thanks

[@gustavoalvarado5427]

No thanks I'll stay with my brown hair

[@kingred2741]

and another 7 words wasted

[@chriscem]

Step 1: You don't.

[@conorfurlong]

yikes

[@mmsnsnsmdjdhns8354]

Gerard way look stolen

[@Mister.Unknown]

GQ is slowly getting rid of its loyal readers, 25 to late 50 years old men who had taste for good things in life, to a whole new breed of readers, roughly from 18 to early 30, bon-vivant kids who now nothing about life, listens to rap music and actually find interesting that 2-Chainz "most expensive shit" thingy that GQ has been doing... So sad how the Mtv generation is just taking over a real man's magazine...

[@Mister.Unknown]

Wisam AC Newsflash you dumb fuck, GQ has never been a "trendy" or "cool" magazine, it's form man with taste, two concepts that only by looking at your profile picture we can tell you lack . . . both "taste" and the "man" part too.

[@justacrlon3963]

+Mr. Unknown why are you being so emotional ? go get some fresh air!

[@Mister.Unknown]

justa crlon Why are you typing in present something i wrote three months ago? Maybe a little more thinking before talking.

[@kingred2741]

Mr. Unknown sorry but time machines aren’t invented yet and unfortunately you can’t go back to your racist,homophobic,sexist grumpy old man times okay

[@louisgrant9344]

Nah I agree, but the magazines still have that stuff, even the Mens Health magazine has that old fashion, but GQ wouldn't put old man stuff on KZbin as they wouldn't watch KZbin so they save it for the magazine. They sort of need to reach the younger audience to keep going.

[@user-oj3vv1yz5w]

Absolute no style on the dude.

[@tjtt-qe5tn]

0:34 jewish sterotype?

[@fla8623]

Cringe

[@zxxz43]

Looks too yellow for me!

[@crabcakes4194]

It’s just the lighting

[@julianmaster]

sorry dude

[@kingred2741]

Julian Master shut up you incested moron

[@RoflJoker1994]

​@@kingred2741 who hurt you ?

[@coleschwabe9041]

First comment

[@Time_to_Wake_Up]

HOW TERRIBLE!

[@dansg8822]

That is white not blonde lol